Pacurion
Pacurion GmbH is a German B2B digital trading platform that uses AI-powered price comparison to connect buyers with 600+ load carrier suppliers across 17 European countries, earning revenue through marketplace margins on pallet and packaging transactions and a paid price-forecast newsletter subscription.
- Company typePrivate
- Founded2020
- HeadquartersGroß Reken, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Pacurion does
Pacurion GmbH is a privately held German B2B digital trading platform founded in 2020 in Groß Reken, Germany, that digitizes the procurement and sale of load carriers — including Euro pallets, one-way pallets, presswood, hygiene and chemical pallets, Euro mesh boxes, and related transport packaging — across 17 European countries. The company operates an AI-powered marketplace connecting buyers with more than 600 suppliers, and serves as the central contracting party on each transaction, purchasing from suppliers and reselling to buyers. Disclosed named customers span logistics (DHL, Recht Logistik), food and beverage (Pfeifer & Langen, Beckers Bester, Warsteiner, Bewital), packaging (Mondi), chemicals (Indorama Ventures), and industrial categories (MC, Argelith Bodenkermamik, Trinks), with the platform reporting 1,412+ partners and 574,100 load carriers traded per month.
The core product is a self-serve web platform that allows buyers to post requests, receive tailored offers, negotiate digitally, or use an AI-powered instant purchase option that performs daily cross-European price comparisons. Proprietary technology elements include an automated price comparison engine, AI-driven offer matching, and (as of December 2024) customizable product templates with image and technical-drawing support designed to reduce ordering errors. Distribution is executed primarily through product-led self-service on pacurion.com alongside an enterprise demo booking flow for large buyers and a supplier onboarding portal for sellers.
The business model combines a marketplace margin — generated by acting as the contracting party on each load carrier transaction rather than charging platform access fees — with a paid subscription newsletter providing Euro pallet and one-way pallet price forecasts at €29.90/month or €299/year. Pacurion reported approximately €25 million in revenue in 2022 and stated a target to quadruple sales by 2025. The company received a €1.8M investment from ThielemannGroup in January 2023 and has not disclosed additional institutional funding, public listing, or M&A activity.
Pacurion firmographics
Firmographics- Name
- Pacurion
- Legal name
- Pacurion GmbH
- Website
- https://pacurion.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacurion GmbH is a German B2B digital trading platform that uses AI-powered price comparison to connect buyers with 600+ load carrier suppliers across 17 European countries, earning revenue through marketplace margins on pallet and packaging transactions and a paid price-forecast newsletter subscription.
- Ownership category
- akta.pro rank
Pacurion industry classification
Industry- Product category
- Load Carrier B2B Marketplace
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Pacurion is headquartered
LocationHeadquarters
- HQ city
- Groß Reken
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pacurion business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Margin (Marketplace Commission): Pacurion acts as the central contracting party for all transactions. It purchases load carriers from suppliers (Eindeckungsgeschäft) and resells to buyers (Veräusserungsgeschäft), adding a margin to each transaction. The platform usage for users is free, but Pacurion earns revenue by marking up supplier offers.
- Newsletter Subscription: A paid newsletter service providing market news and exclusive price forecasts for Euro pallets and one-way pallets, available as monthly subscription (29.90 EUR), annual subscription (299.00 EUR), or a test month (15.00 EUR).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Platform Access |
| Subscription | Monthly | Newsletter with Price Forecast |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pacurion product offering
Product offeringCore offering
Pacurion operates a free, AI-powered B2B digital trading platform that digitizes the procurement and sale of load carriers such as Euro pallets, mesh boxes, and other transport packaging across 17 European countries. The platform matches buyers with over 600 suppliers, performs daily AI-driven price comparisons, offers an instant-purchase option, and handles the full transactional flow as the central contracting party.
Product overview
Pacurion is a B2B digital trading platform founded in 2020 that digitizes the trade of load carriers and transport packaging. The platform operates as a central contract partner, purchasing from suppliers and reselling to buyers. The core offering includes the digital trading platform with AI-powered price comparison and instant purchase capabilities, complemented by a subscription newsletter with price forecasts. Product portfolio encompasses pallets (Euro, one-way, presswood, hygiene, chemical), mesh boxes (Euro and meat crates), load securing equipment (collars, lids, boards, OSB, lashing straps), and procurement/supplier portal services.
Differentiator
Problem solved
Functional benefit
Products and services
- Pacurion Digital Trading Platform Free AI-powered B2B web platform that connects buyers with over 600 manufacturers and retailers of load carriers (Euro pallets, mesh boxes, plastic containers, one-way pallets, load-securing items) across 17 European countries, automating price comparison and acting as central contracting party for transactions.
- Procurement Solutions Service for buyers to place requests or quotes on the platform and purchase load carriers end-to-end, from request to delivery notification and invoicing, with Pacurion as the single contract partner.
- Supplier Portal Dedicated portal area that enables manufacturers and retailers of load carriers to register, list products, place advertisements for already-produced inventory, and receive offers from European buyers.
- Newsletter with Price Forecast Paid subscription newsletter providing market overviews, wood-market developments, and exclusive price forecasts for Euro pallets and one-way pallets to support buyers' procurement planning.
Quantifiable outcome
- Reduces procurement process costs by up to 73%
- +4 more outcomes
Companies that use Pacurion
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Pacurion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Pacurion partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights6 records
Pacurion competitors and assessment
Company assessmentDirect peers
- TIMOCOM: European B2B digital marketplace connecting shippers, freight forwarders, and carriers with logistics capacity; comparable to Pacurion as a digital platform digitizing an offline European logistics/transport-procurement workflow.
Broad incumbents
- Brambles (CHEP): Global pallet-pooling and load-carrier pooling giant with deep European enterprise contracts; competes with Pacurion by offering closed-loop pallet supply that bypasses the need for spot-market procurement.
- LPR (La Palette Rouge): European pallet-pooling operator serving FMCG and industrial customers; an established alternative to spot-market pallet sourcing that overlaps directly with Pacurion's buyer base.
- Würth: Large European industrial-supplies distributor with a broad product range including fasteners, tools, and packaging; comparable as a high-volume B2B distribution incumbent moving into digital procurement channels.
- Grainger: Major North American industrial-supply distributor with a strong e-commerce platform; comparable as an established digital-first B2B distributor of commercial/industrial supplies and equipment.
Emerging players
- Containershare: Digital marketplace for sharing and trading shipping containers and transport packaging; a smaller, more niche platform with comparable marketplace dynamics to Pacurion's load-carrier exchange.
Others
- EPAL (European Pallet Association): Licensor of the EPAL Euro pallet standard, setting quality and exchange rules that govern the largest share of Pacurion's traded volume; an ecosystem enabler/standard-setter rather than a direct competitor.
- Coupa Software: Enterprise spend-management and B2B procurement platform; comparable as a software-enabled indirect-procurement solution that competes for the same budget category as Pacurion's load-carrier marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacurion social profiles
Digital presencePacurion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacurion leadership team
Management profileNumber of profiles
Profiles3 records
Pacurion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacurion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacurion
What does Pacurion do?
Pacurion operates a free, AI-powered B2B digital trading platform that digitizes the procurement and sale of load carriers such as Euro pallets, mesh boxes, and other transport packaging across 17 European countries. The platform matches buyers with over 600 suppliers, performs daily AI-driven price comparisons, offers an instant-purchase option, and handles the full transactional flow as the central contracting party.
Is Pacurion a public or private company?
Pacurion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pacurion founded?
Pacurion was founded in 2020. It employs 11 to 50 people.
Where is Pacurion based?
Pacurion is headquartered in Groß Reken, Germany, in the Europe region.
How does Pacurion make money?
Two revenue lines are on record. Transaction Margin (Marketplace Commission) is the primary driver. The others are newsletter Subscription.
Who are Pacurion's main competitors?
TIMOCOM is listed as a direct peer. Broad incumbents are Brambles (CHEP), LPR (La Palette Rouge), Würth and Grainger. Containershare is listed as an emerging player. Others are EPAL (European Pallet Association) and Coupa Software.
Does Pacurion have an API?
No public API is recorded for Pacurion.
What industry is Pacurion in?
Pacurion's product category is Load Carrier B2B Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its SIC code is 5040.