Jane Technologies
Jane Technologies operates iHeartJane, a two-sided cannabis e-commerce marketplace and integrated B2B SaaS platform connecting consumers with ~1,000 dispensaries and 1,000+ brands across 10 U.S. states, monetizing via marketplace commissions, module subscriptions, and brand-funded loyalty rewards.
- Company typePrivate
- Founded2015
- HeadquartersSoquel, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Jane Technologies does
Jane Technologies, Inc. operates iHeartJane, a two-sided e-commerce and operating-system platform for the regulated U.S. cannabis industry. Founded in 2015 and headquartered in Santa Cruz, California, the company connects adult-use and medical cannabis consumers with licensed dispensaries and brands through a consumer-facing marketplace (web and iOS app), while simultaneously selling an integrated suite of B2B modules — Ecommerce, Point of Sale, Payments, Kiosk, Media, Analytics, Catalog, and MyHigh — to dispensaries, plus catalog and loyalty tools to brands. The marketplace lists 1,000+ brands across categories including flower, vapes, edibles, pre-rolls, extracts, tinctures, and topicals, and supports roughly 1,000 participating retailers.
The platform monetizes through marketplace commissions on consumer transactions and recurring SaaS subscriptions for the B2B module stack, with a third revenue layer emerging through Jane Gold, a brand-funded cash-back loyalty program that surpassed $1 million in rewards distributed and recorded 57% higher spend per transaction among redeemers across a 10-state beta (Arizona, California, Colorado, Connecticut, Illinois, Maryland, Missouri, Nevada, New Jersey, Pennsylvania). Jane Pay extends the stack into payments processing for cannabis transactions. Co-founder and CEO Socrates Rosenfeld leads a 101–250-person team supported by a VP of Product and VP of Media.
The company has raised approximately $127M across disclosed rounds, including a $100M Series C in August 2021 led by Honor Ventures with participation from Artemis Growth Partners, Delta Emerald Ventures, Gotham Green Partners, L2 Ventures, Third Point Ventures, and What If Ventures. The investor syndicate and anchor brand relationships (Cresco, WYLD, Cookies, Wana, Verano, Houseplant, Aeriz, Botanist, Raw Garden) indicate institutional validation, though no revenue, GMV, or ARR figures are publicly disclosed.
Jane Technologies firmographics
Firmographics- Name
- Jane Technologies
- Legal name
- Jane Technologies, Inc.
- Website
- https://iheartjane.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jane Technologies operates iHeartJane, a two-sided cannabis e-commerce marketplace and integrated B2B SaaS platform connecting consumers with ~1,000 dispensaries and 1,000+ brands across 10 U.S. states, monetizing via marketplace commissions, module subscriptions, and brand-funded loyalty rewards.
- Ownership category
- akta.pro rank
Jane Technologies industry classification
Industry- Product category
- Cannabis E-commerce Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cannabis Subscription & Membership Delivery Programs (CRANAGAI)
Keywords
Where Jane Technologies is headquartered
LocationHeadquarters
- HQ city
- Soquel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jane Technologies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: Jane operates a cannabis e-commerce marketplace taking transaction fees or commissions on sales between dispensaries and consumers through its platform
- SaaS Subscriptions for Dispensaries and Brands: Jane offers multiple business solutions including ecommerce, POS, payments, kiosk, media, analytics, and catalog tools on a subscription basis for dispensaries and brands
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Jane Technologies product offering
Product offeringCore offering
Jane Technologies operates iHeartJane, a two-sided cannabis e-commerce marketplace connecting adult consumers with licensed dispensaries and brands across 10 U.S. states. The company also sells a suite of B2B software solutions to dispensaries and brands including ecommerce, point of sale, payment processing, kiosk, analytics, catalog, and the Jane Gold brand-funded loyalty rewards program.
Product overview
Jane Technologies operates iHeartJane, a comprehensive cannabis e-commerce platform with a platform-plus-modules architecture. The core Jane marketplace connects consumers with dispensaries and brands across multiple product categories including Flower, Vape, Edibles, Pre-roll, Extract, Tincture, and Topical products. Supporting the marketplace are integrated business modules: Ecommerce, Point of Sale (POS), Payments, Kiosk, Media, Analytics, and Catalog solutions for dispensaries and brands. Additional offerings include Jane Gold (a brand-funded loyalty rewards program), Jane Pay (payment processing), MyHigh (operations platform), and mobile iOS app access. The company raised a $100 million Series C in August 2021 to expand its digital presence and technology development.
Differentiator
Problem solved
Functional benefit
Brands
- Jane Gold: A rewards program that provides cash back to cannabis shoppers. The program surpassed $1 million in cash back distributed and has generated $1.1 million in incremental sales for brands and $3.5 million for nearly 1,000 participating retailers.
Products and services
- Jane Marketplace (iHeartJane) Consumer-facing e-commerce marketplace connecting adult cannabis consumers with licensed dispensaries and brands for product discovery, price comparison, and online ordering.
- Jane Ecommerce Dispensary-facing e-commerce solution for online ordering, inventory management, and order fulfillment, enabling licensed dispensaries to sell to consumers online.
- Jane Point of Sale (POS) Point-of-sale system for dispensary transactions and in-store sales processing.
- Jane Pay Payment processing solution designed for cannabis purchases on the Jane platform.
- Jane Gold Rewards Brand-funded loyalty rewards program that distributes cash back to cannabis shoppers, generating incremental sales for participating brands and retailers.
- Jane iOS App Mobile application for iOS devices that enables consumers to shop cannabis products and discover dispensaries.
- Jane Gear Merchandise store offering Jane-branded products and accessories.
Quantifiable outcome
- Jane Gold participants spend 57% more per transaction when redeeming an offer
- +4 more outcomes
Companies that use Jane Technologies
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Jane Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Jane Technologies partnerships and signals
Strategic signalScale indicators11 records
Recent moves5 records
Expansion highlights4 records
Jane Technologies competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jane Technologies social profiles
Digital presenceJane Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jane Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Jane Technologies funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jane Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jane Technologies
What does Jane Technologies do?
Jane Technologies operates iHeartJane, a two-sided cannabis e-commerce marketplace connecting adult consumers with licensed dispensaries and brands across 10 U.S. states. The company also sells a suite of B2B software solutions to dispensaries and brands including ecommerce, point of sale, payment processing, kiosk, analytics, catalog, and the Jane Gold brand-funded loyalty rewards program.
Is Jane Technologies a public or private company?
Jane Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jane Technologies founded?
Jane Technologies was founded in 2015. It employs 101 to 250 people.
Where is Jane Technologies based?
Jane Technologies is headquartered in Soquel, United States, in the North America region.
How does Jane Technologies make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are saaS Subscriptions for Dispensaries and Brands.
Does Jane Technologies have an API?
No public API is recorded for Jane Technologies.
What industry is Jane Technologies in?
Jane Technologies's product category is Cannabis E-commerce Platform. Its primary akta.pro industry code is CRANAGAI, Cannabis Subscription & Membership Delivery Programs. Its NAICS code is 5132 and its SIC code is 7370.