AEG

What AEG does

AEG (Anschutz Entertainment Group) is a privately held, vertically integrated sports and live-entertainment company and wholly owned subsidiary of The Anschutz Company, founded in 1991 by Philip Anschutz and headquartered in Los Angeles. AEG develops, owns, and operates more than 100 venues across North America, Europe, and Asia, including Crypto.com Arena (Los Angeles), The O2 (London), Mercedes-Benz Arena (Shanghai), T-Mobile Arena (Las Vegas), Dignity Health Sports Park, and the Peacock Theater; it also owns and operates the LA Kings (NHL), LA Galaxy (MLS), and Eisbären Berlin (DEL), and runs entertainment districts such as L.A. LIVE, Nashville Yards, The O2 district, and Uber Platz Berlin.

The company's business spans five integrated revenue streams: venue operations and real estate (ticket sales, concessions, premium seating, naming-rights fees); AEG Presents music promotion and global touring (12,000+ shows annually, plus the Coachella Valley Music & Arts Festival, Stagecoach, Electric Forest and 25+ other festivals); sports franchises and operated sports events (including the co-founded College Basketball Crown); AEG Global Partnerships for sponsorships and naming rights (Crypto.com Arena, T-Mobile Arena, and others); and the AXS digital ticketing platform, which serves 400+ clients and 1,600+ brand partners globally and operates both primary and secondary marketplaces. Underlying platform infrastructure is largely built on third-party technologies, including Twilio (Segment, Programmable Messaging, Verify) deployed across Crypto.com Arena, the LA Kings, and AXS, and Evolv Technologies (Express and eXpedite) for venue security screening.

AEG's go-to-market combines enterprise-level sales (talent bookings, sponsorship deals, venue management agreements with municipalities and real estate partners), direct-to-consumer ticketing through AXS and venue box offices, and event-driven demand creation through owned sports franchises and recurring festivals. Marquee contracts include the 2029-2039 Oscars at the Peacock Theater, the APAC expansion via the SISTIC acquisition and the Formula 1 Singapore Grand Prix ticketing deal from 2027, and the LA28 Olympic and Paralympic Games as an AXS official partner. Marquee sponsorship clients include Crypto.com, T-Mobile, Marriott Bonvoy, and American Express. The company entertains more than 100 million guests annually across its portfolio.

Name

AEG

Legal name

Anschutz Entertainment Group

Website

https://aegworldwide.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AEG (Anschutz Entertainment Group) is a privately held subsidiary of The Anschutz Company that owns and operates 100+ sports and live-entertainment venues globally, produces 30+ music festivals including Coachella, runs three professional sports franchises, develops entertainment districts, and provides ticketing and global sponsorship services to 400+ clients through the AXS platform.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Live entertainment venues
• Concert promotion
• Sports franchise operations
• Ticketing platform services
• Entertainment district development

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Operations & Real Estate: AEG develops, owns, and operates world-class venues including arenas, stadiums, theaters, clubs, and entertainment districts. Revenue is generated through ticket sales, concessions, premium seating, naming rights, and facility fees at owned venues such as Crypto.com Arena, The O2 (London), Mercedes-Benz Arena (Shanghai), T-Mobile Arena (Las Vegas), Dignity Health Sports Park, and others. The company also develops entertainment districts including L.A. LIVE, Nashville Yards, and Uber Platz (Berlin).
2. Music (AEG Presents): AEG Presents is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, management of clubs, theaters and music venues, concerts and special events, and world-renowned festivals such as the Coachella Valley Music & Arts Festival, Stagecoach, Electric Forest, and 25+ other festivals globally. Revenue is generated through artist touring, ticketing fees, and festival gate admissions.
3. Sports Franchises & Events: AEG operates sports franchises including the LA Kings (NHL), LA Galaxy (MLS), and Eisbären Berlin (DEL), and is the world's largest operator of high-profile sporting events. Revenue is generated through ticket sales, merchandise, media rights, and sponsorships associated with owned teams and events.
4. Global Partnerships (Sponsorships): AEG's Global Partnerships division oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and strategic partnerships for venues, sports teams, and festivals. Examples include naming rights deals for Crypto.com Arena, T-Mobile Arena, and Pepsi Live at the Oakland Arena.
5. Ticketing (AXS): Through its AXS.com ticketing platform, AEG provides ticketing services to over 400 clients worldwide, covering sporting events, arena tours, music clubs, festivals, rodeos, and family events. AXS operates both primary and secondary ticket marketplaces and offers proprietary AXS Mobile ID technology. AXS also acquired a majority stake in SISTIC (Singapore) in October 2025 to expand its Asian ticketing operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

AEG owns, operates, and develops a global portfolio of sports and live entertainment assets including more than 100 venues, professional sports franchises (LA Kings, LA Galaxy, Eisbären Berlin), and music festivals and tours (Coachella, Stagecoach, Electric Forest, BST Hyde Park, Rock en Seine). Through AEG Presents it promotes over 12,000 shows annually; through AEG Global Partnerships it sells naming rights and sponsorships for iconic venues; and through the AXS platform it provides ticketing services to over 400 clients and millions of consumers worldwide. AEG also develops integrated entertainment districts such as L.A. LIVE, Nashville Yards, and Uber Platz.

Product overview

AEG is a diversified sports and live entertainment company operating across multiple segments including music (AEG Presents with global touring and 30 festivals such as Coachella and Stagecoach), venues and real estate (100+ owned and operated venues including Crypto.com Arena, The O2 in London, and Peacock Theater), sports (LA Kings, LA Galaxy, Eisbären Berlin, and sports franchises), global partnerships (sponsorship and naming rights), and ticketing (AXS platform serving 400+ clients worldwide). The company also operates entertainment districts such as L.A. LIVE in Los Angeles and Nashville Yards, and provides sustainability programs across its portfolio. AEG's venues span arenas and stadiums (Crypto.com Arena, T-Mobile Arena, The O2, Mercedes-Benz Arena Shanghai), clubs and theaters (The Roxy, Webster Hall, Eventim Hammersmith Apollo), hotels (JW Marriott and Ritz Carlton at L.A. LIVE), and festival properties spanning the U.S., Europe, Asia, and Australia. The portfolio is supported by technology integrations including Twilio's customer engagement tools (Segment, Programmable Messaging, Verify) across Crypto.com Arena, LA Kings, and AXS, and Evolv's security screening systems at Crypto.com Arena.

Differentiator

Problem solved

Functional benefit

Brands

• AEG Presents: Global touring and concert promotion division managing live contemporary music performances, tours, clubs, theaters, and festivals such as Coachella and Stagecoach
• AEG Global Partnerships
• AXS Tickets
• Goldenvoice
• Crypto.com Arena
• Peacock Theater
• L.A. LIVE

Products and services

• AEG Presents AEG's music division dedicated to all aspects of live contemporary music performances, including global and regional concert tours, management of clubs, theaters and music venues, concerts and special events, and world-renowned festivals.
• AXS Ticketing Platform AEG's global ticketing platform providing ticketing services to over 400 clients worldwide, covering sporting events, arena tours, music clubs, festivals, rodeos, and family events. Operates both primary and secondary ticket marketplaces and offers proprietary AXS Mobile ID technology.
• AEG Global Partnerships Division overseeing worldwide sales and servicing of sponsorships including naming rights, premium seating, and strategic partnerships across AEG's portfolio of venues, sports teams, and entertainment properties.
• Crypto.com Arena AEG-owned sports and entertainment arena in Los Angeles, home to the NBA's Lakers and Clippers, NHL's LA Kings, and WNBA's Los Angeles Sparks. Hosts over 250 events annually including major concerts, awards shows, and family entertainment.
• The O2 (London) AEG-operated 20,000-seat arena in London, widely acknowledged as the world's most popular music and entertainment venue with over 50 million visitors since opening in 2007. Includes indigo at The O2, Cineworld cinema complex, and 26 bars and restaurants.
• Mercedes-Benz Arena (Shanghai) AEG-operated 18,000-seat arena in Shanghai, a 365-day lifestyle destination featuring luxury suites, The Mixing Room VIP club, 200,000 sq ft retail district, and ice-skating rink. Hosts landmark music, sporting, and theatrical events.
• T-Mobile Arena (Las Vegas) 20,000-seat joint-venture arena in Las Vegas between AEG and MGM Resorts International, hosting over 100 world-class events annually including concerts, UFC, boxing, and home to the NHL's Vegas Golden Knights.
• Dignity Health Sports Park 125-acre sports complex in Carson, California, featuring an 8,000-seat multi-use stadium and 27,000-seat soccer stadium. Home to the LA Galaxy (MLS) and Los Angeles Chargers (NFL), plus USTA High-Performance Training Center.
• L.A. LIVE Entertainment District Downtown Los Angeles sports and entertainment district welcoming over 20 million guests annually and hosting more than 500 events. Home to Crypto.com Arena, Peacock Theater, The Novo, restaurants, Lucky Strike bowling, Regal Cinemas, and The GRAMMY Museum.
• Nashville Yards Entertainment District Mixed-use entertainment district under development in Nashville, anchored by The Pinnacle (4,500-capacity music venue), a flagship luxury theatre complex, an 800-capacity live entertainment club, and an approximately 240-room boutique hotel.
• Uber Platz (Berlin) Entertainment district in Berlin in front of the Uber Arena along the East Side Gallery, featuring the Uber Eats Music Hall (4,500 capacity), UCI movie theatre (2,500 seats), bowling lounge, cafes, restaurants, bars, and two hotels, with expected footfall of 20 million people annually.
• Peacock Theater 7,100-seat theater at L.A. LIVE in Los Angeles, hosting over 120 events annually including music performances, family shows, award shows, and conventions. Home to the American Music Awards, ESPYS, Primetime Emmy Awards, and BET Awards.
• LA Kings (NHL) Professional NHL ice hockey franchise owned and operated by AEG, two-time Stanley Cup Champion, playing at Crypto.com Arena in Los Angeles.
• LA Galaxy (MLS) Five-time MLS Cup Champion soccer franchise owned and operated by AEG, playing at Dignity Health Sports Park in Carson, California.
• Eisbären Berlin (DEL) Professional ice hockey franchise in the Deutsche Eishockey Liga (DEL) owned and operated by AEG as part of its European sports portfolio.
• Coachella Valley Music & Arts Festival World's largest music festival held at the Empire Polo Club in Indio, California, attracting over 250,000 fans across two weekends. Features multiple stages, groundbreaking artists, art installations, and culinary experiences.
• Stagecoach Festival World's biggest country music festival, held at the Empire Polo Club in Indio, California, featuring multi-day performances and country lifestyle experiences for families and fans.
• American Express Presents BST Hyde Park UK's most prestigious music festival held in London's Hyde Park, featuring world-renowned performers across multiple days with sustainable event practices. Recipient of ISO 20121 Accreditation.
• Electric Forest Festival Immersive music and camping festival in Rothbury, Michigan featuring electronic and jam band artists across seven stages, known for spectacular curated art installations and unique natural environment.
• Rock en Seine Major open-air summer music festival in France held at Domaine National de Saint-Cloud outside Paris, established in 2003 and featuring international rock and alternative acts.
• AEG Presents Global Touring AEG's international tour production division delivering national and international tours with world-renowned artists including BLACKPINK, Luke Combs, Justin Bieber, Stevie Wonder, and Zach Bryan across clubs to stadiums worldwide.

Quantifiable outcome

• AEG entertained over 100 million guests annually across its global venue network
• +8 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

13 partnerships are on record, tiered major, minor and core.

• SISTIC / Formula 1 Singapore Grand PrixmajorStrategic or Co-development Partner · 16 June 2026SISTIC, the Singapore operating arm of AXS Tickets, was appointed as the official ticketing partner of the Formula 1 Singapore Grand Prix beginning in 2027 under a multi-year agreement. SISTIC will manage primary sales, hospitality suite ticketing, onsite box office operations, and operational support. The Formula 1 Singapore Grand Prix drew 300,641 fans over its three-day event. AXS Tickets (owned by AEG) already supports Formula 1 events globally including the Las Vegas Grand Prix and Australian Grand Prix.
• ROWI Teen & Parent Wellness CentersminorStrategic or Co-development Partner · 15 June 2026AEG Global Partnerships brokered a multi-year partnership making ROWI the Official Mental Health Partner of the LA Kings. ROWI will also serve as Official Partner of the Junior Kings youth hockey program and the LA Kings High School Hockey League. The partnership supports youth mental health awareness, education, and community programming, coinciding with ROWI's new El Segundo location opening.
• Evolv Technologies HoldingscoreTechnology or Integration · 14 April 2026Evolv Technologies renewed and expanded its multi-year security screening agreement with Crypto.com Arena, extending the deployment of Evolv Express concealed weapons detection systems and adding the new Evolv eXpedite autonomous bag-screening system. Evolv continues as the arena's 'Official Fan Screening Partner.' The agreement was brokered by AEG Global Partnerships and covers Crypto.com Arena's entry operations serving millions of annual guests.
• FOX Sports (College Basketball Crown)majorStrategic or Co-development Partner · 16 March 2026AEG co-founded the College Basketball Crown postseason college basketball tournament with FOX Sports. The 2026 edition featured eight teams competing in single-elimination play for a $500,000 NIL prize pool at MGM Grand Garden Arena and T-Mobile Arena in Las Vegas. The tournament is broadcast on FOX and FS1 and is entering its second year after Nebraska won the inaugural 2025 championship.
• Vet TixminorStrategic or Co-development Partner · 4 February 2026AEG and Vet Tix launched a multi-year partnership making Vet Tix an official partner of the LA Kings and Ontario Reign professional hockey franchises. Vet Tix provides complimentary tickets to games for veterans, active service members, first responders, and their families across Southern California. This marks Vet Tix's first official partnership with a professional hockey franchise. The agreement includes collaborative digital storytelling and special playoff ticket access should the LA Kings qualify for the NHL postseason.
• TwiliocoreTechnology or Integration · 20 January 2026AEG expanded its partnership with Twilio in January 2026, deploying Twilio's customer engagement technology including Segment, Programmable Messaging, and Verify across Crypto.com Arena, the LA Kings NHL team, and the AXS global ticketing platform. Under the multi-year deal, Twilio became a Founding Partner of Crypto.com Arena, the official away helmet partner of the LA Kings (2025-26 NHL season), and media partner across AXS. The partnership aims to unify fan data for personalized messaging, targeted promotions, and operational efficiency across AEG's portfolio.
• LA Kings (AEG's own NHL franchise — referenced for Twilio partnership structure)coreStrategic or Co-development Partner · 10 December 2025The LA Kings announced a multi-year partnership with Twilio, making Twilio the team's official away helmet partner starting with the 2025-26 NHL season. Twilio's logo appears on all Kings' away helmets during regular season and playoff games, providing coast-to-coast brand exposure. The deal was brokered by AEG Global Partnerships.
• Vivid Seats (College Basketball Crown Ticketing)minorChannel Partner/ Reseller/ Distributor · 1 December 2025Vivid Seats serves as the official ticketing provider and founding partner of the College Basketball Crown tournament. Vivid Seats also operates the Vivid Seats Ambassador Program that provides $500,000 in total NIL compensation for student-athletes from the top four finishing teams.
• Marriott BonvoycoreStrategic or Co-development Partner · 24 November 2025AEG and Marriott Bonvoy renewed their global partnership (first signed in 2013), extending collaboration in music, sports, and live entertainment across multiple venues and festivals worldwide. Marriott Bonvoy maintains roles as the exclusive hotel and loyalty partner at Crypto.com Arena, The O2 (London), Uber Arena (Berlin), Mercedes-Benz Arena (Shanghai), and major festivals including Coachella and Stagecoach. The partnership integrates hospitality and entertainment, providing seamless travel and ticketing experiences to fans globally.
• SISTIC (AXS Tickets' Singapore Operating Arm)coreChannel Partner/ Reseller/ Distributor · 8 October 2025In October 2025, AXS (owned by AEG) acquired a majority stake in SISTIC, Singapore's leading ticketing service provider. SISTIC operates as the Singapore arm of AXS Tickets, combining three decades of local market leadership with AXS's global scale and operational capabilities to support ticketing for marquee international events including the Formula 1 Singapore Grand Prix from 2027.
• Eventim (Eventim Hammersmith Apollo Joint Venture)majorStrategic or Co-development Partner · 1 January 2012AEG partnered with Eventim in 2012 to purchase the Eventim Hammersmith Apollo venue in London. The partnership conducted a £5.8 million refurbishment to restore the venue's iconic Art Deco design. The venue reopened in September 2013 and hosts over 160 events annually.
• MGM Resorts International (T-Mobile Arena Joint Venture)coreStrategic or Co-development PartnerT-Mobile Arena is a joint venture between AEG and MGM Resorts International. AEG handles venue operations and programming while MGM provides hospitality and casino synergy. T-Mobile Arena is home to the NHL's Vegas Golden Knights and hosts over 100 world-class events annually.
• American Express (BST Hyde Park)coreGTM or Marketing PartnerAmerican Express presents BST Hyde Park, the UK's most prestigious music festival held in London's Hyde Park. AEG organizes and produces the event under a multi-year partnership with American Express, with Amex serving as title sponsor. The event runs for nine days over 17 days annually and achieved ISO 20121 Accreditation for sustainability.

Scale indicators24 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Live Nation Entertainment: Live Nation Entertainment is the largest direct competitor to AEG Presents in concert promotion, also operates a major ticketing platform (Ticketmaster), and runs its own venue and festival portfolio. It is the closest like-for-like live-entertainment peer given overlap in artist touring, ticketing, and venue operations.
• CTS Eventim: CTS Eventim is Europe's largest ticketing company and a direct peer to AEG's AXS platform; Eventim also co-owns the Eventim Hammersmith Apollo with AEG, making them both competitor and partner. They share the same end-to-end live-entertainment stack (ticketing, promotion, venues).
• Oak View Group: Oak View Group develops, owns, and operates venues worldwide (e.g. Climate Pledge Arena, UBS Arena, Co-op Live) and is the closest peer to AEG's venue-development and arena-management business. They compete head-to-head for greenfield arena projects and premium hospitality partnerships.
• Madison Square Garden Entertainment: MSG Entertainment operates The Madison Square Garden and MSG Sphere venues, the New York Knicks and Rangers franchises, and a portfolio of entertainment assets — directly mirroring AEG's integrated venues + sports franchises model in the New York market.
• Legends Hospitality: Legends acquired ASM Global (which AEG itself sold in 2024) for venue management, premium hospitality, and sponsorship sales. Legends is the merged direct peer to AEG's venues + global-partnerships segment after industry consolidation.
• ASM Global: ASM Global is the world's largest venue-management company after its merger into Legends, formerly a direct competitor to AEG Facilities. Direct peer in arena-management contracts, premium hospitality, and third-party venue operations.

Broad incumbents

• Endeavor Group Holdings: Endeavor (WME/IMG/UFC/PGA) operates across sports representation, events, and entertainment IP — overlapping with AEG in athlete management, sports events, and global entertainment distribution, though broader and not venue-specific.
• See Tickets / Vivendi Ticketing: See Tickets is a pan-European ticketing operator owned by Vivendi, comparable to AXS's European presence. Serves a similar B2B ticketing-client base as AXS across concerts, festivals, and sports, though smaller in North America.

Regional players

• SMG (now part of Legends): SMG operated venue management for convention centers, arenas, and stadiums in North America before merging into Legends. Regional peer in third-party venue-management services that complement AEG's owned-venue operations.

Others

• Pollstar: Pollstar is the industry trade publication that awarded The O2 International Venue of the Year nine years running. Not a direct competitor but the leading industry data and analytics provider covering the touring, festival, and venue industry AEG operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AEGworldwide
• Facebookfacebook.com/AEGWorldwide
• LinkedInlinkedin.com/company/aeg
• Instagraminstagram.com/aegworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments41 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEG