What NYC & Company does

NYC & Company is the official nonprofit destination marketing organization for New York City, established in 1935 and operating under the NYC Economic Development Corporation (NYCEDC) with affiliation to Bloomberg Philanthropies. The organization promotes tourism to and within the five boroughs (Manhattan, Brooklyn, Queens, The Bronx, Staten Island) through its flagship digital platform, nyctourism.com—a multilingual website (English, Spanish, French, Portuguese, German) built on a Contentful-based content management system that serves as a comprehensive visitor information hub. The platform organizes content by borough, category (Broadway, museums, dining, hotels, nightlife, sports, events), and special initiatives such as FIFA World Cup 2026 coverage and the "Founded By NYC" historical content program.

The organization's core product portfolio is integrated as a unified content hub rather than discrete products, comprising the Five Boroughs Guide, Things To Do directory, Maps & Guides, Savor NYC dining guide, Where to Stay hotel referrals, a newsletter subscription service, and event-specific coverage. Underlying technology includes digital mapping tools, accessibility resources, and event integration systems that centralize information about NYC attractions and experiences. The platform does not include a mobile app or public API, and there is no documented AI/ML capability layer.

NYC & Company does not directly sell tourism products to consumers; instead, it functions as an information and content hub directing visitors to partner platforms for bookings. Revenue derives from government and municipal funding (including a $2.1M grant from the US Department of Commerce Economic Development Administration in April 2023), strategic partnerships with major travel industry players (United Airlines as Official Airline Partner, Crewfare for hotel bookings), and convention/meeting bureau activities under the "NYC Tourism + Conventions" brand. The organization serves two primary segments: leisure tourists and visitors (the dominant persona) and business/convention travelers, supported by 251-500 employees across marketing, content production, convention sales, and partner management functions. Fred Dixon serves as President and CEO.

Name

NYC & Company

Legal name

NYC & Company

Website

https://nycgo.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

NYC & Company is New York City's official nonprofit destination marketing organization, operating the nyctourism.com multilingual platform to promote tourism across all five boroughs to leisure and business visitors worldwide.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Local & City Guide Content Aggregators (MPACAKAJ), Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Destination marketing
• Tourism information
• Travel planning
• City promotion
• Visitor guides

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels4 records

Marketing channels4 records

Core offering

NYC & Company operates New York City's official tourism marketing organization, providing a comprehensive digital platform (nyctourism.com) that serves as a one-stop information hub for visitors. The platform delivers categorized content covering attractions, events, dining, accommodations, maps, and guides across all five boroughs (Manhattan, Brooklyn, Queens, The Bronx, Staten Island), available in five languages. Revenue is generated through government grants, sponsorships, and strategic partnerships rather than direct consumer sales.

Product overview

NYC & Company (operating as NYC Tourism & Conventions) offers a single unified digital platform providing comprehensive tourism information for New York City. The core product is the official NYC tourism website (nyctourism.com), which serves as a one-stop resource for visitor planning. The platform consists of interconnected sub-products covering the five boroughs (Manhattan, Brooklyn, Queens, The Bronx, Staten Island), categorized Things To Do (attractions, events, nightlife, sports, performing arts), Maps & Guides for navigation, Savor NYC for dining/restaurants, and Where to Stay for hotel accommodations. Additional offerings include the World Cup 2026 NYC coverage, a newsletter subscription service, and Founded By NYC historical content. The portfolio functions as an integrated content hub rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• NYC Tourism & Conventions Official Website (nyctourism.com) The official tourism and conventions website for New York City, serving as a comprehensive digital hub for visitor information including attractions, events, dining, accommodations, and travel planning across all five boroughs. Available in five languages.
• NYC Newsletter Email newsletter subscription service delivering coverage of the latest attractions across NYC's five boroughs, Broadway ticket deals, culinary experiences, and exclusive offers to subscribers.
• World Cup 2026 NYC Coverage Special destination coverage and resources for FIFA World Cup 2026 in New York City, including match-day watch parties, food, culture, and experience guides across all boroughs, with integrated hotel booking via Crewfare partnership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• United AirlinescoreGTM or Marketing PartnerUnited Airlines serves as an Official Airline Partner of NYC Tourism & Conventions, providing integrated promotion of New York City travel experiences through airline channels and booking platforms. The partnership positions NYC tourism offerings directly within the airline's customer ecosystem.
• CrewfareminorGTM or Marketing PartnerCrewfare provides exclusive fan rates at NYC hotels for FIFA World Cup 2026, with integration into the NYC Tourism website. This partnership facilitates hotel booking for major event attendees while promoting NYC accommodations.

Recent moves6 records

Expansion highlights2 records

Direct peers

• Visit California: State-level destination marketing organization for California, operating a multilingual content platform, partner-driven distribution model, and major event campaigns—structurally and functionally analogous to NYC & Company at a larger geographic scale.
• Visit London: Official London destination marketing organization with a multilingual content site, borough/area guides, and event-led demand generation—closely comparable as a major-city DMO serving global inbound visitors.
• Brand USA: National destination marketing organization for the United States, executing inbound tourism promotion through content platforms and international marketing partnerships—comparable mission and global audience targeting.
• Choose Chicago: Official DMO for Chicago, running a content hub covering attractions, neighborhoods, events, and conventions—a peer city-level tourism marketing organization with similar scope and partnership-driven distribution.
• Visit Orlando: Orlando's official destination marketing organization promoting a major U.S. tourism market through a content platform and partner network—a directly comparable U.S. city-level DMO.
• Visit Britain: National tourism agency for Great Britain, with multilingual content, international marketing campaigns, and event-driven demand generation—comparable scope and audience profile to NYC & Company.
• Tourism Australia: Australian national DMO with globally recognized campaigns (e.g., 'There's Nothing Like Australia') and multilingual platforms targeting key feeder markets—a comparable government-affiliated tourism marketing organization.

Broad incumbents

• Tripadvisor: Global travel content and review platform with dominant SEO presence in travel discovery—a broader commercial incumbent that competes with NYC & Company for top-of-funnel trip planning traffic.
• Expedia Group: Major online travel agency with content, media, and booking capabilities across hotels, attractions, and experiences—an incumbent that captures the transactional layer that NYC & Company deliberately redirects to partners.
• Google Travel: Search- and AI-driven travel discovery and planning surface integrated into Google Search, Maps, and Hotels—a dominant broad incumbent that competes for the discovery queries NYC & Company targets via SEO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nycgo
• Facebookfacebook.com/nycgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYC & Company