Tifosy

What Tifosy does

Tifosy Capital & Advisory is a London-headquartered sports advisory and capital solutions firm founded in 2013, with a regional office in Milan. It serves private equity firms, alternative asset managers, family offices, high net-worth investors, and sports team owners across Europe, advising on strategic decisions, buy-side and sell-side M&A, and bespoke financing for professional sports franchises. The firm has advised on marquee transactions including the €875m Eagle Football takeover of Olympique Lyonnais, the $150m Ares Capital preferred equity investment in Inter Miami CF, and the $345m Iconic Sports Acquisition Corp. NYSE IPO in 2021.

The firm operates two complementary engines. The first is an institutional advisory and credit practice: Tifosy Sports Credit is a sector-specialized lending platform that has deployed in excess of €250m in asset-backed financing to professional football clubs across La Liga, Serie A, Serie B, EFL Championship, Belgian Pro League, Primeira Liga, Super Liga and Eerste Divisie, underpinned by a proprietary risk rating and credit underwriting methodology. The second is a regulated retail investment platform authorized by the FCA (Reference 717605) and HMRC-approved as an IFISA Manager, enabling individual investors to buy bonds and equity in professional sports clubs through the Tifosy Investment Platform, with secondary trading on the Tifosy Exchange and tax-efficient exposure through the IFISA wrapper.

Revenue is generated through advisory fees on M&A mandates, arrangement fees on capital raising and credit transactions, a £25 administration fee on Exchange secondary trades, and IFISA management economics. The firm monetizes its investor base only lightly at the retail layer, relying primarily on institutional transaction flow. Headcount is approximately 15–20 across London and Milan, with a leadership team drawn from Morgan Stanley, Goldman Sachs, Credit Suisse, Juventus FC, and the elite professional football world.

Name

Tifosy

Legal name

Tifosy Limited

Website

https://tifosy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tifosy is a London-based sports advisory and capital solutions firm serving private equity firms, asset managers, family offices and sports team owners with M&A advisory, sector-specialized credit lending (€250m+ deployed), and a regulated retail investment platform.

Ownership category

akta.pro rank

Product category

Sports Advisory and Capital Solutions

NAICS

Other Scientific and Technical Consulting Services (54169), Portfolio Management and Investment Advice (52394)

SIC

Services-Engineering, Accounting, Research, Management (8700), Investment Advice (6282)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Buy-Side M&A Advisory (FSAEAGAB), Cross-Border M&A Advisory (FSAEAGAH)

Keywords

• Sports advisory services
• Buy-side M&A
• Sell-side M&A
• Sports asset-backed lending
• Private capital raising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Advisory Fees: Advisory services for strategic advisory, buy-side M&A, and sell-side M&A transactions in the sports sector
2. Capital Solutions Arrangement Fees: Arrangement fees from Tifosy Sports Credit lending platform and private capital raising services
3. Platform Transaction Fees: £25 administration fee on successful Exchange transactions; no fees charged to investors for investing through the platform
4. IFISA Management: Revenue from managing Innovative Finance ISA accounts for tax-free bond investments

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tifosy is an integrated sports advisory and capital solutions firm that delivers strategic advisory, buy-side M&A, sell-side M&A, and private capital raising services to sports team owners, private equity firms, family offices and high net-worth investors. It also operates Tifosy Sports Credit, an asset-backed lending platform focused exclusively on professional sports with over €250m deployed, alongside a digital investment platform and Tifosy Exchange secondary market that enable retail investor access to sports club securities via FCA-regulated Innovative Finance ISAs.

Product overview

Tifosy offers an integrated platform combining advisory services and capital solutions for the sports industry. The core Tifosy Investment Platform enables retail investor access to sports franchise investments, complemented by the Tifosy Exchange for secondary trading and Tifosy IFISA for tax-efficient investing. The advisory arm provides strategic advisory, buy-side M&A, and sell-side M&A services, while Tifosy Sports Credit delivers bespoke lending solutions having deployed over €250m in sports credit.

Differentiator

Problem solved

Functional benefit

Brands

• Tifosy Sports Credit: The go-to credit platform focused exclusively on professional sports, having invested in excess of €250m in asset-backed opportunities across Europe.

Products and services

• Tifosy Advisory Professional advisory services covering strategic advisory, buy-side M&A, and sell-side M&A for sports industry clients including private equity firms, family offices, and team owners.
• Tifosy Sports Credit A credit platform exclusively focused on professional sports that has invested in excess of €250m, targeting asset-backed opportunities across Europe with sector-specific lending solutions for football clubs and sports franchises.
• Private Capital Raising Advisory service for capital raising across the capital structure for sports franchises and businesses, connecting clients to Tifosy's global investor network.
• Tifosy Investment Platform Digital platform enabling retail investors to access investment opportunities in professional sports franchises, supporting the full investment lifecycle from account creation through to portfolio management.
• Tifosy Exchange A secondary market noticeboard where Tifosy members can trade securities (bonds and shares) purchased on Tifosy from one another during monthly trading cycles.
• Tifosy IFISA Innovative Finance ISA wrapper enabling UK taxpayers to invest in Tifosy bonds with tax-free returns, with an annual allowance of £20,000 per tax year.

Quantifiable outcome

• Over €250m deployed through Tifosy Sports Credit
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Raine Group: US-headquartered boutique investment bank and advisory firm with a dedicated sports practice that has advised on marquee sports M&A including Chelsea FC, Manchester United, and NFL franchise transactions. Raine is the most direct strategic peer to Tifosy in sports advisory, competing for similar PE and club-owner mandates globally.
• 23 Capital: London-based specialist sports and entertainment finance firm providing lending, advisory, and capital solutions to sports clubs, leagues, and investors. 23 Capital is the closest direct peer to Tifosy Sports Credit given its domain-specialized lending model and similar target client base of football clubs and sports investors.
• Oakwell Sports Advisors: Sports-focused advisory firm providing M&A and capital raising services to football clubs, leagues, and investors. Oakwell is a direct boutique peer to Tifosy in the European football advisory market, competing for similar club-side and investor-side mandates.

Broad incumbents

• Allen & Company: US boutique investment bank well known for sports M&A mandates, including multiple NFL franchise sales and media-sports transactions. Allen & Co is a broader incumbent in sports advisory than Tifosy, with deeper US franchise relationships, but competes for similar high-end sports M&A mandates.
• RedBird Capital Partners: US private investment firm with significant sports interests including AC Milan, Liverpool FC, and the YES Network. RedBird is a broader incumbent that has executed large sports M&A and provides both equity capital and strategic guidance, competing with Tifosy for advisory mandates on major club transactions.
• Octagon: Global sports marketing and management consulting firm with deep relationships across football, motorsport, and other sports. Octagon is a broader incumbent in sports advisory with consultancy, marketing, and player representation arms; it overlaps with Tifosy on strategic advisory and capital-related work for sports organizations.

Emerging players

• 777 Partners: Miami-based multi-club ownership and sports investment platform holding stakes in Hertha Berlin, Standard Liège, Vasco da Gama, and other clubs. 777 overlaps with Tifosy in sports M&A advisory, credit provision, and capital raising, and increasingly competes for the same football club mandates.
• Lionsgate Capital Partners: Sports-focused advisory and investment firm with a portfolio spanning clubs, leagues, and sports-related businesses across Europe and Latin America. Lionsgate competes with Tifosy for cross-border sports M&A and capital raising mandates, particularly in football.
• Evolution Capital Partners: Independent M&A advisor focused on sports, media, and consumer sectors, with a track record in European football transactions. Evolution is a niche emerging player that competes with Tifosy for sports-sector M&A mandates, particularly in mid-market club transactions.
• PlaytheSaint (CAIS Sports / Otis-style retail sports investing): Emerging digital platforms enabling retail investor exposure to alternative and sports assets, mirroring the Tifosy Investment Platform model. These platforms represent emerging competitive threats to Tifosy's retail sports investment and IFISA distribution, although Tifosy's FCA authorization and club-level deal flow provide material differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tifosy
• YouTubeyoutube.com/c/Tifosy
• Facebookfacebook.com/tifosyofficial
• LinkedInlinkedin.com/company/3365937
• Instagraminstagram.com/tifosy

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tifosy