Freewheelin

What Freewheelin does

Freewheelin is a Seoul-based AI education technology company founded in 2017 that builds personalized math learning platforms across three distinct customer segments: private academies (MathFlat), K-12 public schools (SchoolFlat and PulliSchool), and universities (FulliCampus/PulleyCampus). The core technology stack combines LLM-based adaptive learning, OCR, multimodal image analysis, recommendation algorithms, and learning analytics on an AWS-native infrastructure (Aurora MySQL, Lambda, Step Functions, S3), supported by 16 billion+ cumulative problem records and ~2 million worksheets generated monthly across its installed base. The company holds the No.1 market share position in Korea's private math academy segment with 9,500+ academy customers and 3.5 million cumulative users, while also serving 3,641 K-12 schools across 17 provincial education offices and 70+ universities representing approximately one-third of Korea's 4-year institutions.

The business model is primarily B2B SaaS subscriptions for private academies, supplemented by government procurement and MOU-based deployments for public K-12 schools, institutional licensing for universities, and a physical textbook printing add-on service. Revenue is also generated through the KMM mock exam program (operated three times annually aligned with Korean national exam schedules), the Flat Members certification program (1,092 certified academies as of 2024), and international education support initiatives via the free Openflat platform launched in Uganda in June 2025. The company has raised 5B KRW in Series A (2021) and 7B KRW (~$5.3M USD) in Series B (July 2023) led by Smilegate Investment, with participation from KB Securities, Altos Ventures, Woori Venture Partners, and Seoul Investment Partners.

Freewheelin's strategic positioning combines deep domain specialization in Korean math education with a formal AI-Native organizational transformation under CTO Jae-hoon Jung, embedding AI across content production, diagnostic assessment, recommendation, and internal operations. The company has earned two consecutive FT/Statista Asia-Pacific High Growth Company rankings (2025, 2026), ranking 2nd among 11 Asia-Pacific education sector companies, and holds formal designations as Seoul Metropolitan and Gyeongnam Provincial Offices of Education's AI Education Service for mathematics. It is pursuing multi-subject expansion (science, English, social studies, Korean), international expansion into East Africa, and integration with major Korean education platforms (Naver Whale Education, SEN스쿨, ClassIn).

Name

Freewheelin

Legal name

(주)프리윌린

Website

https://freewheelin-recruit.oopy.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Freewheelin is a Seoul-based AI edtech company that builds personalized math learning platforms for Korea's private academies (MathFlat), K-12 public schools (SchoolFlat), and universities (FulliCampus), serving 9,500+ academies, 3,641 schools, and 70+ universities with a proprietary dataset of 16 billion+ problem records.

Ownership category

akta.pro rank

Product category

AI Education Software

NAICS

Educational Support Services (61171), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), AI/ML Learning Platforms for Students (EDAFANAE), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK), Education & Learning Personalization (HDAAAGAL)

Keywords

• AI education software
• Adaptive learning platform
• Math problem bank
• Edtech SaaS subscriptions
• AI diagnostic assessment

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MathFlat B2B SaaS Subscription: MathFlat operates as a B2B SaaS subscription product for private math academies and tutoring centers. Academies subscribe to access the AI problem bank, auto-grading, learning management, and worksheet generation tools. The company has maintained market-share leadership in the private math academy segment with 9,500+ academy customers and 3.5 million cumulative users.
2. MathFlat Printing (교재 제작 및 배송): A physical product add-on where MathFlat produces and ships printed textbooks customized by teachers. Revenue is generated from textbook production and delivery fees on top of the digital subscription.
3. SchoolFlat / PulliSchool — Public Education AI Courseware: SchoolFlat (school-customized AI math courseware) and PulliSchool (AI math for public education) are deployed through government education office procurement and MOU-based arrangements. Revenue comes from government/education office contracts, school-level subscriptions, and service licensing arrangements with provincial education offices.
4. FulliCampus — University AI Courseware: FulliCampus is deployed across 70+ universities, generating revenue through institutional licensing and subscription arrangements. Services include AI diagnostic assessment, adaptive learning, and major-specific course support across 50+ university subjects.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Freewheelin develops an AI-powered education platform delivering adaptive learning, diagnostic assessment, auto-grading, and personalized content recommendation for math and adjacent subjects across three institutional segments: MathFlat for private math academies, SchoolFlat/PulliSchool for public K-12 schools, and FulliCampus for universities. The platform is built on a 16-billion-record proprietary problem bank and AI models that personalize learning paths, automate grading, and generate diagnostic insights at scale for teachers and students.

Product overview

Freewheelin is an AI-based education technology company operating a unified platform across three core products targeting distinct educational segments: MathFlat for private tutoring centers and academies (학원), SchoolFlat (스쿨플랫) for K-12 public schools, and FullyCampus (풀리캠퍼스) for universities. The platform leverages AI to provide personalized learning diagnosis, adaptive content recommendation, automated assessment and grading, and data-driven learning management. Beyond math, the company has expanded into science (physics/chemistry virtual experiments), English, social studies, and Korean writing. The broader 풀리(Pulley) brand serves K-12 public education with multi-subject AI courseware, while supplemental offerings include the 마스터클럽/MasterClub certification program for leading academies, KMM고등모의고사 mock exam service, and Openflat for global education outreach in Uganda.

Differentiator

Problem solved

Functional benefit

Brands

• MathFlat (매쓰플랫): AI-powered math problem bank solution for academies and private education institutions. Supports over 4,500 academies nationwide and handles high-volume auto-grading of math problems.
• SchoolFlat (스쿨플랫)
• FullyCampus (풀리캠퍼스)
• Openflat (오픈플랫)
• Pulley (풀리)
• Schoolplat and Pulicampus
• PulleyAI
• KMM (고등모의고사)

Products and services

• MathFlat (매쓰플랫) AI-powered math problem bank solution for private education academies (학원), providing problem search, test creation, auto-grading, incorrect-answer management, and learning analytics. Processes approximately 2 million learning sheets monthly and 50+ million grading data points, and serves 9,500+ academies (No.1 market share in Korea) with 3.5 million cumulative learners.
• SchoolFlat (스쿨플랫) School-customized AI math courseware for K-12 public education, providing personalized learning diagnosis, data-based class support, AI-powered test creation, and a teacher dashboard. Deployed in ~3,600–3,641 K-12 public schools across 17 provincial education offices in South Korea (with 57% Seoul school adoption and 89% Gyeongnam school registration).
• FulliCampus (풀리캠퍼스) University-focused AI courseware providing AI diagnostic assessment (AICAT), personalized learning support, major and elective course assistance, and data-based feedback for higher education institutions. Deployed across ~70–80 universities in South Korea, supporting diagnostic assessment for ~610,000 cumulative university students.
• Pulley (풀리) AI Courseware Multi-subject AI courseware platform for K-12 public education, covering math, science (physics/chemistry virtual experiments), social studies, English, and Korean writing. Integrated with ClassIn for STEM virtual experiments, with AiTalkTalk (Gyeongnam), and with SEN School (Seoul) for unified access.
• Openflat (오픈플랫) Free math education material platform for Ugandan primary school teachers, providing P4/P5 math workbooks and teacher guides for free download and printing. Materials optimized for mobile and low-bandwidth networks (~67KB per page, functional on 3G). Delivered in partnership with HOIE (Hope is Education) as part of the Freewheelin global education initiative.
• KMM 고등모의고사 (KMM High School Mock Exams) AI-powered practical-format math mock exam service for Grades 10–12, operated three times per year aligned with Korean national exam schedules. Covers differentiated subjects including probability & statistics and calculus, with detailed post-exam analysis (chapter-level accuracy and weak-area identification).
• MathFlat Printing (교재 제작 및 배송) Physical product add-on where MathFlat produces and ships custom-printed textbooks ordered by academy teachers through the MathFlat platform, generating production and delivery revenue on top of the digital subscription.

Quantifiable outcome

• 37% average annual revenue growth (2021–2024), ranked 2nd among Asia-Pacific education companies
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability15 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hope is Education (HOIE, 사단법인 호이)coreStrategic or Co-development PartnerHope is Education (HOIE) is a Korean NGO specializing in international education development cooperation, operating school learning community programs in 46 public primary schools across Northern Uganda since 2015. Freewheelin partnered with HOIE to launch its first international education support project in Gulu, Uganda — delivering 497 math workbooks to 477 students and piloting the SchoolFlat-based curriculum support model. HOIE handles on-the-ground operations, teacher coaching, and curriculum adaptation, while Freewheelin provides content and learning design expertise.
• Seoul Saetbyeol School (서울샛별학교)minorStrategic or Co-development PartnerFreewheelin signed an MOU with Seoul Saetbyeol School — a youth-led civil non-profit lifelong education institution founded in 2021 — to provide SchoolFlat AI courseware free of charge for 1 year. The partnership supports learners facing education access barriers, including out-of-school youth, and aims to build digital and math literacy among underserved learners in Korea.
• Future School Digital Space Research Association (미래학교디지털기반공간연구회, 미디연)minorStrategic or Co-development PartnerFreewheelin signed an MOU with the Future School Digital Space Research Association (MiDiYeon) — a teacher research association focused on optimizing teaching and learning models in digitally equipped classrooms (interactive whiteboards, tablets). SchoolFlat will be provided to MiDiYeon's member teachers for 1 year, who will pilot and co-develop classroom use cases, with findings shared through training programs, webinars, and conference presentations.
• ClassIn (클래스인)coreStrategic or Co-development PartnerFreewheelin's AI courseware brand 'Pulley' (풀리) signed an MOU with ClassIn — a global hybrid learning platform — to jointly develop STEM education innovation combining Fulli's AI learning design and diagnostic capabilities with ClassIn's real-time interactive virtual experiment content. The partnership targets both K-12 and higher education STEM instruction, enabling teachers to conduct virtual experiments with variable adjustment and immediate feedback within ClassIn's interactive classroom environment.
• Gyeongnam Provincial Office of Education (경상남도교육청)coreChannel Partner/ Reseller/ DistributorThe Gyeongnam Provincial Office of Education selected PulliSchool (FulliMath) as the official AI math education service linked to its 'iTalkTalk' digital learning platform for 2 consecutive years. The government partnership drives adoption across 887+ schools (89% registration rate) and provides a structured channel for Freewheelin's public education expansion.
• Seoul Metropolitan Office of Education (서울특별시교육청)coreChannel Partner/ Reseller/ DistributorThe Seoul Metropolitan Office of Education designated PulliSchool (FulliMath) as the '2026 AI Education Service' for the 2nd consecutive year — the only math subject selected. 57% of Seoul schools (757/1,300+) use the service, with 83% elementary school adoption. The designation also includes planned integration with SEN School (쎈스쿨), Seoul's unified teaching and learning platform.
• Daegu & Gwangju Metropolitan Offices of EducationminorChannel Partner/ Reseller/ DistributorSchoolFlat was selected as an EdTech Soft-Lab demonstration enterprise by both Daegu and Gwangju metropolitan education offices, enabling pilot programs and field validation in school classrooms in these cities.
• Naver Whale Education (네이버 웨일 에듀케이션)minorChannel Partner/ Reseller/ DistributorSchoolFlat received Naver Whale Education certification, enabling distribution through the Naver Whale Education platform used by Korean students and educators. This partnership enhances SchoolFlat's reach within the Naver digital education ecosystem.
• Yonsei University Data Science Society (DSL)minorStrategic or Co-development PartnerFreewheelin collaborated with Yonsei University's Data Science Society (DSL) on a multi-part data journalism series titled 'Korean Students' Math Learning Structure' published in electronic newspaper EdUplus. The series analyzed MathFlat and SchoolFlat learning data to examine math achievement gaps, self-efficacy patterns, and critical transition points in math learning across school levels.
• EdTech Korea Fair (2025)minorGTM or Marketing PartnerFreewheelin participated in the 2025 EdTech Korea Fair alongside SchoolFlat and FulliCampus (PulleyCampus), showcasing AI-based learning innovations to education industry professionals, government officials, and potential institutional customers.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Riiid: Korean AI EdTech company (Samsung-backed) building AI-driven adaptive learning and tutoring. Directly comparable to Freewheelin's MathFlat given overlapping AI personalization for Korean students and similar target segments.
• Mathpresso (QANDA): Korean-origin AI math tutoring platform with global reach via the QANDA app. Comparable to Freewheelin's MathFlat given AI-based math problem solving, instant grading, and B2C/B2B distribution model.
• Squirrel AI: China-headquartered adaptive AI tutoring platform using proprietary Bayesian network and AI models for personalized K-12 math learning. Closest international direct peer to Freewheelin's adaptive math diagnostic and recommendation engine.
• DreamBox Learning: US-based adaptive math platform serving K-8 students via intelligent tutoring and analytics. Highly comparable to Freewheelin's MathFlat and SchoolFlat on the adaptive math core functionality.
• Carnegie Learning: US-based AI-driven math education company (MATHia platform) serving K-12 and higher education. Directly comparable to Freewheelin's AI-driven personalized math instruction across school segments.
• Conects: Korean AI-powered education platform offering AI tutoring and adaptive learning for K-12 students. Directly comparable to Freewheelin's AI tutoring and personalized learning capabilities within Korea.

Broad incumbents

• ALEKS (McGraw Hill): Established adaptive math assessment and learning platform owned by McGraw Hill, serving K-12 and higher education globally. Comparable to Freewheelin's AICAT adaptive diagnostic and FulliCampus product line at the university level.
• Naver Whale Education: Major Korean digital education platform owned by Naver, with broad K-12 reach. A channel partner of Freewheelin (SchoolFlat certified) and a potential competitor as Naver expands AI education services.
• ClassIn: Global hybrid learning platform providing virtual classroom tools with broad K-12 and higher-ed reach. Comparable as both a partner (Pulley MOU for STEM) and a competitor in interactive AI-enabled instruction.

Regional players

• Snappet: Dutch adaptive math learning platform serving European primary schools with tablet-based personalized instruction. Comparable to Freewheelin's SchoolFlat on adaptive K-12 math, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freewheelin