Ecoo
Ecoo AG operates a Swiss-regulated, Tezos-based platform that enables enterprises, municipalities, and regional programs to launch branded digital coins pegged 1:1 to the Swiss Franc, with built-in compliance, mobile wallets, and configurable behavioral incentive systems.
- Company typePrivate
- Founded2021
- HeadquartersZug, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ecoo does
Ecoo AG is a Swiss-regulated fintech operating a licensed platform for purpose-bound digital currencies pegged 1:1 to the Swiss Franc. Founded in 2021 and incorporated in the Canton of Zug, with its core operating team in Zurich, the company enables corporations, municipalities, and regional programs to launch their own branded digital coins without building payment, compliance, or wallet infrastructure from scratch. The platform serves three primary use cases: corporate loyalty programs (Corporate Coin), municipal local-economy stimulus initiatives (City Coin), and regional sustainability incentive programs (RegioCoin).
The platform is built on Tezos blockchain infrastructure and delivered through three native applications: a citizen wallet (Bürger-App), a merchant partner app (Partner-App), and an administrative dashboard (Admin-Portal) for the issuing organization. The platform supports QR-code-based payments comparable to TWINT, including a printed-QR fallback for non-smartphone users. Two deployment models are offered — an integrated model in which the organization's coin runs inside the existing Ecoo consumer app and can be live in weeks, and a white-label model in which the organization receives its own branded app with full UX control and data sovereignty. A configurable Quest System lets the issuing organization define behavioral incentives (store visits, healthy-lifestyle choices, sustainable practices), and a real-time dashboard surfaces partner performance and economic-impact metrics.
Ecoo generates revenue through recurring annual licensing fees (integrated and white-label tiers) plus transaction processing fees within each coin ecosystem. Pricing is not publicly disclosed but is positioned as significantly lower than custom in-house development, which the company states typically takes years and costs millions. The company is regulated as a financial intermediary through PolyReg self-regulatory organization membership (FINMA-supervised), which enables the 1:1 CHF peg without cryptocurrency risk. Named customers include CSS Versicherung (60,000+ active wallets, 6 million coins issued, 1,000+ partner businesses, 98% user satisfaction) and the Swiss municipalities of Erlenbach and Wetzikon. Distribution is sales-led, with direct consultation meetings booked through a Notion calendar, targeting enterprise decision-makers and Swiss regional governments.
Ecoo firmographics
Firmographics- Name
- Ecoo
- Legal name
- ecoo AG
- Website
- https://ecoo.ch
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ecoo AG operates a Swiss-regulated, Tezos-based platform that enables enterprises, municipalities, and regional programs to launch branded digital coins pegged 1:1 to the Swiss Franc, with built-in compliance, mobile wallets, and configurable behavioral incentive systems.
- Ownership category
- akta.pro rank
Ecoo industry classification
Industry- Product category
- Digital Currency Platform
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
Keywords
Where Ecoo is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Ecoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Platform Licensing - Integrated Model: Organizations launch their coin within the existing ecoo app. Low licensing fee with no app development required. Ideal for pilots and proof of concept. Revenue generated through recurring licensing fees.
- Platform Licensing - White-Label Model: Organizations receive their own branded app in app stores with full UX control and data sovereignty. Higher licensing fee than integrated model due to custom branding and dedicated app presence.
- Transaction Processing Fees: Revenue from processing transactions within the coin ecosystem - includes partner onboarding and transaction settlement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Integrated Model - Coin within ecoo app |
| Subscription | Annual | White-Label Model - Own branded app |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Ecoo product offering
Product offeringCore offering
Ecoo provides a licensed, Swiss-regulated platform that enables organizations to launch and operate their own purpose-bound digital currency pegged 1:1 to the Swiss Franc. The platform supports configurable behavioral incentive programs, real-time transaction dashboards, and partner onboarding, and is delivered either as an integrated coin inside the ecoo app or as a fully white-labeled branded app. Target customers are corporations building proprietary loyalty programs, Swiss municipalities running local economic stimulus programs, and regions deploying sustainability-incentive schemes.
Product overview
ecoo is a Swiss-licensed platform for purpose-bound digital currencies, offered as a unified platform with three distinct coin models (Corporate Coin, City Coin, RegioCoin) deployed via two delivery models (integrated within the ecoo app or white-label). The ecosystem comprises three supporting applications — Bürger-App for end consumers, Partner-App for merchants, and an Admin-Portal for organization management — all running on a shared, SRO-regulated, CHF 1:1-pegged infrastructure. Organizations define their coin name, rules, and incentive behaviors; ecoo handles compliance, technical setup, and partner onboarding.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecoo Platform (ecoo Plattform) Licensed, SRO-regulated financial-infrastructure platform that enables organizations to issue and operate their own purpose-bound digital currencies 1:1 pegged to the Swiss Franc, including compliance automation, partner onboarding, and live transaction monitoring. Available as integrated (coin within the ecoo app) or white-label (own branded app) deployment.
- Corporate Coin A branded corporate loyalty coin for enterprises (insurance, retail, financial services) that lets them own the customer relationship and first-party data instead of renting loyalty programs from third parties such as Cumulus, Supercard, or Payback, with the Quest system steering incentivized customer behaviors.
- City Coin A digital municipal currency for cities and municipalities that retains local purchasing power, activates neighborhood commerce, and gives the issuing municipality a real-time dashboard over local economic flows.
- RegioCoin
Quantifiable outcome
- 98% user satisfaction among CSS Coin participants
- +4 more outcomes
Companies that use Ecoo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ecoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ecoo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PolyRegcoreSelf-regulatory organization (SRO) recognized by the Swiss Confederation under Article 24 of the Swiss Anti-Money Laundering Act. Ecoo AG is a member as a financial intermediary, subject to FINMA supervision.
- Apple (App Store)coreLicensed application distributed through Apple's App Store for iOS devices. Ecoo AG is solely responsible for the licensed application and content thereof.
- Google (Play Store)coreLicensed application distributed through Google's Play Store for Android devices. Ecoo AG is solely responsible for the licensed application and content thereof.
- StripecorePayment processing provider. All payment data is stored by Stripe. Used for processing payments on core.ecoo.ch platform.
- TezoscoreBlockchain infrastructure underlying the ecoo platform. Technology foundation that enables the digital coin functionality while maintaining ease of use comparable to TWINT.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Ecoo competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Ecoo social profiles
Digital presenceEcoo compliance and trust
Trust signalCompliance2 records
Ecoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecoo leadership team
Management profileNumber of profiles
Profiles13 records
Ecoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecoo
What does Ecoo do?
Ecoo provides a licensed, Swiss-regulated platform that enables organizations to launch and operate their own purpose-bound digital currency pegged 1:1 to the Swiss Franc. The platform supports configurable behavioral incentive programs, real-time transaction dashboards, and partner onboarding, and is delivered either as an integrated coin inside the ecoo app or as a fully white-labeled branded app. Target customers are corporations building proprietary loyalty programs, Swiss municipalities running local economic stimulus programs, and regions deploying sustainability-incentive schemes.
Is Ecoo a public or private company?
Ecoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecoo founded?
Ecoo was founded in 2021. It employs 1 to 10 people.
Where is Ecoo based?
Ecoo is headquartered in Zug, Switzerland, in the Europe region.
How does Ecoo make money?
Three revenue lines are on record. Platform Licensing - Integrated Model is the primary driver. The others are platform Licensing - White-Label Model and transaction Processing Fees.
Does Ecoo have an API?
Yes. The ecoo platform is described as API-first, documented, and testable in a sandbox environment. The platform integrates with customer CRM, ERP, or customer apps via its API. No public developer portal, SDK, or API documentation URL is explicitly listed in the source material.
What industry is Ecoo in?
Ecoo's product category is Digital Currency Platform. Its primary akta.pro industry code is FSAGABAK, Cross-Border FX, Multi-Currency & Treasury for Payments. Its SIC code is 6199.