Life Extension

What Life Extension does

Life Extension is a privately held, Fort Lauderdale-based vitamins and supplements company operating for over 40 years (founded ~1980) by co-founders Bill Faloon and Saul Kent. The company markets a broad, science-validated nutraceutical portfolio organized by health benefit (anti-aging/NAD+, brain health, immune, sleep, liver, heart, men's and women's health) and by nutrient type (CoQ10, melatonin, milk thistle, mushrooms, resveratrol, probiotics, multivitamins), plus 250+ at-home and clinical lab tests. Its technical differentiation rests on proprietary bioavailability technologies, most notably FenuMAT® (claimed 24x greater CoQ10 absorption, used in AmpliQ CoQ10) and fenugreek seed fiber systems (claimed 10x resveratrol bioavailability, used in Optimized NAD+ NMN with Resveratrol Elite).

The business model combines DTC e-commerce on lifeextension.com with an AutoShip & Save monthly subscription, a tiered LE Rewards Premier program ($49.95/year paid membership), Amazon marketplace listings, a major Walmart retail partnership covering 4,000+ stores plus Walmart.com, and emerging B2B contract manufacturing (e.g., MiNDED's Migra-Health). Customer acquisition is driven by an extensive content engine — Life Extension Magazine, a wellness blog, the Live Foreverish podcast, and an interactive Health Quiz — supported by phone-based Wellness Specialists.

Recent strategic activity has been intense: four new product launches in late 2025 / 1H 2026 (Biological Aging Defense, Bee Immune Propolis, AmpliQ CoQ10, two NMN formulations), a senior BD hire from Amazon/Revlon/Walmart eCommerce in March 2026, the Walmart distribution deal in June 2026, and the MiNDED formulation partnership. The company reports a 98% customer recommendation rate and #1 ConsumerLab.com Catalog/Internet Brand rating, but discloses no revenue figures and has no identified institutional ownership.

Name

Life Extension

Legal name

Life Extension

Website

https://lifeextension.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Life Extension is a 40-year-old, Fort Lauderdale-based, privately held nutraceutical company selling science-validated vitamins, supplements, and 250+ lab tests direct-to-consumer, on Amazon, and through 4,000+ Walmart stores to health-conscious consumers focused on longevity and wellness.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Dietary supplements
• Nutritional supplements
• Vitamins and minerals
• Anti-aging supplements
• Health and wellness products

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct-to-Consumer Supplement Sales: Life Extension generates primary revenue through direct online sales via its e-commerce platform (lifeextension.com), offering subscriptions (AutoShip & Save) and one-time purchases of vitamins, minerals, and specialty supplements
2. Retail Distribution: Revenue from wholesale distribution through major retail partnerships including Walmart's 4,000+ store locations nationwide, expanding physical retail footprint
3. Laboratory Testing Services: Life Extension offers 250+ at-home and clinical lab tests for various health metrics including blood panels, genetic testing, and specialized diagnostics
4. LE Rewards Program: Tiered loyalty program (Premier, Premier Elite) offering free shipping, points-based rewards, and exclusive member benefits to drive customer retention and lifetime value

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Life Extension develops, manufactures, and sells a science-based portfolio of vitamins, minerals, and specialty nutritional supplements organized by health benefit categories including anti-aging/NAD+, immune, cognitive, sleep, and liver health. The company distributes its own branded products through a direct-to-consumer e-commerce platform, AutoShip subscription program, 4,000+ Walmart retail locations, and Amazon, and also offers 250+ at-home and clinical lab testing services.

Product overview

Life Extension is a science-based vitamins and supplements company offering a comprehensive portfolio of products organized by health benefit categories (NAD+, Anti-Aging, Brain Health, Immune Support, Sleep, Liver Health, etc.) and nutrient types (CoQ10, Melatonin, Milk Thistle, Mushrooms, etc.). The company features Signature Collections including Bone Restore, Cognitex Brain, FLORASSIST Probiotics, and Wellness Code Protein. Recent key product launches include NAD+ Cell Support NMN and Optimized NAD+ NMN with Resveratrol Elite (June 2026), AmpliQ CoQ10 with FenuMAT technology (May 2026), Bee Immune Propolis Capsules (December 2025), and Biological Aging Defense (November 2025). Life Extension also offers lab testing services and publishes Life Extension Magazine as educational content. The company operates retail partnerships including Walmart (4,000+ stores) and has manufacturing partnerships such as with MiNDED for brain health products like Migra-Health.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness Code: Premium protein and wellness formulations
• Bone Restore
• Cognitex Brain
• FLORASSIST Probiotics

Products and services

• NAD+ Cell Support NMN NMN supplement formula designed to boost NAD+ levels which decline with age and are vital for cellular energy production and healthy aging pathways; targeted at health-conscious consumers seeking anti-aging support.
• Optimized NAD+ NMN with Resveratrol Elite Enhanced NMN formula combining nicotinamide mononucleotide with resveratrol, utilizing fenugreek seed fibers for 10 times higher bioavailability than traditional resveratrol, for healthy aging benefits.
• AmpliQ CoQ10 Bioavailable CoQ10 supplement using FenuMAT technology that demonstrates up to 24 times greater bioavailability than standard CoQ10 formulations for enhanced energy and heart health support.
• Bee Immune Propolis Capsules Standardized bee propolis supplement designed to support respiratory immune health, with clinical trials showing a 31% decrease in respiratory discomfort and reduced duration and frequency of seasonal respiratory issues.
• Biological Aging Defense Supplement supporting healthy biological aging by preserving telomere length and DNA methylation age, backed by clinical research on aging biomarkers combined with lifestyle factors.
• NAD+ Cell Regenerator Supplement promoting cellular energy and healthy aging by increasing NAD+ levels essential for cellular metabolism and energy production.
• Two-Per-Day Multivitamin Daily multivitamin supplement providing comprehensive foundational nutrition.
• Neuro-Mag Magnesium L-Threonate Magnesium L-threonate supplement specifically formulated for brain and cognitive health support.
• Bone Restore (Signature Collection) Bone health supplement collection for skeletal support and calcium management.
• Cognitex Brain (Signature Collection) Cognitive health supplement collection for brain function and memory support.
• FLORASSIST Probiotics (Signature Collection) Probiotic supplement line for digestive and immune health support.

Quantifiable outcome

• 98% of customers recommend Life Extension to family and friends
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ Distributor · 23 June 2026Life Extension announced a major retail distribution partnership with Walmart to sell vitamins and supplements in over 4,000 store locations nationwide. This represents the company's largest retail expansion, placing products like NAD+ Cell Regenerator and Neuro-Mag Magnesium L-Threonate in one of the nation's largest brick-and-mortar retail chains, with items also available online through Walmart.com. The partnership aligns with Life Extension's goal of expanding access to its science-based health products.
• MiNDEDminorStrategic or Co-development Partner · 9 June 2026Life Extension partnered with MiNDED, a science-backed brain health company founded by Sydney Scotia, for formulation and manufacturing of MiNDED's flagship product Migra-Health. The supplement contains six clinically studied ingredients (riboflavin, B12, folate, vitamin D3, magnesium, and CoQ10) and launched exclusively on Amazon. MiNDED's founder cited Life Extension's formulation expertise and manufacturing credibility as key factors in the partnership, seeking to expand accessibility to science-backed brain health solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ChromaDex (Tru Niagen): ChromaDex's Tru Niagen brand sells nicotinamide riboside-based NAD+ supplements and holds foundational NR IP. Both brands compete head-to-head in the NAD+/longevity category and are named as the two key commercial players alongside Elysium.
• Elysium Health: Elysium sells Basis, a premium NR-based NAD+ booster, and competes directly with Life Extension in the longevity/anti-aging consumer segment. Both target science-driven, health-conscious consumers with clinically-positioned NAD+ supplements.
• The Vitamin Shoppe: The Vitamin Shoppe is a leading multi-channel vitamins and supplements retailer with both physical stores and e-commerce, overlapping directly with Life Extension in product categories, customer demographics, and premium positioning.
• GNC: GNC is one of the largest specialty health and wellness retailers offering vitamins, supplements, and sports nutrition across both retail and online channels, competing directly with Life Extension on assortment, expertise, and loyalty programs.
• Thorne HealthTech: Thorne is a premium science-based supplement brand with practitioner-grade positioning, direct e-commerce, and growing retail partnerships. It competes with Life Extension on clinical credibility, premium pricing, and DTC personalization.
• Puritan's Pride: Puritan's Pride is a long-running catalog and online vitamins retailer owned by Carlyle Group. It is a direct comparable on business model (catalog/internet-driven supplement sales), customer demographic, and brand heritage.

Broad incumbents

• Nature's Bounty (Bausch Health): Nature's Bounty is a major CPG manufacturer of vitamins and supplements under multiple brands (Nature's Bounty, Solgar, Osteo Bi-Flex). It competes with Life Extension across mass retail channels and benefits from greater scale and broader distribution.
• NOW Foods: NOW Foods is a large family-owned manufacturer and distributor of dietary supplements sold through health food stores and online. It overlaps with Life Extension on broad-spectrum supplement categories and competes on value.
• iHerb: iHerb is a leading global online retailer of vitamins, supplements, and natural products. It competes with Life Extension primarily online, aggregating thousands of supplement brands and offering price comparison/discovery that pressures Life Extension's DTC pricing.

Emerging players

• Ritual: Ritual is a venture-backed DTC vitamins brand targeting younger, ingredient-transparency-focused consumers with subscription-based multivitamins. It competes with Life Extension in the DTC channel and represents the modern, digitally-native threat to legacy supplement brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LifeExtension
• YouTubeyoutube.com/c/lifeextension
• Facebookfacebook.com/LifeExtension
• LinkedInlinkedin.com/company/life-extension
• Instagraminstagram.com/LifeExtension
• TikToktiktok.com/@life_extension
• Pinterestpinterest.com/LifeExtension

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Extension