Jane Technologies

What Jane Technologies does

Jane Technologies, Inc. operates iHeartJane, a two-sided e-commerce and operating-system platform for the regulated U.S. cannabis industry. Founded in 2015 and headquartered in Santa Cruz, California, the company connects adult-use and medical cannabis consumers with licensed dispensaries and brands through a consumer-facing marketplace (web and iOS app), while simultaneously selling an integrated suite of B2B modules — Ecommerce, Point of Sale, Payments, Kiosk, Media, Analytics, Catalog, and MyHigh — to dispensaries, plus catalog and loyalty tools to brands. The marketplace lists 1,000+ brands across categories including flower, vapes, edibles, pre-rolls, extracts, tinctures, and topicals, and supports roughly 1,000 participating retailers.

The platform monetizes through marketplace commissions on consumer transactions and recurring SaaS subscriptions for the B2B module stack, with a third revenue layer emerging through Jane Gold, a brand-funded cash-back loyalty program that surpassed $1 million in rewards distributed and recorded 57% higher spend per transaction among redeemers across a 10-state beta (Arizona, California, Colorado, Connecticut, Illinois, Maryland, Missouri, Nevada, New Jersey, Pennsylvania). Jane Pay extends the stack into payments processing for cannabis transactions. Co-founder and CEO Socrates Rosenfeld leads a 101–250-person team supported by a VP of Product and VP of Media.

The company has raised approximately $127M across disclosed rounds, including a $100M Series C in August 2021 led by Honor Ventures with participation from Artemis Growth Partners, Delta Emerald Ventures, Gotham Green Partners, L2 Ventures, Third Point Ventures, and What If Ventures. The investor syndicate and anchor brand relationships (Cresco, WYLD, Cookies, Wana, Verano, Houseplant, Aeriz, Botanist, Raw Garden) indicate institutional validation, though no revenue, GMV, or ARR figures are publicly disclosed.

Name

Jane Technologies

Legal name

Jane Technologies, Inc.

Website

https://iheartjane.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Jane Technologies operates iHeartJane, a two-sided cannabis e-commerce marketplace and integrated B2B SaaS platform connecting consumers with ~1,000 dispensaries and 1,000+ brands across 10 U.S. states, monetizing via marketplace commissions, module subscriptions, and brand-funded loyalty rewards.

Ownership category

akta.pro rank

Product category

Cannabis E-commerce Platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cannabis Subscription & Membership Delivery Programs (CRANAGAI)

Keywords

• Cannabis ecommerce platform
• Dispensary marketplace
• Cannabis retail software
• Dispensary point of sale
• Cannabis loyalty rewards

Headquarters

HQ city

Soquel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Jane operates a cannabis e-commerce marketplace taking transaction fees or commissions on sales between dispensaries and consumers through its platform
2. SaaS Subscriptions for Dispensaries and Brands: Jane offers multiple business solutions including ecommerce, POS, payments, kiosk, media, analytics, and catalog tools on a subscription basis for dispensaries and brands

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jane Technologies operates iHeartJane, a two-sided cannabis e-commerce marketplace connecting adult consumers with licensed dispensaries and brands across 10 U.S. states. The company also sells a suite of B2B software solutions to dispensaries and brands including ecommerce, point of sale, payment processing, kiosk, analytics, catalog, and the Jane Gold brand-funded loyalty rewards program.

Product overview

Jane Technologies operates iHeartJane, a comprehensive cannabis e-commerce platform with a platform-plus-modules architecture. The core Jane marketplace connects consumers with dispensaries and brands across multiple product categories including Flower, Vape, Edibles, Pre-roll, Extract, Tincture, and Topical products. Supporting the marketplace are integrated business modules: Ecommerce, Point of Sale (POS), Payments, Kiosk, Media, Analytics, and Catalog solutions for dispensaries and brands. Additional offerings include Jane Gold (a brand-funded loyalty rewards program), Jane Pay (payment processing), MyHigh (operations platform), and mobile iOS app access. The company raised a $100 million Series C in August 2021 to expand its digital presence and technology development.

Differentiator

Problem solved

Functional benefit

Brands

• Jane Gold: A rewards program that provides cash back to cannabis shoppers. The program surpassed $1 million in cash back distributed and has generated $1.1 million in incremental sales for brands and $3.5 million for nearly 1,000 participating retailers.

Products and services

• Jane Marketplace (iHeartJane) Consumer-facing e-commerce marketplace connecting adult cannabis consumers with licensed dispensaries and brands for product discovery, price comparison, and online ordering.
• Jane Ecommerce Dispensary-facing e-commerce solution for online ordering, inventory management, and order fulfillment, enabling licensed dispensaries to sell to consumers online.
• Jane Point of Sale (POS) Point-of-sale system for dispensary transactions and in-store sales processing.
• Jane Pay Payment processing solution designed for cannabis purchases on the Jane platform.
• Jane Gold Rewards Brand-funded loyalty rewards program that distributes cash back to cannabis shoppers, generating incremental sales for participating brands and retailers.
• Jane iOS App Mobile application for iOS devices that enables consumers to shop cannabis products and discover dispensaries.
• Jane Gear Merchandise store offering Jane-branded products and accessories.

Quantifiable outcome

• Jane Gold participants spend 57% more per transaction when redeeming an offer
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iheartjanecom
• LinkedInlinkedin.com/company/jane-technologies-inc
• Instagraminstagram.com/_iheartjane
• Xx.com/iheartjanefotos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jane Technologies