What Hanyi Fonts does

Hanyi Fonts (汉仪字库), legally Beijing Hanyi Innovation Technology Co., Ltd. (北京汉仪创新科技股份有限公司), is a 1993-founded, publicly listed (SZSE ChiNext, 301270) Chinese type foundry headquartered in Beijing with additional offices in Shanghai and Jinan. The company develops, licenses, and customizes Chinese and multilingual font products, operating a proprietary library of more than 1,000 fonts across basic (基础字库) and premium (精选字库) tiers. Its flagship families — 汉仪旗黑 (Hanyi Qihei, with Geometric/Humanist/Grotesk editions) and 汉仪玄宋 (Hanyi Xuan Song) — anchor a portfolio that also includes culturally distinctive fonts such as 汉仪陈体甲骨文 and the 敦煌 writing-script series developed with Nankai University and the Dunhuang Contemporary Art Museum.

The company monetizes its IP through five interlocking revenue streams: tiered B2B commercial licensing (full-media, single-design, e-commerce shop, publication, and film/TV tiers), high-value custom brand font design services (delivered for Huawei's HarmonyOS Sans, Xiaomi's MiSans, OPPO's OPPO Serif, Alibaba's 阿里巴巴普惠体, Tencent's Peace Elite, Game Science's Black Myth: Wukong, Ping An Bank, and Amore Pacific), an embedded/OEM channel shipping FullType ultra-compact font engines through MediaTek (>300 million feature-phone units), Qualcomm (QRD platform for India-language display), and other chipset/device makers, a consumer-facing 字由 (Hellofont) platform with Adobe/Sketch/Office integration, and the Artiway AI marketing content SaaS acquired in 2023. Underlying technology includes the CESI-certified FullType font compression (reducing TrueType files to under 10% of original size), a WebFont cloud delivery service, a global language font library covering 90+ countries across 9 language families (including Arabic, Hindi, Tibetan, Uyghur), and a co-developed AI font-generation engine with Alibaba that expands 300–500 handwritten samples into full font libraries.

Hanyi's go-to-market is multi-channel: enterprise field sales for direct commercial licensing and custom projects, OEM/embedded partnerships with semiconductor and device manufacturers for global language typography, product-led self-serve via the 字由 platform for SMB and individual designers, marketplace listings through JD.com and Alibaba (covering 100,000+ merchants via strategic cooperation), and event-driven brand building through the 字体之星 design competition, academic partnerships, and cultural IP initiatives. The company holds major industry awards including a Cannes Lions Silver Lion (2017, for the Alzheimer's charity font), Red Dot, IF, Golden Pin, and the China Design Red Star Award, and was recognized in the 2023 Zhongguancun Listed Company Science & Technology 100 list.

Name

Hanyi Fonts

Legal name

北京汉仪创新科技股份有限公司

Website

https://hanyi.com.cn

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Hanyi Fonts (汉仪字库) is a publicly listed Chinese type foundry (SZSE 301270) that designs, licenses, and customizes 1,000+ Chinese and multilingual fonts for enterprise brands, semiconductor/device OEMs, and individual designers via its FullType, WebFont, and 字由 platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. B2B Font Licensing (Commercial Authorization): Core revenue stream from licensing font products to enterprise customers for commercial use. License types include full-media publishing (annual, 5-year, 10-year, perpetual), single-design assignments, video advertising, packaging, website, VI/wayfinding, and trademark/logo use. Pricing varies by font tier (基础 vs 精选) and character set. Also includes publication licensing for publishers, film/TV licensing, e-commerce shop licensing, and embedded software licensing for games, apps, and OS.
2. Custom Brand Font Design: Professional custom font design services for brands. Completed projects include Huawei (HarmonyOS Sans), Xiaomi (MiSans), Alibaba (阿里巴巴普惠体), OPPO (OPPO Sans/OPPO Serif), Ping An Bank (平安暖橙体), IM Motors (IMSans), Tencent/Peace Elite (腾讯和平精英体), Amore Pacific (阿丽达黑体), Game Science (黑神话：悟空), DNP (冬青黑), Shandong Aircraft Carrier. Contact-based pricing with dedicated sales team (13621835217).
3. C-end Consumer Products (字由 / 汉仪字库 Platform): Individual consumer font licensing and management via the 字由 platform and 汉仪字库 website. Includes personal non-commercial (free) licenses (e.g., 贤二体), personal commercial licensing, and font download/pack bundles. Revenue from C-end users downloading and purchasing font access for personal projects.
4. Embedded/ OEM Font Solutions: Licensing of font engines and character sets to semiconductor and device manufacturers for embedding in chipsets, operating systems, smartphones, feature phones, TV/set-top boxes. Qualified by MediaTek for global feature phone deployment (>300 million units shipped). Qualcomm uses solution for India-language display on QRD platform.
5. AI Marketing Platform (Artiway): AI-powered intelligent marketing content generation via Artiway platform (by subsidiary 阿几网络). Provides enterprises with automated brand-compliant marketing content creation, distribution, and management. Revenue from SaaS/subscription from enterprise clients seeking automated marketing workflows.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels11 records

Core offering

Hanyi Fonts (汉仪字库) is a Beijing-based Chinese typeface foundry that designs, develops, and licenses more than 1,000 proprietary Chinese and global-language font products, including flagship families such as 汉仪旗黑 and 汉仪玄宋. The company sells font licensing across multiple models (full-media publishing, single design, publication, film/TV, e-commerce, embedded/IoT), delivers enterprise custom brand font design services (e.g., HarmonyOS Sans, MiSans, Alibaba 普惠体), and provides proprietary embedded and cloud font technologies (FullType, WebFont) plus AI-powered font generation and marketing content platforms.

Product overview

Hanyi Fonts (汉仪字库) is a Chinese font library company that develops, licenses, and provides custom design services for Chinese and global fonts. The company offers multiple font products including core families like 汉仪旗黑 and 汉仪玄宋, proprietary technology solutions (FullType embedded fonts, WebFont cloud delivery, global language support), enterprise custom font design services, and AI-powered products. Their product ecosystem includes the 字由 client application for font management, the Artiway AI marketing platform, and cultural IP initiatives like 博物汉字. Licensing is provided through multiple models (commercial publishing, film/TV, e-commerce, embedded) with annual or perpetual options. The company has completed custom font projects for major brands including Huawei (HarmonyOS Sans), Xiaomi (MiSans), and Alibaba (阿里巴巴普惠体).

Differentiator

Problem solved

Functional benefit

Brands

• 字由: 字体在线预览和字体管理工具，适配Adobe系列、Sketch等设计软件，提供字体一键交互应用
• 博物汉字
• 不凡玩品
• 泛邻

Products and services

• 汉仪旗黑 (Hanyi Qihei) Font Family A flagship proprietary Chinese sans-serif font family in three editions (Geometric, Humanist, Grotesk), used widely by enterprises for graphic design, industrial products, architectural signage, and operating systems. Targeted at designers, brands, and OEMs needing high-quality Chinese typefaces.
• 汉仪玄宋 (Hanyi Xuan Song) Font Family A premium Chinese serif font family developed since 2015 with a complete family system and rigorous design language. Sold to enterprise and individual customers seeking high-quality Chinese serif typography.
• FullType (超小字库技术) Embedded Font Technology A CESI-certified proprietary ultra-compact font library technology that reduces standard TrueType file sizes to under 10% while solving multi-stroke Chinese character display clarity via Hinting. Sold to chipset (Qualcomm, MediaTek, MStar), OS, smartphone, app, game, and IoT device manufacturers needing small-footprint embedded Chinese/global language fonts.
• WebFont (云字库) Cloud Font Service A cloud-based font delivery service enabling websites to display custom fonts via remote server calls without local installation. Text is served as searchable, copy-pastable, scalable vector text (not images). Target customers are website developers, web designers, and enterprises needing SEO-friendly Chinese/global typography.
• 全球字库 (Global Language Font Library) A multilingual font solution covering 90+ countries and 9 language families with optimized complex-script rendering for Arabic, Hindi, Burmese, Tibetan, and Uyghur. Licensed to chipset manufacturers, OS vendors, and device OEMs needing global language font support in chipsets, operating systems, and mobile devices.
• 定制字体服务 (Custom Font Design Service) A professional custom font design service creating exclusive brand typefaces for enterprise clients. Delivered projects include HarmonyOS Sans (Huawei), MiSans (Xiaomi), 阿里巴巴普惠体 (Alibaba), OPPO Sans/Serif, Ping An 平安暖橙体, IMSans (IM Motors), Tencent/和平精英, and 阿里汉仪智能黑体. Sold to brands, device makers, and OS vendors needing unique brand typography.
• 字由 (HelloFont) Font Management Client A proprietary font management and preview client application that enables one-click font activation across Adobe Suite, Sketch, and Office software. Sold to and used by individual designers, SMBs, and design studios for font discovery, activation, and centralized management.
• Artiway AI 智能营销内容平台 (Artiway AI Marketing Platform) An AI-powered intelligent marketing content platform acquired in 2023, providing full-process enterprise brand management, marketing content creation, generation, distribution, and management via an input-demand + select-design workflow. Sold to large and mid-size enterprises via subscription (SaaS).
• 阿里汉仪智能黑体 (Alibaba-Hanyi AI-Generated Font) An AI-generated custom font product co-developed with Alibaba that uses deep learning to expand 300–500 handwritten character samples into a complete font library. Distributed through Alibaba's e-commerce platform to 10,000+ merchants seeking affordable custom brand typography.
• 商用授权体系 (Commercial Font Licensing) A comprehensive commercial font licensing framework offering multiple authorization types — full-media publishing (annual, 5-year, 10-year, perpetual), single design assignments, video advertising, packaging, websites, VI/wayfinding, trademarks/logos, publication, film/TV, e-commerce shop, and embedded software/app/OS licenses. Pricing varies by tier (Basic vs Premium) and character set. Sold to enterprises requiring legally compliant commercial font use.

Quantifiable outcome

• FullType reduces font file size to under 10% of original — enabling 300KB fonts for GB2312 and 0.9MB for full CJK character sets
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

27 partnerships are on record, tiered flagship, major and minor.

• 华为 (Huawei)flagshipStrategic or Co-development PartnerCustom brand font HarmonyOS Sans developed exclusively for Huawei's HarmonyOS operating system. Represents one of Hanyi's most prominent enterprise font customization projects, serving hundreds of millions of HarmonyOS devices globally.
• 小米 (Xiaomi)flagshipStrategic or Co-development PartnerCustom brand font MiSans developed exclusively for Xiaomi brand ecosystem. Applied across Xiaomi smartphones, MIUI/OS, and ecosystem products.
• OPPOflagshipStrategic or Co-development PartnerCustom system serif font OPPO Serif (行业首款系统级衬线字体) developed for OPPO ColorOS. Also OPPO Sans custom font for brand applications.
• 阿里巴巴 (Alibaba)flagshipStrategic or Co-development PartnerMultiple collaborations: (1) Custom 阿里巴巴普惠体 for Alibaba platform; (2) Joint AI project 阿里汉仪智能黑体 applying AI generation to font design using 300–500 sample characters, commercially deployed on Alibaba's e-commerce platform serving 10,000s of merchants; (3) Strategic cooperation for AI font recognition technology.
• 腾讯 (Tencent)majorStrategic or Co-development PartnerCustom 腾讯和平精英体 for Tencent's Peace Elite (和平精英) game. 2015 pioneering C-end mobile personalization via Tencent QQ using FullType technology, creating the industry's first C-end personalized font market.
• 游戏科学 (Game Science)majorStrategic or Co-development PartnerCustom font for Black Myth: Wukong (黑神话：悟空), one of China's most anticipated AAA games. Released 争先版 (bold/eye-catching version) of the custom font for gaming aesthetic.
• 智己汽车 (IM Motors)majorStrategic or Co-development PartnerCustom brand font IMSans for IM Motors (上汽集团旗下高端智能汽车品牌) automotive interface and brand materials.
• 平安银行 (Ping An Bank)majorStrategic or Co-development PartnerCustom 平安暖橙体 for Ping An Bank's brand visual identity and financial services materials.
• 京东 (JD.com)flagshipStrategic or Co-development PartnerStrategic cooperation (2020–2022) using AI deep learning font recognition technology to assist merchants and platform KOLs. Provided copyright-compliant 正版字体 services to JD.com's 100,000+ merchants. Joint public welfare and brand initiatives.
• 高通 (Qualcomm)majorTechnology or IntegrationQualcomm uses Hanyi's global language font solution on its QRD (Reference Design) platform, replacing Android's native India-language display solution for Qualcomm's global Android device partners.
• 联发科 (MediaTek)majorTechnology or IntegrationMediaTek embeds Hanyi's global language font solutions in its global feature phone chipsets. Products have shipped over 300 million units, making it one of the most widely deployed embedded font solutions globally.
• 南开大学 (Nankai University)majorStrategic or Co-development PartnerAcademic partnership for 敦煌写经 (Dunhuang Scripture Writing) font project. Led by Prof. Wu Lixing (吴立行) of Nankai University's Art Design Department, developing 9,000+ characters from 600+ extant Dunhuang manuscripts. Font showcased at 2017 Dunhuang Cultural Expo and released 2018.
• 麦利博文广告公司 (McKinney & Olson)majorStrategic or Co-development PartnerJointly developed the charity font 汉仪阿尔茨海默病体 (Alzheimer's Disease Font) in 2017. The fragmented typeface design visualizes cognitive decline. Won Cannes Silver Lion and 20+ international awards. Font is free for Alzheimer's charity use.
• 敦煌当代美术馆 (Dunhuang Contemporary Art Museum)majorStrategic or Co-development PartnerMultiple collaborations: 敦煌当代美术馆共建人计划 (Dunhuang Contemporary Co-builder Plan); 汉仪敦煌写经 and 汉仪唐美人 cultural fonts; 敦煌春联文化 (Dunhuang Spring Festival couplet culture) project. Joint efforts to modernize and popularize Dunhuang cultural heritage through typography.
• 中国美术学院 (China Academy of Art) — 南特设计联合学院majorStrategic or Co-development PartnerOfficial designation as '学研产基地' (research-production-practice base) for China Academy of Art's Nantes Design Joint Institute (2024). International academic exchange to spread Chinese character culture through joint educational programs.
• 博物汉字 (Bówù Hànzì) — subsidiaryOthers汉字文化IP建设为核心的生态链公司 (character culture IP ecosystem company) established 2017. Runs 博物汉字 popular science column with millions of Chinese character-classified fans online. Created 白洞 contemporary art exhibition and 甲骨文文化节 (oracle bone character cultural festival) as China's first character-culture themed festival.
• 不凡玩品 (Bufan / BUFFUN)majorOthersSubsidiary (参股子公司) specializing in film/TV/entertainment IP licensing. Acquired official authorization for 《现在就出发3》 (Go For It Now 3) variety show IP. Expanding into AI漫剧 (AI comic/drama). Subsidiary: 不凡玩品BUFFUN 宫喵赏.
• 字由 (Hellofont / www.hellofont.cn)flagshipOthersProprietary font management and discovery platform (字由客户端5.0 launched 2024). Integrated with Adobe Suite, Sketch, and Office software. Key channel for reaching C-end designers and SMB users. Continues to serve university design education through 大广赛 competition.
• 阿几网络 (Aji Network) — acquiredmajorOthersAcquired 2023. Developer of Artiway — AI-based intelligent marketing content platform for enterprise brand management, content creation, distribution, and management. Represents Hanyi's expansion into AI-powered marketing technology.
• 新世界出版社 (New World Publishing)majorStrategic or Co-development PartnerStrategic cooperation signed for oracle bone script (甲骨文) cultural promotion. Goal: 让甲骨文'活'起来、'火'起来 (make oracle bone script come alive and go viral). Part of Hanyi's cultural IP expansion.
• 王府井集团 (Wangfujing Group)minorStrategic or Co-development Partner博物汉字x王府井集团 新春系列活动: 甲骨迎春，神马都好. Chinese New Year cultural event combining oracle bone characters with Wangfujing's retail/lifestyle brand presence.
• 搜狗输入法 (Sogou Input Method)minorGTM or Marketing PartnerJoint 搜狗输入法手机皮肤设计大赛 (mobile keyboard skin design competition). Open platform for design professionals and enthusiasts to create and submit mobile keyboard skins, building brand awareness among mobile designers.
• 环球网 (Huanqiu.com / Global Times)minorGTM or Marketing PartnerJointly released '汉仪环球体' (Hanyi Global Font) with 环球网 in December 2025, a font expressing international/global perspective for cross-border media use.
• 字酷堂 (Zikutang)minorChannel Partner/ Reseller/ DistributorFont design studio specializing in traditional calligraphy and ancient typeface digitization. Became 汉仪字库联创工作室 (joint creative studio). Products include 义山楷体, 长林体, 邓氏小楷, 清楷体, 松风行书体, 海藏楷体.
• 新蒂字体 (Xindi Fonts)minorChannel Partner/ Reseller/ DistributorFont studio specializing in Chinese traditional calligraphy digitization and modern handwriting aesthetics. Released 新蒂黑板报体 in 2010 as China's first complete legal free download Chinese font. Digitized works of famous calligraphers including 文徵明, 赵孟頫, and Tang Dynasty 灵飞经.
• 胡晓波工作室 (Hu Xiaobo Studio)minorChannel Partner/ Reseller/ DistributorFont design studio established 2015 by young designer Hu Xiaobo in Nanchang. 10+ team members. Joint studio with 汉仪字库 since 2016. Developed 10+ font products, mainly title/art fonts.
• 铸字社 (Zhuzishe)minorChannel Partner/ Reseller/ DistributorFont design studio established 2016, focusing on new font format design and personalized font product innovation. Became 汉仪字库联创工作室 (joint creative studio) in October 2016.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Founder Type (方正字库): Founder Type is the other dominant Chinese font foundry, affiliated with Peking University's Founder Group. It sells a comparable B2B commercial font library, custom brand fonts, and embedded solutions to the same Chinese enterprise customers, making it the most direct head-to-head competitor in mainland China.
• Monotype: Monotype is the largest global font foundry and licensing platform (Linotype, ITC, Bitstream). It competes directly with Hanyi in embedded font technology, OEM licensing, and custom brand typography for global enterprises, with much larger scale internationally.

Broad incumbents

• Adobe Fonts: Adobe Fonts (formerly Typekit) is bundled with Creative Cloud and offers tens of thousands of licensed fonts to a global design audience. It represents the broad incumbent alternative to Hanyi's commercial licensing model, particularly for designers who already pay for Adobe.
• Google Fonts: Google Fonts offers a vast free font library including the Source Han Sans / Noto CJK family. While not a direct competitor in premium enterprise licensing, it sets the price floor for commercial Chinese fonts and dominates web typography at the low end of the market.

Regional players

• Morisawa: Morisawa is Japan's leading type foundry, with deep expertise in Japanese, Chinese, and multilingual typography. It serves a comparable OEM and embedded font customer base across Asian consumer electronics and is a strong regional comp for Hanyi's embedded font business.
• Dynalab (華康字型): Dynalab is the dominant traditional Chinese font vendor based in Taiwan, serving enterprise customers across Greater China. It overlaps with Hanyi in CJK embedded fonts, licensing, and custom brand typography, but is concentrated in the Taiwan/Hong Kong market.
• Arphic Technology (文鼎科技): Arphic Technology is a long-established Taiwanese font vendor known for its embedded Chinese fonts in consumer electronics and OEM devices. It is comparable to Hanyi on the embedded font side, particularly for global device manufacturers serving multilingual markets.
• Fontworks: Fontworks is a Japanese type foundry with strong Japanese type design IP and growing international distribution. It overlaps with Hanyi in multilingual Asian typography for digital and embedded applications, primarily serving Japanese enterprise customers.
• Justfont (justfont): Justfont is a Taiwan-based webfont subscription service focused on Traditional Chinese typography for designers and SMBs. It mirrors Hanyi's Hellofont model in a different (Traditional Chinese) market segment and serves as a regional comparable for the self-serve PLG channel.

Emerging players

• TypeTogether: TypeTogether is a boutique independent type foundry specializing in premium custom and retail typography for global brands and publishers. It competes with Hanyi's custom brand font practice on the international design scene, though at much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hanyifonts
• Instagraminstagram.com/hanyifonts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanyi Fonts