Alpha

What Alpha does

Alpha Australia Pty Ltd is a registered Australian charity (ABN 22 086 764 230) that operates the Alpha program in Australia, a series of interactive group sessions combining hospitality, video content, and small-group discussion designed for people to explore the Christian faith without pressure or obligation. The organization provides turnkey resources to churches, schools, prisons, workplaces, homes, and online groups, with content localized into 100+ languages globally and contextualized variants including an Australian Edition, a Chinese Alpha Film Series, and a Youth Series. Core technology consists of three self-serve digital platforms (MyAlpha, AlphaOne, Course Builder) that deliver video episodes, training, session guides, scheduling tools, and promotional assets to program hosts.

Alpha Australia is sustained entirely by donations from individuals, churches, and mission partners; all programs and resources are provided completely free to users. The product portfolio spans the Alpha Film Series (Australian Edition and Global), Alpha Youth Series, Life Essentials, Chinese Alpha Film Series, and four family courses (Marriage, Pre-Marriage, Parenting Children, Parenting Teenagers). Distribution is community-led through 2,800+ Australian churches and complemented by digital self-serve adoption, national training events, and touring leadership conferences. Scale metrics include 138,900 Australians participating in Alpha in 2025, 6,945 Alphas run, 3,017 youth series delivered, and a cumulative 1M+ Australian participants and 33M+ global participants since inception.

The organization employs between 11 and 50 staff (24 named in the management team) and operates from Vermont South, Melbourne. Alpha began in 1977 at HTB Church in London and now runs in 175+ countries through affiliated national organizations. Alpha Australia reports through the Australian Charities and Not-for-profits Commission and does not have venture, private equity, or public-market ownership; its single disclosed grant was AUD 589,915 from the Vincent Fairfax Family Foundation in December 2021.

Name

Alpha

Legal name

Alpha Australia Pty Ltd

Website

https://alpha.org.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Australia is a registered charity that provides free Christian faith-exploration programs through 2,800+ churches, schools, prisons, workplaces, and online groups, delivering video content in 100+ languages via MyAlpha, AlphaOne, and Course Builder platforms and funded entirely by donations.

Ownership category

akta.pro rank

Product category

Religious Education and Faith Formation

NAICS

Religious Organizations (8131), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Faith exploration programs
• Christian discipleship courses
• Marriage enrichment courses
• Youth ministry resources
• Church evangelism tools

Headquarters

HQ city

Mitcham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Alpha Australia operates as a registered charity (ABN 22 086 764 230) funded entirely by donations from individuals, churches, and mission partners. All Alpha programs and resources are provided completely free to users. The organization runs Alpha Impact Week campaigns to raise funds to keep Alpha free for every church.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Alpha provides a suite of free, video-based Christian faith-exploration programs—including the Alpha Film Series, Alpha Youth Series, Life Essentials, Chinese Alpha Film Series, and Marriage and Parenting Courses—run as small-group sessions combining connection, content, and conversation. Programs are delivered through local churches, schools, prisons, workplaces, homes, and online via proprietary digital platforms (MyAlpha, AlphaOne, Course Builder), with all content, training, and resources provided at no cost.

Product overview

Alpha is a suite of Christian faith-exploration programs built around a core model of interactive sessions combining connection (shared meals/hospitality), video content, and open discussion. The primary product is the Alpha Film Series, available in two main variants: the Alpha Film Series: Australian Edition (tailored for Australia with local hosts and street interviews, 16 sessions over 8–11 weeks, in English and Auslan) and the Alpha Film Series (Global, available in 68 languages). Youth-facing variants include the Alpha Youth Series (for ages 13–17, 10 episodes over 8 weeks, 7 Gen Z hosts, in 4 languages) and Life Essentials by Alpha Youth (a shorter 16-episode pre-Alpha series for teenagers, under 20 minutes each, run in any order). The Chinese Alpha Film Series (CAFS) is a fully culturally contextualised version for Chinese-speaking audiences (Mandarin, Cantonese, Hokkien, Hakka). Supporting the core series are three complementary platforms: MyAlpha (the main digital hub for accessing and running the Alpha Film Series), AlphaOne (for Life Essentials), and Course Builder (for Marriage and Parenting courses). Alpha also offers four family/couple courses through the More From Alpha programme: The Marriage Course (7 sessions, 17 languages), The Pre-Marriage Course (5 sessions, 14 languages), The Parenting Children Course (8 languages), and The Parenting Teenagers Course (7 languages). All Alpha content and resources are provided entirely free of charge.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Film Series: A series of video sessions exploring life, faith and meaning, with versions for Australian and global audiences
• Alpha Youth Series
• Life Essentials
• Chinese Alpha Film Series (CAFS)
• The Marriage Course
• The Pre-Marriage Course
• The Parenting Children Course
• The Parenting Teenagers Course
• MyAlpha
• AlphaOne
• Alpha Australia

Products and services

• Alpha Film Series: Australian Edition

Quantifiable outcome

• Over 1 million Australians have explored faith through Alpha
• +6 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Christianity Explored: A UK-based Christian evangelism course that runs small-group sessions exploring the Gospel of Mark, structurally and theologically analogous to Alpha's Film Series model and directly competing for the same church and seeker audience.
• Youth for Christ: A global Christian youth ministry organization that runs faith exploration programs in schools, churches, and community settings, directly comparable to Alpha's Youth Series and Life Essentials offerings in mission and target demographic.

Broad incumbents

• Cru (formerly Campus Crusade for Christ): A large global Christian organization with parallel mission of helping people explore faith through courses, events, and digital content (e.g., 'GodTools' app, 'Knowing God Personally'). Overlaps with Alpha in evangelism content delivery but operates at significantly larger scale and broader scope.
• Focus on the Family: A US-based faith-based family ministry producing marriage and parenting curricula, directly comparable to Alpha's Marriage Course, Pre-Marriage Course, and Parenting Children/Teenagers Courses offerings.
• YWAM (Youth With A Mission): A global interdenominational Christian mission organization that runs faith exploration and discipleship training programs, comparable to Alpha in faith-education mission and multi-country footprint.

Others

• The Marriage Course (Alpha Sister Brand, by Nicky & Sila Lee): While this is actually a sister program of Alpha, it is also distributed independently through the Course Builder platform and serves a comparable faith-based marriage enrichment audience, making it a direct adjacent product competing for the same ministry budget.

Emerging players

• InterVarsity Christian Fellowship: A campus-focused Christian ministry that runs small-group Bible study and faith exploration programs in universities, comparable to Alpha's school and youth contexts but specialized in tertiary education settings.
• Church Army: A UK-originated Anglican evangelism organization that trains church planters and runs faith exploration courses in community settings, comparable to Alpha in mission and small-group facilitation model.

Regional players

• Bible Society: An Australian faith-based organization that produces and distributes Christian Scripture resources and educational content, serving a similar Australian Christian audience with overlapping content distribution channels.
• Hillsong Church: A large global Pentecostal megachurch with Australian roots that runs its own faith exploration courses (e.g., Hillsong Alpha-style programs) and competes with Alpha for the same Australian evangelical church audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/alphaaustralia
• Facebookfacebook.com/alphaaustralia
• Instagraminstagram.com/alphaaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha