Mask Logic
Edinburgh-based PPE manufacturer producing the IdealFIT 100, a CE-certified made-to-measure reusable half-mask respirator using 3D face scanning and 3D-printed soft materials, sold via direct enterprise sales and face-fit tester channels to Health and Safety teams across chemicals, manufacturing, food and beverage, and related industrial sectors.
- Company typePrivate
- Founded2020
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mask Logic does
Mask Logic Limited is an Edinburgh-based PPE manufacturer founded in 2020 by plastic surgeon Ken Stewart to address the fit and comfort failures of standard half-mask respirators. Its flagship product, the IdealFIT 100, is a made-to-measure, reusable half-mask respirator manufactured via a proprietary flow in which a mobile phone app performs a 30-second 2D-to-3D face scan, then 3D prints a custom nose bridge and individually sized soft body in soft materials, paired with a standard Rd40 (EN 148-1) filter connection, an exhalation valve, neoprene webbing headstraps, and a serialised storage box. The product is EN 140 compliant, supplied with a DIRIN 230 range of EN 143/EN 14387 particulate, gas, and combined filters, and achieved CE certification in March 2026.
The business model is hardware-led and sales-driven. Revenue derives from sale of the made-to-order IdealFIT 100 masks, recurring DIRIN 230 filter consumables, and professional face-scanning services delivered through partner face-fit testers. Pricing is not publicly disclosed but is structured as multi-year early-adopter contracts aimed at enterprise Health and Safety and Occupational Health teams. Distribution combines direct enterprise sales (via named contact Mike Forster) with face-fit tester intermediaries and equipment distributors who benefit from a no-stock, made-to-order model. Target verticals are chemicals, manufacturing, food and beverage, healthcare, construction, oil and gas, mining, and agriculture; Genius Foods is publicly cited as a successful commercial trial now expanding to additional sites and processes.
The company is privately held and backed by Equity Gap Investment, Old College Capital, Scottish Enterprise, and Apollo Informal Investments, with roughly £1.05M in disclosed funding across rounds in 2023 and 2025. IP comprises two granted UK Registered Designs (6427246, 6427247), a pending UK patent application (GB2631324), and a pending PCT application (PCT/GB2024/051586). Operating geographies are the UK and EU, supported by BSiF Registered Safety Supplier status. The September 2025 publication of British Standard BS 30417 on inclusive PPE materially strengthens the regulatory and commercial tailwind for personalised respiratory protection.
Mask Logic firmographics
Firmographics- Name
- Mask Logic
- Legal name
- Mask Logic Limited
- Website
- https://masklogic.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Edinburgh-based PPE manufacturer producing the IdealFIT 100, a CE-certified made-to-measure reusable half-mask respirator using 3D face scanning and 3D-printed soft materials, sold via direct enterprise sales and face-fit tester channels to Health and Safety teams across chemicals, manufacturing, food and beverage, and related industrial sectors.
- Ownership category
- akta.pro rank
Mask Logic industry classification
Industry- Product category
- Respiratory Protective Equipment (Personal Protective Equipment)
- SIC
- Plastics Products, Nec (3089)
- akta.pro primary industry
- Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)
Keywords
Where Mask Logic is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mask Logic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Made-to-Measure Half-Mask Respirators: Sale of the IdealFIT 100 made-to-measure, reusable half-mask respirators. Each mask is individually manufactured based on face scan measurements. Made-to-order with no stock carried by distributors.
- Replacement Filters: Sale of DIRIN 230 series filters including dust filters (P2, P3), gas filters (A2, B2, K2, AX, etc.), and combined filters. Filters comply with EN 143 and EN 14387 standards.
- Face Scanning Services: Professional face scanning services using the Mask Logic mobile app, primarily offered through face-fit testers and occupational health professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Early Adopter Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mask Logic product offering
Product offeringCore offering
Mask Logic designs, produces and sells the IdealFIT 100, a made-to-measure, reusable half-mask respirator manufactured using 3D face scanning and 3D printing of soft materials. Each mask is built to an individual wearer's facial contours using a 30-second face scan captured via the company's mobile app, and is supplied together with a compatible range of DIRIN 230 series particulate, gas and combined filters. The offering is sold primarily to enterprise occupational health and safety teams, face-fit testers and PPE distributors in the UK and EU.
Product overview
Mask Logic offers a portfolio centered on the IdealFIT 100 made-to-measure, reusable half-mask respirator, which is produced using proprietary 3D face scanning technology via a mobile app and 3D printing of soft materials. The company's core offering combines the face scanning app for capturing facial measurements, the IdealFIT 100 respirator itself with its custom nose bridge and sized soft body, and the DIRIN 230 series of compatible filters (dust, gas, and combined) that use standard Rd40/EN148-1 threaded connections. Technical resources and documentation support the product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- IdealFIT 100: Made-to-measure, reusable half-mask respirator with custom nose piece, personally sized soft body, standard Rd40 screw thread filter connection, exhalation valve, and webbing headstraps.
Products and services
- IdealFIT 100 Made-to-Measure Reusable Half-Mask Respirator A made-to-measure, reusable half-mask respirator produced using 3D face scanning and 3D printing of soft materials, tailored to an individual wearer's facial contours with a custom soft nose bridge, personally sized soft body, RD40 (EN148-1) standard filter connection, exhalation valve and neoprene webbing headstraps. Each mask carries a unique serial number with the wearer's initials and ships with a personalised storage box. Designed for industrial workers in chemicals, manufacturing, food & beverage, construction, oil & gas, mining, agriculture and healthcare who need reliable respiratory protection.
- DIRIN 230 Series Filters Complete range of particulate, gas and combined filters compatible with the IdealFIT 100, including dust filters (P3) and gas/combined filters (A2, B2, K2, AX and combined types). Particulate filters comply with EN 143 and gas/combined filters with EN 14387, using the standard Rd40 (EN148-1) screw thread connection. Supplied by Mask Logic alongside the IdealFIT 100 to enterprise customers and channel partners.
Quantifiable outcome
- Fastest way to pass a face fit test with flying colours
- +3 more outcomes
Companies that use Mask Logic
Customer profileNamed customers1 record
Segments12 records
Ideal customer profiles3 records
Mask Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature7 records
Mask Logic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Astrivis AGcoreTechnology partner providing 3D face scanning capabilities. Astrivis AG acts as an independent data controller for the 2D images and 3D models shared for training and improving machine learning models and 3D scanning software. Data sharing is based on explicit opt-in consent obtained at time of face scan.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Mask Logic competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mask Logic compliance and trust
Trust signalCompliance5 records
Mask Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mask Logic leadership team
Management profileNumber of profiles
Profiles2 records
Mask Logic funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mask Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mask Logic
What does Mask Logic do?
Mask Logic designs, produces and sells the IdealFIT 100, a made-to-measure, reusable half-mask respirator manufactured using 3D face scanning and 3D printing of soft materials. Each mask is built to an individual wearer's facial contours using a 30-second face scan captured via the company's mobile app, and is supplied together with a compatible range of DIRIN 230 series particulate, gas and combined filters. The offering is sold primarily to enterprise occupational health and safety teams, face-fit testers and PPE distributors in the UK and EU.
Is Mask Logic a public or private company?
Mask Logic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mask Logic founded?
Mask Logic was founded in 2020. It employs 1 to 10 people.
Where is Mask Logic based?
Mask Logic is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Mask Logic make money?
Three revenue lines are on record. Made-to-Measure Half-Mask Respirators are the primary driver. The others are replacement Filters and face Scanning Services.
Does Mask Logic have an API?
No public API is recorded for Mask Logic.
What industry is Mask Logic in?
Mask Logic's product category is Respiratory Protective Equipment (Personal Protective Equipment). Its primary akta.pro industry code is HLAHANAF, Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields). Its SIC code is 3089.