Aventur
Aventur is a UK FCA-regulated fintech that pairs an AI-powered financial wellbeing app with a team of qualified advisers to deliver tiered financial planning, investment, mortgage, and retirement services to UK consumers, US expats, and UK business owners.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aventur does
Aventur is a UK-regulated fintech operating under FCA authorization (FRN 968770) that combines an AI-enabled financial wellbeing platform with a team of 8 FCA-qualified advisers to deliver advice-led financial planning, investment, mortgage, protection, pension, and estate planning services. The firm serves three primary segments: UK individual investors (first-time savers, families, and small business owners), US citizens resident in the UK navigating FATCA/PFIC cross-border complexity, and UK business owners seeking tax-efficient extraction and pension strategies. Core technology is a financial wellbeing app that consolidates savings, investments, pensions, and goals into a single view and provides AI-generated personalized guidance; the company characterizes the AI as embedding the prioritization and judgment traditionally held by human advisers.
The business operates a tiered subscription model with a free life-planning tier (capped at 2,000 pre-registration accounts), a Premium tier at 0.75% per annum with advisor-on-demand support, and a Private tier for bespoke expert advice at request-based pricing. Transactional revenue also flows from mortgage, remortgage, protection, and estate planning engagements. Distribution is hybrid: direct digital self-service through the app combined with human-adviser consultation, supported by content marketing, SEO, and social channels targeting both UK consumers and US-expats. The firm is B Corp certified (B Impact Assessment score 84.5), FCA regulated, and led by co-founders Stacey Body and Thomas Young with a C-suite including a CTO, CMO, and CFO.
Aventur reports having helped 3,000 clients with £220M in funds under influence and 145 years of combined adviser experience, and has secured a December 2025 strategic investment from a Dutch family office (10% equity stake) to fund product development, team expansion, and a planned 2026 platform market launch. The firm is recognized as a finalist in the 2024 European Fintech Awards, Verve Awards, and UK Fintech Awards, and has won International Business Awards in 2022 (Gold) and 2024 (Bronze).
Aventur firmographics
Firmographics- Name
- Aventur
- Legal name
- Aventur Wealth Ltd
- Website
- https://aventur.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aventur is a UK FCA-regulated fintech that pairs an AI-powered financial wellbeing app with a team of qualified advisers to deliver tiered financial planning, investment, mortgage, and retirement services to UK consumers, US expats, and UK business owners.
- Ownership category
- akta.pro rank
Aventur industry classification
Industry- Product category
- Retail Financial Planning and Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital/Robo Financial Planning (FSAEAAAK)
- akta.pro secondary industries
- Comprehensive Financial Planning (FSAEAAAA), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Retirement Income Planning & Decumulation Advisory (FSAEABAD)
Keywords
Where Aventur is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Aventur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Financial Advisory Services: Aventur generates revenue through tiered subscription fees for financial planning services. The company offers a free tier for early adopters, a premium tier at 0.75% annual fee with advisor support-on-demand, and a private tier with expert financial advice for those with specific needs at bespoke pricing.
- Strategic Funding: The company secured growth funding from a Dutch family office providing a 10% equity stake to accelerate AI-powered platform development and partnership expansion ahead of 2026 market launch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for early adopters with basic life planning tools |
| Subscription | Annual | Premium tier with advisor support-on-demand |
| Subscription | Multi-year contract | Expert private financial advice for specific needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Aventur product offering
Product offeringCore offering
Aventur delivers tiered, technology-driven financial planning to UK individuals and US expats, combining an AI-powered financial wellbeing app with qualified FCA-regulated human advisers. Core services cover savings, investments, pensions, retirement planning, estate planning, property/mortgage advice, protection, emergency funds, child investing, ESG portfolios and a dedicated US expats service. Pricing is structured as a free life-planning tier, a 0.75% per annum premium tier with on-demand adviser access, and a bespoke private advice tier, with investments starting from £50.
Product overview
Aventur is a tiered AI-powered financial wellbeing platform combining smart technology with expert financial advisers. The core offering includes a Free tier for basic life planning, a Premium tier at 0.75% with advisor support-on-demand, and a Private tier for bespoke expert advice. Specialized services include Aventur US for UK-resident Americans dealing with dual tax complexities, and an ESG Portfolio for responsible investing. Additional modules cover Estate Planning & Wills, Retirement Planning, Build Wealth, Property services, Protect Yourself & Family, Emergency Fund, and Invest for Children. The platform brings together savings, investments, pensions and goals into one unified view.
Differentiator
Problem solved
Functional benefit
Products and services
- Aventur Financial Wellbeing Platform AI-powered financial wellbeing platform for UK individuals that consolidates savings, investments, pensions and goals into a single view and delivers personalised guidance shaped to each user's circumstances.
- Aventur US (US Expats Service)
- Estate Planning & Wills Comprehensive will writing and estate planning service designed to protect wealth and ensure assets reach intended beneficiaries.
- Retirement Planning Retirement planning service helping clients prepare financially for life after work and pursue lifestyle goals.
- Build Wealth Wealth building service for clients saving for future goals or building general long-term funds.
- Property Property-related financial service covering mortgage advice, remortgages and support with purchasing property.
- Protect Yourself & Family Protection service offering life assurance, income protection and critical illness cover to safeguard clients and families against unforeseen events.
- Emergency Fund Emergency fund planning service that helps clients build a 3-6 month essential-expenditure buffer held in accessible assets.
- Invest for Children Investment service for children, designed to give them a financial head start through early investing.
- ESG Portfolio A solely ESG (Environmental, Social, Governance) portfolio enabling clients to invest in companies aimed at improving environmental and sustainability practices.
- Free Tier (Pre-Register) Free life-planning service for beginners in investing, providing basic financial planning capabilities at no cost, available to the first 2,000 early adopters.
- Premium Tier Subscription tier offering everything in the free tier plus added advisor support-on-demand, priced at 0.75% per annum.
- Private Tier Bespoke expert private financial advice service for clients with specific or complex needs, priced on request.
Quantifiable outcome
- 3,000 clients helped with £220M funds under management
- +1 more outcomes
Companies that use Aventur
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Aventur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Aventur partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights7 records
Aventur competitors and assessment
Company assessmentDirect peers
- Moneyfarm: UK/Europe digital wealth manager with managed portfolios and on-demand human adviser support at percentage fees. Closely comparable subscription-style premium tier with adviser on-demand and integrated financial planning.
- OpenMoney: UK digital financial advice and planning platform with tiered pricing and human adviser support. Highly comparable on the AI/digital financial planning go-to-market and mass-affluent target segment.
- Nutmeg: UK digital wealth manager offering low-cost investment and pension portfolios with hybrid digital/adviser support. Closest UK analogue to Aventur's tiered, AI-augmented financial planning proposition, though at higher minimums and broader product set.
- Moneybox: UK app-based wealth platform combining savings, investments, pensions and home-purchase support. Directly comparable on the 'all-in-one financial wellbeing app' positioning and the mass-affluent digital-first customer base Aventur targets.
- True Potential: UK fintech wealth platform offering integrated savings, investments, pensions and protection via partner advisers. Comparable hybrid digital-adviser model and broad financial wellbeing product set.
Emerging players
- Raisin UK: European savings and investment marketplace that aggregates deposits and funds, including UK offerings. Comparable as a digital-first platform helping UK consumers access savings/investment products, though with less of a planning/advice layer.
- Wealthsimple: Canadian digital wealth and financial planning platform with strong AI-driven guidance and tiered pricing. Comparable as a younger, tech-led wealth brand, though operating in a different regulatory regime and geography.
Broad incumbents
- Hargreaves Lansdown: Largest UK direct-to-consumer investment and pension platform. A broad incumbent in the same retail wealth space Aventur targets, with significantly larger AUM, brand and product breadth.
- St. James's Place: Large UK wealth manager operating through a national adviser network. Comparable end-customer (advice-led UK wealth management) but at the HNW end with a fundamentally higher-cost traditional IFA model.
Regional players
- Söderberg & Partners: Nordic/UK wealth and financial planning group combining advisers and technology. Comparable on the technology-augmented financial planning model and European wealthtech ambition, though primarily a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aventur social profiles
Digital presenceAventur compliance and trust
Trust signalCompliance2 records
Aventur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aventur leadership team
Management profileNumber of profiles
Profiles9 records
Aventur funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aventur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aventur
What does Aventur do?
Aventur delivers tiered, technology-driven financial planning to UK individuals and US expats, combining an AI-powered financial wellbeing app with qualified FCA-regulated human advisers. Core services cover savings, investments, pensions, retirement planning, estate planning, property/mortgage advice, protection, emergency funds, child investing, ESG portfolios and a dedicated US expats service. Pricing is structured as a free life-planning tier, a 0.75% per annum premium tier with on-demand adviser access, and a bespoke private advice tier, with investments starting from £50.
Is Aventur a public or private company?
Aventur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aventur founded?
Aventur was founded in 2020. It employs 11 to 50 people.
Where is Aventur based?
Aventur is headquartered in London, United Kingdom, in the Europe region.
How does Aventur make money?
Two revenue lines are on record. Financial Advisory Services are the primary driver. The others are strategic Funding.
Who are Aventur's main competitors?
Direct peers on record are Moneyfarm, OpenMoney, Nutmeg, Moneybox and True Potential. Emerging players are Raisin UK and Wealthsimple. Broad incumbents are Hargreaves Lansdown and St. James's Place. Söderberg & Partners is listed as a regional player.
Does Aventur have an API?
No public API is recorded for Aventur.
What industry is Aventur in?
Aventur's product category is Retail Financial Planning and Wealth Management. Its primary akta.pro industry code is FSAEAAAK, Digital/Robo Financial Planning, with a secondary code of FSAEAAAA, Comprehensive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.