What 2Watch does

2WATCH (2Watch S.r.l.) is an Italian media-tech company headquartered in Naples that operates as a vertically integrated platform at the intersection of gaming, esports, and branded entertainment. Its core offering is a cloud-based platform for organizing esports tournaments and distributing interactive entertainment content (including subscription and per-purchase access to games, competitions, news, and short-form video), which it positions as "Italy's first media-tech company in the e-sport sector." Revenue is generated through three interlocked divisions: (i) Media Brand — owning and operating five niche media brands (Gamethology, Ugolize, Vico Alleria, DNA da Bomber, Generazione STEM, Colory*) that collectively drive a reported 40M+ followers and 100M+ monthly views across Instagram, YouTube, TikTok, Twitch, Facebook, and Discord; (ii) Studios — providing virtual production, CGI, VFX, AI-generated content, and a dedicated Metafactory unit that builds interactive avatars, 3D AR filters, in-game advertising maps, and 3D configurators on Unreal Engine; and (iii) Talent — exclusive management of 20+ digital creators including Himorta, Emanuel Ceruti, and Fius Gamer who feed the media brands and serve as brand ambassadors.

The business model blends B2C (platform subscriptions, content purchases via the 2WATCH app, monthly or annual billing with free trial) with B2B branded entertainment (production services and influencer/ambassador campaigns for enterprise clients). Reported enterprise clients span Coca-Cola, LEGO, MediaWorld, Euronics, Vodafone, Riot Games, Adidas, Feltrinelli, Levi's, McDonald's, SkyWiFi, Absolut, Parmigiano Reggiano, Eurail, Lega Serie A, and ISYBANK. Underlying technology combines cloud-based tournament infrastructure with the Metafactory stack (AI + Motion Capture + Unreal Engine) for avatar and 3D content production. Revenue was reported at €3M for 2025 (with 100% YoY growth in H1 2025 and 150% in Q1 2025) and management has guided to €6M for 2026. The company employs 11–50 people, is registered as an Italian "Startup Innovativa," is GDPR-compliant, and has secured non-dilutive financing through Smart&Start Italia (2021) and Campania FESR (2023) plus a €2M+ private round in late 2025 that is explicitly earmarked to fund acquisitions.

Strategic positioning combines an Italian consumer/esports base with international brand-side demand, anchored by partnerships with RCS MediaGroup (University Master tournaments), Copyright Capital (creator financing), and OBE, plus a recognized founding team (Forbes 20 Italian Innovators 2019, Fortune 40 Under 40 2019, Sifted 2025, Deloitte EMEAS Tech Fast 500). The company's next inflection points are execution of the acquisition-led expansion strategy and the monetization of the Metafactory unit beyond Italian borders.

Name

2Watch

Legal name

2Watch S.R.L.

Website

https://2w.gg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

2WATCH is an Italian media-tech company operating a three-division ecosystem — Media Brands, Studios (virtual production and AI-driven content), and Talent (20+ managed creators) — anchored by a cloud-based esports platform and serving both consumer subscribers and enterprise brand clients like Coca-Cola, LEGO, Lega Serie A, and Vodafone.

Ownership category

akta.pro rank

Product category

Gaming and Esports Media Services

NAICS

Spectator Sports (7112), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ), Game Streaming & Spectatorship Platforms (BPAMAKAI)

Keywords

• Esports tournament platform
• Virtual production services
• Branded content production
• Digital talent management
• Media brand operations

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription/Platform Access: 2WATCH offers a subscription service providing access to a cloud-based platform for interactive entertainment content, including games, online competitions (Fight and Tournaments sections), news and sector-specific videos
2. Branded Content & Production Services: Production of branded content for clients including Coca-Cola, Lego, MediaWorld, Euronics, Parmigiano Reggiano, Lega Serie A through talent and studios divisions
3. Content Sales: Sale of content (games, competitions) to users either as purchases, free content (demos, trials, promotions), or as part of paid subscriptions for personal non-commercial use

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

2Watch operates a cloud-based esports and entertainment platform organized into three divisions: Media Brand (building and amplifying media brands around gaming, comedy, sports, and social causes), Studios (virtual production using AI, CGI, VFX, and Motion Capture, including the Metafactory unit for AI-powered 3D avatars and AR filters), and Talent (managing a roster of 20+ digital creators who distribute content across social platforms). The platform delivers cloud-based tournament organization, content access, and subscription services, while Studios and Talent power branded content campaigns for enterprise clients.

Product overview

2WATCH is an Italian media-tech company operating as a unified ecosystem structured in three main divisions: Media Brands, Studios, and Talent. The core offering is a cloud-based esports platform that enables tournament organization, content streaming, and competitive gaming access. The company builds and manages multiple media brands (Gamethology, Ugolize, Vico Alleria, DNA da Bomber, Generazione STEM, Colory*) that engage audiences around gaming, comedy, sports, and social causes. The Studios division provides virtual production services leveraging AI, CGI, VFX, and Motion Capture technologies, including a dedicated Metafactory unit for AI-powered 3D avatar creation. The Talent division manages a roster of digital creators and influencers. These offerings interconnect through the platform's cloud infrastructure, shared audience engagement strategies, and cross-platform content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Gamethology: Media brand covering gaming world 360°, from latest news to curious facts and entertainment.
• Ugolize
• Vico Alleria
• DNA da Bomber
• Generazione STEM
• Colory*
• Metafactory
• 2INSPIRE

Products and services

• 2WATCH Platform Cloud-based esports platform offering tournament organization, cloud gaming content access, and competitive gaming features including 'Competizioni' and 'Tornei' sections with subscription and content purchase options, available via web and mobile app.
• Studios - Virtual Production Virtual production services using AI, CGI, VFX, and Motion Capture technologies to create immersive visual experiences, digital characters, AI-generated content, and advanced visual effects for branded campaigns and live activations.
• Metafactory Specialized unit for 3D modeling, Motion Capture, and AI technologies creating interactive avatars, 3D AR filters for social networks, in-game advertising maps, and 3D configurators for online marketplaces, all powered by Unreal Engine.
• Talent Management Management of 20+ digital creators and influencers including Himorta, Emanuel Ceruti, Michele Danese, Andrea Zenga, Ilaria Limelli, Alex Polidori, Fius Gamer, Ohm, Tatino23, Enry Lazza, Super Allan, Giada, IlSolitoMute, Max Proietti, and Peppe Ventura, providing professional management, brand partnerships, and content production support.
• Branded Content Campaigns End-to-end branded content production service for enterprise clients covering formats including Fake Out of Home (FoOH) CGI vertical content, social ambassador campaigns, live host presence at trade fairs, unboxing content, and event activations.

Quantifiable outcome

• 100M+ monthly views across platforms
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• RCS MediaGroupflagshipStrategic or Co-development Partner · 1 January 2023RCS MediaGroup became partner of the University Master project - the first video game tournament for university students offering scholarships. RCS partnership contributed to project's success and attention, helping attract major brands and universities.
• Osservatorio Branded Entertainment (OBE)minorStrategic or Co-development Partner · 1 January 20232WATCH and Henkel entered OBE (Osservatorio Branded Entertainment), an observatory focused on branded entertainment and communication innovation.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Unit Image: France-based studio specializing in real-time 3D, virtual production and digital human/avatar creation for film, games and brands. Comparable to 2WATCH's Metafactory unit in combining Unreal Engine pipelines, Motion Capture and AI-driven avatar work for commercial clients.
• KOI: Spanish esports organization co-founded by streamer Ibai Llanos, blending competitive teams with content/creator ecosystems. Comparable to 2WATCH in using creator-led media brands to power esports and brand-deal revenue, though focused on the Spanish-speaking market.
• Super League Gaming: US-listed company building gaming content, metaverse experiences and esports tournament infrastructure for brands and consumers. Comparable to 2WATCH in offering cloud-based esports tournament products alongside content and branded experiences, though US-focused.
• VSPO: Asia-headquartered esports content platform operating creator rosters and tournament properties. Comparable to 2WATCH in combining esports events, talent management and digital content production, but operating at much larger scale across Asia.

Broad incumbents

• Webedia: France-headquartered digital media company (owned by Vivendi) operating gaming, entertainment and lifestyle media brands across Europe. Comparable to 2WATCH as a multi-brand gaming/entertainment media company that monetizes audiences through branded content and production services.
• ESL FACEIT Group: Global esports tournament platform and competitive gaming infrastructure (formerly ESL Gaming and FACEIT), backed by Savvy Gaming Group. Comparable to 2WATCH as a tournament-platform operator and esports content ecosystem, but at vastly larger scale and broader geographic scope.

Others

• Endeavor: Global talent representation, sports and entertainment company (WME, IMG, UFC). Comparable to 2WATCH in the talent management and brand-partnership functions, though at much greater scale and across non-gaming verticals.
• WPP: Global advertising and creative services holding company. Comparable to 2WATCH in delivering branded content, virtual production and creator-driven campaigns for enterprise advertisers (Coca-Cola, Adidas, Vodafone) that overlap with 2WATCH's client list.

Direct peers

• Mkers: Italian esports and gaming company with pro teams, creator partnerships and branded content offerings. Directly comparable to 2WATCH given shared Italy base, gaming/esports focus, and blended talent-plus-production model.
• QLASH: Italian esports organization operating teams, content and community around competitive gaming. Comparable to 2WATCH as a fellow Italy-based esports company combining talent management, content production and audience engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChHCf01yHWVk3XhDtF9otsQ
• Facebookfacebook.com/2WatchOfficial
• Instagraminstagram.com/2watchofficial
• TikToktiktok.com/@2watchofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Watch