Jewelbots

What Jewelbots does

Jewelbots is a privately held New York-based STEM education company that designs and sells hands-on science craft kits targeted primarily at girls ages 5-14. Its product portfolio centers on the Jewelbits 'Hello World' Science Kits series, comprising four SKUs: Hello World, Electronics (an Arduino Gemma-based programmable LED kit priced at $39.99 for ages 8-14); Hello World, Lava (a geology kit with real lava beads at $12.99 for ages 6-13); Hello World, Neon (a chemistry basics neon-sign kit at $29.99 for ages 5-10); and Hello, World, Circuits (a beginner electronics kit using Chibitronics LED stickers at $28.99). The company also sells digital gift cards in preset denominations. All products are one-time hardware purchases with no subscription or licensing component.

The company was founded in Brooklyn in 2014 by Sara Chipps, Brooke Moreland, and Maria Paula Saba, all technology professionals seeking to address the underrepresentation of girls in STEM through products that combine coding and science with crafting. The original smart friendship bracelet hardware line was discontinued in 2018 after a manufacturing order exceeded 20% defect rate; Jewelbots subsequently pivoted to the lower-risk science kit format. Distribution is exclusively direct-to-consumer via a Shopify storefront supporting multiple currencies, with reported reach across 30+ countries. Go-to-market combines content marketing (the Jewelbots Jems blog and #CodingIcon interview series), organic social media, earned media, and community partnerships with non-profits such as Kansas City Women in Technology and Code/Art Miami.

Customer segments span parents of young girls, homeschool families, and educators/group leaders (classrooms, Girl Scout troops, birthday parties) for whom bundled curriculum is offered. Pricing is low-ticket unit pricing with no enterprise or institutional contract layer. The company has disclosed approximately $1.225M in cumulative funding across 2015-2018 from Brand Foundry Ventures, Homebrew, Techstars, 500 Global, Highway1, Right Side Capital Management, and Backstage Capital, and currently operates with a team of 1-10 employees.

Name

Jewelbots

Legal name

Jewelbots Inc.

Website

https://jewelbots.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Jewelbots is a New York-based STEM education company selling hands-on science craft kits (coding, geology, chemistry, circuits) primarily to girls ages 5-14 via a direct-to-consumer Shopify storefront, reaching customers in over 30 countries.

Ownership category

akta.pro rank

Product category

STEM Education Kits

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)

akta.pro secondary industries

DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN), Kids Crafts & Educational Craft Kits Retail (CRALACAG)

Keywords

• STEM education kits
• Science kits for kids
• Girls coding toys
• Electronics learning kits
• DIY science crafts

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Science Kit Sales: Jewelbots generates revenue through direct sales of their Jewelbits Science Kits product line. Each kit is a one-time purchase containing all materials needed for hands-on STEM projects.
2. Gift Cards: Digital gift cards sold in preset denominations ($10, $25, $50, $100) allow customers to purchase products as gifts.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Jewelbots designs, sources, and sells the Jewelbits "Hello World" Science Kits line — physical, hands-on STEM kits for children ages 5–14 that teach coding, electronics, chemistry, geology, and electrical circuits through craft-based projects (LED-programmable badges, lava-bead friendship bracelets, neon signs, and origami circuits). Each kit is a one-time purchase shipped direct-to-consumer with included curriculum, priced from $12.99 to $39.99, and complemented by digital gift cards in preset denominations.

Product overview

Jewelbots is a STEM education company focused on teaching girls coding and science through hands-on craft-based kits. Their product portfolio centers on the Jewelbits Science Kits line, which are hands-on DIY science kits designed for children to learn STEM concepts through crafting activities. The product line consists of four science kits under the 'Hello World' series: Hello World: Electronics (coding with Arduino Gemma microcontrollers and programmable LEDs), Hello World: Lava (geology and earth science with real lava beads), Hello World: Neon (chemistry basics with neon sign building), and Hello, World: Circuits (electronics basics with Chibitronics LED stickers and origami). Prices range from $12.99 to $39.99 per kit. The company also offers gift cards. Previously, Jewelbots sold smart friendship bracelets (discontinued in 2020), and transitioned to the science kit format as their primary product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelbits Science Kits: Hello World, Electronics A coding and electronics kit for kids ages 8–14 that teaches what electricity is and how circuits work. Children make light-up badges, program LEDs using an Arduino Gemma microcontroller, and create projects like blinking eyes and light-up monograms.
• Jewelbits Science Kits: Hello World, Lava A geology science kit for children ages 6–13 that teaches about volcanoes and geology by making friendship bracelets with real lava beads, learning how tassels are made, and exploring earth science concepts.
• Jewelbits Science Kits: Hello World, Neon A chemistry basics kit for children ages 5–10 that teaches about solids vs. gases and what makes neon lights work; children build their own neon signs for bedrooms or lockers while learning chemistry concepts.
• Jewelbits Science Kits: Hello, World: Circuits An electronics beginner kit teaching what circuits are, how batteries work, and bioluminescence. Children create origami creatures that glow using Chibitronics LED stickers, copper tape, and batteries, designed to take them from zero experience to mastering circuit making in under 30 minutes.
• Jewelbots Gift Card Digital gift cards available in denominations of $10, $25, $50, and $100; delivered by email with instructions to redeem at checkout.

Quantifiable outcome

• Tens of thousands of girls in over thirty countries have become coders, chemists, and creators through Jewelbots

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering Jewelbots' online store. The platform handles payment processing, order management, and website hosting for the company's direct-to-consumer sales.
• Kansas City Women in TechnologyminorGTM or Marketing PartnerNon-profit organization runs Coding & Cupcakes workshops using Jewelbots products to introduce girls to coding. Jewelbots products are featured in these community educational events.
• Code/Art MiamiminorGTM or Marketing PartnerNon-profit focused on increasing the number of girls in coding hosted an online workshop with Jewelbots to promote STEM education for girls.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KiwiCo: Subscription and one-off STEM/craft kits for kids across age ranges, sold DTC via Shopify-style storefront with curriculum. Most direct comparable in business model, price point, and STEM-crafting hybrid offering; far larger scale.
• GoldieBlox: Gender-targeted (girls) STEM and construction toys combining stories with engineering activities. Closest peer in mission positioning, demographic targeting, and product philosophy, though GoldieBlox is more construction-toy oriented than science-kit oriented.
• littleBits (Sphero): Snap-together electronics kits teaching kids to build circuits and code. Comparable in that the Jewelbots Electronics kit uses an Arduino Gemma microcontroller to teach coding to children; both serve the kids' STEM electronics category.

Broad incumbents

• Thames & Kosmos: Large educational science kit publisher covering chemistry, physics, geology, electronics, and engineering. Overlaps with Jewelbots' Lava (geology), Neon (chemistry), and Circuits (electronics) kits as a broad incumbent in the same DIY science kit retail category.
• National Geographic STEM Kits: Licensed science and geology kits for children sold through mass retail. Overlaps with Jewelbots' Lava geology and broader science-kit retail category at similar price points with significantly broader distribution.
• Crayola (creative/STEM products): Major children's craft and art brand with growing STEM/crafting crossover products. Comparable as a broad incumbent offering craft-and-learn activities for kids with mass retail distribution that could easily extend into STEM kits.
• Melissa & Doug: Large children's craft and educational toy maker with broad retail distribution. Overlaps with Jewelbots' craft-meets-learning positioning and could enter the STEM kit category with significant channel leverage.

Others

• Chibitronics: Direct supplier/integration partner whose LED stickers are featured in Jewelbots' Circuits kit. Adjacent ecosystem participant offering its own paper-circuit kits for kids and adults; relevant as both a supplier and a partial product overlap.
• Adafruit Industries: Open-source electronics retailer and kit maker with educational beginner kits for kids and makers. Comparable as a DIY STEM electronics and maker ecosystem player, including GEMMA-family microcontroller products that Jewelbots uses.

Emerging players

• Bitsbox: Subscription coding-for-kids platform targeting similar age group with project-based learning. Comparable as a DTC kids' coding education company, though software-only rather than hybrid hardware/kits like Jewelbots.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jewelbots
• YouTubeyoutube.com/jewelbots
• Facebookfacebook.com/jewelbots
• Instagraminstagram.com/jewelbots
• LinkedInlinkedin.com/company/jewliebots

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewelbots