What Adrenaline Hunter does

Adrenaline Hunter, operating commercially as Manawa, is an online marketplace dedicated to adventure sports and outdoor activities, founded in 2013 and headquartered in Paris, France under the legal entity Alentour SAS (share capital €9,655,000, RCS Paris 898 362 868). The platform connects individual travelers and groups seeking outdoor experiences with a network of 2,500+ activity providers offering 11,000+ curated activities across 50+ countries and 75 sports categories including paragliding, rafting, canyoning, scuba diving, bungee jumping, and scenic flights. Since launch the platform has facilitated more than 500,000 experiences and accumulated 36,576 customer reviews at a 4.7/5 average rating.

The core technology is a marketplace platform with API integrations to ten or more major activity booking software tools (Bokun, FareHarbor, Rezdy, Turitop, BookingKit, Trekksoft, Regiondo, Yoplaning, Resamare, Activitar, EZ Booker), enabling real-time price and availability synchronisation with providers. The platform is available in English, French, German, and Spanish, supports twelve currencies, and processes payments via Visa, Mastercard, American Express, Maestro, PayPal, SOFORT, iDEAL, and CB. The product suite comprises the Manawa marketplace, the Manawa Gift Card (digital, fractionable, 1-year validity), the Manawa Affiliate Program with a grey-label solution, the Manawa Partner Portal/Backoffice, native iOS and Android applications, and a Group Bookings service for corporate clients.

Revenue is generated via transaction commissions: Manawa charges activity providers a commission on each converted booking (with partners reporting 5-15% incremental customers from the platform) and pays affiliates a tiered 8-10% commission on referred sales. No booking fees are charged to consumers and no subscription fees are charged to providers. The go-to-market combines self-serve direct bookings via the website and mobile apps with a multi-channel affiliate network targeting travel agents, bloggers, airlines, tour operators, influencers, hotels, and DMCs, supplemented by content marketing, organic social, email, and PR in travel and tourism publications. The primary customer segment is individual leisure travelers (weekend getaways, holidays, regional discovery, group activities), with a secondary B2B segment for corporate events, seminars, team building, and CSE/employee benefits.

Name

Adrenaline Hunter

Legal name

Alentour SAS

Website

https://manawa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrenaline Hunter (Manawa) is an online marketplace connecting travelers with 2,500+ adventure activity providers offering 11,000+ curated outdoor experiences across 50+ countries, earning commission on each booking facilitated through its platform.

Ownership category

akta.pro rank

Product category

Adventure Tourism Marketplace

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

akta.pro secondary industry

Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL)

Keywords

• Adventure sports booking
• Outdoor activity marketplace
• Experience booking platform
• Adventure tourism marketplace
• Outdoor recreation booking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Partner Commission: Manawa acts as an intermediary platform, charging partners a commission on bookings. Partners receive between 5% to 15% additional customers through the platform. No subscription fees for partners, only commission on converted bookings.
2. Payment Processing: The company holds a collection and invoicing mandate from partners, validating and collecting payments on behalf of partners. Payment is made to partners on the 15th of the month following the activity date.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Manawa (formerly Adrenaline Hunter) is an online marketplace that connects individual travelers and groups with over 2,500 professional activity providers offering 11,000+ outdoor and adventure activities across 50+ countries. The platform handles discovery, booking, secure payments, and customer support for activities such as paragliding, rafting, canyoning, scuba diving, and boat tours, earning revenue through commissions on converted bookings rather than fees charged to end customers.

Product overview

Manawa (formerly Adrenaline Hunter) is a unified online booking platform for outdoor and adventure activities. The core product is the Manawa Platform, which connects users seeking adventure experiences with over 2,500 professional partners offering more than 11,000 activities across 50+ countries. The ecosystem includes the Manawa Gift Card for flexible gifting, the Manawa Affiliate Program for partner monetization with tiered commissions, the Manawa Partner Portal (Backoffice) for activity providers to manage their operations and sync with major booking software via API, and Group Bookings services for corporate clients. The platform handles the full booking lifecycle including reservation management, secure payment processing, and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Manawa Platform Online booking marketplace for outdoor and adventure activities, connecting users with professional instructors and guides across 50+ countries. The platform handles reservations, payments, refunds, and customer support on behalf of activity providers.
• Manawa Gift Card Digital gift card valid for 1 year across the entire Manawa activity catalogue. Fractionable and usable in multiple installments, delivered by email.
• Manawa Affiliate Program Monetization program allowing affiliates to earn tiered commissions (8-10%) by promoting Manawa activities on their platforms. Includes a grey label solution and real-time reporting portal.
• Manawa Partner Portal (Backoffice) Partner dashboard for activity providers to manage bookings, availability, prices, and documents. Includes API connections with major booking software tools such as Bokun, FareHarbor, Rezdy, and others.
• Manawa Group Bookings Service for organizing company events, seminars, bachelor/bachelorette parties, and employee benefits using Manawa's catalogue of adventure activities.

Quantifiable outcome

• 94% of clients would recommend Manawa
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BokuncoreTechnology or IntegrationBooking software connected via API with Manawa, allowing real-time synchronization of prices and availability for activity providers using Bokun.
• FareHarborcoreTechnology or IntegrationLeading booking and business management solution for tours, activities, and attractions. Connected via API with Manawa for seamless price and availability synchronization.
• RezdycoreTechnology or IntegrationBooking software integrated via API with Manawa, enabling providers to sync their inventory and bookings.
• ResamarecoreTechnology or IntegrationInnovative SaaS software for outdoor professionals to optimize booking, communications and financial management. Connected via API with Manawa.
• TuritopcoreTechnology or IntegrationBooking platform connected via API with Manawa, enabling providers to manage their activities and availability.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• FareHarbor: Booking software for tours, activities and attractions — integrated with Manawa via API and serves overlapping activity-provider customers, making it both a partner and an adjacent player.
• Rezdy: Booking and channel-management software for tour operators — both a technology partner of Manawa (integrated via API) and an adjacent ecosystem player enabling the same activity providers.
• Bokun: Booking-management platform for tour and activity operators (Tripadvisor-owned). API-integrated with Manawa; serves the same provider base with overlapping operator software functionality.

Direct peers

• GetYourGuide: Global online marketplace for tours, activities and attractions — the leading direct competitor to Manawa in adventure/experience bookings, with a much larger funding base and broader geographic reach.
• Viator (Tripadvisor): World's largest activity-booking marketplace, owned by Tripadvisor. Directly competes with Manawa for the same customer use case (booking tours, outdoor activities and experiences) with similar commission-based economics.
• Klook: Asia-headquartered activity-booking marketplace that has expanded globally into Europe and beyond. Comparable business model and target use cases to Manawa, particularly strong in tours and outdoor experiences.
• Musement: European-based tours and activities marketplace with similar model and target customers (individual travelers booking experiences in destination). Directly comparable niche focus on curated, often adventure-oriented activities.
• Peek: North American activity-booking platform with a curated marketplace model similar to Manawa's, including software tools for operators. Closely aligned on vertical depth in experiences and tour/activity categories.

Broad incumbents

• Airbnb Experiences: Online-experiences offering within the broader Airbnb travel platform. Competes with Manawa for adventure-experience bookings but as part of a much larger accommodation-anchored product portfolio.
• Booking.com Experiences: Tours-and-activities offering within the global Booking.com OTA ecosystem. Overlaps with Manawa on outdoor experience booking but is a secondary feature of a much broader travel platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeo37zTAutDlTnuoTOiF6ew
• Facebookfacebook.com/huntadrenaline
• Instagraminstagram.com/manawa.outdoor
• Xx.com/huntadrenaline
• LinkedInlinkedin.com/company/adrenaline-hunter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenaline Hunter