Name

Wajiu.com

Legal name

挖酒网

Website

https://wajiu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Wajiu.com is a Beijing-based B2B e-commerce platform founded in 2014 that connects Chinese domestic wine and spirits distributors with overseas producers, offering authentic imported wines, OEM customization, professional wine education, and an insured anti-counterfeit traceability system to enterprise-only members.

Ownership category

akta.pro rank

Product category

B2B Wine and Spirits Trade Platform

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• B2B wine trading
• Wine import platform
• Spirits distribution
• Wine OEM customization
• Cross-border beverage trade

Headquarters

HQ city

Dongcheng

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. B2B Trade Commission: Platform facilitates wine and spirits trade matching between domestic distributors and overseas producers, earning transaction-based fees on completed trades.
2. OEM Customization Services: Provides brand customization and OEM services for enterprise clients, generating revenue through tailored product development and production management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wajiu.com operates an industry-vertical B2B e-commerce marketplace that connects Chinese domestic wine and spirits distributors with overseas producers, facilitating trade matching and providing comprehensive import/export business solutions. The platform offers trade matching, OEM brand customization, professional wine education (WSET courses), premium concierge services, logistics coordination, customs documentation, and a proprietary anti-counterfeit traceability system insured by PICC (China Pacific Insurance).

Differentiator

Problem solved

Functional benefit

Brands

• 挖酒商城: Online marketplace platform for wine and spirits B2B transactions
• 小挖新闻社
• OEM定制

Quantifiable outcome

• All wines on platform are 100% authentic with full traceability from vineyard to bottle
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Emerging players

• Wine-Searcher: Global wine price comparison and marketplace aggregator connecting consumers and trade buyers to merchants worldwide — comparable to Wajiu.com as a discovery and sourcing layer for cross-border wine trade, though not a transaction platform in China.

Broad incumbents

• JD Wine (京东酒世界 / JD Liquor World): Alcove within JD.com that sells imported and domestic wine, baijiu, and beer using JD's logistics and consumer reach — competes with Wajiu.com for imported wine distribution but operates at far greater scale across many categories.
• Sotheby's Wine: Global fine wine marketplace and brokerage authenticating and distributing investment-grade and luxury wines — overlaps with Wajiu.com's high-end premium services and authenticity-traceability positioning for imported fine wines.
• Alibaba.com (阿里巴巴国际站): Global cross-border B2B e-commerce platform where many overseas wine and spirits producers list products for Chinese buyers — overlaps with Wajiu.com's overseas-producer-to-domestic-distributor matchmaking role at massive scale.
• Tmall Liquor (天猫酒水 / Tmall Supermarket Wine & Spirits): Alibaba's flagship marketplace for wine and spirits, hosting thousands of imported wine merchants and brands — competes broadly with Wajiu.com for Chinese distributor and consumer demand for imported wine.

Direct peers

• 1919 (YiJiu Liquor / 1919酒类直供): China's largest B2B alcohol supply chain platform with both online ordering and an extensive offline store network, serving restaurants, retailers, and corporates — competes with Wajiu.com in the wholesale alcohol distribution layer.
• Jiuxian.com (酒仙网): One of China's largest online alcohol platforms, combining B2C storefronts with B2B supply to restaurants, retailers, and distributors across wine, baijiu, and imported spirits — directly comparable to Wajiu.com's B2B wine import and distribution marketplace.
• Liquor Barn / 酒便利: China-based B2B alcohol supply chain and retail platform with strong baijiu and wine assortment serving enterprise and on-premise customers — directly comparable to Wajiu.com in the Chinese B2B alcohol distribution market.
• Wine9 / 酒美网: Early Chinese wine-focused e-commerce platform offering imported wines to consumers and trade buyers with curated international selections — directly comparable to Wajiu.com's imported wine marketplace model.
• Yesmywine (也买酒): Specialized Chinese online wine retailer and B2B distributor founded in 2008, sourcing imported wines for Chinese consumers and trade buyers — comparable to Wajiu.com in imported wine focus and B2B trade matching.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wajiu.com