Baldwin Wallace University
Baldwin Wallace University is a private 1845-founded higher education institution in Berea, Ohio, serving approximately 4,000 undergraduate and graduate students across 60+ majors and a nationally recognized Conservatory of Performing Arts on a 125-acre campus.
- Company typePrivate
- Founded1845
- HeadquartersBerea, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Baldwin Wallace University does
Baldwin Wallace University is a private, independent higher education institution founded in 1845 in Berea, Ohio, operating on a roughly 125-acre campus of nearly 60 buildings. It serves approximately 4,000 undergraduate and graduate students through more than 60 undergraduate majors and graduate programs organized across the School of Business, School of Health Sciences, School of Humanities/Education/Social Sciences, School of Science and Engineering, and the Conservatory of Performing Arts. The university is organized as five academic schools plus a Conservatory, with selective health-sciences and performing-arts programs that have earned independent rankings (#1 Nursing in Ohio, Top 20 Broadway Talent Pipeline, five consecutive Billboard Top Music Business School rankings).
The core technology and infrastructure footprint is modest by tech-industry standards but adequate for a residential campus: the Canvas LMS integrated with the BW Book Bundle course-materials program, the Jacket Connect student portal, the MyRecords SIS, Rave Alert for emergency notifications, and ADP Workforce Now for HR. Notable differentiated assets include the Riemenschneider Bach Institute (one of five collections of Bach manuscripts in North and South America), an NSF-funded IoT air-quality sensor research program, and WBWC 88.3 FM, the only professionally formatted college radio station in the Cleveland market.
Revenue is generated primarily through tuition and fees ($42,000/yr list for full-time undergraduates, plus $1,664/semester Conservatory program fees and $344/term Book Bundle program fees) and auxiliary room and board (~$15,044/yr combined). Material offsetting revenue and demand signals include merit scholarships up to $22,000/yr for all first-year students, Choose Ohio First STEM grants ($549,941 in 2026 down from $1.2M in 2023), and private donations including $4.8M cumulative Class of 1976 giving. Go-to-market is sales-led through regional admission counselors, with international recruitment channeled through the LADO International Institute ESL pathway and transfer recruitment supported by community college articulation agreements.
Baldwin Wallace University firmographics
Firmographics- Name
- Baldwin Wallace University
- Legal name
- Baldwin Wallace University
- Website
- https://bw.edu
- Company type
- Private
- Founded year
- 1845
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Baldwin Wallace University is a private 1845-founded higher education institution in Berea, Ohio, serving approximately 4,000 undergraduate and graduate students across 60+ majors and a nationally recognized Conservatory of Performing Arts on a 125-acre campus.
- Ownership category
- akta.pro rank
Baldwin Wallace University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Residential Liberal Arts Colleges (EDAHACAH)
- akta.pro secondary industry
- Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
Keywords
Where Baldwin Wallace University is headquartered
LocationHeadquarters
- HQ city
- Berea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baldwin Wallace University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tuition and Fees: Primary revenue stream from tuition charges. Full-time undergraduate tuition is $42,000 per year ($21,000 per semester). Additional fees include student activity fees, program fees for Conservatory students, and engineering program fees. Part-time students are charged per credit hour rates.
- Room and Board: On-campus housing and meal plans generate significant auxiliary revenue. Room costs approximately $7,358 per year and board approximately $7,686 per year for a combined total of $15,044.
- Course Materials (Book Bundle): BW Book Bundle program provides course materials to students for a program fee ($344 for fall 2026/spring 2027). Revenue generated through Follett bookstore partnership.
- Summer Programs and Camps: Revenue from summer programs including sports camps, academic enrichment programs, and community arts school programs.
- Conservatory Donations and Seat Sponsorships: Private donations and seat sponsorships ($5,000 available for Chamber Hall) support Conservatory students and programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-time undergraduate tuition: $21,000 per semester, $42,000 annually |
| Subscription | Pay-as-you-go | Part-time undergraduate: $1,400 per credit hour (day students) |
| Subscription | Annual | Merit scholarships up to $22,000 per year for first-year students |
| Subscription | Annual | Transfer student scholarships: $12,000-$19,000 per year |
| Subscription | Annual | International student scholarships: John Baldwin Scholarship up to $15,000 annually |
| Subscription | Annual | Choose Ohio First STEM scholarships: nearly $780,000 awarded in 2024 |
| Subscription | Annual | Conservatory program fee: $1,664 per semester for BM/BME students |
| Subscription | Annual | BW Book Bundle: $344 program fee for fall 2026/spring 2027 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Baldwin Wallace University product offering
Product offeringCore offering
Baldwin Wallace University is a private four-year institution delivering undergraduate degrees across 60+ majors and graduate/professional programs in business, healthcare, education, and the arts, anchored by a Conservatory of Performing Arts. Residential undergraduate tuition is $42,000 per year, with room and board adding approximately $15,044 annually. Supporting services include the BW Book Bundle course materials program, the Canvas LMS, and the Jacket Connect student portal.
Product overview
Baldwin Wallace University is a private higher education institution offering a comprehensive portfolio of academic products and student services. The university provides more than 60 undergraduate majors and graduate programs in business, healthcare, and the arts, organized within five academic schools and a Conservatory of Performing Arts. Supporting the core academic mission are student-facing service products including BW Book Bundle (course materials), Jacket Connect (student portal), and Rave Alert (emergency notifications). The institution also operates Choose Ohio First STEM Scholars Program for scholarship support and WBWC 88.3 FM, the only professionally formatted college radio station in the Cleveland market.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs More than 60 undergraduate majors and numerous minors across diverse fields including business, performing arts, STEM, health sciences, social sciences, humanities, and education, including pre-professional pathways in medicine, health sciences, and law. Targeted at prospective undergraduate students.
- Graduate and Professional Programs Graduate and post-baccalaureate programs in business, education, healthcare, and the arts, including MBA, Master of Accountancy (MAcc), Master of Arts in Clinical Mental Health Counseling (CMHC), Speech-Language Pathology (SLP), and Physician Assistant Studies (PA). Targeted at working professionals and graduate students seeking career advancement.
- Conservatory of Performing Arts Internationally respected conservatory offering majors and programs in music, theatre, dance, and arts entrepreneurship. One of the few conservatories housed in a liberal arts institution. Targeted at prospective performing arts students.
- BW Book Bundle Course materials affordability program that automatically enrolls students and delivers required digital and physical materials at up to 60% lower prices, with materials provisioned directly in Canvas LMS via Follett/Kortext/Redshelf integration. Targeted at all enrolled BW students.
- Rave Alert Emergency Notification System Emergency alert system distributing safety advisories and urgent notifications via email and text to students, faculty, staff, parents, and local community members. Targeted at the BW campus community.
- Choose Ohio First STEM Scholars Program Signature scholarship and enrichment program providing academic and experiential learning enrichment with exclusive programming, networking, and STEM success coaching for students in science, technology, engineering, and mathematics disciplines. Targeted at STEM undergraduate and transfer students.
- Pre-Allied Health / Pre-Physical Therapy Program Rigorous undergraduate major preparing students for allied health graduate studies including physical therapy, occupational therapy, physician assistant, athletic training, chiropractic, podiatry, and nursing. Targeted at pre-health undergraduate students.
- Master of Arts in Clinical Mental Health Counseling (CMHC) Graduate program in Clinical Mental Health Counseling designed to address the critical shortage of licensed mental health practitioners. Targeted at graduate students pursuing mental health counseling careers.
- Jacket Connect Student Portal Student portal providing access to campus applications, services, student technology, campus recreation scheduling, and organizational resources for the BW community. Targeted at enrolled BW students.
- WBWC 88.3 FM The Sting Campus radio station, the only college radio station in the Cleveland market with a professionally modeled format, operated as a wholly-owned subsidiary of Baldwin Wallace University. Targeted at the BW community and Greater Cleveland radio audience.
- On-Campus Housing and Meal Plans On-campus residential housing and meal plans generating significant auxiliary revenue. Room costs approximately $7,358 per year and board approximately $7,686 per year for a combined total of $15,044. Targeted at enrolled BW residential students.
Companies that use Baldwin Wallace University
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Baldwin Wallace University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
Baldwin Wallace University partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Chatham UniversitycoreBW affiliation with Chatham University (Pittsburgh) offers direct link for BW students to post-graduate physical therapy, occupational therapy, and athletic training programs.
- University of St. Augustine for Health SciencesminorAmbassador Program provides faculty and staff support for BW students interested in entry-level occupational therapy or physical therapy programs at USA.
- D'Youville CollegecoreGuaranteed admission agreement accepts up to 10 BW students per year who fulfill requirements for the Doctorate of Physical Therapy program.
- Multiple Graduate Athletic Training ProgramsminorArticulation agreements with Chatham University, Gannon University, Kent State University, Ohio University, Xavier University, and Youngstown State University for Master's of Athletic Training programs.
- LADO International InstitutecoreLADO provides ESL programs for international students needing English language proficiency for BW admission. Students receive renewable $2,000 LADO Scholarship upon enrollment.
- FollettcoreFollett is BW's bookstore provider, managing BW Book Bundle program that provides course materials at reduced costs through bulk purchasing and direct integration with Canvas LMS.
- Riemenschneider Bach InstitutecoreInternationally respected institute founded in 1932, one of only five institutions in North and South America containing manuscripts written in Bach's own hand. Supports Bach Festival and academic programming.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Baldwin Wallace University competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Baldwin Wallace University social profiles
Digital presenceBaldwin Wallace University compliance and trust
Trust signalCompliance6 records
Baldwin Wallace University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baldwin Wallace University leadership team
Management profileNumber of profiles
Profiles11 records
Baldwin Wallace University subsidiaries and ownership
Company hierarchySubsidiaries2 records
Baldwin Wallace University funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baldwin Wallace University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baldwin Wallace University
What does Baldwin Wallace University do?
Baldwin Wallace University is a private four-year institution delivering undergraduate degrees across 60+ majors and graduate/professional programs in business, healthcare, education, and the arts, anchored by a Conservatory of Performing Arts. Residential undergraduate tuition is $42,000 per year, with room and board adding approximately $15,044 annually. Supporting services include the BW Book Bundle course materials program, the Canvas LMS, and the Jacket Connect student portal.
Is Baldwin Wallace University a public or private company?
Baldwin Wallace University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baldwin Wallace University founded?
Baldwin Wallace University was founded in 1845. It employs 501 to 1,000 people.
Where is Baldwin Wallace University based?
Baldwin Wallace University is headquartered in Berea, United States, in the North America region.
How does Baldwin Wallace University make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are room and Board, course Materials (Book Bundle), summer Programs and Camps and conservatory Donations and Seat Sponsorships.
Does Baldwin Wallace University have an API?
No public API is recorded for Baldwin Wallace University.
What industry is Baldwin Wallace University in?
Baldwin Wallace University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAH, Residential Liberal Arts Colleges, with a secondary code of EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs). Its NAICS code is 6113 and its SIC code is 8200.