Lagoped

What Lagoped does

Lagoped is a French sustainable outdoor clothing brand founded in 2018 and headquartered in Passy, France, operating as a direct-to-consumer apparel company. It designs and sells technical outdoor apparel manufactured entirely in Europe, using recycled inputs including recycled cotton, recycled plastic bottles, recycled fishing nets and mats, and recycled wool. Key technical features across the product line include PFAS-free / PFC-free waterproof membranes (notably Sympatex on EVE mountain jackets), UPF 50+ UV protection, and a 5-year warranty with a repair service that supports a circular-economy positioning. The catalog spans baselayers, fleeces, softshells, hardshells, down jackets, hiking and ski-touring pants, cycling apparel, and accessories (hats, headbands, backpacks, water bottles), organized by activity vertical — mountaineering, ski touring, hiking, trail running, gravel cycling, and climbing.

Lagoped sells primarily through its own e-commerce storefront (lagoped.com), which ships to more than 40 countries with localized currency and language, supplemented by three company-owned retail stores in Paris, Chamonix, and Lyon. Pricing is unit-based and ranges from roughly $19 for accessories to $579+ for premium technical mountain jackets, with seasonal discounting (up to 50% off during summer sale) and free shipping thresholds by region. Beyond core DTC, Lagoped runs a Pro Program for outdoor guides and instructors and offers customization and bulk-order services for teams, clubs, and corporate clients, adding modest B2B capability.

The company employs 1-10 people, has no disclosed revenue, and has raised approximately $6M in cumulative funding as of September 2023 (investors include HPS Investment Partners and VOX CAPITAL). No patents, awards, named management team, or disclosed partnerships appear in the source data, and the company does not appear to use AI/ML as a material capability.

Name

Lagoped

Legal name

Lagoped

Website

https://en.lagoped.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lagoped is a French DTC outdoor clothing brand selling European-made, recycled-material technical apparel for mountaineering, hiking, ski touring, cycling, and trail running via e-commerce (40+ countries) and three French retail stores.

Ownership category

akta.pro rank

Product category

Sustainable Outdoor Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Sustainable outdoor apparel
• Recycled material clothing
• Technical hiking jackets
• Ski touring equipment
• Mountain hiking gear

Headquarters

HQ city

Passy

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through lagoped.com website selling directly to consumers worldwide. Products are shipped internationally with free shipping thresholds (from €70 in France, €250 in Europe).
2. Physical Retail Stores: Revenue from company-owned retail locations in Paris, Chamonix, and Lyon. Stores allow customers to try products and purchase directly.
3. Customization and Bulk Orders: Group ordering and customization services for teams, clubs, or corporate clients requiring bulk quantities or branded apparel.
4. Pro Program: Professional program offering benefits to outdoor professionals, guides, and instructors who recommend or use Lagoped products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lagoped designs, manufactures, and sells sustainable technical outdoor apparel including base layers, fleeces, jackets, hiking and ski touring pants, cycling apparel, and accessories. Garments are produced in Europe using recycled materials (recycled cotton, plastic bottles, fishing nets, wool) and PFC/PFAS-free waterproofing chemistry. The brand sells direct-to-consumers through its own e-commerce site and three retail stores in Paris, Chamonix, and Lyon, and offers customization services for groups and businesses.

Product overview

Lagoped is a technical outdoor clothing brand that manufactures exclusively in Europe, offering a comprehensive portfolio of sustainable performance apparel. The product line includes multiple collections organized by activity type: DOVE (recycled cotton baselayers), T-SHIRT (technical tees), Gravel (cycling apparel including CARDUELIS jerseys and bib shorts), Hiking (PTARMIGAN and RIOUPOU pants, TETRAS jackets), Baselayer (thermal tops, fleeces, and base layers including FALCO, TEETREK, TANKTREK, and fleece products like GELINOTTE, PHANTOM, HOODEECE, JULEECE), Ski touring (SUPA pants, HEYDO2 and HEYDOMA down jackets), and Accessories (backpacks, water bottles, headwear, caps, hip packs, neck warmers). Key technology features include UV-resistant materials (UPF 50+), PFC-free construction, and use of recycled materials including plastic bottles, fishing nets, mats, cotton, and wool. The company emphasizes PFAS-free manufacturing, 5-year warranty, and repairability across all products.

Differentiator

Problem solved

Functional benefit

Products and services

• DOVE Collection (Recycled Cotton Base Layers & T-Shirts) Recycled-cotton T-shirts and base layers (men's and women's cuts) intended as next-to-skin layers for hiking and outdoor use.
• TETRAS Mountain Hiking Jacket Men's mountain hiking jacket offering weather protection and durability for trekking and mountain use.
• EVE Mountain Jacket Women's mountain jacket built with a Sympatex membrane and PFC-free waterproofing for demanding alpine conditions.
• UKPIK Softshell Jacket Softshell jacket made from recycled materials, designed as a versatile breathable outer layer for hiking and mountain activities.
• NAGALAKA Windbreaker Lightweight windbreaker jacket manufactured from recycled plastic bottles, designed for trail running, hiking, and active outdoor use.
• TENGMALM Softshell Jacket Softshell jacket within the Lagoped outerwear range, positioned for mountain and hiking use.
• HEYDO2 Down Jacket Insulated down jacket designed for warmth in cold mountain and winter conditions.
• HEYDOMA Sleeveless Down Jacket Sleeveless down-insulated jacket providing core warmth for active outdoor use.
• CORUJA Hybrid Down Jacket Hybrid insulated jacket combining down with other materials for mountain and ski touring use.
• CARDUELIS Cycling Apparel Line Cycling jersey and bib shorts constructed from recycled materials, targeting road and gravel cyclists.
• PTARMIGAN2 Hiking Pants Men's hiking pants built from recycled materials for trekking and mountain use.
• RIOUPOU Hiking Pants Hiking pants with PFAS-free water-repellent treatment, positioned for mountain hiking.
• SUPA Ski Touring Pants Technical ski touring pants with PFC-free waterproofing for backcountry skiing and ski mountaineering.
• Trail & Hiking Shorts Collection (PERNICE, MILVUS, NYELES) Trail and hiking shorts line including PERNICE, MILVUS, and NYELES styles for warm-weather mountain activities.
• KAJA Swim Shorts Men's swim shorts made from recycled materials.
• KEA Women's Bra Women's sports bra designed for outdoor and mountain activities.
• PERDIZ Flannel Shirt Flannel shirt produced from recycled cotton, suitable for casual and outdoor wear.
• Technical Fleece Collection (GELINOTTE, PHANTOM, HOODEECE, JULEECE, SWYPA) Technical fleece mid-layers using grid-construction fabrics, including GELINOTTE, PHANTOM, HOODEECE, JULEECE, and SWYPA styles.
• Technical Baselayer Collection (TEETREK, ROKA, FALCO, RAICHO, TAPAKILA, DOHLE) Recycled-material technical base layers including TEETREK, ROKA, FALCO, RAICHO, TAPAKILA, and DOHLE styles for mountain sports.
• KIIRUNA2 Mountain Backpack Technical mountain backpack designed for hiking, mountaineering, and ski touring.
• Accessories Collection (LAGOBI Bottle, GEBO Hats, SOWA Caps, HERON Bandana, LUULEA Hip Pack, WINSNOOD Neck Warmer, GHEADBAND, BUBO Headbands) Outdoor accessories spanning the LAGOBI water bottle, GEBO hats, SOWA caps, HERON bandana, LUULEA hip pack, WINSNOOD neck warmer, GHEADBAND, and BUBO headbands.
• Customization & Bulk-Order Service Made-to-order customization service for groups, clubs, and businesses requiring branded or bulk Lagoped apparel.

Quantifiable outcome

• 5-year guarantee on all technical clothing with repair services available
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arc'teryx: Canadian premium technical outerwear brand and broader incumbent in technical mountain apparel. Comparable premium technical outerwear and shell technologies, but with substantially larger scale and global wholesale.
• Jack Wolfskin: German outdoor brand with broad hiking, travel, and mountain apparel ranges across Europe. Comparable as a European multi-channel outdoor apparel competitor at lower price points.

Direct peers

• Houdini Sportswear: Swedish sustainable outdoor brand with a circular rental/resale program and extensive recycled-material product line. Comparable to Lagoped on European manufacturing, sustainability platform, and DTC-led model.
• Patagonia: California-based outdoor apparel pioneer built around recycled materials, repairability (Worn Wear), and activism. Closest comparable on circular-economy brand promise and multi-sport technical apparel.
• Picture Organic Clothing: French sustainable outdoor and snowboarding apparel brand using recycled and bio-sourced materials. Most directly comparable to Lagoped in geography, sustainability positioning, and product range across mountain sports.
• Fjällräven: Swedish outdoor brand with durable, repairable apparel and a strong sustainability/circular narrative. Comparable on European manufacturing, longevity-focused warranty approach, and DTC-plus-retail distribution.
• Mountain Equipment: British technical mountain apparel brand focused on mountaineering, climbing, and ski touring. Comparable product mix (technical outerwear, fleeces, baselayers) and premium technical positioning.
• Vaude: German outdoor brand with deep sustainability credentials (EMAS-certified, PFC-free across ranges) and broad mountain sport apparel coverage. Comparable as a European sustainability-led outdoor alternative.
• Rab: British technical mountain apparel and equipment brand covering climbing, mountaineering, and ski touring. Comparable as a multi-discipline mountain apparel specialist with strong European wholesale.
• Norrøna: Norwegian premium technical outdoor brand producing in Europe with a strong mountain sport focus. Comparable on premium pricing, European production, and technical mountain apparel positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoped