Invoke Learning
- Company typePrivate
- Founded2018
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Invoke Learning does
Invoke Learning is a cloud-based AI and data analytics company that serves exclusively the higher education market, founded in 2018 by Lige Hensley (former CTO of Ivy Tech Community College) and Brendan Aldrich (former Chief Data Officer at Ivy Tech and California State University). The company is headquartered in Brownsburg, Indiana, and operates with a small in-house engineering and design team (1–10 employees). Its platform unifies fragmented campus data — SIS, LMS, CRM, ERP, advising and facilities systems — and applies predictive analytics and generative AI to surface at-risk students, forecast enrollment, and improve retention, serving colleges, universities, and community college systems.
The platform is built on three core products: InvokeClarity (a fully managed Snowflake-based data lakehouse pre-structured in a Large Wide Table format with multi-source analytics and daily historical snapshots), InvokeUnify (a data integration layer with 70+ pre-built connectors that loads daily snapshots into the customer's existing Snowflake warehouse), and InvokeAlterEgo (a generative AI suite with purpose-built personas for academic advising, tutoring, and help desk services). Targeted sub-products — InvokeEnrollment, InvokeStudentSuccess, and InvokeRetention — address specific institutional pain points, with stated predictive accuracy of 75% for dropout identification and 83% for course-failure prediction across over 1 trillion rows of educational data processed daily.
Invoke Learning monetizes via annual SaaS subscriptions priced at five- to six figures depending on institution size, with a flat-rate model that does not scale with data volume or connector count. Go-to-market combines direct enterprise sales to colleges and universities with channel distribution through an Evisions reseller partnership (announced September 2025) and a Macmillan Learning integration (announced June 2025). Notable customers include Ivy Tech Community College, Butler University, Illinois State University, Utah State University, Dallas College, and Foothill-DeAnza Community College District. The company has earned recognition including a Gartner Data & Analytics Excellence Award (2017, for founders' work at Ivy Tech) and Top 3 Finalist in Snowflake's 2022 Global Startup Challenge, and has raised approximately $1.225M in disclosed funding.
Invoke Learning firmographics
Firmographics- Name
- Invoke Learning
- Legal name
- Invoke Learning
- Website
- https://invokelearning.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Invoke Learning industry classification
Industry- Product category
- Higher Education Analytics Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)
- akta.pro secondary industries
- Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)
Keywords
Where Invoke Learning is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Invoke Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription/SaaS: Annual subscription pricing model for higher education institutions. Implementation and platform access priced at five- to six-figure annual cost depending on scope. Includes data lakehouse platform, connectors, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Annual Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Invoke Learning product offering
Product offeringCore offering
Invoke Learning provides an AI-driven data platform exclusively for higher education institutions. Its products unify data across campus systems (SIS, LMS, CRM, ERP) into a Snowflake-based data lakehouse, deliver predictive analytics for student retention and enrollment management, and offer generative AI personas for advising, tutoring, and help desk services. The platform is sold as an annual subscription with 70+ pre-built connectors and fixed flat-rate pricing regardless of data volume.
Product overview
Invoke Learning offers a unified platform-plus-modules architecture built exclusively for higher education. The core platform consists of three main products: InvokeClarity (a fully managed data lakehouse), InvokeUnify (a data integration platform that supercharges existing warehouses), and InvokeAlterEgo (generative AI with purpose-built personas). These products work independently or together depending on institutional data maturity. InvokeClarity serves as the primary analytics-ready data foundation with pre-built connectors and AI-ready data, InvokeUnify feeds historical data into the platform via 70+ connectors, and InvokeAlterEgo provides generative AI capabilities for advising and student support. Additional AI analytics modules (InvokeEnrollment, InvokeStudentSuccess, InvokeRetention) provide targeted solutions for enrollment, outcomes, and retention challenges.
Differentiator
Problem solved
Functional benefit
Brands
- InvokeClarity: A fully managed data lakehouse for higher education institutions - the fastest path from scattered systems to analytics-ready data pre-structured for higher education in Large Wide Table format.
- InvokeUnify
- AlterEgo
Products and services
- InvokeClarity InvokeClarity is a fully managed Snowflake-based data lakehouse designed as the fastest path from scattered campus systems to analytics-ready data. It provides multi-source analytics, daily historical snapshots, a 'whole student' perspective combining internal and external data, and pre-built data collectors with automatically enriched data for higher education institutions.
- InvokeUnify InvokeUnify is a data integration platform that loads daily snapshots of raw data from 70+ pre-built connectors into Snowflake, supercharging existing data warehouses and unlocking institutional data from every operational system with perfect historical stability.
- InvokeAlterEgo InvokeAlterEgo is a generative AI product line of purpose-built AI personas designed for the unique needs of students, faculty, and staff in higher education, spanning use cases from academic advising to tutoring to help desk services.
- InvokeEnrollment InvokeEnrollment is an AI-driven enrollment analytics solution that provides predictive enrollment management for higher education institutions.
- InvokeStudentSuccess InvokeStudentSuccess is an AI analytics solution focused on improving student outcomes as part of Invoke Learning's education-focused AI product suite.
- InvokeRetention InvokeRetention is an AI-powered retention analytics product helping higher education institutions identify and support at-risk students to improve retention rates.
Quantifiable outcome
- Predict enrollment declines 11 months before they happen
- +4 more outcomes
Companies that use Invoke Learning
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Invoke Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
Invoke Learning partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EvisionscoreEvisions affiliate partnership where Evisions now offers Invoke Learning's advanced data lakehouse and data integration platforms (InvokeClarity and InvokeUnify) directly to their higher education customers. Evisions is the leader in enterprise reporting solutions for higher education, and this partnership enables colleges and universities to unify data and connect insights directly to Argos platform reports and dashboards.
- Macmillan LearningcoreStrategic partnership enabling colleges and universities to gain deeper insight into student engagement and performance by integrating Macmillan's Achieve platform with Invoke Clarity's real-time, actionable intelligence. Institutions using Achieve can incorporate daily student-level engagement and performance data directly into Invoke Clarity dashboards for improved student outcomes, equity initiatives, and real-time decision making.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Invoke Learning competitors and assessment
Company assessmentDirect peers
- Civitas Learning: Civitas Learning was the leading predictive student-success analytics platform in higher education before being acquired by Anthology in 2021. It is the closest direct competitor to Invoke Learning on enrollment, retention, and student-success analytics, serving the same institutional buyers with overlapping predictive use cases.
- EAB: EAB's Navigate platform is a widely deployed student-success and advising solution at US colleges and universities. It competes head-to-head with Invoke Learning on early-alert, advising, and retention workflows for higher-ed institutions.
- Starfish by Hobsons: Starfish is a student-success and early-alert platform widely adopted in higher education, now part of EAB. It directly overlaps with Invoke Learning's retention, dropout-prediction, and intervention use cases.
Broad incumbents
- Anthology: Anthology (formerly Blackboard) bundles SIS, LMS, and analytics (including the acquired Civitas Learning) into a full-stack higher-ed platform. It competes with Invoke from a position of scale and incumbency, particularly with institutions seeking a single-vendor solution.
- Ellucian: Ellucian is the dominant SIS provider in US higher education and has been adding analytics and AI capabilities to its Banner and Colleague platforms. It is a broad incumbent that competes for the same institutional data-platform wallet.
- Salesforce Education Cloud: Salesforce's Education Cloud and Einstein AI target the same higher-ed buyers with CRM, analytics, and AI-driven student engagement. It is a broad incumbent competing for the same institutional data and advising use cases.
- Instructure (Canvas): Instructure is the leading LMS provider in higher education (Canvas) and is expanding into analytics and learning intelligence. It overlaps with Invoke on the campus data layer, particularly LMS-derived engagement data.
Others
- Tableau: Tableau is a leading analytics and visualization platform widely used in higher education for institutional reporting. It is an enabling/adjacent tool rather than a direct competitor, but institutions sometimes substitute Tableau for a vertical analytics platform.
- Microsoft Education: Microsoft's education offerings, including Power BI for institutional analytics and Azure data services, are widely embedded in higher-ed IT stacks. It competes indirectly with Invoke for the same data-platform budget and competes on price via existing enterprise agreements.
- PowerSchool: PowerSchool is a major K-12-focused SIS and analytics provider with a growing higher-ed presence (via the Anthology/Unify divestiture history). It is thematically adjacent in education data infrastructure but not a direct higher-ed competitor at this time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Invoke Learning social profiles
Digital presenceInvoke Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invoke Learning leadership team
Management profileNumber of profiles
Profiles2 records
Invoke Learning funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invoke Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invoke Learning
What does Invoke Learning do?
Invoke Learning provides an AI-driven data platform exclusively for higher education institutions. Its products unify data across campus systems (SIS, LMS, CRM, ERP) into a Snowflake-based data lakehouse, deliver predictive analytics for student retention and enrollment management, and offer generative AI personas for advising, tutoring, and help desk services. The platform is sold as an annual subscription with 70+ pre-built connectors and fixed flat-rate pricing regardless of data volume.
Is Invoke Learning a public or private company?
Invoke Learning is a private company. It is classified as venture growth investor backed and is currently operating.
When was Invoke Learning founded?
Invoke Learning was founded in 2018. It employs 1 to 10 people.
Where is Invoke Learning based?
Invoke Learning is headquartered in Indianapolis, United States, in the North America region.
How does Invoke Learning make money?
One revenue line is on record: subscription/SaaS.
Who are Invoke Learning's main competitors?
Direct peers on record are Civitas Learning, EAB and Starfish by Hobsons. Broad incumbents are Anthology, Ellucian, Salesforce Education Cloud and Instructure (Canvas). Others are Tableau, Microsoft Education and PowerSchool.
Does Invoke Learning have an API?
No public API is recorded for Invoke Learning.
What industry is Invoke Learning in?
Invoke Learning's product category is Higher Education Analytics Software. Its primary akta.pro industry code is EDAFAFAK, Institutional & Program Analytics (Enrollment, Retention, Outcomes), with a secondary code of EDAFAFAJ, Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines). Its NAICS code is 513210 and its SIC code is 7372.