Duia
Duia (对啊课堂) is a China-based online live streaming education platform that delivers paid certification and vocational exam preparation courses — primarily in accounting, finance, and economics — to adult learners, serving 6.11 million+ students across 15+ course categories.
- Company typePrivate
- Founded2014
- HeadquartersBeijing, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Duia firmographics
Firmographics- Name
- Duia
- Legal name
- Duia (对啊课堂)
- Website
- https://duia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Duia (对啊课堂) is a China-based online live streaming education platform that delivers paid certification and vocational exam preparation courses — primarily in accounting, finance, and economics — to adult learners, serving 6.11 million+ students across 15+ course categories.
- Ownership category
- akta.pro rank
Duia industry classification
Industry- Product category
- Online Professional Certification Education
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD)
- akta.pro secondary industries
- Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD), Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)
Keywords
Where Duia is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Duia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Course Tuition (系统班): Duia generates revenue primarily through paid online course enrollments. Students purchase structured course packages ('系统班') that include live streaming lessons, video replays, practice questions, and study materials. Courses span accounting certifications (初级会计, 中级会计, 注册会计师, 税务师), management accounting (PCMA, CMA), economics, finance (证券从业, 基金从业), self-study exams, graduate entrance exams (考研), adult education exams (成考, 自考), workplace skills, and women's professional courses. The platform also sells supplementary teaching materials and books through its Tmall store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | System Classes (系统班) for various certification tracks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Duia product offering
Product offeringCore offering
Duia is a direct-to-consumer online live streaming education platform that sells structured course packages (系统班) covering professional certifications and vocational training. Its core offerings include live streaming lessons, video replays, an AI-powered Finance Exam Assistant, an extensive online question bank, and supplementary textbooks. Courses span accounting (CPA, junior/intermediate/senior accountant, tax agent, corporate finance, PCMA, CMA), economics, finance (securities and fund qualifications), graduate school preparation (MBA, MPAcc), self-study and adult education exams, workplace skills, and women's professional certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Duia Classroom (对啊课堂) An online live streaming education platform delivering structured course packages (系统班) for professional certifications and vocational training across accounting, finance, economics, self-study exams, graduate school preparation, adult education, career development, and professional skills; for individual adult learners in China.
- Finance Exam AI (财经考试AI)
Quantifiable outcome
- 6.11 million+ students served; 4.9 course satisfaction rating; 4.9 platform score
Companies that use Duia
Customer profileSegments4 records
Ideal customer profiles3 records
Duia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Duia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tmall (天猫)minorDuia operates an official Tmall store (duia.tmall.com) for selling teaching materials and supplementary textbooks. This represents a distribution partnership for physical and digital educational merchandise.
Scale indicators1 record
Duia competitors and assessment
Company assessmentDirect peers
- China Distance Education Holdings - Zhonghua Accounting Online (中华会计网校): Zhonghua Accounting Online is the flagship accounting/CE vertical of CDEL, the largest Chinese adult accounting education provider, offering CPA, 中级会计, 税务师 and CPA CPE. It is a direct competitor to Duia's accounting track, with a stronger legacy brand and broader CPE distribution.
- Dongba Online Education (东奥在线): Dongba is a leading Chinese online platform specializing in accounting certification exam prep (CPA, 中级/初级会计, 税务师) and finance/economics certifications - the same core verticals as Duia. It competes head-to-head with Duia for the same pool of Chinese accounting/finance candidates using live and recorded courses plus a question bank.
- 233 Net School (233网校): 233 Net School is a major Chinese online vocational exam-prep platform covering finance, accounting, construction, healthcare and other professional certifications with live classes, question banks and mobile apps. It directly competes with Duia in 证券从业, 基金从业, 教师资格证 and broader certification verticals.
Broad incumbents
- Koolearn / New Oriental Online (新东方在线): Koolearn is the online arm of New Oriental, one of China's largest private education groups, offering university, K-12 and professional certification courses. While much larger and broader, it overlaps with Duia on graduate exam prep (MBA/MPAcc) and adult English/credentialing.
- Tencent Classroom (腾讯课堂): Tencent Classroom is a Tencent-operated online education platform aggregating third-party live classes across IT, finance, accounting and vocational skills. It is a comparable distribution venue and an indirect competitor for learners seeking 财经/IT certification content in China.
- NetEase Open Class / NetEase Cloud Classroom (网易云课堂 / 中国大学MOOC): NetEase Open Class is a large Chinese online learning marketplace offering professional skills, certification prep, language and university-affiliated courses. As a broader incumbent it overlaps Duia on adult certification and workplace skills but does not specialize in accounting/finance certification.
Others
- Becker Professional Education: Becker is a US-based CPA, CMA and CFA exam prep provider offering live and self-study courses with adaptive question banks. Although geography-disjoint, it is a direct functional analog to Duia's accounting certification vertical and a useful comparator for monetization of credentialing-focused online education.
Emerging players
- Xuetangx (学堂在线): Xuetangx is Tsinghua-affiliated MOOC platform offering university-level and professional courses including finance and computer science. It is comparable to Duia's course-portfolio breadth in higher-ed/professional learning and competes for adult continuing-education learners in China.
Market position
Customer concentration
Duia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duia leadership team
Management profileNumber of profiles
Profiles1 record
Duia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duia
What does Duia do?
Duia is a direct-to-consumer online live streaming education platform that sells structured course packages (系统班) covering professional certifications and vocational training. Its core offerings include live streaming lessons, video replays, an AI-powered Finance Exam Assistant, an extensive online question bank, and supplementary textbooks. Courses span accounting (CPA, junior/intermediate/senior accountant, tax agent, corporate finance, PCMA, CMA), economics, finance (securities and fund qualifications), graduate school preparation (MBA, MPAcc), self-study and adult education exams, workplace skills, and women's professional certifications.
Is Duia a public or private company?
Duia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Duia founded?
Duia was founded in 2014. It employs 1,001 to 5,000 people.
Where is Duia based?
Duia is headquartered in Beijing, China, in the Asia region.
How does Duia make money?
One revenue line is on record: online Course Tuition (系统班).
Who are Duia's main competitors?
Direct peers on record are China Distance Education Holdings - Zhonghua Accounting Online (中华会计网校), Dongba Online Education (东奥在线) and 233 Net School (233网校). Broad incumbents are Koolearn / New Oriental Online (新东方在线), Tencent Classroom (腾讯课堂) and NetEase Open Class / NetEase Cloud Classroom (网易云课堂 / 中国大学MOOC). Becker Professional Education is listed as an others. Xuetangx (学堂在线) is listed as an emerging player.
Does Duia have an API?
No public API is recorded for Duia.
What industry is Duia in?
Duia's product category is Online Professional Certification Education. Its primary akta.pro industry code is EDANAIAD, Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM), with a secondary code of EDAGADAD, Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.). Its NAICS code is 611691 and its SIC code is 8200.