Mutosi Group

Name

Mutosi Group

Legal name

Công ty Cổ phần Tập đoàn MUTOSI

Website

https://mutosi.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Home Water Purification and Kitchen Appliances

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Water purification systems
• Hydrogen alkaline water
• Kitchen appliances
• Home water filtration
• Water treatment equipment

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Purifier Sales: Primary revenue stream from selling water purifiers including RO systems, hydrogen alkaline water purifiers, under-sink units, and semi-industrial models. One-time hardware purchase model with prices ranging from 6,490,000 VND to 24,990,000 VND per unit.
2. Kitchen Appliance Sales: Revenue from selling kitchen appliances including induction cooktops (bếp từ) and range hoods (máy hút mùi). Products include double induction cooktops priced from 7,290,000 VND to 16,990,000 VND.
3. Installation and Repair Services: Professional installation services for water purifiers and hot/cold water dispensers with fees based on distance (100,000-300,000 VND depending on distance). Repair services also provided with fees calculated by distance plus labor costs.
4. Service Packages: Annual maintenance and service packages including MD-ON (430,000 VND), MD-BASIC (860,000 VND), MQ-BASIC (1,520,000 VND), MQ-PRO (3,240,000 VND), and MD-PRO (2,750,000 VND) plans.
5. Water Treatment System Sales: Industrial and semi-industrial water treatment systems for well water, including models MT011-1, MT012-1, MT012-2, MT043-1, MT074-2, and MT075-3 with prices ranging from 4,200,000 VND to 18,896,000 VND.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mutosi Group manufactures and distributes household water purification systems (RO, hydrogen alkaline, under-sink, semi-industrial models), kitchen appliances (induction cookers, exhaust hoods), air purifiers, and industrial water treatment systems, complemented by recurring maintenance service packages. Products are positioned around Japanese-standard quality certification (Hirayama advisor, JIS S3201 and JWPA compliance) and proprietary technologies such as HOTX instant heating and Hydrogen Pro electrolysis. The company sells primarily to Vietnamese households through its own e-commerce platform, mobile apps, third-party marketplaces (Shopee, Lazada, Tiki), and a nationwide authorized dealer network.

Product overview

Mutosi Group is a Vietnamese company specializing in water purification and kitchen appliances with a Japanese-standard quality focus. The core product portfolio centers on water purifiers including Hydrogen Alkaline ionizers (Hydrogen Pro series with electrolysis technology producing double hydrogen output), RO purifiers (removing 13+6 harmful substances per JIS S3201/JWPA standards), and multi-temperature units providing hot/cold/room temperature water. The HOTX instant heating technology enables 3-second water heating without storage tanks. Complementary products include induction cookers (bếp từ) and kitchen exhaust hoods (máy hút mùi), while service packages (MD-ON, MD-BASIC, MQ-PRO, MD-PRO) provide maintenance support. Industrial offerings include well water filtration systems (MT series) and coarse filtration systems. The company positions itself around the philosophy of 'Nâng tầm sống khỏe chuẩn Nhật' (Elevating healthy living to Japanese standards), emphasizing hydrogen-rich alkaline water for health benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Máy lọc nước Hydrogen Kiềm (Hydrogen Alkaline Water Purifier) Water purifiers using hydrogen electrolysis technology to produce alkaline water with high hydrogen content (pH 9-9.5, negative ORP), providing antioxidant benefits and improved hydration for health-conscious Vietnamese households.
• Máy lọc nước RO (Reverse Osmosis Water Purifier) Standard reverse osmosis water purifiers with NSF-certified membrane removing 13+6 harmful substances per Japanese JIS S3201 and JWPA standards; priced from 6,490,000 VND (MP-S96) for entry-level Vietnamese households.
• Máy Lọc Nước Để Gầm (Under-sink Water Purifier) Compact hydrogen alkaline water purifiers designed to fit under kitchen sinks to save counter space while offering various temperature options (priced from 7,690,000 VND for MP-U161H).
• Máy Lọc Nước Bán Công Nghiệp (Semi-Industrial Water Purifier) Higher-capacity water purifiers for offices, restaurants, schools, and large households requiring higher throughput than standard residential units.
• Máy lọc nước nóng lạnh nguội (Hot/Cold/Room Temperature Water Purifier) Multi-temperature water purifiers delivering hot, cold, and room temperature water in one unit, including MP-N911 (13,490,000 VND) and MP-S129 (11,990,000 VND), with 3-in-1 functionality for Vietnamese households.
• Hệ thống lọc nước giếng khoan (Well Water Filtration Systems) Complete filtration systems for well and borehole water treatment (MT series: MT011-1, MT012-1, MT012-2, MT043-1, MT074-2, MT075-3) addressing sediments, iron, manganese, organic matter and hardness; priced 4,200,000–18,896,000 VND.
• Bếp Từ (Induction Cooker) Electric induction cookers including double-burner models MI-36 (7,290,000 VND), MI-368TL (12,990,000 VND), MI-668 (16,990,000 VND), and Thailand-manufactured MI-66TL (14,990,000 VND) with 36-month warranty.
• Máy Hút Mùi (Kitchen Exhaust Hood) Kitchen exhaust hoods and range hoods for removing cooking odors and smoke, part of Mutosi's broader kitchen appliance line.
• Máy lọc không khí (Air Purifier) Air purification devices for improving indoor air quality as part of Mutosi's home environment product line.
• Linh kiện máy lọc nước (Water Purifier Spare Parts) Replacement filters, RO membranes, filter cores, and consumable spare parts for Mutosi water purifiers, supporting ongoing operation of installed units.
• Gói dịch vụ (Maintenance Service Packages) Recurring annual maintenance and filter replacement subscription packages: MD-ON (430,000 VND), MD-BASIC (860,000 VND), MQ-BASIC (1,520,000 VND), MD-PRO (2,750,000 VND), and MQ-PRO (3,240,000 VND).

Quantifiable outcome

• Removes 13 harmful substances per JIS S3201 standard and 6 additional substances per JWPA standard
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hirayama (Japan)coreTechnology or Integration · 13 March 2021Japanese company Hirayama officially became Mutosi Group's Japanese Quality Standard Advisor on March 13, 2021. Hirayama assists in building the Quality Management System (QMS) and provides certification for water purification standards according to Japanese JIS S3201 and JWPA requirements.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Karofi: Karofi is one of Vietnam's leading water purifier brands, offering RO and hydrogen alkaline purifiers directly competitive with Mutosi's core product line in the same Vietnamese household segment. Both target health-conscious consumers with multi-stage filtration and similar price points.
• Kangaroo: Kangaroo is a major Vietnamese home appliance brand with a strong water purifier and kitchen appliance portfolio competing head-to-head with Mutosi in Vietnamese households, including RO purifiers, induction cookers, and a nationwide dealer network.
• Coway: Coway is a Korean water purifier and home appliance leader with an established Vietnam operation and rental/subscription service model. It directly competes with Mutosi on premium water purifiers and recurring service packages in the Vietnamese household market.
• Sunhouse: Sunhouse is a Vietnamese home appliance manufacturer producing water purifiers, induction cookers, and kitchen equipment. It competes with Mutosi in the same product categories and price-sensitive consumer segments across Vietnam.
• Mitsubishi Cleansui: Mitsubishi Cleansui is a Japanese water purifier brand selling in Vietnam with high-end positioning. It directly competes with Mutosi's Japanese-standard narrative and targets the same health-conscious premium Vietnamese household segment.

Broad incumbents

• A.O. Smith: A.O. Smith is a US-based global water treatment giant with significant Vietnam presence in water heaters and purifiers. It is a broader incumbent in the water category, competing with Mutosi on premium positioning and durability reputation.
• Panasonic (Vietnam): Panasonic is a broad Japanese consumer electronics and appliance incumbent with water purifiers and kitchen appliances in Vietnam. It overlaps with Mutosi in product categories and Japanese brand association, though Panasonic's portfolio is far wider.
• Sharp (Vietnam): Sharp is a Japanese home appliance and electronics brand with water purifiers and air purifiers in Vietnam. It is a broader incumbent competing with Mutosi in air care and kitchen, and shares the Japanese quality positioning.
• Hitachi (Vietnam): Hitachi sells home appliances including water-related products in Vietnam. It is a broad Japanese incumbent that overlaps with Mutosi in the premium household segment and shares the Japanese-standard brand narrative.

Regional players

• Unilever Pureit: Unilever Pureit is a global water purifier brand with presence in Asia. It is comparable to Mutosi in product category and household health positioning, but its core strength lies in India and other Asian markets outside Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MutosiGroup
• Facebookweb.facebook.com/groups/465515722386314
• TikToktiktok.com/@mutosiofficial
• Xx.com/MutosiGroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mutosi Group