Baldwin Wallace University

What Baldwin Wallace University does

Baldwin Wallace University is a private, independent higher education institution founded in 1845 in Berea, Ohio, operating on a roughly 125-acre campus of nearly 60 buildings. It serves approximately 4,000 undergraduate and graduate students through more than 60 undergraduate majors and graduate programs organized across the School of Business, School of Health Sciences, School of Humanities/Education/Social Sciences, School of Science and Engineering, and the Conservatory of Performing Arts. The university is organized as five academic schools plus a Conservatory, with selective health-sciences and performing-arts programs that have earned independent rankings (#1 Nursing in Ohio, Top 20 Broadway Talent Pipeline, five consecutive Billboard Top Music Business School rankings).

The core technology and infrastructure footprint is modest by tech-industry standards but adequate for a residential campus: the Canvas LMS integrated with the BW Book Bundle course-materials program, the Jacket Connect student portal, the MyRecords SIS, Rave Alert for emergency notifications, and ADP Workforce Now for HR. Notable differentiated assets include the Riemenschneider Bach Institute (one of five collections of Bach manuscripts in North and South America), an NSF-funded IoT air-quality sensor research program, and WBWC 88.3 FM, the only professionally formatted college radio station in the Cleveland market.

Revenue is generated primarily through tuition and fees ($42,000/yr list for full-time undergraduates, plus $1,664/semester Conservatory program fees and $344/term Book Bundle program fees) and auxiliary room and board (~$15,044/yr combined). Material offsetting revenue and demand signals include merit scholarships up to $22,000/yr for all first-year students, Choose Ohio First STEM grants ($549,941 in 2026 down from $1.2M in 2023), and private donations including $4.8M cumulative Class of 1976 giving. Go-to-market is sales-led through regional admission counselors, with international recruitment channeled through the LADO International Institute ESL pathway and transfer recruitment supported by community college articulation agreements.

Name

Baldwin Wallace University

Legal name

Baldwin Wallace University

Website

https://bw.edu

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baldwin Wallace University is a private 1845-founded higher education institution in Berea, Ohio, serving approximately 4,000 undergraduate and graduate students across 60+ majors and a nationally recognized Conservatory of Performing Arts on a 125-acre campus.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Residential Liberal Arts Colleges (EDAHACAH)

akta.pro secondary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Undergraduate education
• Graduate programs
• Liberal arts college
• Performing arts conservatory
• Health sciences programs

Headquarters

HQ city

Berea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition charges. Full-time undergraduate tuition is $42,000 per year ($21,000 per semester). Additional fees include student activity fees, program fees for Conservatory students, and engineering program fees. Part-time students are charged per credit hour rates.
2. Room and Board: On-campus housing and meal plans generate significant auxiliary revenue. Room costs approximately $7,358 per year and board approximately $7,686 per year for a combined total of $15,044.
3. Course Materials (Book Bundle): BW Book Bundle program provides course materials to students for a program fee ($344 for fall 2026/spring 2027). Revenue generated through Follett bookstore partnership.
4. Summer Programs and Camps: Revenue from summer programs including sports camps, academic enrichment programs, and community arts school programs.
5. Conservatory Donations and Seat Sponsorships: Private donations and seat sponsorships ($5,000 available for Chamber Hall) support Conservatory students and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Baldwin Wallace University is a private four-year institution delivering undergraduate degrees across 60+ majors and graduate/professional programs in business, healthcare, education, and the arts, anchored by a Conservatory of Performing Arts. Residential undergraduate tuition is $42,000 per year, with room and board adding approximately $15,044 annually. Supporting services include the BW Book Bundle course materials program, the Canvas LMS, and the Jacket Connect student portal.

Product overview

Baldwin Wallace University is a private higher education institution offering a comprehensive portfolio of academic products and student services. The university provides more than 60 undergraduate majors and graduate programs in business, healthcare, and the arts, organized within five academic schools and a Conservatory of Performing Arts. Supporting the core academic mission are student-facing service products including BW Book Bundle (course materials), Jacket Connect (student portal), and Rave Alert (emergency notifications). The institution also operates Choose Ohio First STEM Scholars Program for scholarship support and WBWC 88.3 FM, the only professionally formatted college radio station in the Cleveland market.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs More than 60 undergraduate majors and numerous minors across diverse fields including business, performing arts, STEM, health sciences, social sciences, humanities, and education, including pre-professional pathways in medicine, health sciences, and law. Targeted at prospective undergraduate students.
• Graduate and Professional Programs Graduate and post-baccalaureate programs in business, education, healthcare, and the arts, including MBA, Master of Accountancy (MAcc), Master of Arts in Clinical Mental Health Counseling (CMHC), Speech-Language Pathology (SLP), and Physician Assistant Studies (PA). Targeted at working professionals and graduate students seeking career advancement.
• Conservatory of Performing Arts Internationally respected conservatory offering majors and programs in music, theatre, dance, and arts entrepreneurship. One of the few conservatories housed in a liberal arts institution. Targeted at prospective performing arts students.
• BW Book Bundle Course materials affordability program that automatically enrolls students and delivers required digital and physical materials at up to 60% lower prices, with materials provisioned directly in Canvas LMS via Follett/Kortext/Redshelf integration. Targeted at all enrolled BW students.
• Rave Alert Emergency Notification System Emergency alert system distributing safety advisories and urgent notifications via email and text to students, faculty, staff, parents, and local community members. Targeted at the BW campus community.
• Choose Ohio First STEM Scholars Program Signature scholarship and enrichment program providing academic and experiential learning enrichment with exclusive programming, networking, and STEM success coaching for students in science, technology, engineering, and mathematics disciplines. Targeted at STEM undergraduate and transfer students.
• Pre-Allied Health / Pre-Physical Therapy Program Rigorous undergraduate major preparing students for allied health graduate studies including physical therapy, occupational therapy, physician assistant, athletic training, chiropractic, podiatry, and nursing. Targeted at pre-health undergraduate students.
• Master of Arts in Clinical Mental Health Counseling (CMHC) Graduate program in Clinical Mental Health Counseling designed to address the critical shortage of licensed mental health practitioners. Targeted at graduate students pursuing mental health counseling careers.
• Jacket Connect Student Portal Student portal providing access to campus applications, services, student technology, campus recreation scheduling, and organizational resources for the BW community. Targeted at enrolled BW students.
• WBWC 88.3 FM The Sting Campus radio station, the only college radio station in the Cleveland market with a professionally modeled format, operated as a wholly-owned subsidiary of Baldwin Wallace University. Targeted at the BW community and Greater Cleveland radio audience.
• On-Campus Housing and Meal Plans On-campus residential housing and meal plans generating significant auxiliary revenue. Room costs approximately $7,358 per year and board approximately $7,686 per year for a combined total of $15,044. Targeted at enrolled BW residential students.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Chatham UniversitycoreStrategic or Co-development PartnerBW affiliation with Chatham University (Pittsburgh) offers direct link for BW students to post-graduate physical therapy, occupational therapy, and athletic training programs.
• University of St. Augustine for Health SciencesminorStrategic or Co-development PartnerAmbassador Program provides faculty and staff support for BW students interested in entry-level occupational therapy or physical therapy programs at USA.
• D'Youville CollegecoreStrategic or Co-development PartnerGuaranteed admission agreement accepts up to 10 BW students per year who fulfill requirements for the Doctorate of Physical Therapy program.
• Multiple Graduate Athletic Training ProgramsminorStrategic or Co-development PartnerArticulation agreements with Chatham University, Gannon University, Kent State University, Ohio University, Xavier University, and Youngstown State University for Master's of Athletic Training programs.
• LADO International InstitutecoreStrategic or Co-development PartnerLADO provides ESL programs for international students needing English language proficiency for BW admission. Students receive renewable $2,000 LADO Scholarship upon enrollment.
• FollettcoreTechnology or IntegrationFollett is BW's bookstore provider, managing BW Book Bundle program that provides course materials at reduced costs through bulk purchasing and direct integration with Canvas LMS.
• Riemenschneider Bach InstitutecoreOthersInternationally respected institute founded in 1932, one of only five institutions in North and South America containing manuscripts written in Bach's own hand. Supports Bach Festival and academic programming.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BaldwinWallace
• YouTubeyoutube.com/BaldwinWallace
• Facebookfacebook.com/12656592657
• LinkedInlinkedin.com/company/baldwin-wallace-university
• Instagraminstagram.com/baldwinwallace
• TikToktiktok.com/@baldwinwallaceuniversity

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baldwin Wallace University