What BRIGHTBLU does

BRIGHTBLU is an India-based designer and manufacturer of intelligent AC EV charging solutions, formed in August 2019 through the merger of Asia Electric (founded 2014) and DrivAMP (founded 2016). The company operates from a Pune-headquartered R&D centre, with legal domicile under BRIGHTBLU HOLDING B.V. in the Netherlands, and serves the Indian and European markets with made-in-India hardware. Its core product portfolio consists of the JOLT AC Type 2 charger for public and commercial deployments and the JOLT Home AC charger (7.4–22 kW) for residential and workplace use, supported by the JOLT Control consumer mobile app (iOS/Android) and the my.brightblu.com back-office platform for charge point operators. The full stack — charger hardware, firmware, OCPP 1.6-compliant network software, and back-office — is developed in-house, with distinguishing features including super-capacitor power backup, dynamic power management, on-board residual current detection, IP65-rated enclosures, RFID access control, and surge protection up to 6 kV.

BRIGHTBLU's business model combines hardware unit sales with recurring cloud-services revenue, distributed through three complementary GTM motions: a sales-led enterprise motion targeting charge point operators, OEMs, energy utilities, and large corporations; a product-led growth motion through the JOLT Control app for residential and SMB customers; and a channel partner motion via certified installer/reseller programs with a dedicated installation mobile app. Pricing is quote-based for enterprise deals under multi-year contracts and is not publicly disclosed; consumer pricing for the JOLT Home is also not publicly listed. Named enterprise customers include CHARGEZONE (India's second-largest CPO with 3,200+ charging points across 400+ locations), JioBP, Zeon, and Glida (formerly Fortum Charge 'n Drive).

The company's leadership includes co-founders Wybren van der Vaart (CEO), Santoshram Somasundaram (Head of Product Engineering), Saket Anandakrishnan (Head of Software), and Yash Chitalia (Head of Operations, formerly EVBox). Notable investors and advisors are Sytse Zuidema (former NewMotion CEO, acquired by Shell), Jelle Vastert (former Tesla global head of charging), Kees Koolen (former Booking.com CEO and Uber COO), and E156 Ventures B.V. Total disclosed equity raised is approximately $1.8 million across a 2019 angel round and a February 2022 seed led by Dutch clean energy conglomerate Koolen Industries. Headcount is reported at 11–50.

Name

BRIGHTBLU

Legal name

BRIGHTBLU HOLDING B.V.

Website

https://brightblu.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BRIGHTBLU designs and manufactures intelligent AC EV chargers — JOLT AC Type 2 for commercial and JOLT Home for residential/workplace — selling directly and via a certified installer network to charge point operators, OEMs, energy utilities, and consumers across India and Europe.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charger Smart Load Integration with HVAC/Electrical Systems (HSAOANAK)

Keywords

• EV charging hardware
• Intelligent charging solutions
• AC EV chargers
• EV charging infrastructure
• Cloud-based charger management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. EV Charging Hardware Sales: Sale of JOLT EV chargers including JOLT AC Type 2, JOLT Home AC chargers to charge point operators, enterprises, and consumers. Products are designed and manufactured in India with made-in-India positioning for Indian and European markets.
2. Cloud-Enabled Services: Cloud services and support for drivers of electric vehicles and charging station owners through the JOLT Control app and back-office platform (my.brightblu.com)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BRIGHTBLU designs, manufactures, and sells intelligent electric vehicle (EV) charging hardware, including the JOLT Home AC charger (7.4–22kW for home and workplace use) and the JOLT AC Type 2 charger (for commercial and public deployment). The hardware is complemented by a cloud-enabled software stack — the JOLT Control mobile app for end-users and the my.brightblu.com back-office platform for charge point operators — all developed in-house at the company's Pune R&D center.

Product overview

BRIGHTBLU offers an integrated suite of intelligent EV charging solutions comprising hardware, cloud services, and support. The core product portfolio consists of the JOLT Home AC Charger (7.4–22kW for home/workplace) and the JOLT AC Type 2 Charger (for public/commercial charging), both managed through the JOLT Control App and the my.brightblu.com back-office platform using OCPP 1.6. BRIGHTBLU also provides enterprise white-label deployment solutions and an installer/reseller program. The company develops and manufactures all products in-house at its Pune facility.

Differentiator

Problem solved

Functional benefit

Brands

• JOLT: Electric vehicle charger brand including JOLT AC Type 2 and JOLT Home models for various charging applications.

Products and services

• JOLT Home AC Charger A 7.4–22kW AC EV charger for 4-wheeler vehicles, designed for home and workplace use. Includes IP65 weather resistance, WiFi and Bluetooth connectivity, Plug & Play installation, and access control via the JOLT Control App and RFID. Provides over/under voltage protection and surge protection up to 6 kV.
• JOLT AC Type 2 Charger An intelligent Type 2 AC charger for commercial and public charging deployment. Features include power back-up via super capacitors (unique in the Indian market), on-board residual current detection, dynamic power management, OCPP 1.6 compliance, and IP65 rated protection.
• JOLT Control App Mobile application for Android and iOS that enables users to monitor, remotely control, and schedule BRIGHTBLU charging sessions. Provides energy usage insights and integrates with the charger via WiFi/Bluetooth. Also supports RFID-based access control.
• my.brightblu.com Back-Office Platform BRIGHTBLU's proprietary back-office platform for charge point operators and enterprise customers. Built on OCPP 1.6, it enables charger network management, monitoring, and administration. Operators may alternatively connect chargers to their own third-party network software.
• Enterprise Solutions Large-scale EV charging deployment services targeting energy utilities, charge point operators, and OEMs. Includes white-labelled solutions enabling partners to brand BRIGHTBLU hardware under their own identity.
• Installer & Reseller Program Certification and partnership program for electricians and resellers to install and distribute BRIGHTBLU JOLT chargers. Includes a mobile installation guidance app and manufacturing guarantee.

Quantifiable outcome

• Over 500 JOLT AC Type 2 chargers installed in first two months of CHARGEZONE partnership
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• CHARGEZONEflagshipChannel Partner/ Reseller/ Distributor · 20 October 2024Long-term agreement for pan-India roll-out of JOLT AC Type 2 chargers for charging hubs, corporate campuses, and high-end residential housing societies. Deployment of over 500 chargers in first two months with pace ramping up. CHARGEZONE is India's 2nd largest EV charge point operator with 3,200+ charging points across 400+ locations.
• AddiktcoreGTM or Marketing Partner · 5 December 2019Amsterdam and Mumbai-based communications agency responsible for BrightBlu's branding, positioning, identity design, mobile app interface, and corporate website. Long-term partnership with Addikt working on all corporate and customer-facing communications.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wallbox: Global listed EV charging hardware company with strong residential and bi-directional charging portfolios. Comparable in AC product category and bidirectional R&D direction; serves as a global incumbent benchmark for BRIGHTBLU's export ambitions.
• Tata Power EZ Charge: Largest Indian CPO, operated by Tata Power with extensive public and workplace charging networks. Competes with BRIGHTBLU for CPO and enterprise charger deployments across India with significantly larger capital backing.
• EVBox: European EV charging hardware leader (owned by Engie). Directly comparable to BRIGHTBLU's AC product line and European target market; also where Yash Chitalia (BRIGHTBLU co-founder) previously worked, indicating shared technology roots.

Direct peers

• Exicom Tele-Systems: Indian-listed EV charger manufacturer (Spin) and critical power solutions provider offering both AC and DC chargers. Direct competitor to BRIGHTBLU in CPO and enterprise charger sales across India.
• Bolt.Earth: India-based EV charging hardware and software provider serving residential, workplace, and fleet customers. Comparable in product breadth (AC chargers + cloud software + app) and target segments to BRIGHTBLU's JOLT lineup.
• Kazam: India-based EV charging software and hardware platform serving CPOs, fleets, and residential customers. Comparable SaaS-plus-hardware business model and CPO customer overlap with BRIGHTBLU.
• Servotech Power Systems: Listed Indian manufacturer of EV chargers (AC and DC) and power electronics. Competes directly with BRIGHTBLU in the Indian AC-charger manufacturing market, with broader scale and government-supply relationships.
• Statiq: India-focused EV charging network operator and hardware distributor building a pan-India public charging footprint. Competes head-to-head with BRIGHTBLU for CPO customers and AC-charger deployments in India.
• CHARGEZONE: India's 2nd-largest EV charge point operator (3,200+ charging points across 400+ locations) and BRIGHTBLU's flagship customer. While primarily a CPO, CHARGEZONE also deploys its own-branded hardware; it is the most direct comparator for the Indian CPO market BRIGHTBLU serves.

Emerging players

• Ather Energy: Indian EV scooter OEM that also operates its own Ather Grid charging network. Adjacent competitor in residential/workplace charging; partial overlap in target customer (4W/2W EV owners) and smart-charging software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearebrightblu
• LinkedInlinkedin.com/company/bright-blu
• Instagraminstagram.com/wearebrightblu

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIGHTBLU