Unity Bank
Unity Bank is a community bank headquartered in Clinton, New Jersey, serving retail, small business, and commercial customers through 23 branches across New Jersey and Pennsylvania. It offers deposits, residential and commercial lending, SBA loans, merchant services, and digital banking under publicly traded parent Unity Bancorp, Inc. (NASDAQ: UNTY).
- Company typePublic
- Founded1991
- HeadquartersClinton, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Unity Bank does
Unity Bank is a community bank headquartered in Clinton, New Jersey, founded in 1991 and operating through its publicly traded parent Unity Bancorp, Inc. (NASDAQ: UNTY). The bank serves retail consumers, small and mid-sized businesses, and commercial customers through a 23-branch network spanning 8 New Jersey counties (Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, Warren) and the Lehigh Valley in Pennsylvania, with approximately $3.0 billion in total assets and $2.4 billion in deposits as of 2026.
The product portfolio covers consumer and business deposit products (Everyday Checking, Rewards Checking, Premier Checking, eSavings, Opportunity Savings, CDs, business checking tiers), consumer lending (residential mortgages, home equity, auto loans), commercial lending (commercial mortgages, term loans, lines of credit, construction loans), and SBA 7(a) and 504 programs delivered under SBA Preferred Lender status. Digital channels include mobile and online banking with mobile deposit (up to $10,000 daily), Zelle P2P payments, business online banking with ACH origination, Positive Pay fraud detection, and QuickBooks integration. Credit cards are issued through Elan Financial Services, merchant services via Clover, and loan servicing through MyLoanCare. A major online banking platform conversion is underway in 2026.
Revenue is generated primarily through net interest income from lending funded by customer deposits, supplemented by non-interest income from account service charges, merchant processing fees, wire and safe deposit box fees, and mortgage banking. The go-to-market model combines community-based branch relationship banking with digital self-service account opening available to NJ, PA, and NY residents, plus promotional cash bonus offers ($300-$400) and competitive promotional CD rates. Unity reported record 2025 net income of $58M, up 40% YoY, with 12.6% loan growth, 10.7% deposit growth, a 4.52% NIM, 41% efficiency ratio, 2.17% ROAA, and 18.07% ROAE. The bank has increased its dividend for 13 consecutive years.
Unity Bank firmographics
Firmographics- Name
- Unity Bank
- Legal name
- Unity Bancorp, Inc.
- Website
- https://unitybank.com
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Unity Bank is a community bank headquartered in Clinton, New Jersey, serving retail, small business, and commercial customers through 23 branches across New Jersey and Pennsylvania. It offers deposits, residential and commercial lending, SBA loans, merchant services, and digital banking under publicly traded parent Unity Bancorp, Inc. (NASDAQ: UNTY).
- Ownership category
- akta.pro rank
Unity Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
Keywords
Where Unity Bank is headquartered
LocationHeadquarters
- HQ city
- Clinton
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Unity Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income: Primary revenue driver from lending activities including commercial mortgages, commercial term loans, construction loans, residential mortgages, consumer loans, and SBA loans, funded by customer deposits
- Non-Interest Income: Fee income from account service charges, merchant services, wire transfer fees, safe deposit boxes, and other banking services
- Mortgage Banking: Originates and services residential mortgage loans with conforming and portfolio products, including SBA lending through preferred lender status
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Everyday Checking - $3/month, $50 minimum to open |
| Subscription | Monthly | Rewards Checking - $20/month with higher perks |
| Subscription | Monthly | eSavings - $1 minimum, tiered APY rates |
| Subscription | Annual | Certificate of Deposit - $1,000 minimum, terms 3-60 months |
| Unit Pricing | Pay-as-you-go | Residential Mortgages - Conforming and portfolio products |
| Usage-based | Monthly | Business Checking - $15/month, tiered cash processing fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Unity Bank product offering
Product offeringCore offering
Unity Bank is a New Jersey community bank that takes deposits and originates loans for retail consumers, small and mid-sized businesses, and commercial borrowers across 23 branches in New Jersey and Pennsylvania. Its core offerings span personal and business deposit products (checking, savings, CDs), residential mortgages and home equity lending, consumer auto loans, commercial real estate and SBA lending, Visa credit cards through Elan, merchant services through Clover, escrow account services, and digital banking via mobile and online channels.
Product overview
Unity Bank is a community banking organization headquartered in Clinton, New Jersey, offering a comprehensive suite of financial products and services for both personal and business customers. The product portfolio spans deposit products (Everyday Checking, Rewards Checking, Premier Checking, eSavings, Opportunity Savings, and Certificates of Deposit), lending services (Residential Mortgages, Residential Construction Loans, Home Equity Products, Auto Loans, Business Loans, and SBA Loans), credit cards through Elan Financial Services, and digital banking platforms. The bank also provides specialized services including Clover Merchant Services for POS solutions, Escrow Account Services, and an Online Education Center for financial literacy. The core banking infrastructure supports online and mobile banking with Mobile Deposit, Zelle P2P payments, ACH Manager, and Business Online Banking with QuickBooks integration. Unity Bank operates branches across New Jersey and Pennsylvania counties including Bergen, Hunterdon, Middlesex, Morris, Ocean, Somerset, Union, and Warren Counties in New Jersey and Northampton County in Pennsylvania.
Differentiator
Problem solved
Functional benefit
Products and services
- Everyday Checking
Quantifiable outcome
- Record $58 million net income in 2025, up 40% year-over-year
- +4 more outcomes
Companies that use Unity Bank
Customer profileSegments3 records
Ideal customer profiles3 records
Unity Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Unity Bank partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Clover (First Data)coreUnity Bank has partnered with Clover, the largest U.S. cloud-based all-in-one POS platform, to offer Clover Merchant Services. This partnership enables Unity Bank to provide merchants with payment processing, inventory management, employee scheduling, and business management tools through Clover's integrated platform.
- Elan Financial ServicescoreUnity Bank partners with Elan Financial Services to offer Visa credit card products including competitive rates, reward programs (cash back, travel, points), and 24/7 customer support. Elan provides zero fraud liability protection and card management services.
- Early Warning Services (Zelle)coreUnity Bank integrates Zelle peer-to-peer payment services within its mobile and online banking platforms, enabling customers to send and receive money directly between bank accounts using email or mobile phone numbers.
- Small Business Administration (SBA)coreUnity Bank holds SBA Preferred Lender status, allowing the bank to approve SBA loans without prior SBA review. The bank offers SBA 7(a) and 504 loan programs to help small businesses secure capital.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Unity Bank competitors and assessment
Company assessmentDirect peers
- First Bank (NJ): NJ community bank serving similar markets with comparable consumer and commercial product mix. Competes directly for retail deposits and small business relationships in overlapping counties.
- OceanFirst Financial Corp. New Jersey-based community bank holding company of comparable size, with a similar branch-based retail and commercial banking model across the Mid-Atlantic. Closest direct comparable in terms of geography, product mix, and balance sheet scale.
- ConnectOne Bancorp, Inc. NJ-headquartered community bank holding company with a similar commercial, retail, and SBA lending focus in the greater New York metro and New Jersey markets. Comparable in asset size and growth profile to Unity.
- Two River Bancorp: New Jersey community bank holding company serving Monmouth, Middlesex, and Ocean counties. Directly overlapping geography and product mix including SBA and commercial lending.
- Kearny Financial Corp. NJ-based community bank holding company with a retail and small business focus in northern and central New Jersey. Similar mutual-to-stock heritage and conservative lending posture.
- Peapack-Gladstone Financial Corporation: NJ-based community bank with private banking and commercial lending focus. Overlapping footprint in northern and central New Jersey with similar deposit-gathering and commercial lending franchise.
- Northfield Bancorp, Inc. Staten Island-headquartered community bank holding company with strong New Jersey branch presence and similar mix of retail/commercial deposits and lending. Comparable size and customer profile.
Regional players
- S&T Bancorp, Inc. Pennsylvania-based community bank with similar deposit-funded commercial and consumer lending model. Useful as a PA adjacency benchmark given Unity's Lehigh Valley expansion.
- Tompkins Financial Corporation: Mid-Atlantic community bank holding company with comparable balance sheet size and community banking model. Useful benchmark for operational metrics, though operating in NY and PA rather than NJ.
Broad incumbents
- Valley National Bancorp: Larger NJ-headquartered commercial bank serving similar geographic markets with a broader product set including wealth management and capital markets. Establishes the local competitive benchmark for deposit and commercial loan pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Unity Bank social profiles
Digital presenceUnity Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unity Bank leadership team
Management profileNumber of profiles
Profiles8 records
Unity Bank subsidiaries and ownership
Company hierarchySubsidiaries4 records
Unity Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unity Bank M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unity Bank
What does Unity Bank do?
Unity Bank is a New Jersey community bank that takes deposits and originates loans for retail consumers, small and mid-sized businesses, and commercial borrowers across 23 branches in New Jersey and Pennsylvania. Its core offerings span personal and business deposit products (checking, savings, CDs), residential mortgages and home equity lending, consumer auto loans, commercial real estate and SBA lending, Visa credit cards through Elan, merchant services through Clover, escrow account services, and digital banking via mobile and online channels.
Is Unity Bank a public or private company?
Unity Bank is a public company. It is classified as public and is currently operating.
When was Unity Bank founded?
Unity Bank was founded in 1991. It employs 501 to 1,000 people.
Where is Unity Bank based?
Unity Bank is headquartered in Clinton, United States, in the North America region.
How does Unity Bank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and mortgage Banking.
Who are Unity Bank's main competitors?
Direct peers on record are First Bank (NJ), OceanFirst Financial Corp., ConnectOne Bancorp, Inc., Two River Bancorp, Kearny Financial Corp., Peapack-Gladstone Financial Corporation and Northfield Bancorp, Inc.. Regional players are S&T Bancorp, Inc. and Tompkins Financial Corporation. Valley National Bancorp is listed as a broad incumbent.
Does Unity Bank have an API?
No public API is recorded for Unity Bank.
What industry is Unity Bank in?
Unity Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.