Hailia Oy
Hailia Nordic Oy is a Finnish food technology company that commercializes patent-pending seafood processing technology transforming fish sidestreams (frames, heads, fins) into ready-to-use seafood products. It serves fish processors globally via licensing and contract manufacturing, and sells branded products through S Group retail and food service distributors in Europe.
- Company typePrivate
- Founded2021
- HeadquartersUusikaupunki, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hailia Oy does
Hailia Nordic Oy is a Finnish food technology company founded in 2021 and headquartered in Karkkila, Finland. It develops and commercializes patent-pending seafood processing technology that transforms low-value filleting sidestreams (frames, heads, fins, and small pelagic fish such as Baltic herring) into ready-to-use food products with a solid texture resembling cooked fish fillets. The technology can upcycle up to 100% of filleting sidestreams without chemical processing and is suitable for integration into existing fish processing facilities, producing SKUs such as Pikkukalanyhtö (Pulled Small Fish), Pikkukalasuikale (Small Fish Strips), Pulled Rainbow Trout, and salmon sidestream products. Hailia holds exclusive rights to use the underlying equipment technology in seafood applications from Danish engineering partner Dana Technology, and is actively pursuing patent protection for both the manufacturing method and resulting product structures.
The company operates three revenue streams: contract manufacturing at its Karkkila facility (producing products under partner brands such as S Group's Kotimaista private label and Hailia's own Pikkukalanyhtö brand), branded product sales through retail (500+ S Group stores in Finland) and food service (via Hätälä's network spanning nine European countries), and technology licensing to fish processors globally. The first licensing agreement was signed with Kalavapriikki in December 2024 for deployment at their Kuopio facility by early 2026, and the company is in active negotiations with processors in Indonesia, Canada, and Australia.
Commercially, Hailia pivoted in 2023-2024 from own-brand small pelagic products to focusing on salmonoid and whitefish sidestreams through licensing and contract manufacturing. Major commercial milestones include the September 2024 launch of Pulled Rainbow Trout (36,000 units in month one), the December 2024 Kalavapriikki licensing deal, and a €1.75 million growth round in June 2025. The company has earned multiple industry recognitions (World Food Innovation Awards Best Technology 2024, UNIDO Business Award 2024, Top 30 European Circular Solutions for Nature), and operates with a 1-10 person team (planned to grow to ~12 at factory launch), funded by Nordic Foodtech VC, Heino Group, Tradeka-sijoitus, Holdix, and Ikorni Invest.
Hailia Oy firmographics
Firmographics- Name
- Hailia Oy
- Legal name
- Hailia Nordic Oy
- Website
- https://hailia.fi
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hailia Nordic Oy is a Finnish food technology company that commercializes patent-pending seafood processing technology transforming fish sidestreams (frames, heads, fins) into ready-to-use seafood products. It serves fish processors globally via licensing and contract manufacturing, and sells branded products through S Group retail and food service distributors in Europe.
- Ownership category
- akta.pro rank
Hailia Oy industry classification
Industry- Product category
- Seafood Processing
- NAICS
- Seafood Product Preparation and Packaging (31171), Food Manufacturing (311)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods) (AFANADAI)
- akta.pro secondary industries
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)
Keywords
Where Hailia Oy is headquartered
LocationHeadquarters
- HQ city
- Uusikaupunki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Hailia Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Contract Manufacturing: Hailia produces seafood products at its Karkkila facility for fish processors who supply sidestreams. Products are sold under partner brands (e.g., S Group's Kotimaista private label) or Hailia's own brand (Pikkukalanyhtö, Pikkukalasuikale). This is the primary near-term revenue stream with commercial products already in market since September 2024.
- Technology Licensing: Hailia licenses its patent-pending technology to fish processing companies globally. The first licensing agreement was signed with Kalavapriikki in December 2024 for implementation at their Kuopio facility by early 2026. Payback time for fish processors is measured in months rather than years. Sidestreams can be turned into food products sold at prices 10-15x higher than feed/oil.
- Product Sales: Sale of branded seafood products (Pulled Rainbow Trout, salmon products, small fish products) through retail and food service channels. Products sold in over 500 S Group stores. First product (pulled rainbow trout) sold 36,000 consumer units in its first month (August 2024).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pulled rainbow trout products competitive with tuna pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hailia Oy product offering
Product offeringCore offering
Hailia Oy develops and commercializes patent-pending seafood processing technology that transforms underutilized fish sidestreams (frames, heads, fins, and small pelagic fish) into ready-to-use food products with a texture and mouthfeel resembling cooked fish fillets. The company operates three complementary revenue streams: contract manufacturing of branded seafood products (Pulled Rainbow Trout, Pikkukalanyhtö, Pikkukalasuikale, salmon sidestream products) at its Karkkila facility in Finland, and licensing of its proprietary processing technology to fish processors globally for in-house production implementation.
Product overview
Hailia is a food tech company that offers seafood processing technology and products. The company's core offering is its patent-pending technology that transforms fish processing sidestreams (frames, heads, fins) into ready-to-use food products with exceptional texture and mouthfeel. Hailia operates both as a product manufacturer (producing Pulled Rainbow Trout, Pikkukalanyhtö, Pikkukalasuikale, and salmon products) and as a technology licensor enabling fish processors globally to adopt its technology. The company also provides contract manufacturing services from its Karkkila facility. Products include pulled fish formats (chunks, bites, strips, patties) made from salmonoid and small pelagic fish sidestreams.
Differentiator
Problem solved
Functional benefit
Products and services
- Pulled Rainbow Trout (Nyhtökirjolohi) A ready-to-use seafood product made from rainbow trout filleting sidestreams (frames, heads, fins) using Hailia's patent-pending technology. The product has a texture resembling cooked fish fillet and is sold under S Group's Kotimaista private label across 500+ stores in Finland for everyday cooking (pasta, sauces, fillings).
- Pikkukalanyhtö (Pulled Small Fish) A pulled fish product made from Baltic herring designed for food service and professional kitchens. First commercial product from Hailia, won the Seafood Innovations competition in the innovative seafood products category. Used as a meat or fish replacement in casseroles, pasta, soups, and sauces.
- Pikkukalasuikale (Small Fish Strips) A strip-format fish product made from Baltic herring for food service applications. Suitable for various recipes including casseroles, pasta, soups, and sauces as a meat or fish replacement. Carbon footprint 1.66 kgCO2e/kg, below the 3.2 threshold for best category for fish products.
- Salmon Sidestream Products Salmon products made from Norwegian salmon sidestreams in partnership with Hätälä. Products target the food service industry and are distributed to restaurants and institutional kitchens in Finland and internationally through Hätälä's food service network.
- Technology Licensing Patent-pending seafood processing technology licensed to fish processing companies internationally. Licensees can upcycle low-value filleting sidestreams (frames, heads, fins) into high-value seafood products such as chunks, bites, strips, and patties. First licensing agreement signed with Kalavapriikki in December 2024 for implementation at their Kuopio facility by early 2026. Payback time for licensees measured in months. Active negotiations with processors in Indonesia, Canada, and Australia.
- Contract Manufacturing Hailia operates as a contract manufacturer at its Karkkila, Finland facility for fish processors who supply sidestreams. Industrial-scale production capabilities for partners with products sold under partner brands (e.g., S Group's Kotimaista private label) or Hailia's own brand. Facility fully refurbished in 2022 with patent-pending technology integrated into streamlined production process.
Quantifiable outcome
- 74% consumer acceptance of seafood sidestream food products in UK, Sweden, and Germany markets
- +5 more outcomes
Companies that use Hailia Oy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Hailia Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hailia Oy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Consumer CompassminorMarket research firm commissioned by Hailia to survey more than 1,500 consumers in the UK, Sweden, and Germany about attitudes toward seafood sidestream food products. Survey conducted over 14-day period found 74% positive or neutral attitudes toward such products.
- Dana TechnologycoreDanish engineering company that developed and owns IP for novel seafood processing machinery. Hailia holds exclusive rights to use the technology in seafood applications. Partnership commits equipment production capability to Hailia's global licensing expansion. Vagn Hansen, CEO of Dana Technology stated: 'The seafood industry has a tremendous amount of sidestreams... Hailia has changed that completely.'
- HätäläcoreFinnish fish processing company handling approximately 18 million kg of fish annually. Partnership to manufacture salmon sidestream products for food service industry across Finland and international markets (Sweden, Denmark, France, Germany, Austria, Italy, Switzerland, UK). Products distributed through Hätälä's established food service network.
- KalavapriikkicoreFish farmer and food producer providing rainbow trout sidestreams for Hailia's first commercial product (pulled rainbow trout). Kalavapriikki handles distribution and the product is sold under S Group's Kotimaista private label across 500+ stores. In December 2024, Kalavapriikki signed Hailia's first-ever licensing agreement to implement the technology at their Kuopio production facility by early 2026, aiming to double production to 4,000 tonnes in 2025.
- S GroupcoreFinland's largest retail cooperative with 48% market share of Finnish retail, also operating in Estonia. Distributes Hailia's pulled rainbow trout product under the Kotimaista private label across over 500 stores including Prisma, S-market, Sale, and Alepa locations. S Group provides major retail distribution reach for consumer products.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Hailia Oy competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hailia Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hailia Oy leadership team
Management profileNumber of profiles
Profiles6 records
Hailia Oy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hailia Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hailia Oy
What does Hailia Oy do?
Hailia Oy develops and commercializes patent-pending seafood processing technology that transforms underutilized fish sidestreams (frames, heads, fins, and small pelagic fish) into ready-to-use food products with a texture and mouthfeel resembling cooked fish fillets. The company operates three complementary revenue streams: contract manufacturing of branded seafood products (Pulled Rainbow Trout, Pikkukalanyhtö, Pikkukalasuikale, salmon sidestream products) at its Karkkila facility in Finland, and licensing of its proprietary processing technology to fish processors globally for in-house production implementation.
Is Hailia Oy a public or private company?
Hailia Oy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hailia Oy founded?
Hailia Oy was founded in 2021. It employs 1 to 10 people.
Where is Hailia Oy based?
Hailia Oy is headquartered in Uusikaupunki, Finland, in the Europe region.
How does Hailia Oy make money?
Three revenue lines are on record. Contract Manufacturing is the primary driver. The others are technology Licensing and product Sales.
Does Hailia Oy have an API?
No public API is recorded for Hailia Oy.
What industry is Hailia Oy in?
Hailia Oy's product category is Seafood Processing. Its primary akta.pro industry code is AFANADAI, Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods), with a secondary code of CRADADAG, Frozen Seafood Meals & Value-Added Seafood. Its NAICS code is 31171 and its SIC code is 2092.