DACOR

What DACOR does

Dacor is a U.S.-based designer and manufacturer of premium built-in kitchen appliances, founded in California in 1965 and operating today as a wholly-owned subsidiary of Samsung Electronics following Samsung's 2016 acquisition. The product portfolio spans three categories — Cooking (ranges, built-in ovens, cooktops and rangetops, microwaves, ventilation, warming drawers), Refrigeration (French door, column, side-by-side, wine storage, undercounter), and Dishwashing — with average selling prices ranging from roughly $1,200 for countertop microwaves to over $15,000 for premium 48-inch ranges. Products are differentiated by proprietary features such as SimmerSear brass burners (up to 22,000 BTU), Real Steam cooking, Dual Four-Part Pure Convection, SteelCool stainless interiors, Triple-Pane UV glass, GlideRacks for wine storage, and an Air Sous Vide / Air Fry mode on flagship ranges, all integrated with Samsung's SmartThings ecosystem and Bixby voice assistant for remote monitoring, AI Energy mode, and iQ Remote View camera-based food inventory.

Dacor generates revenue primarily through one-time hardware sales at premium ASPs, distributed through a hybrid channel that combines an authorized dealer network with four owned Kitchen Theater showrooms in Irvine, Chicago, New York, and Dania Beach, Florida, plus direct enterprise programs aimed at builders, developers, and interior designers. The go-to-market is structured for the specification sale: architects, designers, and remodelers are cultivated through the Dacor Professional Rewards program and exclusive partner offerings, while end-consumer demand is driven through Kitchen Theater experiences, KBIS trade-show presence, design-press editorial, and a digital content engine spanning dacor.com, social channels, and email. Customer segments are anchored on high-net-worth homeowners building or remodeling luxury residences, with secondary demand pull from the architecture-and-design community and luxury home builders.

Operating geographies are concentrated in the United States and Canada. The company maintains headquarters in Englewood Cliffs, New Jersey, with roughly 251-500 employees, and posts ENERGY STAR certifications across multiple product lines and ADA compliance on flagship dishwashers. Recent strategic emphasis has been on expanding the wine-storage category, pushing the 'hidden kitchen' panel-ready concept launched at KBIS 2026, and deepening SmartThings integration.

Name

DACOR

Legal name

Dacor, Inc.

Website

https://dacor.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Dacor is a U.S. premium built-in kitchen appliance maker, founded in 1965 and owned by Samsung since 2016, that designs and sells luxury ranges, refrigeration, dishwashers, and wine storage to high-net-worth homeowners, architects, interior designers, builders, and remodelers through authorized dealers and company-owned Kitchen Theater showrooms.

Ownership category

akta.pro rank

Product category

Luxury Kitchen Appliances

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521), Electronics and Appliance Retailers (44921)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

Keywords

• Luxury kitchen appliances
• Premium built-in appliances
• Professional cooking ranges
• Smart refrigeration appliances
• Integrated wine storage

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Appliance Sales: Dacor generates revenue through the sale of premium kitchen appliances including ranges, ovens, cooktops, refrigeration, and dishwashing products. Revenue is primarily one-time hardware sales with high average transaction values ($1,199 to $15,999+ per appliance). Products are sold through authorized dealers and directly via dealer locator on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

DACOR designs, manufactures, and sells premium luxury kitchen appliances for residential use, spanning ranges, built-in wall ovens, cooktops, microwaves, ventilation hoods, refrigerators, wine storage, beverage centers, and dishwashers. Products are sold primarily through authorized dealers and four company-owned Kitchen Theater showrooms in the U.S., targeting high-end residential kitchens with proprietary cooking technologies (Real Steam, SimmerSear brass burners, Dual Four-Part Pure Convection) and Samsung SmartThings connectivity.

Product overview

Dacor is a premium American kitchen appliance brand (acquired by Samsung in 2016) offering luxury kitchen appliances organized into three main product categories: Cooking (ranges, built-in ovens, cooktops, microwaves, ventilation, warming drawers), Refrigeration (French door, column, side-by-side, wine storage, undercounter), and Dishwashing. The product portfolio emphasizes precision performance, innovative design, and connected smart home integration through Samsung's SmartThings ecosystem. Products are available in Contemporary and Transitional design styles with premium finishes including Silver Stainless and Graphite Stainless.

Differentiator

Problem solved

Functional benefit

Products and services

• 48-Inch Dual-Fuel Steam Range Premium dual-fuel range with steam cooking capability, 22K BTU SimmerSear brass burners, Air Sous Vide and Air Fry modes, Wi-Fi-enabled LCD touchscreen, and SmartThings integration. Priced at $15,299; intended for affluent homeowners and luxury residential kitchens.
• 30-Inch Induction Range ENERGY STAR certified induction range with 4.3kW rapid boiling technology, Dual Four-Part Pure Convection System, anti-scratch matte glass surface, sync burners for large cookware, and SmartThings Wi-Fi connectivity. Priced at $6,999; for premium residential kitchens.
• 30-Inch Combination Wall Oven with Steam Multi-functional wall oven combining microwave and convection technology in an upper speed oven with steam cooking in the lower oven, including a 7-inch Wi-Fi-enabled LCD control panel, Chef Mode, and SmartThings integration; for luxury residential kitchens.
• 30-Inch Gas Cooktop Precision gas cooktop with dual-valve SimmerSear burners offering 18.5K BTU for searing down to 800 BTU simmer, Illumina knob lighting, and flush installation; for high-end residential kitchen designs.
• 24-Inch Countertop Convection Microwave Oven Space-saving microwave and convection oven combination with 1.5 cu.ft. capacity, 900 watts of power, sensor cooking technology, five cooking modes, and standalone or built-in installation flexibility; priced at $1,199.
• 30-Inch Pro Canopy Wall Hood Premium wall-mounted ventilation hood with glass touch controls, auto-on heat sensors, four-speed fan delivering 390 CFM (convertible to 600 CFM), LED strip lighting, noise dampening, and Bluetooth auto-connect pairing with compatible DACOR cooking products; for premium residential kitchens.
• 48-Inch French Door Refrigerator with SteelCool Premium French door refrigerator with SteelCool stainless-wrapped interior, 3D LED lighting, dual icemakers with Whisky Ball Ice, FreshZone+ flexible compartment, Autofill water pitcher, and panel-ready design; ENERGY STAR qualified; priced at $14,999.
• 36-Inch Column Refrigerator True flush column refrigerator with iQ Remote View dual cameras, Push-To-Open door assist, hidden waist-high touch control panel, PreciseCooling technology, dedicated compressors/evaporators, and SmartThings connectivity; for luxury custom-panel installations.
• 24-Inch Wine Column Fully integrated wine column storing up to 100 bottles across three independently cooled zones, with argon gas-filled triple-layer glass door for UV/IR protection, precision oak wood GlideRacks, and SmartThings connectivity; for premium residential wine storage.
• 24-Inch Undercounter Wine Cellar Undercounter wine cellar storing up to 41 bottles with dual temperature zones, SteelCool interior, GlideRacks with vibration reduction, argon-infused Triple-Pane UV glass door, and intuitive touch control; priced at $4,298.
• 24-Inch Undercounter Beverage Refrigerator Undercounter beverage center with 5.0 cu.ft. capacity (up to 128 cans), field-reversible flush-capable hinge, SteelCool interior, Triple-Pane UV glass, 3D LED lighting, and adjustable presenter shelf; for luxury residential bars and entertainment areas.
• 24-Inch Dishwasher Premium dishwasher with Kitchen Fit Sliding Door, StormWash+ dual washing arms for tough stain removal, built-in water softener, AutoRelease drying, SmartThings connectivity with AI Energy mode, and ADA Compliance Certification; ENERGY STAR Most Efficient rated; priced at $2,398.

Quantifiable outcome

• Sales more than doubled by 2022 compared to acquisition levels in 2016
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature15 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thermador: Thermador, owned by BSH Home Appliances, is a heritage American luxury appliance brand offering premium ranges, built-in ovens, cooktops, refrigeration, and dishwashers. It directly competes with Dacor across the luxury kitchen suite at similar price points.
• Miele: Miele is a German premium appliance manufacturer offering cooking, refrigeration, dishwashing, and coffee systems targeted at design-conscious, affluent consumers. Its ultrapremium positioning, durability reputation, and global dealer network make it a direct peer to Dacor.
• Viking Range: Viking Range pioneered the professional-style luxury appliance category in the U.S. with premium ranges, hoods, refrigeration, and dishwashers. Although now part of The Middleby Corporation, it remains a direct luxury-segment peer to Dacor in cooking and ventilation.
• Sub-Zero Group (Sub-Zero and Wolf): Sub-Zero and Wolf are long-established American luxury appliance brands owned by Sub-Zero Group, Inc., specializing in premium refrigeration, cooking, and ventilation. They are the most direct legacy competitors to Dacor in the ultrapremium built-in category.
• GE Monogram: GE Monogram is Haier/GE Appliances' premium built-in appliance brand featuring luxury cooking, refrigeration, and dishwashing lines. It competes with Dacor in the same U.S. luxury built-in kitchen category, particularly through designer and builder channels.
• JennAir: JennAir is Whirlpool Corporation's luxury appliance brand offering premium ranges, refrigeration, and dishwashers targeted at high-end kitchen design. It overlaps directly with Dacor in the design-forward, premium-channel kitchen appliance segment.
• Gaggenau: Gaggenau, part of BSH Home Appliances, is a German luxury built-in appliance brand with strong chef-grade cooking credentials and a heritage comparable to Dacor's. It competes directly in the ultrapremium U.S. built-in segment with similar ASPs and professional-channel focus.
• Signature Kitchen Suite (LG): LG Electronics' ultrapremium built-in appliance brand, positioned by LG as a direct challenger to Dacor in the U.S. luxury segment. Both brands target high-net-worth homeowners with connected, design-forward cooking, refrigeration, and dishwashing suites at comparable ASPs.

Emerging players

• Café (GE Appliances/Haier): Café is GE Appliances' customizable mass-premium brand with a design-forward positioning that increasingly overlaps Dacor's lower-tier SKUs and designer channel. It represents a margin and channel competitor from below rather than a like-for-like luxury peer.

Broad incumbents

• Bosch (BSH): Bosch is the broad-incumbent mass-premium appliance brand of BSH Home Appliances, with deep U.S. distribution and a growing premium-tier presence. While not exclusively ultrapremium like Dacor, it competes in adjacent price bands and channels and is part of the same BSH portfolio as Gaggenau and Thermador.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/dacorappliances
• Facebookfacebook.com/dacor
• LinkedInlinkedin.com/company/dacor
• Instagraminstagram.com/dacorkitchen/?hl=en
• Pinterestpinterest.com/dacorkitchen
• Xx.com/dacorkitchen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DACOR