Kuradashi

What Kuradashi does

Kuradashi Co., Ltd. (株式会社クラダシ) operates Japan's largest social good marketplace, headquartered in Tokyo and publicly listed on the Tokyo Stock Exchange under ticker tyo:5884. The platform connects consumer brands, manufacturers, and retailers holding near-expiry or excess inventory with bargain- and mission-driven individual buyers, offering discounts of approximately 30% to over 77% off retail across categories including meat, seafood, rice and noodles, sweets, alcohol, beverages, beauty/health, and daily goods. Beyond discounted marketplace transactions, the company monetizes through a 550 yen/month premium membership that removes standard shipping fees, a portfolio of subscription products (Loss Wine, Loss Rescue regular delivery), a custom self-select box service ("eran de Kuradashi"), digital gifting (Kuradashi e-gift), and an emerging B2B institutional channel supplying frozen meals and curated food boxes to corporate sites such as the ZXY Kinshicho share office.

The company's go-to-market is product-led: consumers self-serve via the kuradashi.jp web storefront and native iOS/Android apps, with LINE ID integration as the primary loyalty and re-engagement lever. A curated network of NPOs and NGOs — covering environmental protection, hunger/poverty relief, disaster response, medical aid, animal welfare, and education — receives a portion of each transaction chosen by the buyer at checkout. The company holds B Corporation certification and displays cumulative impact metrics (37,951 tons of food loss reduced, 100,607 t-CO2 avoided, 18.6 billion yen in economic effect generated, and 187.6 million yen donated to charitable causes). Strategic investors include Hakuhodo DY Ventures (July 2022) and Ricoh Leasing (May 2026, approximately $1.82M).

The product surface has expanded meaningfully through 2026. The Tsurukame BCP project — selected via the seventh annual Kuradashi Labo internal business contest in April 2026 — is positioned as a health infrastructure business targeting aging workers and lifestyle-disease patients, with dietitian-supervised frozen meals (Dr. Tsurukame Kitchen) trialing at a Tokyo shared office in June 2026. The May 2026 acquisition of Chukyo Electric Power signals extension beyond food into the energy vertical, consistent with the company's broader "food, energy, and housing" mission. Internally, Kuradashi runs the Kuradashi Magazine content platform, the Kuradashi Fund charitable program, and a private-label line (Kuradashi Original). Technology stack details are not publicly disclosed, though the company maintains an AI utilization policy and has referenced IoT integration in the Tsurukame BCP roadmap.

Name

Kuradashi

Legal name

株式会社クラダシ

Website

https://kuradashi.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Kuradashi operates Japan's largest social-good e-commerce marketplace, selling near-expiry and excess food inventory from manufacturers and brands to Japanese consumers at 30%–77%+ discounts, with a portion of each transaction donated to NPOs and NGOs. It monetizes via transaction fees, a 550 yen/month premium membership, subscription boxes, and an emerging B2B frozen-meal channel.

Ownership category

akta.pro rank

Product category

Social Good E-commerce Marketplace

NAICS

Food and Beverage Retailers (445), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Closeout & Liquidation Marketplaces (CRAEAFAF)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Food loss reduction
• Social good marketplace
• Discounted e-commerce
• Food waste platform
• Subscription e-commerce

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace transaction revenue: Kuradashi operates a C2C/bulk marketplace where sellers (food manufacturers, brands, retailers) list near-expiry or excess inventory and buyers purchase at discounted prices. The company captures a take rate on each transaction — the margin between the discounted selling price and the supplier's liquidation price. Products span categories: meat, seafood, rice/noodles, sweets, alcohol, beverages, beauty/health, and daily goods. Discounts are significant (30%–77%+ OFF), driving consumer participation. Sellers include well-known brands (Yoshinoya, Matsuya, CoCo壱番屋, Kaldi, etc.) as well as Kuradashi's own private-label (Kuradashiオリジナル).
2. Premium membership subscription: Monthly subscription at 550 yen (tax-inclusive) offering free standard shipping on all orders. Premium members also receive exclusive benefits including priority access to limited-stock items and member-only product pages. The subscription creates predictable recurring revenue and incentivizes higher purchase frequency by removing shipping cost friction.
3. Corporate/institutional partnerships and bulk supply: Kuradashi supplies businesses — including the ZXY Kinshicho share office in Tokyo — with frozen meal programs (e.g., Dr. Tsurukame Kitchen trial in 2026) and curated food boxes. The company also runs initiatives like 'えらんでKuradashi' (a self-select food loss reduction box) and the 'ロスおたすけ定期便' (Loss Rescue regular delivery service), targeting both B2C consumers and B2B institutional customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kuradashi operates Japan's largest social good e-commerce marketplace where food manufacturers, brands, and retailers list near-expiry and excess inventory at deep discounts (30–77%+ off retail), with a portion of each transaction routed to partner NPOs/NGOs. The platform also offers subscription services (Loss Wine subscription, customizable えらんでKuradashi box), a 550 yen/month premium membership with free shipping, and digital gifting.

Product overview

Kuradashiは「もったいないを価値へ」をミッションに、日本最大のソーシャル.goodマーケットプレイスを運営。主营产品包括訳あり・賞味期限間近商品的フードロス削減ECプラットフォーム（Kuradashi）、カスタマイズBOX（えらんでKuradashi）、ワイン定期便（ロスワイン定期便）、eギフト（Kuradashi e-gift）、会员プログラム（プレミアム会員）を提供。社会的インパクトumerate物联网（IoT）技術を活用した健康インフラ事业（Tsurukame BCP/Dr. Tsurukame Kitchen）を開発中이며、社内新規事业コンテスト（Kuradashi Labo）で継続的なイノベーションを推進。ユーザーは 식품구매時に社会貢献団体への支援活动参加也能选择。

Differentiator

Problem solved

Functional benefit

Brands

• Kuradashiオリジナル (Kuradashi Original): Private label brand offering original food products including dried mangoes, beef, seafood, and regional specialty items.

Products and services

• Kuradashi Food Loss Reduction Marketplace Japan's largest social good e-commerce marketplace where food manufacturers, brands, and retailers list near-expiry or excess inventory (food, sweets, alcohol, beverages, beauty/health, daily goods) at 30–77%+ discounts; a portion of each transaction is donated to NPO/NGO partners. Target audience: individual Japanese consumers seeking quality food at lower prices while contributing to social and environmental causes.
• ロスワイン定期便 (Loss Wine Subscription) Subscription service delivering rescued-loss wine at regular intervals. Multiple course tiers from casual (5,500 yen) to premium (11,000 yen) and elegant (16,500 yen) are offered. Target audience: wine consumers in Japan seeking curated surplus wines while supporting food loss reduction.
• えらんでKuradashi (Customizable Food Loss Reduction Box) Customizable box service allowing users to combine their preferred marketplace products into a single shipment (minimum 2,980 yen, maximum 10 kg per box) to reduce individual food waste. Target audience: Japanese consumers who want to curate their own food loss reduction package.
• Kuradashi e-gift Digital gift card service enabling users to purchase and send Kuradashi product credits to friends, encouraging participation in food loss reduction. Target audience: Japanese consumers looking for sustainable gift options.
• プレミアム会員 (Premium Membership) Monthly subscription membership at 550 yen (tax-inclusive) offering free standard shipping on all orders, priority access to limited-stock items, and exclusive member-only product pages. Target audience: frequent Japanese buyers on the Kuradashi marketplace who want to remove per-order shipping friction.
• Dr. Tsurukame Kitchen Dietitian-supervised frozen meal service offering three meal options at 675 yen each, targeting busy professionals at shared offices and corporate facilities. Initial two-month trial launched June 25, 2026 at ZXY Kinshicho share office in Tokyo; planned integration of IoT freezers and health monitoring systems. Target audience: institutional B2B customers (shared offices, corporate wellness programs) and health-conscious working professionals in Japan.

Quantifiable outcome

• 37,951 tons of food waste reduced through the platform
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• ZXY Kinshicho Share OfficeminorStrategic or Co-development PartnerKuradashi launched a two-month trial of its frozen meal service 'Dr. Tsurukame Kitchen' at the ZXY Kinshicho share office in Tokyo on June 25, 2026. This is the first practical implementation of the Tsurukame BCP project — an internal business contest winner addressing nutritional gaps for busy professionals. The trial uses a dietitian-supervised meal menu at 675 yen per meal, with plans to expand to more share offices and integrate IoT freezer and health monitoring systems.
• Impact ConsortiumcoreStrategic or Co-development PartnerKuradashi participates in the Impact Consortium, a public-private collaboration platform established in November 2023 with 428 member organizations as of August 2025. Kuradashi's President and CEO Kohei Kawamura spoke as a panelist at the consortium's March 2026 study session in Osaka, discussing 'Impact Management: Effects and Important Perspectives' alongside executives from Marui Group and Iwami Ginzan Gangendo Group. The consortium focuses on aligning social impact with economic value, including B Corp certification for companies pursuing IPOs.
• Social cause partners (NPOs/NGOs)coreOthersKuradashi partners with a network of social contribution organizations — including NPOs and NGOs focused on environmental protection, hunger/poverty, social welfare, disaster relief, medical aid, animal welfare, and education. Customers choose their preferred cause at checkout and a portion of each purchase is donated to the selected organization. Support distributions occur quarterly. Specific named partners include NPO犬と猫のためのライフボード, 認定NPO法人世界の子どもに Vaccines日本委員会, 認定NPO法人国連WFP協会, and others listed in support reports.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TABETE: Japan-based food loss reduction app/marketplace operated by CoCooking that connects consumers with restaurants and bakeries selling surplus meals. Most direct domestic competitor to Kuradashi's social-good, surplus-food marketplace model, with a mobile-first consumer experience and similar sustainability positioning.
• Too Good To Go: Global leader in surplus food marketplace, operating a 'magic bag' model connecting consumers with restaurants and retailers to rescue unsold food. Closest international functional peer to Kuradashi's marketplace take-rate, social-impact, and ESG-driven proposition, and a potential strategic threat if it expands further into Japan.
• OLIO: UK-headquartered food sharing app enabling neighbors and businesses to share surplus food. Directly comparable to Kuradashi on the social-good, surplus-food rescue thesis and operates a peer-driven marketplace model for overstock inventory.

Regional players

• Pocket Marche (Pokemaru): Japanese producer-to-consumer marketplace connecting farmers and fishermen directly with consumers. Comparable to Kuradashi on Japan-domestic C2C food e-commerce, mission-driven positioning, and subscription/membership mechanics, though focused on primary production rather than surplus inventory.

Emerging players

• foop (formerly Yumeiku): Japan-based food surplus and food loss reduction initiative offering surplus food boxes and related subscription services. Comparable to Kuradashi's 'えらんでKuradashi' self-select box and loss subscription products, targeting the same eco-conscious bargain-hunter segment in Japan.
• NoFoodWaste: India-based food waste reduction platform connecting donors with NGOs and consumers. Comparable to Kuradashi on the social-impact food rescue mission, though with a more donation-led rather than commercial marketplace model.
• FoodCloud: Ireland-based social enterprise operating a B2B surplus food redistribution platform linking food businesses with charities. Comparable to Kuradashi's institutional/B2B surplus channel and its NPO/NGO donation flow, but operating primarily as a charity intermediary rather than a consumer marketplace.

Broad incumbents

• Rakuten Group: Japan's largest e-commerce ecosystem with Rakuten Ichiba marketplace and a broad logistics, fintech, and mobile stack. A broad incumbent that competes for the same Japanese online retail wallet share and has the capital to enter adjacent food-waste / sustainability segments.
• Mercari: Japan-headquartered C2C marketplace operator with a dominant mobile resale platform. Comparable as a Japanese consumer marketplace operator with a take-rate business model; could credibly expand into food/lifestyle surplus verticals that overlap with Kuradashi.

Others

• Kakaku.com (Tabelog): Japanese price comparison and restaurant review platform whose Tabelog vertical dominates food-related consumer discovery in Japan. Comparable on driving Japanese food commerce traffic and could expand promotional/transactional capabilities adjacent to Kuradashi's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kuradashi.jp
• Xx.com/kuradashi_jp
• LinkedInlinkedin.com/company/kuradashi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuradashi