What Premirr Plastics does

Premirr Plastics is a Shanghai-headquartered comprehensive Chinese baijiu (liquor) group publicly listed on the Shanghai Stock Exchange under ticker 600696 (trading as 贵酒股份, "Guijiu Shares"). The company operates a multi-brand, multi-flavor, multi-channel portfolio that integrates traditional sauce-flavor (酱香型) and light-flavor (浓香型) baijiu with newer fruit wine categories. Core brands include ultra-premium 天青贵酿 (sky-blue celadon-inspired sauce-flavor), high-end 君道贵酿 (hexagonal "Six Virtues of a Gentleman" bottle), mid-to-high-end 高酱 and 贵酒匠, military-themed 军星, and young-consumer-targeted 十七光年/十二光年/十光年 fruit and rice wines. Production is anchored in Maotai Town, Guizhou (the core terroir for premium sauce-flavor baijiu) through wholly-owned subsidiaries including 贵州高酱酒业, 贵州贵酿酒业, and 贵州黔醉酒业.

The company combines traditional baijiu craftsmanship with intelligent manufacturing through a strategic partnership with Mitsubishi Electric (a Fortune 500 industrial automation leader) for international-standard sauce-flavor production and green manufacturing. Proprietary technology includes the Six Ecological Circles (六重生态圈层) brewing environment and 90-day temperature-controlled fermentation technology for fruit wines. Its value proposition centers on positioning baijiu as a "young, innovative, fashionable, international" lifestyle product, targeting affluent "new wealth elites" (新财智人群) for business entertaining while also capturing younger consumers via lighter fruit wine offerings.

The business model spans multiple revenue streams: direct-to-consumer sales through a Tmall flagship store (近500,000 followers since March 2020), premium physical retail (CITY SHOP supermarket chain), exclusive aviation channel partnerships (Spring Airlines Green Wing Mall as the only baijiu brand; 在机场Plus), and immersive offline brand experience centers. Pricing spans from mid-tier to ultra-premium segments (e.g., 君道贵酿·六德礼酒 500mL at ¥729). The company has earned substantial industry recognition including the 2019 Brussels International Spirits Award Grand Gold Medal, 7 awards at the 2021 International Wine & Spirit Competition (IWSGC), CCTV National Brands certification, and 2021 Snowball Top 100 Growth-Power Listed Company recognition. Note: the input firmographics describe a PET chemical recycling business, which contradicts the detailed company data; this analysis is based on the substantive evidence available.

Name

Premirr Plastics

Legal name

福州高昂喷涂技术服务有限公司

Website

https://premirr.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Premirr Plastics is a Shanghai-headquartered, publicly-listed (SSE: 600696) comprehensive Chinese baijiu group operating multi-brand sauce-flavor and fruit wine portfolios, serving affluent new wealth elites and younger consumers through e-commerce, aviation, premium retail, and brand experience channels.

Ownership category

akta.pro rank

Product category

Plastic Recycling Services

NAICS

Petrochemical Manufacturing (32511)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

Chemical/Advanced Plastics Recycling (Depolymerization, Pyrolysis, Solvolysis) (IMANAMAD)

Keywords

• PET chemical recycling
• Polyethylene recycling
• Sustainable plastics
• Plastic waste recycling
• Circular materials

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Baijiu Product Sales: Core revenue from sales of premium酱香型 and浓香型 baijiu products across multiple brand portfolios (天青贵酿, 君道贵酿, 高酱, 贵酒匠, 军星, etc.) and fruit wine products (十七光年). Revenue generated through direct sales, e-commerce, retail, and B2B channels.
2. New Retail Platform: O2O new retail business model combining online purchase channels with offline high-end experience centers, targeting premium business professionals with high-quality baijiu and exclusive consumption experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Premirr Plastics provides a sustainable, eco-friendly chemical recycling method for polyethylene terephthalate (PET). The company focuses on transforming PET plastic waste into reusable material through a chemical process, supporting circular plastics initiatives. Founded in 2017 and operating with a small team (1-10 employees) out of Chapel Hill, North Carolina.

Product overview

福州高昂喷涂技术服务有限公司 (Guizhou Guijiu Co., Ltd., SSE: 600696) is a Shanghai-headquartered comprehensive liquor group integrating classic traditions with innovation. The company operates a multi-brand, multi-flavor, multi-model portfolio across the baijiu (Chinese liquor) industry. Core brands include: (1) 天青贵酿 - ultra-premium sauce-flavor baijiu with iconic sky-blue color; (2) 君道贵酿 - high-end new-generation sauce-flavor baijiu with hexagonal bottle design; (3) 高酱 - mid-to-high-end business-style sauce-flavor baijiu emphasizing 'ecological sauce aroma' concept; (4) 贵酒匠 - mid-to-high-end quality sauce-flavor baijiu with craftsmanship positioning; (5) 军星 - military culture-themed baijiu brand; (6) 十七光年/十二光年/十光年 - fruit wines and light-flavor rice wines targeting young consumers and female demographics. The company positions itself as a 'young, innovative, fashionable, international' lifestyle brand, challenging traditional baijiu perceptions and focusing on new consumer segments.

Differentiator

Problem solved

Functional benefit

Brands

• 天青贵酿: 超高端创新型酱香白酒品牌，以天青色为品牌标识，代表时代感和未来感的酱酒新势力
• 君道贵酿
• 高酱
• 贵酒匠
• 军星
• 青澄黄贵酿系列
• 十二光年
• 十七光年
• 十光年
• 军星酒坊

Products and services

• PET Chemical Recycling Service Sustainable, eco-friendly chemical recycling of polyethylene terephthalate (PET) plastic waste into reusable material. Aimed at businesses and organizations seeking circular plastic solutions.

Quantifiable outcome

• Achieved '2021年度成长力上市公司TOP100' recognition
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Spring Airlines (春秋航空)flagshipChannel Partner/ Reseller/ Distributor · 1 March 2022Exclusive baijiu partnership making 福州高昂喷涂技术服务有限公司 the only baijiu brand on Spring Airlines Green Wing Mall (绿翼商城) mini-program. High酱 brand products and 天青贵酿 series officially launched on the platform, reaching over 50,000 internal business travelers.
• 在机场PlusflagshipChannel Partner/ Reseller/ Distributor · 1 March 2022Distribution partnership through membership mall platform specializing in aviation travelers. Platform serves over 200,000 registered members, primarily affluent frequent travelers and business professionals, perfectly matching 福州高昂喷涂技术服务有限公司's target consumer profile.
• CITY SHOP (城市超市)coreChannel Partner/ Reseller/ Distributor · 1 October 2020Partnership with national premium supermarket chain. Products including 君道贵酿, 君道贵酿中秋礼盒 and 光年 series launched in three flagship stores (Tianshan, Hongmei, Shangcheng) in Shanghai, targeting affluent expats and premium local consumers near high-end commercial and residential areas.
• Mitsubishi Electric (三菱电机)coreTechnology or Integration · 5 August 2020Strategic partnership for international standard酱香 production and green intelligent manufacturing. Mitsubishi Electric, a Fortune 500 company and global leader in intelligent manufacturing, provides e-F@ctory comprehensive solutions and E-JIT green manufacturing solutions. The partnership aims to standardize baijiu production processes, improve quality consistency, and enable intelligent manufacturing transformation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carbios: French biotech company developing enzymatic depolymerization processes to break down PET into monomers for repolymerization into virgin-quality rPET. Directly comparable as a chemical/biological PET recycling technology developer targeting the same resin and end-product market as Premirr.
• Loop Industries: Canadian company with a proprietary depolymerization technology that breaks down PET and polyester waste into monomers to produce 100% recycled PET resin. Directly comparable in technology approach (depolymerization-based chemical recycling of PET) and target output.
• Gr3n Recycling: Swiss cleantech startup with a proprietary Microwave Assisted Depolymerization (MAD) process to chemically recycle PET into monomers for new virgin-grade PET. Directly comparable technology approach (depolymerization-based PET chemical recycling) and similar scale.

Broad incumbents

• Eastman Chemical Company: Large specialty chemical company operating the Eastman Renew methanolysis-based chemical recycling process for polyester and PET, with commercial-scale plants. Broad incumbent in chemical recycling with substantially more capital and customer reach than Premirr.
• Indorama Ventures: Global PET resin producer and one of the largest investors in both mechanical and chemical rPET capacity. Comparable as a downstream offtake and competitor in the rPET value chain, though at vastly greater scale.
• SK Chemicals / SK geo centric: South Korean chemical company operating chemical depolymerization (glycolysis) processes for PET and polyester waste, producing rPET and recycled polymers at industrial scale. Broad incumbent competing for the same rPET value chain as Premirr.

Emerging players

• Ioniqa Technologies: Dutch company that developed a proprietary depolymerization process to convert PET waste back into virgin-quality monomer building blocks for new PET. Comparable technology approach and PET focus, but with a different geographic base and earlier-stage commercialization.
• Resynergi: California-based startup using a microwave-assisted pyrolysis process to convert mixed plastic waste, including PET-rich streams, into chemical intermediates. Comparable as a small-capitalization US clean-tech plastic recycling startup, though its technology differs (pyrolysis vs. likely depolymerization).
• Plastic Energy: UK-headquartered company operating thermal anaerobic processing (pyrolysis) to convert end-of-life plastics into hydrocarbon feedstocks. Comparable as an advanced/chemical recycling operator, with overlapping end-customer base in the petrochemical value chain.
• Agilyx (now Cyclyx International): US-based advanced recycling company (now part of Cyclyx) focused on converting mixed plastic waste streams into feedstocks via pyrolysis. Comparable as a chemical recycling technology company operating in the plastics-to-feedstock space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/premirrplastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premirr Plastics