Swallow Solutions
Swallow Solutions is a Madison, Wisconsin-based medical device and specialty nutrition company developing the SwallowSTRONG oropharyngeal therapy device and dysphagia-formulated beverages and desserts for patients and healthcare providers.
- Company typePrivate
- Founded2004
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Swallow Solutions does
Swallow Solutions, LLC is a privately-held medical device and specialty nutrition company headquartered in Madison, Wisconsin, founded in 2004 to address dysphagia (difficulty swallowing). The company develops and commercializes therapeutic products for individuals with swallowing disorders, serving two customer segments: individual dysphagia patients who need specially formulated food and beverages, and healthcare providers who treat patients using clinical-grade medical devices.
The company's core technology is the SwallowSTRONG medical device system, which delivers oropharyngeal strengthening therapy for dysphagia treatment. It consists of the SwallowSTRONG Device and its companion SwallowSTRONG Management System (SSMS) for tracking therapy progress and patient outcomes; an updated wireless version of SwallowSTRONG has been announced. The consumer product line includes thickened beverages and frozen desserts specifically formulated to meet hydration and nutrition needs while reducing the risk of choking and pneumonia. All products are grounded in decades of clinical research, with the team having collectively published over 100 scientific articles and led key studies on dysphagia diagnosis and treatment.
Swallow Solutions operates a sales-led, inquiry-based B2B/B2B2C go-to-market. Revenue derives from hardware sales of the SwallowSTRONG device to clinical institutions and from sales of specialized beverages and desserts to patients; pricing is not publicly disclosed. The company has raised approximately $4.48M across five funding rounds from 2013 to 2017, with investors including NEW Capital Fund, Venture Management, Wisconsin Investment Partners, BrightStar Wisconsin Foundation, and Wisconsin Super Angel Fund. It serves only the United States market, maintains a team of 1-10 employees, and is led by CEO Eric Horler.
Swallow Solutions firmographics
Firmographics- Name
- Swallow Solutions
- Legal name
- Swallow Solutions, LLC
- Website
- https://swallowsolutions.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swallow Solutions is a Madison, Wisconsin-based medical device and specialty nutrition company developing the SwallowSTRONG oropharyngeal therapy device and dysphagia-formulated beverages and desserts for patients and healthcare providers.
- Ownership category
- akta.pro rank
Swallow Solutions industry classification
Industry- Product category
- Dysphagia Treatment Devices
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Soft Drink Manufacturing (312111)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Swallowing (Dysphagia) & Feeding Therapy In-Home (HSABADAK)
- akta.pro secondary industry
- Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)
Keywords
Where Swallow Solutions is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swallow Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Medical Device Sales: Sales of SwallowSTRONG device and management system for oropharyngeal strengthening therapy in clinical settings
- Beverages and Desserts: Sales of thickened beverages and frozen desserts designed for dysphagia patients to meet hydration and nutrition needs
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Swallow Solutions product offering
Product offeringCore offering
Swallow Solutions develops and sells therapeutic products for individuals with dysphagia (difficulty swallowing). Its offerings fall into two product lines: (1) the SwallowSTRONG medical device and companion SwallowSTRONG Management System (SSMS) for oropharyngeal strengthening therapy, sold to clinical settings and healthcare providers; and (2) specially formulated thickened beverages and frozen desserts designed to meet hydration and nutrition needs while reducing choking and pneumonia risk for dysphagia patients.
Product overview
Swallow Solutions offers two distinct product lines: (1) Beverages and frozen desserts designed for hydration and nutrition in dysphagia patients, and (2) the SwallowSTRONG medical device system for oropharyngeal strengthening therapy. The product portfolio includes the SwallowSTRONG Device, its companion SwallowSTRONG Management System (SSMS), and the beverages/desserts product line. All products are rooted in decades of clinical research with over 100 published scientific articles.
Differentiator
Problem solved
Functional benefit
Brands
- SwallowSTRONG: Medical device product line for treating dysphagia through oropharyngeal strengthening therapy, including the SwallowSTRONG Device and SwallowSTRONG Management System (SSMS).
Products and services
- SwallowSTRONG Device Medical device designed to treat dysphagia through oropharyngeal strengthening therapy, intended for use by healthcare providers in clinical settings treating patients with swallowing disorders.
- SwallowSTRONG Management System (SSMS) Companion management system for the SwallowSTRONG device used to track therapy progress and patient outcomes in clinical settings.
- Beverages and Frozen Desserts for Dysphagia Thickened beverages and frozen desserts specifically formulated to meet hydration and nutrition needs for individuals with dysphagia while reducing the risk of choking and pneumonia.
Quantifiable outcome
- Reduces risk of pneumonia and recurring hospitalization
- +1 more outcomes
Companies that use Swallow Solutions
Customer profileSegments2 records
Ideal customer profiles2 records
Swallow Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Swallow Solutions partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Swallow Solutions competitors and assessment
Company assessmentBroad incumbents
- Danone Nutricia: Danone's Nutricia division offers a range of dysphagia and medical nutrition products (e.g., Nutilis thickeners and texture-modified foods) across Europe, the US, and other regions. It is a broad incumbent in the same medical nutrition category as Swallow Solutions' food line.
- Nestlé Health Science: Nestlé Health Science sells a broad portfolio of dysphagia and medical nutrition products (e.g., Resource, ThickenUp) into hospitals, IDNs, and retail, plus it operates a global medical-nutrition business. It is a broader incumbent whose dysphagia SKUs overlap directly with Swallow Solutions' beverage and dessert line.
- Abbott Nutrition: Abbott Nutrition markets Ensure, Glucerna, and thickening products widely used in dysphagia and disease-state nutrition. As a diversified incumbent with global reach, it competes with the food/beverage half of Swallow Solutions' portfolio across clinical and retail channels.
- Medline Industries: Medline is a large medical supplies manufacturer and distributor whose catalog includes dysphagia-related products (thickeners, cups, and related supplies) sold to hospitals and post-acute care. It is a broad incumbent that competes in the same clinical channel as Swallow Solutions.
- Fresenius Kabi: Fresenius Kabi provides clinical nutrition products, including thickening agents and texture-modified foods used in dysphagia care, sold into hospitals and long-term care. It is a broad incumbent that overlaps with Swallow Solutions' medical nutrition portfolio.
Direct peers
- SimplyThick: SimplyThick is a specialty food company whose flagship xanthan-based thickener is a direct competitor to Swallow Solutions' thickened beverages for dysphagia. It targets the same IDDSI-aligned hydration and nutrition use case for patients with swallowing difficulty.
- Hormel Health Labs (Thick & Easy): Hormel Health Labs markets Thick & Easy, a leading thickened-beverage and pureed-food brand used in dysphagia care across hospitals, long-term care, and home settings. It competes head-on with Swallow Solutions' clinical nutrition line.
- Kent Precision Foods (Thick-It): Thick-It is one of the most recognized thickened-beverage and dysphagia-food brands in the US, sold through foodservice, retail, and clinical channels. It is a direct peer to Swallow Solutions' beverage and frozen dessert product line for dysphagia patients.
- Chattanooga Group (VitalStim Therapy, DJO): VitalStim is an NMES (neuromuscular electrical stimulation) device used in dysphagia rehabilitation, competing with SwallowSTRONG for the same clinician-prescribed dysphagia therapy market. Both companies sell hardware plus protocols into SLP and ENT clinical practices.
- IOPI Medical: IOPI Medical makes the Iowa Oral Performance Instrument, a device that measures and trains lingual and oropharyngeal strength for dysphagia. It is the closest direct competitor to SwallowSTRONG, serving the same SLP-driven clinical channel with a similar hardware-plus-protocol model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights5 records
Customer concentration
Swallow Solutions social profiles
Digital presenceSwallow Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swallow Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Swallow Solutions funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swallow Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swallow Solutions
What does Swallow Solutions do?
Swallow Solutions develops and sells therapeutic products for individuals with dysphagia (difficulty swallowing). Its offerings fall into two product lines: (1) the SwallowSTRONG medical device and companion SwallowSTRONG Management System (SSMS) for oropharyngeal strengthening therapy, sold to clinical settings and healthcare providers; and (2) specially formulated thickened beverages and frozen desserts designed to meet hydration and nutrition needs while reducing choking and pneumonia risk for dysphagia patients.
Is Swallow Solutions a public or private company?
Swallow Solutions is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swallow Solutions founded?
Swallow Solutions was founded in 2004. It employs 1 to 10 people.
Where is Swallow Solutions based?
Swallow Solutions is headquartered in Madison, United States, in the North America region.
How does Swallow Solutions make money?
Two revenue lines are on record. Medical Device Sales are the primary driver. The others are beverages and Desserts.
Who are Swallow Solutions's main competitors?
Broad incumbents on record are Danone Nutricia, Nestlé Health Science, Abbott Nutrition, Medline Industries and Fresenius Kabi. Direct peers are SimplyThick, Hormel Health Labs (Thick & Easy), Kent Precision Foods (Thick-It), Chattanooga Group (VitalStim Therapy, DJO) and IOPI Medical.
Does Swallow Solutions have an API?
No public API is recorded for Swallow Solutions.
What industry is Swallow Solutions in?
Swallow Solutions's product category is Dysphagia Treatment Devices. Its primary akta.pro industry code is HSABADAK, Swallowing (Dysphagia) & Feeding Therapy In-Home, with a secondary code of AFAFAFAJ, Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements). Its NAICS code is 311520 and its SIC code is 3841.