What Troubadour Goods does

Troubadour Goods is a London-headquartered premium bag and accessories brand founded in 2011, operating a B Corp certified business with 11-50 employees and a second office in Boston. The company designs and sells backpacks, duffles, totes, slings, briefcases, and small leather goods (wallets, phone cases, straps, rain covers), with flagship product families including the Apex Collection (waterproof professional and travel bags using proprietary FortiWeave fabric made from recycled plastic bottles and fluorocarbon-free Bluesign-approved waterproofing), the Elemental Collection (technical outdoor bags using an in-house 210D ripstop nylon with diamond weave and TPU-bonded waterproof construction), the Pioneer and Neo everyday-carry lines, the premium Apex Leather range made with DriTan Danish calfskin, and the NeoCraft wallet line. Core proprietary technologies include CrashPad Cocoon suspended laptop sleeves, high-frequency welded curved seams, GrabTab card access, ClickClose magnetic closures, and the Orbis Circular Collection, the company's first zero-waste bags designed to be fully recyclable.

Troubadour runs a hybrid go-to-market combining direct-to-consumer e-commerce at troubadourgoods.com (free shipping on backpacks, 100-day returns, 5-year guarantee with lifetime repairs), a London Soho flagship store, and a wholesale distribution network spanning premium department stores (Bloomingdale's, Nordstrom, Harrods, Liberty London, Barneys Tokyo), fitness chains (Equinox across US and London locations), and specialty retailers across the UK, US, Japan, Philippines, Canada, Australia, and Singapore. Pricing ranges from approximately $24 for accessories to $899 for the flagship Apex Leather Backpack, with core backpacks priced at $179-$279 and an average order value of approximately $275. A B2B Corporate Gifting Program with 25-unit MOQ, $20/unit customization, and dedicated account management supplements the consumer channels, and a content-creator affiliate program pays 6% commission with a 30-day cookie window.

The company was co-founded by Samuel Bail (CEO) and Abel Samet, with Samantha serving as Chief Product Design Officer. Troubadour has raised approximately $1.76M across disclosed rounds on Seedrs (with Pembroke VCT participation in 2017) and additional rounds in 2019 and 2020, and the company does not disclose revenue. The business positions sustainability as a verifiable differentiator: 95% of products are made from recycled materials (averaging 44 plastic bottles per bag), 100% of shipping is carbon offset, packaging is 100% recycled, and 100% of products are targeted for recycled materials by 2026. The brand has won the NYT Wirecutter Best Laptop Backpack designation for 2025 and 2026, Esquire's Best Laptop Backpack in its 2024 Travel Awards, the Red Dot Product Design Award in 2024, and recognition among Shopify's 50 best stores.

Name

Troubadour Goods

Legal name

Troubadour Goods

Website

https://troubadourgoods.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Troubadour Goods is a London-headquartered, B Corp certified premium bag and accessories brand (founded 2011) selling waterproof backpacks, travel bags, and leather wallets made from recycled materials through DTC e-commerce, premium department store wholesale, and a B2B corporate gifting program.

Ownership category

akta.pro rank

Product category

Premium Bags and Accessories

NAICS

Luggage and Leather Goods Retailers (45832), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Premium backpacks
• Sustainable bags
• Laptop backpacks
• Travel bags
• Leather accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Bag Sales: Primary revenue from selling premium backpacks, duffles, totes, slings, briefcases, and accessories directly through e-commerce website. Products range from $99 to $899 with average order value around $275.
2. Corporate Gifting: B2B corporate gifting program offering personalized bags with custom branding (heat transfer, embroidery) for business clients. MOQ 25 units with $20 per unit customization fee.
3. Wholesale/Retail Distribution: Revenue from wholesale partnerships with premium retailers including Bloomingdale's, Nordstrom, Harrods, and Liberty London

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Troubadour Goods designs, manufactures, and sells premium sustainable backpacks, travel bags, totes, duffles, slings, briefcases, and leather accessories (wallets, passport holders, phone cases, straps) primarily through its own e-commerce site and flagship store. The product range spans $24-$899 with an average order value of about $275, organized around flagship lines such as the Apex Collection (waterproof laptop backpacks), Elemental Collection (technical outdoor bags), and NeoCraft Wallet Collection. The company also operates a B2B corporate gifting program with custom heat-transfer branding and embroidery at a 25-unit minimum.

Product overview

Troubadour Goods is a B Corp certified lifestyle brand specializing in premium, sustainable bags and accessories. The product portfolio centers around two flagship lines: the Apex Collection (Apex Backpack 4.0, Apex Compact Backpack 4.0, Apex Leather Backpack, Apex Travel Backpack, Apex Sling, Apex Briefcase, Apex Everyday Duffle, and Apex Travel Duffle) offering waterproof, ergonomic designs optimized for professional and travel use with features like CrashPad Cocoon laptop protection and FortiWeave recycled fabric; and the Elemental Collection (Elemental Backpack, Elemental Duffle, Elemental Sling, and Elemental Tote) featuring proprietary 210D ripstop nylon with diamond weave for outdoor and adventure activities. Supporting accessories include the Neo Backpack for ultra-light everyday carry, Pioneer Backpack with dedicated shoe compartment, plus wallets (NeoCraft Collection), cases (Buddy Case), and straps. The company also offers a Corporate Gifting Program with customisation options and the Orbis Circular Collection for fully recyclable products. All products share sustainability credentials including recycled materials (over 90%), carbon-neutral shipping, and a 5-year guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Apex Collection: Premium waterproof laptop backpacks and travel bags, including Apex Backpack 4.0 (named NYT Wirecutter's Best Laptop Backpack), Apex Compact, Apex Leather, Apex Travel, and Apex EPX variants.
• Elemental Collection
• Orbis Circular Collection
• Apex Leather
• NeoCraft Wallet Collection

Products and services

• Apex Backpack 4.0 Flagship waterproof laptop backpack with FortiWeave recycled fabric, ergonomic sculpted straps, and 22L capacity. Named NYT Wirecutter's Best Laptop Backpack 2025 and 2026 for working professionals and commuters.
• Apex Compact Backpack 4.0 Compact 16L everyday laptop backpack with ergonomic S-shaped straps, FortiWeave fabric, fluorocarbon-free waterproofing, and enhanced internal organization for commuters carrying 14-15 inch laptops.
• Apex Backpack 4.0 EPX Premium variant of the Apex 4.0 backpack with EPX laminate fabric for enhanced waterproof construction and fluorocarbon-free waterproofing, targeting professionals seeking a step up in weather protection.
• Apex Leather Backpack Flagship luxury leather backpack made from DriTan Danish calfskin leather that is naturally waterproof, featuring NanoCushion tech section with suspended laptop sleeve. Priced at $899 and named NYT Wirecutter's Best Laptop Backpack 2025.
• Pioneer Backpack Versatile 24L everyday backpack featuring a dedicated shoe compartment, waterproof lining, S-shaped sculpted padded shoulder straps, 3D breathable mesh back panel, and FortiWeave recycled fabric for active commuters and gym-goers.
• Neo Backpack Ultra-lightweight 22L everyday backpack with 840D recycled nylon, CrashPad Cocoon suspended laptop sleeve, magnetic front pocket closure, responsive shoulder strap, and fluorocarbon-free waterproof coating. Fits up to 17-inch laptops at a $179 entry price.
• Elemental Backpack Technical 25L outdoor and adventure backpack with proprietary 210D ripstop nylon fabric, high-frequency welded waterproof seams, running vest-inspired shoulder straps, and removable waterproof laptop sleeve, priced at $279.
• Elemental Duffle Ultra-light 45L adventure duffle with 210D ripstop nylon and TPU-bonded waterproof interior, carry-on compliant at 55cm, with nearly seamless rounded silhouette. Priced at $229 for travelers and outdoor users.
• Elemental Sling Hands-free 3L crossbody sling with architectural asymmetry design, 210D ripstop nylon, waterproof construction, and adjustable aluminium hook. Priced at $99 for urban and outdoor everyday carry.
• Elemental Tote Versatile 30L everyday tote with proprietary 210D ripstop diamond weave fabric, fully waterproof front pocket, and detachable internal pouch. Priced at $199 for daily use and travel.
• Apex Travel Backpack Travel-focused backpack with spacious design, lockable zippers, and luggage pass-through sleeve for frequent business and leisure travelers.
• Apex Travel Duffle Travel duffle designed for extended trips with ample storage capacity and travel-specific organization features for longer journeys.
• Apex Everyday Duffle Versatile everyday duffle suitable for daily use and short trips with thoughtful internal organization for gym, commute, and weekend use.
• Apex Briefcase Professional briefcase with dedicated laptop protection and organized storage for work essentials, targeting business professionals.
• Apex Sling Compact crossbody sling bag for daily essentials with comfortable strap design, sized for phones, wallets, and small items.
• Apex Mini Compact 10L everyday carry bag with water bottle pocket and tablet compatibility for light daily use.
• Rambler Tote Casual tote bag designed for everyday use with durable construction for work, gym, and casual outings.
• Flip Wallet (NeoCraft Collection) Premium leather wallet from the NeoCraft Collection with full-grain Dutch calfskin, GrabTab instant card access, and ClickClose magnetic closure, targeted at luxury leather goods and men's fashion accessories markets.
• Passport Wallet (NeoCraft Collection) Premium leather passport wallet from the NeoCraft Collection with organized storage for travel essentials including passport, cards, and boarding passes.
• Buddy Case Phone case designed to integrate with Troubadour bags, providing protection and seamless carrying system compatibility.
• Chest Strap Adjustable chest strap accessory for backpacks that provides additional support and stability for heavier loads during commuting and travel.
• Backpack Rain Cover Protective rain cover for backpacks providing additional weather protection for commuters and travelers in heavy rain conditions.
• Corporate Gifting Program B2B corporate gifting service offering premium personalization including heat transfer printing and embroidery on Troubadour bags with dedicated account management, 25-unit minimum order, $20 per unit customization fee, and 5-year guarantee for corporate clients.
• Orbis Circular Collection Sustainable sub-brand collection launched in 2022 featuring zero-waste bags made from recycled polyester that can be fully recycled again, representing Troubadour's commitment to circular design and full product lifecycle sustainability.

Quantifiable outcome

• 95% recycled materials used in products
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bloomingdale'scoreChannel Partner/ Reseller/ DistributorPremium department store retail partnership selling Troubadour bags through Bloomingdale's US locations
• NordstromcoreChannel Partner/ Reseller/ DistributorPremium department store retail partnership selling Troubadour products across Nordstrom US locations
• HarrodscoreChannel Partner/ Reseller/ DistributorLuxury department store retail partnership at Harrods in London Knightsbridge location
• Liberty LondoncoreChannel Partner/ Reseller/ DistributorIconic London department store partnership on Regent Street selling Troubadour premium bags
• EquinoxcoreChannel Partner/ Reseller/ DistributorFitness chain retail partnership selling Troubadour bags at Equinox locations across US (West Hollywood, San Francisco, New York, Michigan) and London Kensington
• BarneysminorChannel Partner/ Reseller/ DistributorLuxury department store retail partnership at Barneys New York Seibu Shibuya in Tokyo, Japan
• RushfasterminorChannel Partner/ Reseller/ DistributorAustralian retailer partnership selling Troubadour products in Australia market
• UniartsminorChannel Partner/ Reseller/ DistributorArt and design-focused retailer partnership selling Troubadour products
• Mitchell StoresminorChannel Partner/ Reseller/ DistributorSpecialty retailer partnership including Marios Portland, Marios Seattle, Mitchells Huntington, Mitchells Westport, Richards Greenwich
• Content Creators and InfluencerscoreGTM or Marketing PartnerAffiliate marketing partnership with content creators, bloggers, YouTubers, and social media influencers promoting Troubadour products with 6% commission on referred sales
• Sustainable Fashion Startups NetworkminorStrategic or Co-development PartnerFeatured alongside other sustainable fashion startups including Radiant Matter, Petit Pli, Ponda, and Manny AI in sustainable fashion innovation coverage

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Away: Away is a premium DTC luggage and bag brand with a similar positioning: direct-to-consumer, premium price points, and expanding into backpacks and travel accessories. Comparable product mix (carry-ons, backpacks, travel duffles) and target customer (urban professional travelers).
• Peak Design: Peak Design makes premium technical bags, backpacks, and everyday-carry gear sold primarily DTC at comparable price points ($200–$400+). Direct overlap in laptop backpacks, travel bags, and design-led accessories with a similar premium aesthetic.
• Bellroy: Bellroy is a premium slim wallet and bag brand from Australia, with overlapping product lines (laptop backpacks, totes, slings, travel bags) and similar premium DTC positioning. Strong design and B-Corp-style sustainability credentials make it a close functional peer.
• Aer: Aer is a San Francisco-based premium bag brand focused on backpacks, duffels, and gym/travel bags sold DTC and through select retailers. Comparable price points, product mix, and target customer (urban professionals seeking technical everyday carry).

Emerging players

• Tom Bihn: Tom Bihn is a smaller premium bag maker known for technical backpacks and travel bags with strong lifetime guarantees. Comparable emphasis on craftsmanship, ergonomics, and carry-quality, though smaller scale and narrower distribution.
• Mission Workshop: Mission Workshop is a smaller premium technical bag and apparel maker focused on urban carry and weatherproof construction. Overlaps with Troubadour's emphasis on weatherproof materials, technical fabrics, and premium everyday-carry positioning.

Broad incumbents

• Tumi: Tumi is an established premium travel and business bag brand with broad department store and airport retail distribution. Overlaps with Troubadour on premium backpacks, briefcases, and travel bags, though Tumi is broader and more traditional in styling.
• Osprey: Osprey is a large outdoor backpack and travel bag brand with technical products that overlap with Troubadour's Elemental collection (outdoor/adventure backpacks, duffles). Significantly larger scale, broader distribution, and outdoor-specialty focus.
• Herschel Supply Co. Herschel is a global lifestyle bag brand with comparable backpacks, totes, and travel bags sold through wholesale and DTC. Overlaps in target customer and retail channels, though Herschel sits at a slightly lower price tier and broader lifestyle positioning.
• Fjällräven: Fjällräven is a heritage outdoor and lifestyle backpack brand with sustainability credentials and premium price points. Comparable overlap with the Elemental collection (outdoor backpacks) and similar B Corp-adjacent sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TroubadourGoods
• LinkedInlinkedin.com/company/troubadour-goods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troubadour Goods