Uncovered
Uncovered, PBC operates a crowdsourcing platform with the largest US database of 49,954+ cold cases since 1980, serving citizen detectives, victim advocates, and true crime enthusiasts through a $97/year community subscription model.
- Company typePrivate
- Founded2019
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Uncovered does
Uncovered, PBC is a Boulder, Colorado-based Public Benefit Corporation founded in 2019 that operates a crowdsourcing platform for unsolved murder and missing persons cold cases in the United States. The company's core offering is a searchable database containing over 49,954 documented cases since 1980, each with victim profiles, timelines, source documentation, and geographic mapping. The platform enables users to follow cases, receive notifications, share information, and participate in a private subscription community for collaborative research and advocacy. Uncovered explicitly differentiates itself from entertainment-focused true crime content by centering equity for BIPOC, LGBTQ+, and other underserved victims.
The technology stack centers on a web-accessible database with interactive case mapping, case following systems, and a separately hosted community platform at community.uncovered.com. Revenue is generated through a consumer subscription model: Community Membership at $97/year or $11/month provides access to private forums, curated research resources, event registration, expert AMAs, and group research opportunities, with a lower-tier Workspace Account also referenced. The company distributes entirely through self-serve digital channels—its own website, social media, twice-weekly newsletter, and podcast appearances—with a strategic partnership with LifeGuard Group for active missing persons searches. As a PBC, Uncovered commits 2% of revenue to nonprofit organizations assisting families of missing or murdered individuals.
Total disclosed funding is approximately $1 million, raised across a 2019/2021 seed from Bossa Invest and gbeta accelerator participation, and a March 2022 round from Bossa Invest and Coughdrop Capital. The company operates with 1-10 employees and has no disclosed revenue, ARR, or subscriber base metrics. No AI/ML capabilities, enterprise customers, or institutional partnerships beyond the LifeGuard Group alliance are evidenced in available data.
Uncovered firmographics
Firmographics- Name
- Uncovered
- Legal name
- Uncovered, PBC
- Website
- https://uncovered.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uncovered, PBC operates a crowdsourcing platform with the largest US database of 49,954+ cold cases since 1980, serving citizen detectives, victim advocates, and true crime enthusiasts through a $97/year community subscription model.
- Ownership category
- akta.pro rank
Uncovered industry classification
Industry- Product category
- Crowdsourced Case Investigation Platform
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
- akta.pro secondary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where Uncovered is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Uncovered business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Community Membership Subscription: Premium community membership offered at $97/year or $11/month, providing access to private community forums, curated research resources, event registration, expert AMAs, and group research opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community Member - Full access membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Uncovered product offering
Product offeringCore offering
Uncovered operates a crowdsourced online platform that aggregates detailed profiles of more than 49,954 unsolved murder and missing-person cold cases in the United States since 1980, allowing users to search, follow, share, and contribute information on individual cases. The company pairs this database with a private subscription community where members can collaborate on research, access expert-led AMAs and educational resources such as the Citizen Detective Guide, and participate in group investigations.
Product overview
Uncovered is a crowdsourcing platform for cold case files focused on murdered or missing people, built around the nation's largest database of over 49,954 unsolved cases. The platform operates as a unified ecosystem consisting of the Cold Case Database (the core searchable repository), Community Platform (for citizen detectives to collaborate), Resources (including the Citizen Detective Guide and educational materials), and tiered memberships (Workspace Account and Community Membership at $97/year). Users can follow cases, receive updates, share information across social platforms, access a geographic case map, and participate in group research. The platform emphasizes equity for BIPOC, LGBTQ+, and other underserved victims not prioritized in the true crime community.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Case Database The nation's largest crowdsourced database of information on murdered or missing people, with over 49,954 unsolved cases from all categories and locations in the United States since 1980. Users can search, filter, and explore cases with detailed profiles, timelines, victim demographics (state, category, status, race, gender, orientation/identity), and source documentation.
- Community Platform A private online community for advocates, citizen detectives, and true crime enthusiasts to apply research skills, learn from others, and work together on cases through group research, discussion threads, expert AMAs, and curated resource sharing.
- Community Membership
Quantifiable outcome
- Over 200,000 unsolved cases have gone cold since 1980, with murder clearance rates continuing to drop - creating significant need for the platform's mission
Companies that use Uncovered
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Uncovered technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Uncovered partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LifeGuard GroupminorThird-party search organization specializing in human trafficking cases that has conducted searches for missing persons on the platform, including Jermain Charlo case in Missoula, MT. They work with families and law enforcement to search areas related to cold cases.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Uncovered competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Uncovered social profiles
Digital presenceUncovered financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncovered leadership team
Management profileNumber of profiles
Profiles1 record
Uncovered funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncovered M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncovered
What does Uncovered do?
Uncovered operates a crowdsourced online platform that aggregates detailed profiles of more than 49,954 unsolved murder and missing-person cold cases in the United States since 1980, allowing users to search, follow, share, and contribute information on individual cases. The company pairs this database with a private subscription community where members can collaborate on research, access expert-led AMAs and educational resources such as the Citizen Detective Guide, and participate in group investigations.
Is Uncovered a public or private company?
Uncovered is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uncovered founded?
Uncovered was founded in 2019. It employs 1 to 10 people.
Where is Uncovered based?
Uncovered is headquartered in Boulder, United States, in the North America region.
How does Uncovered make money?
One revenue line is on record: community Membership Subscription.
Does Uncovered have an API?
No public API is recorded for Uncovered.
What industry is Uncovered in?
Uncovered's product category is Crowdsourced Case Investigation Platform. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps, with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51929 and its SIC code is 7370.