Dealflow
Dealflow AS is a Norwegian Finanstilsynet-licensed securities firm operating a digital platform that connects unlisted Norwegian growth companies with retail and professional investors for equity capital raises, complemented by a secondary marketplace (Dealflow Exchange) for trading unlisted shares.
- Company typePrivate
- Founded2018
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Dealflow does
Dealflow AS is a Norwegian licensed securities firm (verdipapirforetak) operating since 2018 under the supervision of Finanstilsynet, the Norwegian Financial Supervisory Authority. The company runs a digital capital-raising platform that connects unlisted Norwegian growth companies — typically those past the startup phase but below the threshold for traditional venture capital or public markets — with tens of thousands of registered retail and professional investors. Dealflow provides a full-service workflow covering internal due diligence, campaign design, marketing, payment settlement, and post-raise shareholder administration (via the bundled Adminflow module).
The platform's product surface comprises three core components: a primary capital-raising product (Dealflow Platform) that supports the full issuance lifecycle; a secondary marketplace (Dealflow Exchange / DFX) for buying and selling unlisted shares, recently enhanced with Bid & Ask pricing; and a digital shareholder registry and chat-enabled investor-engagement module (Adminflow and Chatterom, the latter powered by Intercom). The technology is proprietary and web-based, with no public API, no AI/ML features disclosed, and no documented developer integrations.
Dealflow's business model is transaction-based and fee-driven. Companies raising capital pay a 60,000 NOK one-time startup fee, a 2% success commission on amounts they raise independently, and a 6% success commission on amounts raised via the Dealflow platform; secondary-market sellers on DFX pay a 5% commission, while buyers and primary-market investors access the platform free of charge. The company operates exclusively in the Norwegian market, with stated restrictions on investors from the USA, Australia, Canada, Ireland, and Japan, and is led by CEO Ole following a 2024 succession from co-founder Stine Sofie, alongside a small team that includes a CTO and COO and is described as carrying 50+ years of combined experience in finance and investments.
Dealflow firmographics
Firmographics- Name
- Dealflow
- Legal name
- Dealflow AS
- Website
- https://dealflow.no
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dealflow AS is a Norwegian Finanstilsynet-licensed securities firm operating a digital platform that connects unlisted Norwegian growth companies with retail and professional investors for equity capital raises, complemented by a secondary marketplace (Dealflow Exchange) for trading unlisted shares.
- Ownership category
- akta.pro rank
Dealflow industry classification
Industry- Product category
- Equity Crowdfunding & Private Securities Investment Platform
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Transaction Structuring, Negotiation & Deal Execution Support (FSAEAGAK)
Keywords
Where Dealflow is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Dealflow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Capital Raising Fees - Success Commission: Transaction-based fees charged to companies raising capital. 2% of amounts raised by the company itself, 6% of amounts raised through the Dealflow platform. This is the primary revenue stream.
- Startup Fee: 60,000 NOK flat fee charged to companies covering due diligence, campaign assistance, memorandum preparation, marketing setup, digital shareholder register setup, Adminflow access for 3 months, and settlement services.
- Dealflow Exchange Commission: 5% commission on sales revenue from secondary market share transactions. Sellers pay this fee after completing a sale. Service is free for buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free investment access for retail and professional investors |
| One time/ perpetual license | Pay-as-you-go | Startup fee for companies raising capital |
| Transaction based/ take rate | Pay-as-you-go | Success-based commission on capital raised |
| Transaction based/ take rate | Pay-as-you-go | Secondary market trading commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dealflow product offering
Product offeringCore offering
Dealflow operates a digital capital-raising platform that connects Norwegian growth companies seeking equity investment with a network of registered retail and professional investors, handling the full issuance lifecycle from due diligence and campaign design through marketing, payment processing, and shareholder administration. The company also runs Dealflow Exchange (DFX), a secondary marketplace enabling investors to buy and sell shares in previously funded unlisted companies, charging a 5% commission on seller transactions while primary market investor access is free.
Product overview
Dealflow operates as a unified, web-based investment platform for Norwegian unlisted equities, consisting of a primary capital-raising product and a secondary trading marketplace. The core platform handles the full issuance lifecycle — from company onboarding, due diligence, and campaign design, through marketing and investor matching, to payment settlement and shareholder administration via Adminflow. Dealflow Exchange (DFX) is a companion marketplace for secondary trading of shares already issued on the platform, with a Bid & Ask feature and a 5% seller transaction fee. Dealflow Exchange Chatterom, powered by Intercom, facilitates real-time investor-company communication during campaigns. Together, these products provide a closed-loop solution covering primary issuance and secondary liquidity for unlisted growth companies, with no fees charged to investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Dealflow Platform A digital capital-raising platform that connects Norwegian growth companies seeking equity investment with tens of thousands of registered investors. Supports the full issuance lifecycle from campaign design, marketing, and due diligence through payment processing, settlement, and shareholder administration, with internal suitability testing for investor onboarding.
- Dealflow Exchange (DFX) A secondary marketplace where buyers and sellers transact in shares of unlisted companies previously funded on the Dealflow Platform. Sellers pay a 5% commission on sale revenue while buyers pay no fee; a Bid & Ask pricing mechanism gives both sides more flexibility in price-setting.
- Adminflow A digital shareholder registry and board management system for companies that have completed a capital raise on Dealflow, including tools for shareholder follow-up and corporate governance. 3 months of use is included in the standard 60,000 NOK startup fee.
- Dealflow Exchange Chatterom An investor-company communication chat module powered by Intercom, enabling real-time Q&A and investor engagement during and around capital-raise campaigns on the Dealflow platform.
- Due Diligence Services An internal due diligence review performed by Dealflow on every company prior to listing on the platform, covering business plans, financial statements, articles of association, management interviews, and compliance checks to provide investor protection.
Quantifiable outcome
- Over 1 billion NOK raised for Norwegian growth companies since 2018
- +2 more outcomes
Companies that use Dealflow
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Dealflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dealflow partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dealflow competitors and assessment
Company assessmentDirect peers
- FundedByMe: Swedish-headquartered Nordic equity and reward-based crowdfunding platform enabling growth companies to raise capital from a broad investor base. Directly competes with Dealflow in the same geographies and customer segment (unlisted growth issuers and retail investors).
- Invesdor (Fellow Finance): Nordic regulated equity crowdfunding platform operating across Finland, Sweden and Denmark, offering retail investors access to unlisted growth companies. Comparable to Dealflow in target customer, regulated offering structure and primary issuance workflow.
- Kameo: Swedish crowdfunding platform originally focused on real estate and later expanded into corporate equity raises for unlisted Nordic growth companies. Comparable to Dealflow on issuance workflow, investor onboarding and secondary-market mechanics.
- Seedrs (Crowdcube): UK-based regulated equity crowdfunding platform (now merged with Crowdcube) serving European growth companies and retail investors. Comparable to Dealflow in core product (online equity issuance with full-service support) but operates at much larger cross-border scale.
- Companisto: Germany's largest equity crowdfunding platform, regulated by BaFin, enabling private investors to invest in unlisted growth companies. Comparable to Dealflow in regulated offering structure, curated deal flow and full-service campaign support.
Broad incumbents
- Nasdaq First North Growth Market: Nasdaq-operated Nordic alternative growth market for small and growth-stage companies seeking public-style capital and trading. Competes with Dealflow as a higher-end capital-raising and secondary trading venue for the same Norwegian/Nordic growth-company segment.
- Arctic Securities: Norwegian investment bank and broker-dealer offering equity capital markets, M&A and corporate finance services. Overlaps with Dealflow on equity issuance and investor placement for Norwegian growth companies but serves a broader client base across the full corporate finance stack.
- ABG Sundal Collier: Nordic investment bank providing ECM, M&A and brokerage services, including transactions in Norwegian unlisted and listed mid-cap growth companies. Comparable to Dealflow on equity issuance but as a broad full-service incumbent rather than a digital specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dealflow social profiles
Digital presenceDealflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealflow leadership team
Management profileNumber of profiles
Profiles6 records
Dealflow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealflow M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealflow
What does Dealflow do?
Dealflow operates a digital capital-raising platform that connects Norwegian growth companies seeking equity investment with a network of registered retail and professional investors, handling the full issuance lifecycle from due diligence and campaign design through marketing, payment processing, and shareholder administration. The company also runs Dealflow Exchange (DFX), a secondary marketplace enabling investors to buy and sell shares in previously funded unlisted companies, charging a 5% commission on seller transactions while primary market investor access is free.
Is Dealflow a public or private company?
Dealflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dealflow founded?
Dealflow was founded in 2018. It employs 1 to 10 people.
Where is Dealflow based?
Dealflow is headquartered in Bergen, Norway, in the Europe region.
How does Dealflow make money?
Three revenue lines are on record. Capital Raising Fees - Success Commission is the primary driver. The others are startup Fee and dealflow Exchange Commission.
Who are Dealflow's main competitors?
Direct peers on record are FundedByMe, Invesdor (Fellow Finance), Kameo, Seedrs (Crowdcube) and Companisto. Broad incumbents are Nasdaq First North Growth Market, Arctic Securities and ABG Sundal Collier.
Does Dealflow have an API?
No public API is recorded for Dealflow.
What industry is Dealflow in?
Dealflow's product category is Equity Crowdfunding & Private Securities Investment Platform. Its primary akta.pro industry code is FSAEAGAK, Transaction Structuring, Negotiation & Deal Execution Support. Its NAICS code is 523 and its SIC code is 6211.