Fitco
Fitco is a vertical SaaS platform serving 1,400+ boutique fitness studios and wellness centers across five Latin American countries, providing integrated management of reservations, memberships, payments, branded apps, and biometric access with localized payment and corporate wellness integrations.
- Company typePrivate
- Founded2016
- HeadquartersLima, Peru
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fitco does
Fitco is a vertical SaaS company that provides management and retention software for boutique fitness studios, gyms, and wellness centers across Latin America. Founded in Lima, Peru in 2016 by Andrea Baba and Alexander Mayor after Baba experienced operational chaos running her own Zumba studio, the company is incorporated as FITCO INC in Delaware with operational headquarters in Lima and a commercial office in Mexico City. The platform consists of three interconnected components: a Fitco Admin web dashboard for studio operators (handling reservations, memberships, payments, multi-location reporting, staff scheduling, and access control), a white-labeled Fitco mobile app for end clients (supporting class booking, QR check-in, branded experience, and notifications), and an integrated web presence. The platform connects natively to region-specific payment gateways (Mercado Pago, Webpay/Transbank, Stripe), corporate wellness channels (Wellhub, TotalPass), and biometric hardware (ZKTeco fingerprint and facial recognition devices).
Fitco firmographics
Firmographics- Name
- Fitco
- Legal name
- FITCO INC
- Website
- https://fitcolatam.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitco is a vertical SaaS platform serving 1,400+ boutique fitness studios and wellness centers across five Latin American countries, providing integrated management of reservations, memberships, payments, branded apps, and biometric access with localized payment and corporate wellness integrations.
- Ownership category
- akta.pro rank
Fitco industry classification
Industry- Product category
- Fitness Studio Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where Fitco is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Fitco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Platform Fees): Fitco generates revenue primarily through recurring subscription fees charged to fitness studios and gyms for access to its management platform. Pricing is tiered (Lite, Core, Growth, Enterprise) with fixed monthly fees. All plans include unlimited users with no per-client charges. Plans are offered on quarterly, semi-annual, or annual billing cycles, with the minimum contract period being 3 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Lite: Essential operations management for small studios |
| Subscription | Multi-year contract | Core: Enhanced experience with online sales capabilities |
| Subscription | Multi-year contract | Growth: Top-tier features for brand-building studios |
| Subscription | Multi-year contract | Enterprise: Maximum control and premium support for large brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fitco product offering
Product offeringCore offering
Fitco provides a cloud-based SaaS platform that helps boutique fitness studios, gyms, sports academies, and wellness centers in Latin America centralize their operations—including class reservations, membership management, recurring billing, payments, access control, online classes, and client communications—delivered through an admin dashboard, a white-labeled client web platform, and a branded mobile application. The platform includes native integrations with local payment gateways (Stripe, Mercado Pago, Webpay) and corporate wellness networks (Wellhub, TotalPass).
Product overview
Fitco is a comprehensive all-in-one software platform designed specifically for fitness studios, boutique gyms, and wellness centers across Latin America. The core offering consists of the Fitco Platform (managing reservations, memberships, payments, and staff operations), the Fitco Admin Dashboard (central control panel), and the Fitco App (white-labeled mobile app for clients). The platform is offered through four pricing tiers—Lite ($59 USD), Core ($99 USD), Growth ($169 USD), and Enterprise—along with multiple optional add-ons including Customized App, Custom Web, Online Classes, Pre-recorded Classes, Turnstile Access, Biometric Access, and Electronic Invoice. The platform integrates natively with Stripe, Mercado Pago, Webpay, Wellhub, TotalPass, and ZKTeco devices. The company serves over 1,400 fitness centers across Mexico, Peru, Chile, Argentina, and Colombia.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitco Platform Comprehensive cloud-based SaaS platform for fitness studios, boutique gyms, sports academies, and wellness centers across Latin America. Centralizes reservations, memberships, recurring payments, class scheduling, instructor/staff management, multi-location reporting, automated client communications, online live and on-demand classes, and branded web/mobile presence for end clients. Sold via tiered subscriptions (Lite, Core, Growth, Enterprise) on quarterly, semi-annual, or annual billing cycles.
Companies that use Fitco
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Fitco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Fitco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- StripecoreStripe serves as a primary payment gateway for Fitco, enabling online credit and debit card transactions across all supported markets. Fitco maintains a direct partnership with Stripe that allows them to offer preferential commission rates to their customers compared to standard market rates.
- Mercado PagocoreMercado Pago is a key payment gateway integration for Fitco, particularly important for the Latin American market where it has high adoption rates. Integrated for processing credit/debit card payments and digital wallets for membership and class payments.
- Webpay (Transbank)coreWebpay/Transbank integration enables Chilean market payment processing through local card networks, essential for serving fitness studios in Chile with familiar local payment methods.
- Wellhub (formerly Gympass)coreWellhub is a corporate wellness platform through which employees access gym and fitness studio memberships as an employee benefit. Fitco studios can list on Wellhub to acquire new members from corporate partnerships, while Fitco's platform handles the integrated booking and access for Wellhub members.
- TotalPasscoreTotalPass is a corporate wellness benefit platform similar to Wellhub. Integration allows Fitco's fitness studio customers to receive members from TotalPass corporate accounts, expanding their customer acquisition without additional marketing spend.
- StudioSiteminorStudioSite is a specialized web design partner for fitness studios, offering custom website creation services integrated with Fitco's platform. Enables Fitco customers to get professionally designed branded websites.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fitco competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fitco social profiles
Digital presenceFitco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitco leadership team
Management profileNumber of profiles
Profiles2 records
Fitco funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitco
What does Fitco do?
Fitco provides a cloud-based SaaS platform that helps boutique fitness studios, gyms, sports academies, and wellness centers in Latin America centralize their operations—including class reservations, membership management, recurring billing, payments, access control, online classes, and client communications—delivered through an admin dashboard, a white-labeled client web platform, and a branded mobile application. The platform includes native integrations with local payment gateways (Stripe, Mercado Pago, Webpay) and corporate wellness networks (Wellhub, TotalPass).
Is Fitco a public or private company?
Fitco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fitco founded?
Fitco was founded in 2016. It employs 11 to 50 people.
Where is Fitco based?
Fitco is headquartered in Lima, Peru, in the Latin America region.
How does Fitco make money?
One revenue line is on record: saaS Subscription (Platform Fees).
Does Fitco have an API?
No public API is recorded for Fitco.
What industry is Fitco in?
Fitco's product category is Fitness Studio Management Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 5182 and its SIC code is 7372.