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72andSunny

Full company profile

uuid0003eif

Namestring
72andSunny
Legal namestring
72andSunny Partners LLC
Websiteurl
72andsunny.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

72andSunny is a global creative advertising agency headquartered in Los Angeles and operating across six offices in Los Angeles, New York, Amsterdam, Toronto, Sydney, and Singapore. Founded in 2004, the firm serves Fortune 500 and ambitious global brands across categories including sports (NFL), consumer goods (Lay's, Panera Bread, Choice Hotels), technology (Google Pixel, Qualcomm), financial services (Venmo, E*TRADE), beauty (e.l.f. Cosmetics), and gaming (Call of Duty, Blizzard). Its core offering is end-to-end creative campaign development — brand strategy, integrated campaign production, Super Bowl and major event activations, and experiential marketing — delivered through direct enterprise sales, competitive reviews, and agency-of-record retainers. The agency also operates 72andSunny Strategy Studio, a consulting sub-brand providing brand foundations, marketing playbooks, innovation blueprints, and brand world building services.

The business runs on a professional services model: revenue is earned through project fees and AOR retainers priced custom to each engagement, with no standardized public pricing. Customer acquisition is direct, with regional new-business email addresses for each office, and clients are typically landed through competitive reviews (e.g., Qualcomm Snapdragon Compute, Indeed Global Creative, Foot Locker EMEA). The firm is privately held as 72andSunny Partners LLC, employs 501-1,000 people, and does not disclose revenue or ownership structure. Historical M&A activity includes the February 2010 acquisition of Unlock PR. Recent strategic positioning includes appointment to the SPORT BEACH Brand Advisory Board alongside the NFL, Adobe, and PepsiCo, and recognition via the 2026 Grand Prix at The Drum Awards for Marketing Americas for the e.l.f. 'Melisa' campaign.

Short descriptiontext

72andSunny is a privately held global creative advertising agency founded in 2004, operating six offices across North America, Europe, and Asia-Pacific. It serves Fortune 500 and enterprise brand clients with end-to-end campaign development, AOR retainers, brand strategy, and experiential marketing, including Super Bowl-scale work.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
creative advertising services, brand strategy consulting, integrated marketing campaigns, advertising agency services, brand platform development
Industry1 code
1Marketing Technology, AdTech & MarTech Services
CodeBPAFAAANPrimaryYes
NAICS code3 codes
  • Advertising Agencies541810
  • Advertising Agencies54181
  • Advertising, Public Relations, and Related Services5418
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Creative Advertising Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Agency Services
TypeProfessional Services
Description

72andSunny generates revenue by providing creative advertising services to brand clients on a project and retainer basis. Revenue is earned through agency fees for strategic and creative development, campaign production, and media-aligned creative services across its global offices.

72andsunny.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
172andSunny Strategy Studio
Description

A consulting and strategy arm offering Brand Foundations, Marketing Playbooks, Innovation Blueprints, and Brand World Building services.

72andsunny.com
Core offering1 text field

72andSunny is a global creative advertising agency that develops brand campaigns, integrated marketing, Super Bowl advertising, experiential activations, and film production for Fortune 500 and ambitious global brands. Through its Strategy Studio, the agency also delivers consulting engagements covering brand foundations, marketing playbooks, innovation blueprints, and brand world building. Services are executed across six global offices in Amsterdam, Los Angeles, New York, Toronto, Sydney, and Singapore.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

72andSunny is a global creative advertising agency with six offices (Amsterdam, Los Angeles, New York City, Toronto, Sydney, and Singapore) offering creative campaign development, brand strategy, and integrated marketing services. The agency's core offering is creative advertising work including Super Bowl campaigns, brand platform development, experiential marketing, and film production. Their Strategy Studio provides consulting services for brand foundations, marketing playbooks, innovation blueprints, and brand world building. The agency works with Fortune 500 brands across sports, technology, consumer goods, healthcare, and financial services sectors.

Product and service1 record
1Strategy Studio
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
1SPORT BEACH Brand Advisory Board
Strategic tierCoreTypeStrategic or Co-development Partner
Description

72andSunny was named to the SPORT BEACH Brand Advisory Board alongside Adobe, e.l.f. Cosmetics, Levi Strauss & Co, NBCUniversal, NFL, PepsiCo, State Farm, and other organizations. The board is chaired by SPORT BEACH CEO Beth Sidhu and will guide the platform's expansion from flagship events into a year-round collective with new initiatives launching in 2026, informing strategy across talent, programming, partnerships, and global distribution.

2Qualcomm
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

72andSunny won Qualcomm's Snapdragon Compute account in a competitive review, becoming the creative agency of record for the chipmaker's integrated processors that power AI and other software applications. The agency will develop a global brand campaign highlighting Snapdragon's processing power and capabilities, with the first work debuting in Q1. The account will be run from the New York and Toronto offices. Qualcomm will continue its existing relationship with McCann Worldgroup as its global agency of record since 2016.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers24 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

72andSunny

Creative Advertising Services72andsunny.com

72andSunny is a privately held global creative advertising agency founded in 2004, operating six offices across North America, Europe, and Asia-Pacific. It serves Fortune 500 and enterprise brand clients with end-to-end campaign development, AOR retainers, brand strategy, and experiential marketing, including Super Bowl-scale work.

What 72andSunny does

72andSunny is a global creative advertising agency headquartered in Los Angeles and operating across six offices in Los Angeles, New York, Amsterdam, Toronto, Sydney, and Singapore. Founded in 2004, the firm serves Fortune 500 and ambitious global brands across categories including sports (NFL), consumer goods (Lay's, Panera Bread, Choice Hotels), technology (Google Pixel, Qualcomm), financial services (Venmo, E*TRADE), beauty (e.l.f. Cosmetics), and gaming (Call of Duty, Blizzard). Its core offering is end-to-end creative campaign development — brand strategy, integrated campaign production, Super Bowl and major event activations, and experiential marketing — delivered through direct enterprise sales, competitive reviews, and agency-of-record retainers. The agency also operates 72andSunny Strategy Studio, a consulting sub-brand providing brand foundations, marketing playbooks, innovation blueprints, and brand world building services.

The business runs on a professional services model: revenue is earned through project fees and AOR retainers priced custom to each engagement, with no standardized public pricing. Customer acquisition is direct, with regional new-business email addresses for each office, and clients are typically landed through competitive reviews (e.g., Qualcomm Snapdragon Compute, Indeed Global Creative, Foot Locker EMEA). The firm is privately held as 72andSunny Partners LLC, employs 501-1,000 people, and does not disclose revenue or ownership structure. Historical M&A activity includes the February 2010 acquisition of Unlock PR. Recent strategic positioning includes appointment to the SPORT BEACH Brand Advisory Board alongside the NFL, Adobe, and PepsiCo, and recognition via the 2026 Grand Prix at The Drum Awards for Marketing Americas for the e.l.f. 'Melisa' campaign.

72andSunny firmographics

Firmographics
Name
72andSunny
Legal name
72andSunny Partners LLC
Website
https://72andsunny.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
501–1,000 employees
Short description
72andSunny is a privately held global creative advertising agency founded in 2004, operating six offices across North America, Europe, and Asia-Pacific. It serves Fortune 500 and enterprise brand clients with end-to-end campaign development, AOR retainers, brand strategy, and experiential marketing, including Super Bowl-scale work.
Ownership category
akta.pro rank

72andSunny industry classification

Industry
Product category
Creative Advertising Services
NAICS
Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

  • Creative advertising services
  • Brand strategy consulting
  • Integrated marketing campaigns
  • Advertising agency services
  • Brand platform development

Where 72andSunny is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices6 records

Markets served

72andSunny business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Creative Agency Services: 72andSunny generates revenue by providing creative advertising services to brand clients on a project and retainer basis. Revenue is earned through agency fees for strategic and creative development, campaign production, and media-aligned creative services across its global offices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

72andSunny product offering

Product offering

Core offering

72andSunny is a global creative advertising agency that develops brand campaigns, integrated marketing, Super Bowl advertising, experiential activations, and film production for Fortune 500 and ambitious global brands. Through its Strategy Studio, the agency also delivers consulting engagements covering brand foundations, marketing playbooks, innovation blueprints, and brand world building. Services are executed across six global offices in Amsterdam, Los Angeles, New York, Toronto, Sydney, and Singapore.

Product overview

72andSunny is a global creative advertising agency with six offices (Amsterdam, Los Angeles, New York City, Toronto, Sydney, and Singapore) offering creative campaign development, brand strategy, and integrated marketing services. The agency's core offering is creative advertising work including Super Bowl campaigns, brand platform development, experiential marketing, and film production. Their Strategy Studio provides consulting services for brand foundations, marketing playbooks, innovation blueprints, and brand world building. The agency works with Fortune 500 brands across sports, technology, consumer goods, healthcare, and financial services sectors.

Differentiator

Problem solved

Functional benefit

Brands

  • 72andSunny Strategy Studio: A consulting and strategy arm offering Brand Foundations, Marketing Playbooks, Innovation Blueprints, and Brand World Building services.

Products and services

  • Strategy Studio

Companies that use 72andSunny

Customer profile

Named customers24 records

Segments1 record

Ideal customer profiles1 record

72andSunny technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

72andSunny partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and flagship.

  • SPORT BEACH Brand Advisory BoardcoreStrategic or Co-development Partner72andSunny was named to the SPORT BEACH Brand Advisory Board alongside Adobe, e.l.f. Cosmetics, Levi Strauss & Co, NBCUniversal, NFL, PepsiCo, State Farm, and other organizations. The board is chaired by SPORT BEACH CEO Beth Sidhu and will guide the platform's expansion from flagship events into a year-round collective with new initiatives launching in 2026, informing strategy across talent, programming, partnerships, and global distribution.
  • QualcommflagshipStrategic or Co-development Partner72andSunny won Qualcomm's Snapdragon Compute account in a competitive review, becoming the creative agency of record for the chipmaker's integrated processors that power AI and other software applications. The agency will develop a global brand campaign highlighting Snapdragon's processing power and capabilities, with the first work debuting in Q1. The account will be run from the New York and Toronto offices. Qualcomm will continue its existing relationship with McCann Worldgroup as its global agency of record since 2016.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

72andSunny competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

72andSunny social profiles

Digital presence

72andSunny financial estimates

Financial estimate

Revenue estimate

Valuation estimate

72andSunny leadership team

Management profile

Number of profiles

Profiles8 records

72andSunny funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

72andSunny M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 72andSunny

What does 72andSunny do?

72andSunny is a global creative advertising agency that develops brand campaigns, integrated marketing, Super Bowl advertising, experiential activations, and film production for Fortune 500 and ambitious global brands. Through its Strategy Studio, the agency also delivers consulting engagements covering brand foundations, marketing playbooks, innovation blueprints, and brand world building. Services are executed across six global offices in Amsterdam, Los Angeles, New York, Toronto, Sydney, and Singapore.

Is 72andSunny a public or private company?

72andSunny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was 72andSunny founded?

72andSunny was founded in 2004. It employs 501 to 1,000 people.

Where is 72andSunny based?

72andSunny is headquartered in Los Angeles, United States, in the North America region.

How does 72andSunny make money?

One revenue line is on record: creative Agency Services.

Does 72andSunny have an API?

No public API is recorded for 72andSunny.

What industry is 72andSunny in?

72andSunny's product category is Creative Advertising Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.

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Live signals
LBBOnlinePandora Selects 72andSunny Amsterdam as Global Agency Partner — LBBPandora selected 72andSunny Amsterdam as its agency partner after a competitive review, with the agency to handle creative and strategy for new campaigns. The partnership aims to make Pandora more desirable and culturally relevant, and the agency has recently won work from Booking.com, Heineken, Indeed, and Midnite.MediaPostBooking.com Books 72andSunny Amsterdam As Global Creative AORBooking.com named 72andSunny Amsterdam its global creative agency of record after a competitive review. The agency will produce a new global brand platform, with work beginning in early 2027. The account follows wins for Heineken, Indeed, and Midnite.LBBOnline72andSunny Amsterdam Appointed Global Creative Agency of Record for Booking.com72andSunny Amsterdam has been appointed Booking.com's global creative agency of record following a competitive agency review, with the partnership officially starting in August. Hollie Loxley, managing director, will lead the agency's first global brand platform, with its first creative work launching in early 2027. The win follows recent wins for Heineken, Indeed, Midnite, e.l.f, Foot Locker and Zurich.LBBOnlineFat Joe Guides Guests Through Hard Rock's Bet Party in 'After Dark' SpotHard Rock Bet Sportsbook launched its fall campaign "After Dark," a nighttime chapter of its Hard Rock Bet Party created with 72andSunny New York, featuring Fat Joe, Michael Irvin, Jimmy Johnson, John Daly, Udonis Haslem and Joakim Noah. The launch spot "Everybody" runs through October 4th, offering qualifying players a Bet $5, Get $100 bonus bet. The campaign runs through the end of football season across TV, radio, streaming, social and out-of-home.WebWire2026 NFL Season Kicks Off with Player-Packed Campaign Inspired by Football’s Biggest Dance CelebrationsThe NFL launched its 2026 Kickoff brand campaign titled "The Season Is Your Stage," created in partnership with agency 72andSunny, to highlight player touchdown celebrations and their cultural impact. The initiative includes a Roblox gaming activation developed by Voldex and a second season of the YouTube series "NFL Race to the Endzone" produced with Livewire. The campaign precedes the 2026 season opener between the Seattle Seahawks and New England Patriots, as well as an international game in Australia featuring the Los Angeles Rams and San Francisco 49ers.MediaPostNFL Returns With Humorous Player-Packed CreativeThe NFL released a 60-second kickoff spot titled 'The Season Is Your Stage,' featuring nine players performing touchdown dances. The spot, created with 72andSunny, highlights memorable celebrations and includes a cameo from Bad Bunny. A new 'Celly Challenge' segment runs through the second season of NFL Race to the Endzone.Adweek72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career72andSunny and The Female Quotient have partnered to launch an executive apprenticeship program for women athletes attending SHE Weekend in Las Vegas from July 16-19. The two-month program will place two women athletes at each company in roles ranging from creative and brand-building to back-office functions, with the goal of transitioning athletes into paid professional careers. Flavor Flav, who created SHE Weekend to celebrate U.S. women athletes after going viral on social media, is hosting the event that brings together over 100 Olympic and Paralympic medalists.Sports Business JournalLOVB Bay Area franchise unveils S.F. Signal identityLeague One Volleyball's Bay Area franchise officially unveiled its identity as the S.F. Signal on Wednesday, announcing a founding commercial partnership with creative agency 72andSunny ahead of its inaugural season in January. The team name emerged from a community-driven process generating 242 unique submissions before thousands of fans voted on three finalists, with the club positioning this as a "next-generation model of ownership" involving a diverse investor group of founders, CEOs, Olympians, world champions and business executives. The franchise enters a Bay Area market already home to women's pro sports franchises including the WNBA's Valkyries and NWSL's Bay FC, planning to leverage volleyball's status as the top girls' team sport in the country while prioritizing membership growth, season-ticket sales, corporate partnerships and youth volleyball programming.Fast CompanyScotland’s Tartan Army just inspired a perfect example of reactive advertisingUnited Airlines, working with creative agency 72andSunny, launched a reactive billboard campaign near Boston Stadium capitalizing on the influx of Scottish fans known as the "Tartan Army" during the World Cup. The billboard reads "Go visit your new Scottish friends; With flights to Edinburgh and Glasgow," turning an organic cultural moment—Scottish visitors bonding with local Boston communities through street marches, bar visits, and a playful traffic cone trend—into a travel advertisement. The article presents this as a successful example of reactive marketing that captures and leverages a spontaneous cultural phenomenon while it remains timely and relevant.The DrumRevealed: The Drum Awards for Marketing Americas winners 2026The Drum Awards for Marketing Americas 2026 announced its winners, with Elf Cosmetics and 72andSunny Amsterdam taking home the Grand Prix for their telenovela-inspired campaign celebrating positivity, inclusivity and accessibility. The awards recognize brands, agencies and teams setting the standard for effective marketing across the Americas region. Other winners mentioned include Canva, SickKids, Dunkin', Waymo, Gap, Amtrak, Vaseline, SteelSeries and Snap.