Rightangled
Rightangled is a UK-based, CQC- and GPhC-registered online pharmacy that issues prescriptions and delivers doctor-led weight loss treatments (including Mounjaro), DNA and blood tests, and a broad range of men's, women's and general health products directly to UK consumers via a subscription-enabled e-commerce platform.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rightangled does
Rightangled is a UK-based, direct-to-consumer online pharmacy and digital health provider incorporated as Rightangled Limited in England. The company operates a CQC-registered clinical service and a GPhC-registered pharmacy, which together authorise it to issue and dispense prescription medications online to UK consumers. Its core proposition is doctor-led weight loss treatment — most notably GLP-1 medications such as Mounjaro — delivered through a 3–5 minute web-based consultation, prescription issuance, and home delivery, with subscription pricing starting from £32.99 per month. The website reports more than 500,000 users and a 4.6/5 average across 4,318 Google reviews, indicating substantial DTC traction in a category dominated by consumer trust and convenience.
Beyond weight loss, Rightangled runs a horizontal online pharmacy catalogue spanning men's health (erectile dysfunction, premature ejaculation, BPH), women's health (contraception, HRT, menopause supplements), sexual health, respiratory care, skin care, travel medicine, baby and child products, and general health SKUs. Adjacent revenue lines include home diagnostics — DNA tests (Wellness Pro, Heart, Fitness, Diet & Nutrition) and blood tests — sold as one-time purchases that generate biomarker data the platform could leverage for personalisation. Distribution is direct via rightangled.co.uk, with same-day London delivery, next-day UK-wide delivery and a Central London HQ pickup option at 32 Galena Road, London W6 0LT.
The revenue model combines recurring weight-loss subscriptions with one-off prescription, over-the-counter, supplement, and diagnostic product sales. Customer acquisition is multi-channel — organic social (Instagram, TikTok, YouTube, LinkedIn, Facebook), email/newsletter with a 5% first-order incentive, blog and podcast content, plus ambassador and referral programmes (e.g., discount codes MJKELLY10/MJKELLY5). Capital formation has been community-led rather than institutional: four disclosed Crowdcube rounds (2017, 2017, 2019, 2020) and one West Midlands AHSN grant, totalling roughly $1.69M, alongside a small 11–50 employee footprint consistent with a lean, bootstrapped operating model.
Rightangled firmographics
Firmographics- Name
- Rightangled
- Legal name
- Rightangled Limited
- Website
- https://rightangled.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rightangled is a UK-based, CQC- and GPhC-registered online pharmacy that issues prescriptions and delivers doctor-led weight loss treatments (including Mounjaro), DNA and blood tests, and a broad range of men's, women's and general health products directly to UK consumers via a subscription-enabled e-commerce platform.
- Ownership category
- akta.pro rank
Rightangled industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)
- akta.pro secondary industries
- Pharmacy & Health Essentials Delivery (CRAFAFAI), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
Keywords
Where Rightangled is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rightangled business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Prescription Medications: E-commerce sales of prescription and over-the-counter medications across multiple health categories including weight loss, men's health, women's health, and general health treatments. Includes doctor-led weight loss programmes with ongoing medication supply.
- Home Testing Kits: DNA testing kits (Wellness Pro, Heart, Fitness, Diet & Nutrition) and blood tests sold directly to consumers for at-home health monitoring
- Vitamins and Supplements: Sales of vitamins, supplements and general health products across multiple categories including men's, women's, baby & child, and reproductive health
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weight Loss Plans starting from £32.99 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rightangled product offering
Product offeringCore offering
Rightangled operates an online pharmacy platform that connects UK consumers with prescription medications, doctor-led weight loss programmes, and at-home DNA and blood testing services through a digital consultation-driven e-commerce model. The business sells prescription and over-the-counter medications, supplements, and home diagnostic kits directly to consumers via its own storefront with next-day UK-wide delivery and same-day London delivery. Core revenue comes from recurring weight loss subscriptions (from £32.99/month) and one-time purchases of DNA tests, blood tests, and health treatments across 15+ categories.
Product overview
Rightangled is an online pharmacy platform offering a unified healthcare service that combines prescription medications, health assessments, and DNA-based personalised insights. The core offering centres on doctor-led weight loss programmes (from £32.99/month) with integrated subscription services for ongoing treatment delivery. Supporting the core product are DNA testing modules (Wellness Pro, Heart, Fitness, Diet & Nutrition) and Blood Tests that provide genetic and biomarker data to personalise treatment recommendations. The platform operates as a one-stop solution for weight management and general health treatments, with services spanning men's health, women's health, sexual health, respiratory care, skin care, and travel medicine.
Differentiator
Problem solved
Functional benefit
Products and services
- Weight Loss Plans
Quantifiable outcome
- 4.6/5 star rating from 4,318 reviews
- +2 more outcomes
Companies that use Rightangled
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Rightangled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rightangled partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rightangled competitors and assessment
Company assessmentDirect peers
- Simple Online Pharmacy: UK online pharmacy with strong focus on weight loss (including Mounjaro/Wegovy) via online consultation. Near-direct competitor in the same GLP-1-led weight loss segment.
- MedExpress: UK-based online clinic and pharmacy offering private prescriptions across weight loss, men's health, and general health. Directly comparable consultation-to-doorstep delivery model.
- Pharmacy2U: UK's largest online pharmacy offering NHS and private prescriptions with home delivery. Directly comparable as a CQC/GPhC-registered, D2C pharmacy with subscription-style repeat prescription fulfilment.
- Zava: UK/European online doctor and pharmacy platform offering private consultations and prescription delivery. Comparable teleconsultation-plus-fulfilment model across weight loss, sexual health, and general health.
- Superdrug Online Doctor: UK telehealth and prescription service from Superdrug covering weight loss, men's and women's health. Directly comparable consultation-to-delivery model with national retail-brand credibility.
- Chemist4U: UK-registered online pharmacy selling prescription and OTC medicines direct to consumers. Closely comparable GTM, product range, and target audience to Rightangled.
Emerging players
- Second Nature: UK digital weight management programme combining clinician support, app-based coaching, and in some cases medication pathways. Adjacent competitor in the GLP-1 era targeting the same weight loss consumer.
- Juniper: UK telehealth provider focused on weight loss and women's health via subscription consultations and prescriptions. Comparable D2C subscription model for GLP-1-led weight management.
Broad incumbents
- Boots Online Pharmacy: UK high-street pharmacy giant with growing online prescription, weight management, and home delivery services. Overlaps in product range and channels but operates as part of a much broader retail and healthcare portfolio.
- LloydsPharmacy Online: UK national pharmacy chain with online doctor and prescription delivery. Comparable in offering but backed by a much larger parent with broader retail and clinical infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rightangled social profiles
Digital presenceRightangled compliance and trust
Trust signalCompliance2 records
Rightangled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rightangled leadership team
Management profileNumber of profiles
Profiles1 record
Rightangled funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rightangled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rightangled
What does Rightangled do?
Rightangled operates an online pharmacy platform that connects UK consumers with prescription medications, doctor-led weight loss programmes, and at-home DNA and blood testing services through a digital consultation-driven e-commerce model. The business sells prescription and over-the-counter medications, supplements, and home diagnostic kits directly to consumers via its own storefront with next-day UK-wide delivery and same-day London delivery. Core revenue comes from recurring weight loss subscriptions (from £32.99/month) and one-time purchases of DNA tests, blood tests, and health treatments across 15+ categories.
Is Rightangled a public or private company?
Rightangled is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rightangled founded?
Rightangled was founded in 2015. It employs 11 to 50 people.
Where is Rightangled based?
Rightangled is headquartered in London, United Kingdom, in the Europe region.
How does Rightangled make money?
Three revenue lines are on record. Prescription Medications are the primary driver. The others are home Testing Kits and vitamins and Supplements.
Who are Rightangled's main competitors?
Direct peers on record are Simple Online Pharmacy, MedExpress, Pharmacy2U, Zava, Superdrug Online Doctor and Chemist4U. Emerging players are Second Nature and Juniper. Broad incumbents are Boots Online Pharmacy and LloydsPharmacy Online.
Does Rightangled have an API?
No public API is recorded for Rightangled.
What industry is Rightangled in?
Rightangled's product category is Online Pharmacy. Its primary akta.pro industry code is HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.