Joinsteer
Joinsteer is a France-based digital marketplace that aggregates 84,000+ certified premium and luxury used vehicles for lease (LOA/LLD), subscription, and sale, serving individual consumers, self-employed professionals, and expatriates through a direct-to-consumer platform with home delivery nationwide.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Joinsteer does
Joinsteer is a French digital marketplace operator, legally structured as BACT SAS, that intermediates the sale, lease, and subscription of premium and luxury used vehicles to individual consumers and self-employed professionals across France. Founded in 2019 by Alexis Berthoud and Thibaud Carrai and headquartered in Valbonne with operational offices in Paris and Cannes, the company aggregates an inventory of 84,211 vehicles spanning 20+ premium brands (Porsche, Ferrari, Lamborghini, Aston Martin, Bugatti, Bentley, Rolls-Royce, Koenigsegg, Pagani among others) and offers three primary financing products: LOA (lease with purchase option), LLD (long-term rental), and traditional automobile credit, supplemented by a vehicle subscription service and a deposit-sale/trade-in offering.
The platform is built around three proprietary infrastructure layers. The first is the Label Joinsteer quality program, a 276-point inspection combined with aesthetic and mechanical reconditioning and warranties of up to 60 months, designed to mitigate the information asymmetry that historically plagues used-vehicle transactions. The second is the Rapport d'Expertise, a 260+ control-point transparency report delivered for each vehicle. The third is the online financing simulation tool, which allows prospective buyers to adjust duration, mileage, and down payment parameters in real time. Distribution is entirely digital-direct: customers configure their transaction online, are assigned a dedicated advisor, and receive free home delivery across France within approximately 10 days.
Revenue is generated through three streams: (i) financing spread on LOA/LLD contracts originated through partner banks, plus origination fees, providing recurring monthly economics; (ii) one-time margin on vehicle sales including through the deposit-sale channel; and (iii) attach revenue from extended warranties, preparation packs (PPF film, ceramic coating), and maintenance packages. Pricing ranges from approximately 245€/month for entry premium vehicles to over 88,000€/month for ultra-luxury models such as the Bugatti Chiron. The company has raised approximately $3.45M in disclosed funding across four rounds between 2019 and 2025, remains privately held with no institutional investors identified, and operates with a stated capital of €1,681,944.
Joinsteer firmographics
Firmographics- Name
- Joinsteer
- Legal name
- BACT SAS
- Website
- https://joinsteer.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joinsteer is a France-based digital marketplace that aggregates 84,000+ certified premium and luxury used vehicles for lease (LOA/LLD), subscription, and sale, serving individual consumers, self-employed professionals, and expatriates through a direct-to-consumer platform with home delivery nationwide.
- Ownership category
- akta.pro rank
Joinsteer industry classification
Industry- Product category
- Premium Used Car Leasing
- NAICS
- Automotive Equipment Rental and Leasing (5321), Used Car Dealers (44112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Premium / Luxury & Exotic Car Subscriptions (THADACAH)
- akta.pro secondary industries
- Luxury Sedan & Executive Car Rentals (THADAMAB), Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ), New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Joinsteer is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Joinsteer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Financing (LOA/LLD): Joinsteer arranges leasing (Location avec Option d'Achat - LOA) and long-term rental (Location Longue Durée - LLD) contracts for premium used vehicles. Revenue comes from the spread between the financing rate negotiated with banking partners and the rate offered to customers, plus origination fees.
- Vehicle Sales: Sale of certified premium used vehicles through the marketplace platform, including trade-in and deposit-sale services.
- Value-Added Services: Additional revenue from extended warranties (up to 60 months), preparation packs (aesthetic, PPF film, ceramic treatment), and maintenance packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level premium vehicles (compact cars, small SUVs) |
| Subscription | Monthly | Mid-range premium vehicles (SUVs, executive sedans) |
| Subscription | Monthly | High-end and supercars |
| Subscription | Monthly | Collector/Heritage vehicles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Joinsteer product offering
Product offeringCore offering
Joinsteer operates a direct-to-consumer digital marketplace for certified pre-owned premium and sports vehicles, offering LOA (lease with option to buy), LLD (long-term rental), traditional auto credit, and vehicle subscription financing. Inventory covers 84,000+ vehicles across 20+ marques including Porsche, Ferrari, Lamborghini, BMW, Mercedes, Bentley, and Aston Martin, with each vehicle undergoing a 276-point Label Joinsteer quality inspection, professional reconditioning, and up to 60-month warranty before delivery anywhere in France.
Product overview
Joinsteer is a premium used car leasing platform operating a marketplace-plus-services model. The core offering combines a digital marketplace (Joinsteer Marketplace) with three financing products (LOA, LLD, and Credit Automobile), allowing customers to lease premium used vehicles from 20+ brands including Porsche, Ferrari, BMW, and Mercedes. Supporting services include the Rapport d'Expertise (260+ point vehicle inspection reports), Label Joinsteer (quality certification with up to 60-month warranties), location par abonnement (vehicle subscriptions), dépôt-vente (sell-your-car service), and home delivery across France. The platform sources vehicles from professional networks, applies rigorous multi-point inspections, and provides end-to-end financing and delivery services.
Differentiator
Problem solved
Functional benefit
Brands
- Label Joinsteer: Quality assurance label based on 276-point inspection, professional reconditioning, and up to 60-month warranty for certified premium vehicles.
Products and services
- Joinsteer Marketplace Digital marketplace at joinsteer.com/marketplace listing 84,211+ certified pre-owned premium vehicles from marques such as Porsche, Ferrari, Lamborghini, BMW, Mercedes-Benz, Bentley, Aston Martin, and Bugatti. Customers browse online, filter by brand, model, fuel type, and price, and access financing simulations before proceeding to a contract through dedicated advisors.
- Location avec Option d'Achat (LOA) Lease-with-option-to-purchase financing for premium used vehicles, arranged through banking partners. Customers make fixed monthly payments over 24 to 72 months and may exercise the purchase option at contract end to acquire the vehicle.
- Location Longue Durée (LLD) Long-term vehicle rental for premium used vehicles without a purchase option. Customers pay fixed monthly rentals over an extended contract term and return the vehicle at contract end; deductible LLD is available for self-employed professionals and businesses.
- Crédit Automobile Traditional automobile credit financing enabling immediate ownership of a used premium vehicle, with repayment over 24 to 84 months, suited to older vehicles or high-mileage cars not eligible for LOA or LLD.
- Location par Abonnement Vehicle subscription service providing flexible access to premium used cars without a long-term commitment, complementing LOA and LLD leasing with shorter or more adaptable terms.
- Dépôt-vente et Reprise Automobile Vehicle consignment and trade-in service in which Joinsteer handles valuation, photography, listing, negotiation, and sale on behalf of vehicle owners, available through the Paris and Cannes agencies or online.
Quantifiable outcome
- 20-50% lower monthly payments compared to new vehicle leasing at equivalent specifications
- +3 more outcomes
Companies that use Joinsteer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Joinsteer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Joinsteer partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Joinsteer competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Joinsteer social profiles
Digital presenceJoinsteer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joinsteer leadership team
Management profileNumber of profiles
Profiles2 records
Joinsteer funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joinsteer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joinsteer
What does Joinsteer do?
Joinsteer operates a direct-to-consumer digital marketplace for certified pre-owned premium and sports vehicles, offering LOA (lease with option to buy), LLD (long-term rental), traditional auto credit, and vehicle subscription financing. Inventory covers 84,000+ vehicles across 20+ marques including Porsche, Ferrari, Lamborghini, BMW, Mercedes, Bentley, and Aston Martin, with each vehicle undergoing a 276-point Label Joinsteer quality inspection, professional reconditioning, and up to 60-month warranty before delivery anywhere in France.
Is Joinsteer a public or private company?
Joinsteer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joinsteer founded?
Joinsteer was founded in 2019. It employs 1 to 10 people.
Where is Joinsteer based?
Joinsteer is headquartered in Paris, France, in the Europe region.
How does Joinsteer make money?
Three revenue lines are on record. Vehicle Financing (LOA/LLD) is the primary driver. The others are vehicle Sales and value-Added Services.
Does Joinsteer have an API?
No public API is recorded for Joinsteer.
What industry is Joinsteer in?
Joinsteer's product category is Premium Used Car Leasing. Its primary akta.pro industry code is THADACAH, Premium / Luxury & Exotic Car Subscriptions, with a secondary code of THADAMAB, Luxury Sedan & Executive Car Rentals. Its NAICS code is 5321 and its SIC code is 7510.