The Recommend Group
The Recommend Group operates Recommend.my, a two-sided marketplace connecting Malaysian and Indonesian homeowners with over 10,000 verified service professionals across 100+ home service categories, monetizing via credit packs, lead fees, and transaction commissions.
- Company typePrivate
- Founded2014
- HeadquartersPetaling, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Recommend Group does
The Recommend Group (operating as RecomN Technologies Sdn Bhd) is a Southeast Asia-based home services marketplace founded in 2014 and headquartered in Petaling Jaya, Malaysia. The company operates Recommend.my, a two-sided marketplace connecting homeowners with over 10,000 verified service professionals across 100+ categories including home cleaning, aircon servicing, electrical work, plumbing, handyman services, renovation, and interior design. The platform has cumulatively served 200,000+ customers and reports a 4.5/5 average rating, reaching a 1 million homes served milestone in May 2021 across its Malaysia and Indonesia operations (the latter via wholly-owned subsidiary Sejasa.com).
The platform architecture consists of customer-facing web and mobile applications (iOS, Android, and Huawei APK) paired with a service provider application for job management. The core transactional layer is Recommend Pay, an integrated payment system supporting credit cards, FPX online banking, GrabPay, and Boost e-wallets, with built-in warranty protection (30 days for maintenance services, 3 years for cabinetry) and insurance coverage (up to RM50,000 property damage, RM100,000 public liability) underwritten by Allianz Malaysia. Recommend Plus adds a premium membership tier for frequent users.
Revenue is generated through a combination of lead fees when customers exchange contact details, credit pack sales (currently 488 credits per pack), commissions on completed jobs, and featured listing upgrades for service professionals. Distribution combines a self-serve product-led marketplace with channel partnerships, including installation partnerships with IKEA Malaysia, Courts Malaysia, AEON Malaysia, and Panasonic Malaysia, and interior design package partnerships with property developers Mah Sing Group and IJM Land. The company employs 11-50 staff and has raised approximately US$5 million across a 2016 Gobi Partners-led round and a 2021 Morning Crest Capital-led Series A, with a follow-on equity crowdfunding campaign via PitchIN Malaysia in 2023.
The Recommend Group firmographics
Firmographics- Name
- The Recommend Group
- Legal name
- RecomN Technologies Sdn Bhd
- Website
- https://recommend.my
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Recommend Group operates Recommend.my, a two-sided marketplace connecting Malaysian and Indonesian homeowners with over 10,000 verified service professionals across 100+ home service categories, monetizing via credit packs, lead fees, and transaction commissions.
- Ownership category
- akta.pro rank
The Recommend Group industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-To Dwellings & Other Buildings (7340), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)
Keywords
Where The Recommend Group is headquartered
LocationHeadquarters
- HQ city
- Petaling
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
The Recommend Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Transaction/Commission Fees: Service professionals pay lead fees when customers exchange contact details, and commissions upon job completion. Platform facilitates full payment disbursement without marketing/administration fees on customer payments.
- Credit Pack Sales: Service professionals purchase credit packs to unlock customer leads and contact information. Various pack tiers available (discontinued 388 credit pack, new 488 credit pack).
- Featured Listings/Upgrades: Service professionals can upgrade accounts with additional paid services and visibility features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free listing with basic visibility |
| Usage-based | Pay-as-you-go | Credit Pack Tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Recommend Group product offering
Product offeringCore offering
The Recommend Group operates Recommend.my, a two-sided home services marketplace that connects Malaysian homeowners with over 10,000 verified service professionals across 100+ categories including cleaning, aircon servicing, electrical, plumbing, handyman, renovation, and interior design. The platform monetizes primarily through lead fees, transaction commissions, credit packs, and featured listing upgrades paid by service professionals, and offers Recommend Pay, an integrated escrow-style payment system with warranty protection and insurance coverage for completed jobs.
Product overview
The Recommend Group operates Recommend.my, Malaysia's #1 home services platform that connects homeowners with verified service professionals. The platform functions as a marketplace with two-sided mobile applications (for customers and service providers), an integrated payment system (Recommend Pay), and a directory of over 10,000 verified professionals across 100+ service categories including home improvement, repairs, cleaning, and events. The core offering is the Recommend.my marketplace augmented by Recommend Pay for secure transactions and insurance protection, plus the Recommend Plus membership program for premium customers.
Differentiator
Problem solved
Functional benefit
Brands
- Recommend Pay: Online payment system for the Recommend.my platform, enabling customers to pay for services and providing service warranty and insurance protection.
- Recommend Plus (Membership)
- Recommend.my for Service Professionals
Products and services
- Recommend.my Marketplace Platform Two-sided online marketplace that connects Malaysian homeowners with over 10,000 verified service professionals across 100+ home service categories including home cleaning, aircon servicing, electrical, plumbing, handyman, renovation, and interior design. Customers can browse the Pro Directory, view project portfolios, read verified reviews, request quotes, book services, and pay through Recommend Pay.
- Recommend Pay Integrated online payment and escrow system that lets customers pay service professionals using credit card, FPX online banking, Boost, or GrabPay. Supports milestone payments, automatic warranty protection (30-day for maintenance services, 3-year for cabinetry), and insurance coverage (up to RM50,000 property damage, RM5,000 theft, RM100,000 public liability). Service providers receive daily payouts.
- Recommend.my Customer Mobile App Mobile application for homeowners and customers to book home services on demand, request quotes for major home upgrades, find nearby service providers, and pay securely through Recommend Pay. Available on Android, iOS, and Huawei APK app stores.
- Recommend.my Service Provider Mobile App Dedicated mobile application for service professionals to receive job notifications, manage leads and jobs, submit quotes, chat with customers, track completed jobs, and collect online payments through Recommend Pay.
- Recommend Plus Membership Premium membership program for frequent Recommend.my users offering exclusive benefits, promotions, and priority access to home services.
- Pro Directory Online directory of verified service professionals that allows customers to browse, compare, and contact contractors across more than 100 home service categories.
- Projects Portfolio Online showcase of completed home improvement projects with photos, reviews, and work samples, enabling customers to assess service provider quality and style before hiring.
Quantifiable outcome
- 200,000+ customers served and 1 million homes served milestone
- +3 more outcomes
Companies that use The Recommend Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Recommend Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
The Recommend Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Unity.net.mycorePartnership to offer seamless installation for Philips Air-Conditioning products through Recommend.my's network of qualified technicians.
- Panasonic MalaysiamajorRecommend.my serves as Panasonic Malaysia's official installation partner for free home shower and bidet installation campaign. Available at 300+ retail locations across Malaysia including East Malaysia.
- AEON MalaysiamajorPartnership to make home services more convenient for AEON customers through service installation and maintenance offerings.
- Courts MalaysiamajorPartnership to offer convenient installation services to Courts Malaysia customers, creating end-to-end shopping experience from purchase to delivery to installation.
- Mah Sing GroupmajorProperty developer partnership offering Recommend.my interior design packages for new property developments including M Residence 2 in Rawang.
- IJM LandmajorPartnership to offer fully furnished homes in Bandar Rimbayu, Shah Alam with Recommend.my interior design packages.
- Citibank MalaysiaminorMarketing partnership offering RM20 off selected home maintenance services for Citi credit card holders. Co-branded content around home safety.
- IKEA MalaysiamajorPartnership to offer safe and convenient installation services to IKEA customers in Klang Valley. Recommend.my professionals provide lighting installation services for IKEA products.
- T-Mall (Alibaba)minorContent partnership featuring branded articles on Recommend.my blog about pet-friendly living room design, with T-Mall product recommendations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Recommend Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Recommend Group social profiles
Digital presenceThe Recommend Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Recommend Group leadership team
Management profileNumber of profiles
Profiles2 records
The Recommend Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Recommend Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Recommend Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Recommend Group
What does The Recommend Group do?
The Recommend Group operates Recommend.my, a two-sided home services marketplace that connects Malaysian homeowners with over 10,000 verified service professionals across 100+ categories including cleaning, aircon servicing, electrical, plumbing, handyman, renovation, and interior design. The platform monetizes primarily through lead fees, transaction commissions, credit packs, and featured listing upgrades paid by service professionals, and offers Recommend Pay, an integrated escrow-style payment system with warranty protection and insurance coverage for completed jobs.
Is The Recommend Group a public or private company?
The Recommend Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Recommend Group founded?
The Recommend Group was founded in 2014. It employs 11 to 50 people.
Where is The Recommend Group based?
The Recommend Group is headquartered in Petaling, Malaysia, in the Asia region.
How does The Recommend Group make money?
Three revenue lines are on record. Transaction/Commission Fees are the primary driver. The others are credit Pack Sales and featured Listings/Upgrades.
Does The Recommend Group have an API?
No public API is recorded for The Recommend Group.
What industry is The Recommend Group in?
The Recommend Group's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAMAHAE, Home Services Marketplaces (Cleaning, Repairs, Handyman). Its NAICS code is 5617 and its SIC code is 7340.