Glassity
- Company typePrivate
- Founded2023
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Glassity does
Glassity is an agentic platform for cloud operations, founded in 2023 and headquartered in Tallinn, Estonia, that targets AWS-using enterprises and mid-market companies seeking execution-grade FinOps rather than additional dashboards. The platform connects via cross-account read-only IAM with no agents deployed into the customer environment, then continuously scans AWS environments using 200+ detection datapoints to surface misconfigurations, idle resources, oversized instances, and suboptimal commitments. Findings are grouped at the business-service level rather than resource level, routed to the correct owner via an Assignment Manager, and shipped as pull requests with financial-impact context directly into customers' Git, Jira, Terraform, Slack, and CI/CD workflows. An Autopilot module continuously buys and sells EC2 and RDS commitments, delivering claimed savings of up to 50% on EC2 and 69% on RDS, while a FinOps Second Brain knowledge vault accumulates per-customer context over time. AI capabilities are central rather than ancillary, including the FinOps Agent Chatbot, Agentic Remediation (closed beta), and the open-source MCP for FOCUS server.
The company monetizes through two streams: a success fee equal to 10% of verified savings delivered by Autopilot (no savings, no fee; cancel anytime with 30 days' notice), and a subscription for the FinOps Manager platform covering discovery, ownership tracking, and remediation features. Customers include Hub88 (iGaming), an unnamed SaaS Automotive company, LoanPro, Sellpy, EvaluAgent, Climate Trade, and PerformCB, with documented case-study outcomes of $470K-$590K in annual savings per customer. The company maintains ISO 27001, ISO 27017, SOC 1-3, and PCI DSS certifications, is GDPR-compliant, and holds AWS Qualified Software status with Foundational Technical Review approval. Distribution combines direct sales (HubSpot-booked demos) with self-serve PLG (self-guided demo environment), AWS Marketplace listing, and free assessment tools (FinOps Maturity Assessment, Action Readiness Audit, Free Cloud Cost Report). The company was co-founded by Jose Ernesto Suarez (FinOps and cloud infrastructure, previously UN ICC and CIO/CTO of Spanish logistics and engineering firms) and Julia Fedosejeva (go-to-market and positioning), operates as a distributed team, and is independently owned without disclosed institutional venture backing beyond a $306,830 seed round led by BSV Ventures with Startup Wise Guys participation in September 2023.
Glassity firmographics
Firmographics- Name
- Glassity
- Legal name
- Glassity OÜ
- Website
- https://glassity.cloud
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Glassity industry classification
Industry- Product category
- Cloud FinOps & Cost Optimization
- NAICS
- Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Capacity Planning, Cost Optimization & FinOps Monitoring (HDABAJAK)
- akta.pro secondary industries
- Cloud FinOps & SaaS Spend Management (BPAEAOAH), Cloud FinOps & Cost Optimization (BPAEACAH), Private Cloud FinOps, Cost Allocation & Chargeback/Showback (HDABABAG)
Keywords
Where Glassity is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Glassity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Success Fee (Autopilot): 10% of actual savings delivered. No savings = no fee. Pay only for verified results. Cancel anytime with 30-day notice. Covers EC2 and RDS rate optimization.
- Subscription (FinOps Manager): Subscription-based pricing for FinOps Manager platform. Includes discovery, ownership tracking, and remediation features. Autopilot success fee applies separately on top.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Success Fee - Autopilot Rate Optimization |
| Subscription | Monthly | Subscription - FinOps Manager |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Glassity product offering
Product offeringCore offering
Glassity is an agentic platform for cloud operations that continuously scans AWS environments, surfaces cost inefficiencies across 200+ datapoints, assigns findings to business service owners via Jira or GitHub issues, and ships fixes as pull requests for engineers to review and merge. It attributes cloud spend to business services, executes automated rate optimization for EC2 and RDS via Autopilot, and verifies every saving against actual AWS billing data. Pricing is subscription-based for FinOps Manager and a 10% success fee for Autopilot.
Product overview
Glassity is an agentic platform for cloud operations, built as a unified platform with modular components. The core platform is FinOps Manager, which provides cloud cost discovery, ownership, and remediation. This is augmented by Autopilot (automated rate optimization for EC2/RDS), Tag Magic (virtual tagging for cost allocation), and Service Manager (IT service-level cost attribution). AI capabilities include FinOps Agent Chatbot (conversational interface), Agentic Remediation (PR-based fixes), and FinOps Second Brain (knowledge vault). The platform also offers an open-source MCP for FOCUS tool for querying billing data via natural language. All products integrate into existing engineering workflows (GitHub, Jira, Terraform, Slack, CI/CD) and operate via read-only IAM integration with no agents deployed into customer environments.
Differentiator
Problem solved
Functional benefit
Products and services
- FinOps Manager Operations core of Glassity's platform that detects cloud waste across 200+ AWS datapoints, attributes costs to business services, assigns remediation to the right engineers, and manages the full FinOps lifecycle from discovery through execution tracking via Jira, GitHub PRs, or Slack.
- Autopilot Automated rate-optimization engine for AWS EC2 and RDS that continuously buys and sells commitments on behalf of customers, delivering up to 50% off EC2 and up to 69% off RDS with just a 1-month commitment and no lock-in.
- Tag Magic Virtual tagging system for AWS cost allocation that assigns logical tags to every resource, including untagged ones, enabling complete cost attribution without manual tag cleanup and achieving 100% resource coverage from day one.
- Service Manager IT service management module that attributes cloud costs to business services by mapping every resource to a service with clear owners, enabling cost management at the service level rather than resource ID level, including ITSM alignment and cross-org capacity planning.
- FinOps Agent Chatbot AI chatbot that answers questions about cloud bills grounded in actual data by pulling context from the FOCUS billing dataset, service catalog, and IaC, planning actions, reading documentation, editing code, and opening GitHub pull requests autonomously.
- FinOps Second Brain Private per-customer knowledge vault that learns the cloud environment over time, reasons through cloud problems with senior-architect depth, and compounds optimization accuracy as more context is gathered about services, owners, and past decisions.
- MCP for FOCUS Open-source MCP (Model Context Protocol) server that lets AI assistants or custom agents query FOCUS billing data via natural language, with 36+ built-in FinOps queries, DuckDB-powered analytics, and FOCUS v1.0/v1.1/v1.2 schema support compatible with Claude, GPT, or custom agents.
- Free Report Free personalized cloud cost report providing estimated savings by service; requires no AWS credentials and is delivered by the Glassity team within 48 hours based on customer-provided environment details.
- Maturity Assessment Free FinOps maturity assessment across 6 domains and 20+ capabilities, completed in 10 minutes based on the FinOps Foundation framework and returning an instant Crawl/Walk/Run score with an HTML report delivered by email.
- Action Audit Free audit tool that identifies friction between cost recommendations and shipped changes across 30 checkpoints and 6 operational stages, completable in 8 minutes.
Quantifiable outcome
- Up to 50% savings on EC2 instances
- +5 more outcomes
Companies that use Glassity
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Glassity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature10 records
Glassity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreAWS Partner with Qualified Software designation. Glassity connects via cross-account read-only IAM role to scan AWS environments. Approved through AWS Foundational Technical Review (FTR) process. Autopilot delivers rate optimization for EC2 and RDS services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Glassity competitors and assessment
Company assessmentDirect peers
- CloudZero: CloudZero is a direct FinOps competitor providing cloud cost intelligence, allocation, and engineering-driven optimization. Like Glassity, it emphasizes unit economics and engineering accountability rather than just cost dashboards, making it the closest direct peer in target customer and approach.
- Vantage: Vantage is a developer-focused FinOps platform with cost analytics, anomaly detection, and commitment management across AWS/Azure/GCP. It is a direct peer in the FinOps tooling category, with a more dashboard-centric and multi-cloud approach than Glassity.
- ProsperOps: ProsperOps automates AWS commitment discount management (Savings Plans, Reserved Instances) with a savings-share model. It competes head-to-head with Glassity's Autopilot module on automated rate optimization, though without the broader discovery/remediation platform.
- Spot by NetApp: Spot (now NetApp) provides automated cloud infrastructure optimization including spot instances, reserved capacity, and Elastigroup for cost and performance. It competes with Glassity's continuous optimization and commitment management capabilities, especially on AWS compute.
- Harness Cloud Cost Management: Harness Cloud Cost Management provides FinOps capabilities including continuous verification, auto-stopping of idle resources, and integration with CI/CD. It is a direct peer combining FinOps with DevOps workflow automation, overlapping with Glassity's PR-based remediation philosophy.
Emerging players
- Kubecost: Kubecost provides real-time cost monitoring and optimization for Kubernetes workloads, with growing multi-cloud coverage. It overlaps with Glassity on cloud cost visibility and right-sizing, but is specialized to Kubernetes environments rather than full AWS estates.
- Densify: Densify offers cloud resource optimization and right-sizing recommendations across AWS, Azure, and GCP. It is an emerging peer with overlap in continuous detection and optimization, but lacks Glassity's agentic PR-based remediation and closed-loop billing verification.
- ParkMyCloud (Spot): ParkMyCloud (acquired by Spot/N-NetApp) provides scheduling and rightsizing for idle cloud resources. It overlaps with Glassity on automated waste reduction for non-production workloads, though it lacks the broader FinOps lifecycle and agentic capabilities.
Broad incumbents
- Apptio (Cloudability): Apptio's Cloudability is an established multi-cloud FinOps platform owned by IBM, offering allocation, budgeting, and optimization. It is a broad incumbent with deep enterprise penetration that competes with Glassity for the same FinOps practitioner buyer, though with a heavier, dashboard-centric product.
- VMware Aria Cost (CloudHealth): CloudHealth, now part of VMware Aria Cost, is an established multi-cloud FinOps platform with broad enterprise adoption. It is a broad incumbent peer that competes with Glassity for large-enterprise FinOps budgets, though its portfolio spans far beyond cost optimization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Glassity social profiles
Digital presenceGlassity compliance and trust
Trust signalCompliance9 records
Glassity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glassity leadership team
Management profileNumber of profiles
Profiles3 records
Glassity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glassity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glassity
What does Glassity do?
Glassity is an agentic platform for cloud operations that continuously scans AWS environments, surfaces cost inefficiencies across 200+ datapoints, assigns findings to business service owners via Jira or GitHub issues, and ships fixes as pull requests for engineers to review and merge. It attributes cloud spend to business services, executes automated rate optimization for EC2 and RDS via Autopilot, and verifies every saving against actual AWS billing data. Pricing is subscription-based for FinOps Manager and a 10% success fee for Autopilot.
Is Glassity a public or private company?
Glassity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Glassity founded?
Glassity was founded in 2023. It employs 11 to 50 people.
Where is Glassity based?
Glassity is headquartered in Tallinn, Estonia, in the Europe region.
How does Glassity make money?
Two revenue lines are on record. Success Fee (Autopilot) is the primary driver. The others are subscription (FinOps Manager).
Who are Glassity's main competitors?
Direct peers on record are CloudZero, Vantage, ProsperOps, Spot by NetApp and Harness Cloud Cost Management. Emerging players are Kubecost, Densify and ParkMyCloud (Spot). Broad incumbents are Apptio (Cloudability) and VMware Aria Cost (CloudHealth).
Does Glassity have an API?
Yes. The MCP (Model Context Protocol) server lets AI assistants or custom agents query FOCUS billing data in plain language. Provides 36+ built-in FinOps queries, DuckDB-powered analytics, multi-version FOCUS schema support (v1.0, v1.1, v1.2), and works with Claude, GPT, or custom agents. Available tools include get_data_info, list_use_cases, get_use_case, execute_query, list_columns, get_column_details, list_attributes, get_attribute_details. Available as open source on GitHub. Developer documentation is at github.com/glassity/focus-mcp.
What industry is Glassity in?
Glassity's product category is Cloud FinOps & Cost Optimization. Its primary akta.pro industry code is HDABAJAK, Capacity Planning, Cost Optimization & FinOps Monitoring, with a secondary code of BPAEAOAH, Cloud FinOps & SaaS Spend Management. Its NAICS code is 541519 and its SIC code is 7370.