Aatos

What Aatos does

Aatos (legally Aatos Legal Technology Oy) is a Helsinki-based legal technology company founded in 2020 that operates a direct-to-consumer online platform enabling individual consumers to create legally valid personal legal documents without visiting a law firm. The platform's core technology is a lawyer-developed questionnaire-to-document engine: users answer structured legal-mapping questions and the system generates customized documents including wills (testamentti), prenuptial agreements (avioehto), lasting powers of attorney (edunvalvontavaltuutus), living wills (hoitotahto), gift deeds (lahjakirja), promissory notes (velkakirja), divorce filings (avioero), estate inventories (perunkirjoitus), and inheritance divisions (perinnönjako). Adjacent products include Aatos Sign for electronic signatures and Aatos lakiapuri, a chat-based legal assistant. Document templates are maintained to current Finnish legal requirements, with official registrations filed on the user's behalf with authorities such as Digi- ja väestötietovirasto.

The business model combines per-document one-time purchases (€79-499 depending on document type), an annual subscription called Aatos Huoleton at €79/year covering all personal documents with included editing and home delivery, and ancillary paid services such as witness provision and registration filing. Distribution is entirely self-serve and digital via country subdomains (aatos.app for Finland, /se for Sweden, /dk for Denmark, /uk for the United Kingdom), with marketing concentrated in content marketing, SEO, paid SEM, social retargeting, and earned media coverage. The company is venture-backed, with a €200,000 angel round in September 2020 and a €1.2 million seed round in August 2021 led by Innovestor Ventures with Aikainen Oy participation. The team of 11-50 is led by co-founders Aku Pöllänen (CEO) and Tatu Mäenpää (founder and lawyer), and the company has been selected into Business Finland's Young Innovative Company program and partnered with the Swedish Funeral Directors' Association for document custody.

Name

Aatos

Legal name

Aatos Legal Technology Oy

Website

https://aatos.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Aatos is a Helsinki-based legal technology company that operates an online platform enabling individual consumers in the Nordic region to generate legally valid personal legal documents (wills, prenuptial agreements, powers of attorney, divorce, and probate paperwork) without engaging a law firm.

Ownership category

akta.pro rank

Product category

Legal Technology / Online Legal Services

NAICS

Legal Services (5411), Custom Computer Programming Services (541511)

SIC

Services-Legal Services (8111), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEAGAF

E-Signature & Digital Transaction Management (DTM)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

Keywords

• Online legal services
• Legal document automation
• Digital estate planning
• Legal technology platform
• Consumer legal documents

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Legal Document Sales: One-time purchase of individual legal documents (e.g., Avioehto 99€, Perunkirjoitus 399€, Avioero 199€, Virkatodistukset 79€, Perinnönjako 499€). Additional services (witnesses, home delivery, registration) priced at 30-50€ per service.
2. Aatos Huoleton Subscription: Annual subscription at 79€/year covering all personal legal documents (Testament, Avioehto, Edunvalvontavaltuutus, Hoitotahto, Velkakirja, Lahjakirja) plus editing rights and additional services. Auto-renews annually unless cancelled.
3. Additional Services: Home delivery of documents, official registrations (e.g., Digi- ja väestötietovirasto), and provision of uninterested witnesses for document signing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Aatos operates an automated online legal document generation platform that enables individual consumers to create legally valid personal legal documents (wills, prenuptial agreements, divorce applications, probate filings, power of attorney, living wills, gift deeds, promissory notes, and official certificates) by answering lawyer-developed questions. The service replaces traditional law firm visits with a self-serve web flow and offers optional add-on services such as home delivery of printed documents, official registrations, witness provision, and electronic signature.

Product overview

Aatos is an automated online legal document service that enables consumers to create legally valid personal legal documents without visiting a law firm. The platform operates as a unified service where users answer questions developed by lawyers to generate customized legal documents. The core products include personal legal documents (prenuptial agreements, wills, power of attorney, living wills, gift deeds, promissory notes), death and probate services (estate inventory, death certificates, inheritance division), divorce services (divorce filing, property division), and electronic signature services (Aatos Sign). The company offers individual document pricing (79-499€ per document) and a subscription model (Aatos Huoleton at 79€/year) covering all personal documents with included services. Aatos serves Finland, Sweden, Denmark, and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Avioehto (Prenuptial Agreement) Online prenuptial agreement service that lets couples create legally valid agreements governing property division in divorce or death; starting at 99 EUR per document (or included in Aatos Huoleton subscription).
• Testamentti (Will) Online will creation service that lets users specify how their estate should be distributed upon death; starting at 99 EUR per document (or included in Aatos Huoleton subscription).
• Edunvalvontavaltuutus (Power of Attorney) Online service for creating lasting power of attorney documents designating a trusted person to manage the user's affairs if they become incapacitated; included in Aatos Huoleton subscription.
• Hoitotahto (Living Will) Online living will service allowing users to document their wishes for medical care and treatment if they become unable to communicate; included in Aatos Huoleton subscription.
• Lahjakirja (Gift Deed) Online gift deed service for documenting gifts, including terms regarding inheritance rights and spousal property rights; starting at 79 EUR; included in Aatos Huoleton subscription.
• Velkakirja (Promissory Note)
• Perunkirjoitus (Estate Inventory / Probate) Complete remote probate service including estate inventory, required documentation, signatures, and authorizations; priced at 399 EUR (999 EUR if ordered without Aatos probate service).
• Virkatodistukset (Official Certificates) Service for ordering death certificates, family records, and certificates of survival for the deceased and estate heirs in one order; priced at 79 EUR including processing fee plus official authority charges.
• Perinnönjako (Inheritance Division) Inheritance division service completed after estate inventory, including property division (ositus) where required; priced at 499 EUR (999 EUR if ordered without Aatos probate service).
• Avioero (Divorce) Complete online divorce service including divorce application, property division (ositus), and other required documents; priced at 199 EUR with court fees separate (240 EUR first application, 115 EUR second application in 2025).
• Aatos Sign (Electronic Signature) Electronic signature service allowing users to sign work contracts, rental agreements, various minutes, gift deeds, promissory notes, and estate documents digitally.
• Aatos Huoleton (Annual Subscription) Annual subscription at 79 EUR/year covering all personal legal documents (Testamentti, Avioehto, Edunvalvontavaltuutus, Hoitotahto, Velkakirja, Lahjakirja), plus editing rights, one free home delivery per service per year, and priority legal team support. Auto-renews annually unless cancelled.

Quantifiable outcome

• 80%+ cost savings compared to traditional law firms
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Sveriges Begravningsbyråers Förbund (Swedish Funeral Directors Association)minorStrategic or Co-development Partner · 13 April 2022Partnership for secure storage and safekeeping of wills and lasting powers of attorney created in Aatos. The Association stores documents in safes and checks weekly with the Swedish Tax Agency who has died, then contacts the estate when needed.
• PAM (Palvelualojen ammattiliitto / Service Union)minorGTM or Marketing Partner · 1 January 2022Aatos partnership with PAM (Service Union) for reaching Finnish workers with legal document services. PAM is one of Finland's largest trade unions representing service sector workers.
• Finnish Public Sector - Läheisen kuolema working groupminorStrategic or Co-development Partner · 1 January 2020Aatos participates in a public sector working group focused on easing bureaucracy related to death. Building interfaces that enable information flow between the service and public sector actors like the Tax Administration.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Rocket Lawyer: Online legal services platform offering document creation, e-signature, and access to lawyers via subscription. Direct comparable on self-serve document generation + subscription monetization that Aatos replicates at smaller Nordic scale.
• Nolo: Long-standing US publisher of do-it-yourself legal guides, forms, and software for wills, estate planning, divorce and small business matters. Direct comparable in DIY legal self-help publishing and form-based document creation.
• LegalZoom: US-based online legal services platform offering wills, prenups, divorce, business formation and other legal documents via self-serve questionnaires. Closest direct comparable in business model and product format, though at much greater scale and primarily US-focused.
• LawDepot: Canadian-founded online legal document template service with strong UK and international presence. Highly comparable question-to-document model and pricing approach (per-document and subscription), competing for the same self-serve legal document customer in overlapping geographies.

Regional players

• Legalstart: France's leading online legal services platform for business creation, contracts and personal legal documents. Comparable self-serve model in a different European market, useful benchmark for European online legal services adoption patterns.

Emerging players

• Avvo: US legal directory and Q&A platform (now part of Internet Brands/Martindale) connecting consumers with lawyers. Partial overlap on consumer legal services discovery and content, though primarily a directory rather than document generator.
• Juro: UK-based contract automation platform with collaborative editor, e-signature and AI-assisted drafting. Adjacent peer in legal-tech tooling with overlapping e-signature and document workflow functionality though focused on B2B contracts rather than personal legal documents.
• Shake: New Zealand-based online legal platform offering free customisable legal documents and e-signature. Comparable self-serve legal document creation model in a smaller English-speaking market, with similar freemium and paid document pricing.

Broad incumbents

• LexisNexis Legal & Professional: Global legal information, analytics and document automation provider serving legal professionals. Broad incumbent whose document automation capabilities (e.g., Lexis Drafting/Protégé) intersect with Aatos's automated legal document generation.
• Wolters Kluwer Legal & Regulatory: Global legal information services and software provider serving law firms and legal professionals with extensive document, compliance, and practice tools. Broad incumbent whose legal content and workflow products overlap with the underlying needs Aatos serves for consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aatosapp
• Facebookfacebook.com/aatosapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aatos