Yellowhead County

What Yellowhead County does

Yellowhead County is a municipal government entity incorporated and operating under the Alberta Municipal Government Act, headquartered at 2716 1st Avenue in Edson, Alberta, Canada. Founded in 1994 and employing 51-100 staff, the county provides statutory municipal services across a dispersed rural service area in west-central Alberta spanning communities including Edson, Wildwood, Hinton, Niton Junction, Peers, Brule, Robb, Cadomin, Marlboro, Entwistle, Evansburg, Carrot Creek, and surrounding areas. Service lines encompass fire services, waste management, parks and recreation, Family and Community Support Services (FCSS), agricultural services, and heritage preservation, overseen by an elected council with statutory advisory boards.

The county's operational backbone is the Univerus Rec online registration and facility-booking platform (app.univerusrec.com/yhcountypub), which serves as the primary public-facing access point for program registration, facility rental, and event booking 24/7, complemented by phone-based registration (780-325-3782, toll-free 1-800-814-3935) and in-person service at Edson and Wildwood offices. Programming includes summer camp rotations across multiple themed series (Junior Detectives, Element Explorers, Desert Explorers) delivered at 8+ community halls and multiplexes; aquatics at Green Grove Pool in Niton Junction; heritage bus tours and cultural presentations at $40/person; certification courses (Canadian Firearms Safety at $140+gst, Bronze Cross at $125, National Lifeguard at $150); and a Lifeskills Bootcamp for grades 9-12 youth. Most FCSS programs are offered free of charge; recreation programming is priced from $5 to $150 per participant, with early-bird discounts available.

Revenue is not publicly disclosed in the supplied data, consistent with municipal-government reporting norms. The bulk of funding derives from property taxation and provincial/federal intergovernmental transfers, including a disclosed $82,885,910 inflow from the Government of Canada dated March 6, 2024. Direct fee revenue from recreation programs and facility rentals is a small fraction of total operating funding given the low-cost and free-program emphasis. The county actively maintains partnerships with FireSmart Alberta (wildfire preparedness), Alberta Conservation Association (Kids Can Catch fishing event), Alberta Recycling Management Authority (EDRS Beyond-the-Bin Roundup), Hinton Search and Rescue, Community Futures West Yellowhead, and various community libraries and caregiver support organizations.

Name

Yellowhead County

Legal name

Yellowhead County

Website

https://yhcounty.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Yellowhead County is a municipal government in west-central Alberta, Canada, providing recreation, family support, agricultural, fire, waste, and heritage services to ~17,000-22,000 rural residents across Edson, Wildwood, Hinton, and surrounding communities, funded primarily by taxation and intergovernmental transfers.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Conservation Programs (924120), Environment, Conservation and Wildlife Organizations (813312), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Local Public Health & Human Services Administration (BPAIACAK), Community Centers & Neighborhood Support Services (BPAGAEAL), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF)

Keywords

• Municipal government services
• Community recreation programs
• Rural community support
• Family community services
• Public facility rentals

Headquarters

HQ city

Edson

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Recreation Program Fees: Fees collected from community recreation programs including summer camps, swimming lessons, fitness classes, and skill-building courses. Programs are priced from free to $140+ per participant.
2. Facility Rental and Booking: Revenue from booking community facilities including the Wildwood Complex, community halls, and recreation amenities.
3. Municipal Government Services: Core government services funded through municipal taxation including fire services, waste management, parks and recreation, family community support services, agricultural services, and heritage preservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yellowhead County is a municipal government entity in west-central Alberta that delivers community services including recreation programming (summer camps, aquatic programs, fitness classes), Family Community Support Services (FCSS), heritage education programs, agricultural services, fire and emergency preparedness, waste management, and facility rentals. Services are funded primarily through municipal taxation with additional program fees, and delivered through community halls, recreation facilities, and the Green Grove Pool across dispersed rural communities including Edson, Wildwood, Hinton, Niton Junction, and surrounding areas.

Product overview

Yellowhead County operates as a municipal government providing community services through multiple interconnected programs rather than a unified technology product. The primary public-facing service is an online registration portal powered by Univerus Rec, which serves as the gateway for residents to access the County's recreation programs, facility bookings, and community services. These services span recreation and aquatic programming, heritage education, family and senior support services, and agricultural education, all delivered through community facilities across the county's multiple hamlets and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Recreation Programs Comprehensive recreational programming including summer camps (Junior Detectives, Element Explorers, Adventure Play Camps), after-school programs, sports activities, aquatic programs, fitness classes (e.g., paddleboard yoga), and youth development initiatives delivered to children, youth, and families across multiple community halls and facilities.
• Family Community Support Services (FCSS) Social support programs including caregiver support groups, senior benefits assistance, grief support presentations, life skills training (Lifeskills Bootcamp), Family Time sessions, and community outreach services for residents of all ages.
• Heritage Programs Cultural heritage preservation and education services including guided bus tours (East End, Coal Branch, West End) at $40 per person including lunch, heritage walks, educational presentations (e.g., History Through the Athabasca Valley), and community history programs covering the Coal Branch region and mountain gateway communities.
• Agricultural Services Agricultural support programs including workshops on tree grafting, pruning, invasive species management, and horticultural education for local producers and rural residents.
• Facility Rentals and Bookings Rental and booking services for community facilities including the Wildwood Complex, community halls, multipurpose rooms, and outdoor spaces for community events and private functions.
• Green Grove Pool Seasonal outdoor swimming pool facility in Niton Junction offering swimming lessons, advanced aquatic courses (Bronze Cross $125, National Lifeguard $150), public swimming, and special events including Canada Day celebrations and games nights.
• Online Registration Portal (Univerus Rec) Public-facing online registration platform enabling residents to register for recreational programs, book facilities, and access community services offered by Agriculture, FCSS, Heritage, and Parks & Recreation departments. Available 24/7 with self-serve registration.
• Certification Courses Canadian Firearms Safety Course (non-restricted) at $140+gst per class for ages 12+, Bronze Cross certification at $125, and National Lifeguard certification at $150, delivered at Peers Multiplex and Green Grove Pool.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FireSmart Alberta / Alberta Forestry & ParkscoreStrategic or Co-development PartnerPartnership to deliver FireSmart wildfire preparedness education and community open houses across Yellowhead County. The county's Fire Department works with Alberta Forestry & Parks and FireSmart Alberta to host community preparedness events and education programs.
• Alberta Conservation AssociationminorGTM or Marketing PartnerPartner supporting the Kids Can Catch fishing event, providing support in part for the free fishing program for families with children at Millers Lake.
• Alberta Recycling Management AuthorityminorGTM or Marketing PartnerSupports the EDRS (Electronics, Drugs, Recyclables) Beyond-the-Bin Recycling Roundup events in Edson and Hinton, providing recycling services for electronics, paint, tires, and used oil materials.
• Univerus Sport and RecreationcoreTechnology or IntegrationProvides the online recreation management and registration platform (Univerus Rec) used by Yellowhead County for program registration, facility booking, and program calendars.
• Hinton Search and RescueminorOthersExternal event partner hosting the Coal Miners Sacrifice fundraiser (hike/bike/run) in Cadomin. Yellowhead County promotes the event as part of Recreation Passport program.
• Community Futures West YellowheadminorGTM or Marketing PartnerPartner providing Youth Entrepreneurship opportunities as part of the Lifeskills Bootcamp after-school program at Entwistle School.
• Yellowhead County LibrariesminorGTM or Marketing PartnerPartner featured at the Seniors Appreciation event, providing information tables alongside other community organizations including Caregivers Alberta, WEE Food Bank, and Lobstick Literacy and Learning Society.
• Caregivers AlbertaminorGTM or Marketing PartnerCommunity organization featured at Seniors Appreciation event providing information and support resources to caregivers and seniors.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parkland County: Adjacent Alberta municipal district west of Edmonton offering similar rural recreation programming, FCSS, agricultural services, and community facility rentals. Most direct comparable in terms of mandate, population profile, and program mix.
• Woodlands County: Rural Alberta county providing recreation, FCSS, agricultural, and protective services to dispersed communities. Comparable in scale, rural geography, and reliance on provincial/federal funding streams.
• Brazeau County: Central Alberta municipal district offering community services, recreation programs, agricultural services, and fire protection to rural residents. Directly comparable rural county operating model.
• Lac Ste. Anne County: Rural Alberta county delivering recreation programs, FCSS, agricultural services, and community hall operations across small hamlets. Comparable service portfolio and dispersed rural footprint.
• Clearwater County: West-central Alberta municipal district adjacent to Yellowhead providing parks, recreation, FCSS, and agricultural services to rural residents with similar wildfire-risk profile.

Broad incumbents

• Strathcona County: Larger Alberta municipal district near Edmonton operating recreation facilities (e.g., Millennium Place), FCSS, and community programming at greater scale. Comparable service categories but at urban-adjacent scale with broader resources.
• Active Network: Large-scale recreation and activity management software provider serving municipalities, YMCAs, and parks departments. Competes with Univerus Rec in the same municipal recreation software market.

Emerging players

• Recreation Software Partners (CivicRec): Provider of recreation management software to municipalities. Yellowhead County uses Univerus Rec; CivicRec is a comparable SaaS vendor in the same niche competing for the same municipal customer base.

Regional players

• Jasper Municipality: Specialized Alberta municipality in Jasper National Park with tourism-driven recreation and community services. Comparable mandate but with tourism and national park context rather than dispersed rural hamlets.

Others

• Municipal Information Systems Association (Alberta): Association supporting Alberta municipalities with IT and digital service standards. Not a competitor but a relevant ecosystem organization influencing the technology choices available to Yellowhead County.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/yellowheadcounty
• Facebookfacebook.com/yellowheadcounty
• Xx.com/yhcounty
• LinkedInlinkedin.com/company/yellowhead-county

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowhead County