What TMRW Sports does

TMRW Sports (legal entity TMRW Sports Group, LLC) is a privately held, venture-backed sports media and entertainment company founded in 2022 by Tiger Woods, Rory McIlroy, and Mike McCarley, headquartered in Winter Park, Florida, with approximately 80 employees. The company builds, operates, and owns technology-driven professional sports leagues and experiences, anchored by three live properties: TGL presented by SoFi, a primetime tech-infused indoor team golf league launched in January 2025 in partnership with the PGA TOUR (which holds a 20% stake); WTGL, a women's edition in partnership with the LPGA scheduled to launch in late 2026; and a professional flag football league for men and women developed with the NFL and targeted at the 2028 Los Angeles Olympics. Matches are staged at the purpose-built SoFi Center in Palm Beach Gardens, Florida, combining real golf shots with virtual simulator environments powered by Toptracer tracking, Full Swing launch monitors, and a custom scoring system developed by CapTech. TMRW also operates tm:rw, a 20,000 sq ft immersive innovation retail destination in Times Square featuring F1 simulators, robotics, and AI-powered holograms.

The business generates revenue across four principal streams: media rights (ESPN for TGL, Prime Video for the Capital One Skins Game), sponsorship and advertising (SoFi as presenting sponsor and venue naming-rights partner, Businessolver as a founding partner), franchise fees from league expansion, and ticket and ancillary revenue from the SoFi Center venue. The company completed a Series A in June 2024 at a near-$500M valuation co-led by Dynasty Equity and Connect Ventures, closed a further $82.9M round in February 2025, and has secured approximately $192M for the NFL flag football venture (with the NFL committing up to $32M through 32 Equity). The institutional and strategic investor base spans Bessemer Venture Partners, Silver Lake, Sixth Street, and a roster of athlete-investors including Tom Brady, Serena Williams, Alex Morgan, Shaquille O'Neal, Arthur Blank, Alexis Ohanian, and Billie Jean King.

TMRW Sports' customer base spans sports fans and youth athletes (end consumers of leagues and retail experiences), professional athletes (PGA TOUR, LPGA, and NFL players as participants), and corporate sponsors and franchise owners (SoFi, Businessolver, Arthur Blank's Atlanta Drive GC, Alexis Ohanian's Seven Seven Six, Alex Morgan's Trybe Ventures). The company's go-to-market is event-driven: it monetizes through marquee events, broadcast distribution, presenting sponsorships, and franchise equity sales rather than transactional volume. Its primary competitive advantages are the global brand recognition of its co-founders, sanctioned-league status from the PGA TOUR, LPGA, and NFL, broadcast distribution through ESPN and Prime Video, and a reusable technology stack deployable across golf, women's golf, flag football, and immersive retail.

Name

TMRW Sports

Legal name

TMRW Sports Group, LLC

Website

https://tmrwsportsgroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

TMRW Sports builds and operates technology-driven professional sports leagues, including TGL presented by SoFi (tech-infused indoor team golf with PGA TOUR stars), WTGL (women's league with the LPGA), and a planned NFL flag football league targeting the 2028 Olympics, serving sports fans, athletes, sponsors, and franchise owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Rights: Broadcast deals with ESPN for TGL and Prime Video for Skins Game content. Revenue from television and streaming rights for league broadcasts.
2. Sponsorship & Advertising: Presenting sponsorships (SoFi for TGL), founding partnerships (Businessolver), and corporate sponsorship deals across leagues.
3. Franchise Fees: Expansion fees from franchise ownership for teams in TGL, WTGL, and the NFL flag football league.
4. Ticket Sales & Venue Revenue: Revenue from matches played at SoFi Center in Palm Beach Gardens, Florida, including tickets and ancillary revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TMRW Sports builds and operates technology-driven professional sports leagues and immersive entertainment experiences. Its core offerings include TGL presented by SoFi, a tech-infused indoor team golf league featuring PGA TOUR stars; WTGL, a women's team golf league in partnership with the LPGA; a professional flag football league in partnership with the NFL targeting the 2028 Olympics; and tm:rw, an immersive innovation retail destination in Times Square.

Product overview

TMRW Sports is a sports media and entertainment company focused on building modern approaches to sports through technology-driven leagues and experiences. The company's core product portfolio includes TGL presented by SoFi (a tech-infused indoor team golf league in partnership with the PGA TOUR), WTGL (a women's team golf league in partnership with the LPGA launching late 2026), and a professional flag football league in partnership with the NFL (targeting 2028 Olympics). TMRW Sports also operates tm:rw, an immersive innovation retail destination in Times Square. The company positions its technology stack as a platform for broader sports media innovation across multiple properties.

Differentiator

Problem solved

Functional benefit

Brands

• TGL presented by SoFi: Primetime tech-infused team golf league in partnership with the PGA TOUR, featuring six teams of PGA TOUR stars competing in indoor simulator environments.
• WTGL
• TMRW Sports Flag Football League

Products and services

• TGL presented by SoFi A tech-infused indoor team golf league featuring six teams of PGA TOUR stars competing in primetime matches. Combines real golf shots with virtual simulator environments using Toptracer tracking and Full Swing launch monitors, with matches played at the SoFi Center in Palm Beach Gardens, Florida. Operated in partnership with the PGA TOUR, which holds a 20% stake.
• WTGL (Women's TGL) A women's team indoor golf league operated in partnership with the LPGA, mirroring the technology-driven model of TGL. Launching late 2026 at the SoFi Center in Palm Beach Gardens, Florida. Features LPGA Tour players competing in team-based matches.
• Professional Flag Football League A professional flag football league for women and men being developed in partnership with the NFL. Aimed at launching around the 2028 Los Angeles Olympics to coincide with flag football's Olympic debut, with pathways from youth to professional competition.
• tm:rw Immersive Retail A 20,000 sq ft immersive innovation retail destination in Times Square featuring Formula 1 simulators, robotics, AI-powered holograms, and next-generation consumer technology. Showcases over 120 brands in an immersive setting with global ambassador Shaquille O'Neal.

Named customers6 records

Segments3 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• BusinessolverflagshipGTM or Marketing Partner · 23 June 2026Businessolver, a benefits and HR technology solutions provider, was announced as a Founding Partner of TGL presented by SoFi. Partnership showcases Businessolver's technology for employee wellbeing.
• Shaquille O'NealflagshipGTM or Marketing Partner · 10 April 2026Shaquille O'Neal joined as investor, partner, and global ambassador for tm:rw, the immersive innovation retail destination in Times Square. O'Neal contributes to global expansion strategy and brand direction.
• NFLflagshipStrategic or Co-development Partner · 30 March 2026NFL partnered with TMRW Sports to develop and operate a new professional flag football league for women and men, targeting the 2028 Los Angeles Olympics. NFL committed up to $32 million through 32 Equity. League will create pathways from youth to professional to Olympic competition.
• LPGAcoreStrategic or Co-development Partner · 3 February 2026LPGA partnered with TMRW Sports to launch WTGL, the women's edition of TGL, featuring LPGA Tour players competing in team-based matches at the SoFi Center.
• Full Swing GolfcoreTechnology or Integration · 8 December 2025Full Swing is Official Technology Partner for TGL, providing launch monitors, simulators, virtual greens, and custom software architecture. Full Swing is the Official Licensed Simulator of the PGA TOUR.
• DryveboxminorStrategic or Co-development Partner · 14 October 2024TMRW Sports invested in Dryvebox's funding round alongside Golf Digest, Old Tom Capital, and EP Golf Ventures. Dryvebox is a mobile golf simulator company.
• PGA TOURcoreStrategic or Co-development Partner · 14 January 2024PGA TOUR partnered with TMRW Sports to launch TGL, a primetime team golf league featuring PGA TOUR stars competing in tech-infused indoor golf. PGA TOUR holds 20% stake in TGL.
• SoFicoreGTM or Marketing Partner · 14 January 2024SoFi is the presenting sponsor of TGL and holds naming rights for the SoFi Center venue in Palm Beach Gardens where matches are played.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Major League Cricket: Tech-infused T20 cricket league with US franchise model and tech-forward broadcast; comparable new-format professional league with franchise-fee economics and ambitious geographic ambitions.
• LIV Golf: Reimagined professional golf league using team-based formats and high production values; competes directly with TGL for golf audiences, broadcast slots, and sponsor dollars, making it the most direct comparable to TMRW Sports' flagship property.
• World Surf League: Tech-driven professional sports league with proprietary athlete-tracking and broadcast-innovation investments; closely comparable to TMRW's tech-first, format-disrupting approach to sports media.
• SailGP: Technology-forward global sailing league with national-franchise ownership and premium broadcast production; directly comparable franchise economics and tech-infused sports entertainment model to TGL.
• Premier Lacrosse League: Tour-based professional sports league founded with high-profile athlete backing that disrupted an established sport through new media and player-economic models; analogous new-league thesis to TMRW's.
• Athletes Unlimited: Innovative professional sports league network with player-centric, rotating-format models across multiple sports; comparable as a new-model league operator experimenting with formats and player economics.
• Big3 Basketball: Celebrity- and athlete-anchored 3-on-3 basketball league built around former stars and a tech-infused, condensed-format product; closely analogous to TMRW's celebrity-founder, format-disruption playbook.
• United Football League (UFL): Merged spring professional football league operating alternative football formats; relevant peer for TMRW's NFL flag football expansion as a competing football property with similar league-operator economics.

Broad incumbents

• PGA TOUR: Established organizer of professional golf with a 20% stake in TGL; serves as both TMRW's TGL partner and the dominant incumbent whose viewership, sponsorship pool, and schedule TGL competes against.
• Formula 1: Tech-forward, globally distributed sports property with franchise-like teams, premium sponsor economics, and broadcast-driven revenue; exemplifies the high-end of sports media commercial success TMRW's platform aspires to reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tmrwsports
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMRW Sports