The Pulse
- Company typePrivate
- Founded2023
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
The Pulse firmographics
Firmographics- Name
- The Pulse
- Website
- https://pulse-by-nflinvestments.webflow.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Pulse industry classification
Industry- Product category
- Decentralized Finance (DeFi) Structured Products
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Derivatives, Perpetuals & Options Protocols (FSADAMAC)
- akta.pro secondary industry
- Yield Aggregators & Strategy Vaults (FSADAMAF)
Keywords
Where The Pulse is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
The Pulse business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Yield from DeFi Structured Products: The protocol generates yield for users through automated options strategies (covered calls and put selling) on various DeFi assets. Revenue is generated from options premiums which flow to depositors. Protocol fees (if any) are not explicitly disclosed in the source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Yield-generating structured products with varying capacity limits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Pulse product offering
Product offeringCore offering
The Pulse is a DeFi protocol that issues structured products generating yield through automated options strategies (covered calls and put-selling) on crypto assets including AAVE, AVAX, WBTC, stETH, ETH, and yvUSDC-collateralized ETH. It also enables journalists to compose custom structured products by combining DeFi derivatives, with a stated mission of bringing structured media products to DeFi.
Product overview
The Pulse is a structured products platform for DeFi that delivers sustainable yield through automated options strategies. The platform offers multiple products: T-AAVE-C, T-Avax-C, T-WBTC-C, T-STETH-C, T-ETH-C (covered call strategies) and T-YVUSDC-P-ETH (put selling strategy). These products generate yield by running automated covered call or put-selling strategies on various DeFi assets including AAVE, AVAX, WBTC, stETH, ETH, and USDC. The platform uses financial engineering to create structured products for the Media Industry and allows journalists to create arbitrary structured products through combining various DeFi derivatives.
Differentiator
Problem solved
Functional benefit
Products and services
- T-AAVE-C Generates yield by running an automated AAVE covered call strategy; targeted at DeFi users seeking yield on AAVE holdings with a projected APY of 10.17% and a max capacity of 15.5K AAVE.
- T-Avax-C Generates yield by running an automated AVAX covered call strategy; targeted at DeFi users holding AVAX, with a projected APY of 42.51% and a max capacity of 500K AVAX.
- T-WBTC-C Generates yield by running an automated WBTC covered call strategy; targeted at DeFi users seeking yield on wrapped Bitcoin, with a projected APY of 10.68% and a max capacity of 1,000 WBTC.
- T-STETH-C Generates yield by running an automated stETH-collateralized ETH covered call strategy; targeted at DeFi users with stETH/ETH exposure, with a projected APY of 10.65% and a max capacity of 50K ETH.
- T-YVUSDC-P-ETH Generates yield by running an automated yvUSDC-collateralized ETH put selling strategy; targeted at DeFi users, with a projected APY of 33.95% and a max capacity of 150M USDC.
- T-ETH-C Generates yield by running an automated ETH covered call strategy; targeted at DeFi users with ETH holdings, with a projected APY of 12.29% and a max capacity of 25K ETH.
Quantifiable outcome
- Projected yields ranging from 10.17% to 42.51% APY across various structured products
Companies that use The Pulse
Customer profileSegments2 records
Ideal customer profiles2 records
The Pulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Pulse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AAVEcoreAAVE is integrated as the underlying DeFi protocol for The Pulse's structured products. Multiple products (T-AAVE-C) directly utilize AAVE for yield generation through covered call strategies.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
The Pulse competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pulse leadership team
Management profileNumber of profiles
Profiles1 record
The Pulse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pulse
What does The Pulse do?
The Pulse is a DeFi protocol that issues structured products generating yield through automated options strategies (covered calls and put-selling) on crypto assets including AAVE, AVAX, WBTC, stETH, ETH, and yvUSDC-collateralized ETH. It also enables journalists to compose custom structured products by combining DeFi derivatives, with a stated mission of bringing structured media products to DeFi.
Is The Pulse a public or private company?
The Pulse is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Pulse founded?
The Pulse was founded in 2023. It employs 11 to 50 people.
Where is The Pulse based?
The Pulse is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Pulse make money?
One revenue line is on record: yield from DeFi Structured Products.
Does The Pulse have an API?
No public API is recorded for The Pulse.
What industry is The Pulse in?
The Pulse's product category is Decentralized Finance (DeFi) Structured Products. Its primary akta.pro industry code is FSADAMAC, Derivatives, Perpetuals & Options Protocols, with a secondary code of FSADAMAF, Yield Aggregators & Strategy Vaults. Its NAICS code is 523210 and its SIC code is 6200.