What Goodbye Kansas does

Goodbye Kansas Studios is the production-services operating entity of Goodbye Kansas Group AB (publ), a publicly listed Swedish company headquartered in Stockholm. The studio delivers high-end visual effects, digital animation, motion capture, 3D scanning, digital human creation, and real-time cinematic production for AAA video game developers and publishers (e.g., Ubisoft, CD Projekt Red, Sony, EA DICE, Bethesda, Blizzard, Krafton), film/TV and streaming productions (e.g., Netflix, HBO, FX, BBC, Legendary), and global brand clients (e.g., H&M, Volvo, Mercedes Benz). It employs over 300 creative professionals across offices in Stockholm, London, Belgrade, and Mumbai, with a follow-the-sun delivery model.

The studio's core technology stack combines proprietary and best-in-class production tooling: a USD (Universal Scene Description) production pipeline (deployed on the God of War Ragnarok cinematic trailer), real-time Unreal Engine rendering (demonstrated on Cronos: The New Dawn), state-of-the-art performance capture and facial capture systems, photogrammetry-based 3D scanning for digital doubles, and a dedicated Art Department for pre-production visual development. The service offering spans concept art, storyboard, previz, character and creature design, modeling, rigging, look development, animation, lighting, rendering, and compositing — an end-to-end pipeline under a single studio rather than a discrete software product.

Goodbye Kansas Studios operates as a B2B professional-services provider on a project basis. Revenue derives from cinematic trailer production, in-game cinematics, motion capture, episodic and feature VFX, and commercial work for brands, with custom project-based pricing rather than disclosed list rates or subscription/SaaS monetization. Go-to-market is sales-led and relationship-driven, leveraging a website portfolio showcase, participation in industry events (E3, gamescom), direct relationships with major entertainment studios and publishers, and agency partnerships (e.g., AKQA, DDB Paris, Buddha Jones) for branded and franchise work. Award recognition from VES, BAFTA, Webby, Clio, Lovie, and Epica Awards functions as both reputational asset and demand-generation channel.

Name

Goodbye Kansas

Legal name

Goodbye Kansas Group AB

Website

https://goodbyekansas.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodbye Kansas Studios is a Stockholm-based VFX and animation production studio delivering cinematic trailers, motion capture, digital humans, and visual effects for AAA game developers, film/TV studios, and global brands across four offices in Europe and Asia.

Ownership category

akta.pro rank

Product category

Visual Effects and Animation Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Outsourcing Studios (Art/Animation/Audio/Engineering Support) (MPAFAAAN)

akta.pro secondary industries

Virtual Production Production Management & Collaboration Tools (MPAHADAK), On-Set Virtual Art Department (VAD) & Previs/Postvis (MPAHADAD), Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)

Keywords

• Visual effects services
• Motion capture services
• Cinematic trailer production
• 3D scanning services
• Digital human creation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. VFX and Animation Production Services: Project-based B2B services providing VFX, animation, cinematics, motion capture, and related production services to entertainment industry clients (game developers, film/TV studios, advertising agencies)
2. Cinematic Trailer Production: Full-service cinematic trailer production from concept to finished deliverable, including direction, production, VFX, and post-production

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Goodbye Kansas Studios delivers end-to-end visual effects, digital animation, motion and performance capture, 3D scanning, digital human creation, and cinematic trailer production for video game developers, film and TV studios, and advertising brands. Its production services span concept art, storyboarding, previs, character and creature design, modeling, rigging, look development, animation, FX, lighting, rendering, and compositing, delivered from offices in Stockholm, London, Belgrade, and Mumbai.

Product overview

Goodbye Kansas Studios is a service-based VFX and animation studio offering a comprehensive suite of production services rather than a standalone software product. The core offerings include VFX services for Film/TV, Games, and Commercials; Motion Capture and 3D Scanning capabilities; Game Cinematic Trailer production; an Art Department for pre-production visual development; Realtime Production using Unreal Engine; and Digital Humans creation. These services work together as an integrated pipeline where clients can access concept art, storyboarding, previz, character/creature design, 3D scanning, motion capture, animation, VFX, look development, lighting, rendering, and compositing—all from a single studio. The company operates as a production partner rather than a product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• VFX Services High-end visual effects services for Film/TV, Games, and Commercials, covering every step of production from concept art and storyboarding to previs, finished shots, digital environments, matte paintings, FX, lighting, render, and compositing.
• Motion Capture State-of-the-art performance capture and facial capture services for animation and game cinematics, including body animation, facial animation, and motion tracking delivered from proprietary capture studios.
• 3D Scanning Photogrammetry and 3D scanning services for character and asset creation, including full body scans, facial scans, and digital double creation.
• Game Cinematic Trailers Full CG cinematic trailer production for the gaming industry, from direction and character design to full animation, VFX, and final compositing.
• Art Department Visual development, character and environment design services for early pre-production, supporting new IP creation and production quality assurance.
• Realtime Production (Unreal Engine) Real-time production using Unreal Engine for trailers and virtual production, combining VFX, cinematics, animation, and real-time technologies.
• Digital Humans Creation of photorealistic digital humans and characters using advanced facial capture, scanning, and animation technologies for games and film.

Quantifiable outcome

• Award-winning work recognized by VES Awards, Webby Awards, BAFTA, Clio Awards, Lovie Awards, and multiple industry recognitions
• +2 more outcomes

Named customers37 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bloober TeamcoreStrategic or Co-development PartnerWorked on Cronos: The New Dawn realtime UE trailer for Bloober Team. Goodbye Kansas provided full cinematic production including VFX, animation, and motion capture services for this horror game project.
• Sony London StudiocoreStrategic or Co-development PartnerDelivered motion capture, facial capture and animation for Blood & Truth, the first AAA VR game for PlayStation VR. Worked closely with Sony London Studio's VR Cinematic Team to performance capture over an hour of cinematics.
• The Imaginarium StudioscoreTechnology or IntegrationCollaborated on Cyberpunk 2077 Phantom Liberty cinematic trailer. The Imaginarium Studios provided additional motion capture and facial capture capabilities including head of virtual production, lead motion capture technician, and head of facial capture.
• AKQAminorGTM or Marketing PartnerAgency partner for Assassin's Creed Valhalla TVC production alongside DDB Paris and Eddy.
• DDB Paris / EddyminorGTM or Marketing PartnerCreative agency partnership for Assassin's Creed Valhalla TVC production for Ubisoft.
• Starbreeze / LionGameLioncoreStrategic or Co-development PartnerOngoing partnership producing cinematic trailers for Overkill's The Walking Dead game franchise including character trailers and launch trailer.
• Buddha JonescoreStrategic or Co-development PartnerCreative agency partnership for The Outer Worlds 2 trailer production alongside Obsidian Entertainment.
• AKQAminorGTM or Marketing PartnerAgency partnership for Redfall character trailers for Bethesda and Arkane Studios.
• Avalanche Studios / MicrosoftcoreStrategic or Co-development PartnerProduced cinematic teaser trailer for Contraband game, released at Xbox & Bethesda Games Showcase.
• CD Projekt RedcoreStrategic or Co-development PartnerLong-standing partnership producing award-winning cinematic trailers for Cyberpunk 2077 including E3 trailer and Phantom Liberty expansion.
• Sony Interactive Entertainment / Santa Monica StudiocoreStrategic or Co-development PartnerProduced cinematic game trailer 'Father and son' for God of War Ragnarok using new USD production pipeline.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Framestore: Global VFX and immersive content studio providing VFX, animation, and virtual production for film, TV, and games. Closely comparable to Goodbye Kansas in full-pipeline service offering and AAA client base.
• DNEG: Leading visual effects and animation services company for feature films, episodic TV, and games. Direct competitor offering full-pipeline VFX including motion capture and digital humans at similar scale.
• Weta FX: Premium VFX studio servicing Hollywood film and AAA game projects with full-pipeline production. Highly comparable to Goodbye Kansas's theatrical-grade VFX and digital human focus.
• Digic Pictures: Hungarian VFX and game cinematic trailer specialist with deep relationships across AAA game publishers (Ubisoft, EA, Activision). Most direct pure-play comparator to Goodbye Kansas's game-trailer-and-VFX business.
• Platige Image: Polish VFX and game-cinematic studio producing cinematics, trailers, and VFX for AAA games, films, and advertising. Similar dual focus on game trailers + film/TV VFX with European cost base.
• Axis Studios: UK-based animation and VFX studio producing cinematic trailers, VFX, and full CG content for games, films, and TV. Comparable in mid-tier full-service offering for AAA publishers.
• Cantina Creative: Veteran game cinematic trailer and marketing-content producer with focus on AAA game franchises. Closely comparable niche: cinematic trailers, performance capture, and full-service game marketing content.
• The Imaginarium Studios: UK-based performance capture and digital human studio co-founded by Andy Serkis. Has partnered directly with Goodbye Kansas (Cyberpunk 2077 Phantom Liberty), reflecting direct overlap in motion capture + facial capture services.

Broad incumbents

• Industrial Light & Magic (ILM): Lucasfilm-owned global VFX and entertainment technology leader. Operates broadly in the same space as Goodbye Kansas but at greater scale and with broader service portfolio across film, TV, theme parks, and games.
• MPC (Moving Picture Company): Global VFX powerhouse (owned by Technicolor) providing full-pipeline VFX, animation, and post-production services for film, episodic, and advertising. Operates in the same broad VFX services category as Goodbye Kansas at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodbyekansas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodbye Kansas