The GP Service

What The GP Service does

The GP Service is a UK-registered, CQC-regulated online healthcare marketplace that connects individual patients with independent GMC-registered clinicians, GPhC-registered pharmacists, and Advanced Clinical Practitioners for same-day video consultations. Patients book directly through a self-serve web portal, pay a £49 consultation fee (£68.99 card authorization at booking, with an additional £20 prescription processing fee when an outcome is issued), and receive prescriptions, fit notes, and referral letters electronically. Prescriptions are routed to one of 3,000–6,000 partner pharmacies across all UK postcodes for same-day collection, with medication costs paid directly to the dispensing pharmacy. The company claims to be the first UK private clinician service integrated with NHS Summary Care Records, allowing clinicians to access patient NHS history during consultations and to share notes with the patient's local GP with consent.

The platform architecture comprises a Clinical Directory that performs identity and credential checks on independent prescribers, a patient portal (app.thegpservice.co.uk), a separate pharmacist portal (pharmacy.thegpservice.co.uk), and a comprehensive conditions and medications directory covering 88+ medications and 7+ condition verticals (men's, women's, sexual, chronic, travel, weight, skin). Payments are processed via Stripe, the platform is ISO 27001 certified with TLS 1.3 and AES-256 encryption, zero-trust RBAC architecture, and is registered with the ICO and Cyber Essentials. Regulatory credentials include CQC, GPhC (registration 9010861), and NHS DTAC compliance.

The business is a transaction-fee model operated by Novamedica Limited, which acquired the company in 2025 and repositioned it as a global healthcare marketplace. Novamedica acts as a commercial agent for clinicians, collecting prescription processing fees and remitting net proceeds to the prescribing clinician per the Provider Agreement. The company has cumulatively delivered 200,000+ consultations to 150,000+ patients since 2015, was previously acquired by Kanabo Group Plc in 2022 (which introduced medicinal-cannabis services and AI tools), and was originally seeded with £2.5M from Maven Capital Partners in 2016. Headcount is 11–50 employees, headquartered in Leicester, England.

Name

The GP Service

Legal name

Novamedica Limited

Website

https://thegpservice.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The GP Service is a UK-registered, CQC-regulated online healthcare marketplace that connects individual patients with independent GMC- and GPhC-registered clinicians for same-day video consultations, electronic prescriptions, fit notes, and referral letters, fulfilled through a network of 3,000–6,000 UK partner pharmacies.

Ownership category

akta.pro rank

Product category

Online Healthcare / Telehealth Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Online GP consultations
• Telehealth prescriptions
• Clinical directory platform
• Private online healthcare
• Electronic prescription delivery

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Consultation Fees: Patients pay £49 per consultation. If a prescription, fit note, or referral letter is issued, an additional £20 administration (prescription processing) fee applies. A card authorization of £68.99 is placed at booking; captured only if an outcome is issued. If no outcome is issued, only the £49 consultation fee is charged.
2. Prescription Processing Fees: A Prescription Processing Fee is collected on behalf of independent prescribers when a private prescription is issued. This fee is non-refundable once a prescription has been issued. Novamedica acts as commercial agent for clinicians, remitting funds minus commission to the prescriber per the Provider Agreement.
3. Pharmacy Fulfillment (Third-Party): Medication costs are paid directly to dispensing pharmacies. Novamedica is not a party to that transaction and does not receive revenue from medication sales. The platform serves as the intermediary connecting patients to pharmacies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The GP Service operates a Clinical Directory platform that connects UK patients with independent GPhC-registered pharmacists, GMC-registered clinicians, and Advanced Clinical Practitioners for same-day video and phone consultations. Patients book and pay a flat GBP 49 fee per consultation, receive prescriptions electronically to any of 6,000+ UK partner pharmacies, and can obtain fit notes and referral letters. The company is owned by Novamedica Limited and is pivoting toward a global healthcare marketplace model.

Product overview

The GP Service operates as a connected, patient-first healthcare ecosystem comprising a Clinical Directory platform that introduces patients to independent healthcare professionals. The core offering includes a Video Consultation Service for same-day online appointments with GMC-registered clinicians, GPhC-registered pharmacists, and ACPs, paired with an Online Prescription Service for electronic prescriptions sent to any pharmacy. Supporting the platform are a Patient Portal for account management, a Pharmacist Portal for dispensing operations, a Conditions Directory for health education, and a Trust Centre for regulatory transparency. The company was acquired by Novamedica Limited in 2025 and pivoted to a global healthcare marketplace model.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Consultation Service Same-day online video and phone consultation service connecting UK adult patients with licensed GMC-registered clinicians, GPhC-registered pharmacists, and Advanced Clinical Practitioners (ACPs). Consultations cost a flat GBP 49 and produce prescriptions, fit notes, or referral letters as outcomes, with a 98% same-day clinician access rate and 365-day availability (8am–5pm).
• Online Prescription Service Digital prescription service that delivers electronic prescriptions issued during platform consultations directly to the patient's chosen UK pharmacy for same-day collection. A non-refundable GBP 20 prescription processing fee applies when a prescription, fit note, or referral is issued, and a repeat medication service is also offered.
• Clinical Directory Platform Regulated Clinical Directory platform that introduces patients to independent GPhC-registered pharmacists, GMC-registered clinicians, and Advanced Clinical Practitioners, performing identity and credential checks and facilitating bookings, prescriptions, and payments. Operated by Novamedica Limited since the 2025 acquisition as the backbone of a global healthcare marketplace.
• Patient Portal Online patient portal at app.thegpservice.co.uk where UK patients register, log in, book same-day video or phone consultations, manage appointments, and access digital prescriptions, fit notes, and referral letters.
• Pharmacist Portal Dedicated portal at pharmacy.thegpservice.co.uk/dispense for partner pharmacies to receive electronic prescriptions issued during consultations, manage dispensing workflows, and process repeat medication requests.

Quantifiable outcome

• 98% of patients see a licensed consultant same-day
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• NHS (Summary Care Records Integration)coreTechnology or Integration · 1 January 2017The GP Service was the first NHS Summary Care Records integration for a private clinician service, piloted from 2017–2021. Clinicians can access NHS Medical Records during consultations. Notes can be shared with the patient's local GP when consented.
• Partner Pharmacies (6,000+)coreChannel Partner/ Reseller/ DistributorOver 6,000 UK pharmacies dispense medications prescribed through The GP Service platform. Electronic prescriptions are sent directly to the patient's chosen pharmacy. The pharmacy network provides nationwide prescription fulfillment coverage.
• Partner Pharmacies (3,000+)coreChannel Partner/ Reseller/ DistributorThe About page states The GP Service is trusted by 3,000+ pharmacies. These partner pharmacies form the prescription fulfillment infrastructure for the service, enabling patients to collect medications within an hour at any pharmacy.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Push Doctor: UK DTC telehealth platform offering video consultations with GMC-registered GPs for prescriptions, fit notes, and referrals. Directly comparable patient base, service offering, and business model to The GP Service.
• Livi (by Kry): UK telehealth platform (subsidiary of Swedish digital health company Kry) offering video GP appointments with NHS and private options. Same DTC virtual care model with similar regulatory footprint and pharmacy integration.
• Babylon Health (eMed): Former UK DTC telehealth leader (now eMed Healthcare) offering AI-assisted symptom checking and video GP consultations. Closest historical peer in UK DTC virtual primary care with comparable scale ambitions.
• Doctor Care Anywhere: UK-listed telehealth provider offering video and phone consultations with GPs, prescriptions, and specialist referrals via insurer and employer channels. Overlapping product and target segments with The GP Service.
• Zava: European DTC telehealth and online clinic platform operating in UK, Germany, France, and Ireland. Directly comparable condition-specific online consultation and prescription delivery model.
• Lloyds Pharmacy Online Doctor: UK online clinic (part of Lloyds Pharmacy/CipherHealth) offering condition-specific consultations and prescriptions. Combines DTC telehealth with integrated pharmacy fulfillment, similar to The GP Service's pharmacy-led distribution model.
• Superdrug Online Doctor: UK DTC telehealth service offering online consultations, prescriptions, and fit notes across a similar condition range. Operates with comparable pricing model and consumer-direct positioning.

Broad incumbents

• Boots Online Doctor: UK online clinic operated by Boots, the UK's largest pharmacy chain. Offers condition-specific consultations and prescriptions with nationwide pharmacy collection, directly competing with The GP Service's prescription fulfillment value proposition.
• Pharmacy2U: UK online pharmacy and NHS prescription delivery service. Competes with The GP Service on the pharmacy fulfillment side and offers its own private consultation services for certain conditions.

Emerging players

• Skin + Me: UK DTC telehealth platform focused specifically on dermatology and prescription skincare. Shares the online consultation + prescription + pharmacy fulfillment model but specializes in a narrower condition vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thegpservice

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The GP Service