Life Extension
Life Extension is a 40-year-old, Fort Lauderdale-based, privately held nutraceutical company selling science-validated vitamins, supplements, and 250+ lab tests direct-to-consumer, on Amazon, and through 4,000+ Walmart stores to health-conscious consumers focused on longevity and wellness.
- Company typePrivate
- Founded1980
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Life Extension does
Life Extension is a privately held, Fort Lauderdale-based vitamins and supplements company operating for over 40 years (founded ~1980) by co-founders Bill Faloon and Saul Kent. The company markets a broad, science-validated nutraceutical portfolio organized by health benefit (anti-aging/NAD+, brain health, immune, sleep, liver, heart, men's and women's health) and by nutrient type (CoQ10, melatonin, milk thistle, mushrooms, resveratrol, probiotics, multivitamins), plus 250+ at-home and clinical lab tests. Its technical differentiation rests on proprietary bioavailability technologies, most notably FenuMAT® (claimed 24x greater CoQ10 absorption, used in AmpliQ CoQ10) and fenugreek seed fiber systems (claimed 10x resveratrol bioavailability, used in Optimized NAD+ NMN with Resveratrol Elite).
The business model combines DTC e-commerce on lifeextension.com with an AutoShip & Save monthly subscription, a tiered LE Rewards Premier program ($49.95/year paid membership), Amazon marketplace listings, a major Walmart retail partnership covering 4,000+ stores plus Walmart.com, and emerging B2B contract manufacturing (e.g., MiNDED's Migra-Health). Customer acquisition is driven by an extensive content engine — Life Extension Magazine, a wellness blog, the Live Foreverish podcast, and an interactive Health Quiz — supported by phone-based Wellness Specialists.
Recent strategic activity has been intense: four new product launches in late 2025 / 1H 2026 (Biological Aging Defense, Bee Immune Propolis, AmpliQ CoQ10, two NMN formulations), a senior BD hire from Amazon/Revlon/Walmart eCommerce in March 2026, the Walmart distribution deal in June 2026, and the MiNDED formulation partnership. The company reports a 98% customer recommendation rate and #1 ConsumerLab.com Catalog/Internet Brand rating, but discloses no revenue figures and has no identified institutional ownership.
Life Extension firmographics
Firmographics- Name
- Life Extension
- Legal name
- Life Extension
- Website
- https://lifeextension.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Life Extension is a 40-year-old, Fort Lauderdale-based, privately held nutraceutical company selling science-validated vitamins, supplements, and 250+ lab tests direct-to-consumer, on Amazon, and through 4,000+ Walmart stores to health-conscious consumers focused on longevity and wellness.
- Ownership category
- akta.pro rank
Life Extension industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Health Food & Supplement Stores (CRAHAEAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where Life Extension is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Life Extension business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Direct-to-Consumer Supplement Sales: Life Extension generates primary revenue through direct online sales via its e-commerce platform (lifeextension.com), offering subscriptions (AutoShip & Save) and one-time purchases of vitamins, minerals, and specialty supplements
- Retail Distribution: Revenue from wholesale distribution through major retail partnerships including Walmart's 4,000+ store locations nationwide, expanding physical retail footprint
- Laboratory Testing Services: Life Extension offers 250+ at-home and clinical lab tests for various health metrics including blood panels, genetic testing, and specialized diagnostics
- LE Rewards Program: Tiered loyalty program (Premier, Premier Elite) offering free shipping, points-based rewards, and exclusive member benefits to drive customer retention and lifetime value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AutoShip & Save Program |
| Subscription | Annual | LE Rewards Premier Status |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Life Extension product offering
Product offeringCore offering
Life Extension develops, manufactures, and sells a science-based portfolio of vitamins, minerals, and specialty nutritional supplements organized by health benefit categories including anti-aging/NAD+, immune, cognitive, sleep, and liver health. The company distributes its own branded products through a direct-to-consumer e-commerce platform, AutoShip subscription program, 4,000+ Walmart retail locations, and Amazon, and also offers 250+ at-home and clinical lab testing services.
Product overview
Life Extension is a science-based vitamins and supplements company offering a comprehensive portfolio of products organized by health benefit categories (NAD+, Anti-Aging, Brain Health, Immune Support, Sleep, Liver Health, etc.) and nutrient types (CoQ10, Melatonin, Milk Thistle, Mushrooms, etc.). The company features Signature Collections including Bone Restore, Cognitex Brain, FLORASSIST Probiotics, and Wellness Code Protein. Recent key product launches include NAD+ Cell Support NMN and Optimized NAD+ NMN with Resveratrol Elite (June 2026), AmpliQ CoQ10 with FenuMAT technology (May 2026), Bee Immune Propolis Capsules (December 2025), and Biological Aging Defense (November 2025). Life Extension also offers lab testing services and publishes Life Extension Magazine as educational content. The company operates retail partnerships including Walmart (4,000+ stores) and has manufacturing partnerships such as with MiNDED for brain health products like Migra-Health.
Differentiator
Problem solved
Functional benefit
Brands
- Wellness Code: Premium protein and wellness formulations
- Bone Restore
- Cognitex Brain
- FLORASSIST Probiotics
Products and services
- NAD+ Cell Support NMN NMN supplement formula designed to boost NAD+ levels which decline with age and are vital for cellular energy production and healthy aging pathways; targeted at health-conscious consumers seeking anti-aging support.
- Optimized NAD+ NMN with Resveratrol Elite Enhanced NMN formula combining nicotinamide mononucleotide with resveratrol, utilizing fenugreek seed fibers for 10 times higher bioavailability than traditional resveratrol, for healthy aging benefits.
- AmpliQ CoQ10 Bioavailable CoQ10 supplement using FenuMAT technology that demonstrates up to 24 times greater bioavailability than standard CoQ10 formulations for enhanced energy and heart health support.
- Bee Immune Propolis Capsules Standardized bee propolis supplement designed to support respiratory immune health, with clinical trials showing a 31% decrease in respiratory discomfort and reduced duration and frequency of seasonal respiratory issues.
- Biological Aging Defense Supplement supporting healthy biological aging by preserving telomere length and DNA methylation age, backed by clinical research on aging biomarkers combined with lifestyle factors.
- NAD+ Cell Regenerator Supplement promoting cellular energy and healthy aging by increasing NAD+ levels essential for cellular metabolism and energy production.
- Two-Per-Day Multivitamin Daily multivitamin supplement providing comprehensive foundational nutrition.
- Neuro-Mag Magnesium L-Threonate Magnesium L-threonate supplement specifically formulated for brain and cognitive health support.
- Bone Restore (Signature Collection) Bone health supplement collection for skeletal support and calcium management.
- Cognitex Brain (Signature Collection) Cognitive health supplement collection for brain function and memory support.
- FLORASSIST Probiotics (Signature Collection) Probiotic supplement line for digestive and immune health support.
Quantifiable outcome
- 98% of customers recommend Life Extension to family and friends
- +3 more outcomes
Companies that use Life Extension
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Life Extension technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Life Extension partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- WalmartcoreLife Extension announced a major retail distribution partnership with Walmart to sell vitamins and supplements in over 4,000 store locations nationwide. This represents the company's largest retail expansion, placing products like NAD+ Cell Regenerator and Neuro-Mag Magnesium L-Threonate in one of the nation's largest brick-and-mortar retail chains, with items also available online through Walmart.com. The partnership aligns with Life Extension's goal of expanding access to its science-based health products.
- MiNDEDminorLife Extension partnered with MiNDED, a science-backed brain health company founded by Sydney Scotia, for formulation and manufacturing of MiNDED's flagship product Migra-Health. The supplement contains six clinically studied ingredients (riboflavin, B12, folate, vitamin D3, magnesium, and CoQ10) and launched exclusively on Amazon. MiNDED's founder cited Life Extension's formulation expertise and manufacturing credibility as key factors in the partnership, seeking to expand accessibility to science-backed brain health solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Life Extension competitors and assessment
Company assessmentDirect peers
- ChromaDex (Tru Niagen): ChromaDex's Tru Niagen brand sells nicotinamide riboside-based NAD+ supplements and holds foundational NR IP. Both brands compete head-to-head in the NAD+/longevity category and are named as the two key commercial players alongside Elysium.
- Elysium Health: Elysium sells Basis, a premium NR-based NAD+ booster, and competes directly with Life Extension in the longevity/anti-aging consumer segment. Both target science-driven, health-conscious consumers with clinically-positioned NAD+ supplements.
- The Vitamin Shoppe: The Vitamin Shoppe is a leading multi-channel vitamins and supplements retailer with both physical stores and e-commerce, overlapping directly with Life Extension in product categories, customer demographics, and premium positioning.
- GNC: GNC is one of the largest specialty health and wellness retailers offering vitamins, supplements, and sports nutrition across both retail and online channels, competing directly with Life Extension on assortment, expertise, and loyalty programs.
- Thorne HealthTech: Thorne is a premium science-based supplement brand with practitioner-grade positioning, direct e-commerce, and growing retail partnerships. It competes with Life Extension on clinical credibility, premium pricing, and DTC personalization.
- Puritan's Pride: Puritan's Pride is a long-running catalog and online vitamins retailer owned by Carlyle Group. It is a direct comparable on business model (catalog/internet-driven supplement sales), customer demographic, and brand heritage.
Broad incumbents
- Nature's Bounty (Bausch Health): Nature's Bounty is a major CPG manufacturer of vitamins and supplements under multiple brands (Nature's Bounty, Solgar, Osteo Bi-Flex). It competes with Life Extension across mass retail channels and benefits from greater scale and broader distribution.
- NOW Foods: NOW Foods is a large family-owned manufacturer and distributor of dietary supplements sold through health food stores and online. It overlaps with Life Extension on broad-spectrum supplement categories and competes on value.
- iHerb: iHerb is a leading global online retailer of vitamins, supplements, and natural products. It competes with Life Extension primarily online, aggregating thousands of supplement brands and offering price comparison/discovery that pressures Life Extension's DTC pricing.
Emerging players
- Ritual: Ritual is a venture-backed DTC vitamins brand targeting younger, ingredient-transparency-focused consumers with subscription-based multivitamins. It competes with Life Extension in the DTC channel and represents the modern, digitally-native threat to legacy supplement brands.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Life Extension social profiles
Digital presenceLife Extension compliance and trust
Trust signalCompliance4 records
Life Extension financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Extension leadership team
Management profileNumber of profiles
Profiles3 records
Life Extension funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Extension M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Extension
What does Life Extension do?
Life Extension develops, manufactures, and sells a science-based portfolio of vitamins, minerals, and specialty nutritional supplements organized by health benefit categories including anti-aging/NAD+, immune, cognitive, sleep, and liver health. The company distributes its own branded products through a direct-to-consumer e-commerce platform, AutoShip subscription program, 4,000+ Walmart retail locations, and Amazon, and also offers 250+ at-home and clinical lab testing services.
Is Life Extension a public or private company?
Life Extension is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Life Extension founded?
Life Extension was founded in 1980. It employs 251 to 500 people.
Where is Life Extension based?
Life Extension is headquartered in Fort Lauderdale, United States, in the North America region.
How does Life Extension make money?
Four revenue lines are on record. Direct-to-Consumer Supplement Sales are the primary driver. The others are retail Distribution, laboratory Testing Services and LE Rewards Program.
Who are Life Extension's main competitors?
Direct peers on record are ChromaDex (Tru Niagen), Elysium Health, The Vitamin Shoppe, GNC, Thorne HealthTech and Puritan's Pride. Broad incumbents are Nature's Bounty (Bausch Health), NOW Foods and iHerb. Ritual is listed as an emerging player.
Does Life Extension have an API?
No public API is recorded for Life Extension.
What industry is Life Extension in?
Life Extension's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 456191 and its SIC code is 5122.