Heylog

What Heylog does

Heylog is a Vienna-based B2B SaaS company founded in 2022 that provides a cloud-based yard coordination and driver communication platform for logistics hubs, manufacturing plants, and shippers in the DACH region (Germany, Austria, Switzerland). The platform replaces hardware terminals, kiosks, and slot portals with a no-app, no-login driver experience delivered through WhatsApp, SMS, and QR codes, supporting automatic translation in more than 24 languages and achieving reported driver adoption rates above 95%. Its modular product portfolio covers the full yard workflow: self-service digital gate check-in, mobile truck guidance with in-yard navigation, dynamic arrival control with real-time ETA confirmation, multilingual safety briefings, live dock assignment with site maps, a Magic Link module triggered by SAP/ERP delivery notices to handle FCA inbound chains registration-free, and a cockpit operations dashboard with drag-and-drop workflow automation and AI agents for runtime exception handling.

The underlying architecture is a cloud platform (EU-hosted in Frankfurt am Main under ISO 27001) with a no-code workflow builder and AI agents that assess context — available docks, language options, escalation paths — to resolve exceptions such as simultaneous arrivals or wrong-language responses, with an audit log for compliance. Go-to-market is direct enterprise field sales targeting mid-market and enterprise shippers via a demo-driven website motion and a 30-day no-commitment pilot; Heylog monetizes through a single annual platform subscription fee per site covering unlimited drivers, messages, and shipper/carrier contacts, with no per-booking or per-driver fees. Backed by €3 million in seed funding from Ninepointfive and KUBIKx in 2022, the company serves enterprise customers including LKW Walter, Schmitz Cargobull, Nobilia, Semperit, AL-KO, and Austria Petfood, and is led by CEO Johannes Leitner with CMO Stefan Muntean and CSO Umut Kivrak.

Name

Heylog

Legal name

Heylog FlexCo

Website

https://heylog.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Heylog is a Vienna-based B2B SaaS company founded in 2022 that digitalizes yard coordination and driver communication for DACH manufacturers, shippers, and logistics hubs via a no-app WhatsApp/SMS platform, replacing hardware terminals with workflow automation and AI-driven exception handling.

Ownership category

akta.pro rank

Product category

Yard Management Software

NAICS

Information (51)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Yard Management Systems (YMS) Platforms (TLAEAHAA)

akta.pro secondary industries

Dock Door & Space Utilization Optimization (Door Assignment, Staging) (TLAEAHAI), Labor & Task Management for Yard/Dock Operations (TLAEAHAH), Integration & Connectivity for YMS (TMS/WMS/ERP, EDI/API) (TLAEAHAJ), Trailer & Yard Asset Tracking (Trailers, Containers, Chassis, RTIs) (TLAEAHAD)

Keywords

• Yard management software
• Driver communication platform
• Logistics coordination software
• Yard digitization
• Supply chain visibility

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription Fee: Heylog charges a single platform fee covering unlimited drivers, unlimited messages, and unlimited shippers/carriers per site. No per-booking, per-driver, or per-device fees. Pricing is negotiated per customer based on daily delivery volumes and site complexity, discussed in a discovery/demo call. The model incentivises high driver and carrier adoption.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heylog provides a cloud-based yard coordination platform that digitizes communication between dispatchers, drivers, and subcontractors at logistics hubs and manufacturing facilities. The platform uses WhatsApp, SMS, and QR codes to enable driver check-in, dock assignment, and yard workflow management without requiring apps, hardware, or on-site installations. It is targeted at mid-market and enterprise shippers and manufacturers in the DACH region.

Product overview

Heylog is a cloud-based yard coordination and driver communication platform for logistics hubs and manufacturing facilities. The core platform enables driver check-in without apps or terminal hardware via QR code, WhatsApp, or SMS, with automatic translation in 24+ languages. The product portfolio consists of the Heylog Platform as the core system, supplemented by modular add-ons: Digitale Pforte (Digital Gate) for self-service check-in, Fahrerkommunikation & Steuerung (Driver Communication & Control) for mobile truck guidance, Dynamische Ankunftssteuerung (Dynamic Arrival Control) for real-time ETA management, Sicherheitsunterweisung (Safety Briefing) for multilingual compliance documentation, Rampenzuweisung & Lageplan (Dock Assignment & Site Map) for live dock management and site navigation, Magic Link for registration-free delivery chain automation triggered by SAP/ERP notices, Automatisierung & KI-Agenten (Automation & AI Agents) for workflow automation and AI-driven exception handling, Heylog Cockpit for unified operations dashboard, and Hofkosten-Rechner (Yard Cost Calculator) for ROI analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Heylog Platform Cloud-based yard coordination platform that connects dispatchers, drivers, and subcontractors via WhatsApp, SMS, and QR codes, providing driver check-in, dock assignment, and yard workflow management for mid-market and enterprise shippers, manufacturers, and 3PL operators in the DACH region.

Quantifiable outcome

• 45% faster LKW truck processing at the yard on average
• +7 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Transporeon (Trimble Transportation): Leading European TMS and dock/yard scheduling platform, acquired by Trimble. Directly comparable to Heylog in serving DACH shippers with time-slot booking and carrier collaboration, but relies on portals and carrier logins rather than a no-app driver channel.
• Descartes Visual Compliance / Descartes YMS: Global logistics technology vendor with yard management, dock scheduling, and shipment visibility modules. Comparable to Heylog in addressing yard coordination and dock scheduling, but as part of a much broader supply chain suite.
• PTV Group: European (Karlsruhe-based) logistics software provider covering route planning, dock scheduling, and yard visibility. Comparable DACH footprint and customer base to Heylog, but focused on optimization modeling rather than driver-facing messaging.
• Körber Supply Chain (WMS/TMS/YMS): European supply chain software vendor with warehouse, transport, and yard management capabilities. Sells bundled solutions into the same DACH manufacturing base as Heylog, with deeper ERP integration but heavier implementation footprint.
• Blue Yonder: Enterprise supply chain platform with TMS, WMS, and yard management capabilities. Comparable to Heylog at the enterprise end of the market but with much heavier implementation requirements and bundling.

Direct peers

• FourKites: Real-time transportation visibility and yard management platform. Directly comparable to Heylog on dynamic yard visibility and ETA management, though it relies on telematics integrations rather than driver-messenger communication.
• project44: Supply chain visibility and yard management platform with strong DACH presence. Comparable on yard visibility and ETA tracking; overlaps with Heylog's Dynamic Arrival Control but is API-/telematics-led rather than driver-chat-led.
• C3 Solutions: Yard management and dock scheduling vendor. Direct niche competitor to Heylog's dock assignment and yard management modules, primarily serving North American shippers with similar feature set.

Emerging players

• Turvo: Cloud-based logistics collaboration and TMS platform with shipment visibility. Comparable to Heylog in serving mid-market shippers and brokers with a modern UX, but broader in scope and less focused on the driver-facing yard channel.
• Samsara: IoT-led fleet and operations platform with growing yard and facility visibility features. Adjacent to Heylog: comparable end customer (logistics-heavy enterprises) but differentiates via hardware telematics rather than driver-messenger workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heylogapp
• LinkedInlinkedin.com/company/heylog
• Xx.com/heylog

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heylog