Wayside Recovery Center
Wayside Recovery Center is a Minnesota-based 501(c)(3) nonprofit, founded in 1954, providing integrated substance use disorder and mental health treatment for women and children, including the only Twin Cities residential program that allows mothers to enter treatment with their children.
- Company typePrivate
- Founded1954
- HeadquartersSaint Louis Park, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wayside Recovery Center does
Wayside Recovery Center is a 501(c)(3) nonprofit behavioral health organization founded in 1954 and headquartered in Saint Louis Park, Minnesota, with operations across three Twin Cities locations (Saint Louis Park and Saint Paul). The organization provides integrated substance use disorder and mental health treatment for women 18 and older, with particular specialization in serving pregnant women and mothers with children. Its core platform comprises four programs: a Family Treatment Center (residential capacity for 19 women and 16 children, 90-120 day average stay), a Women's Treatment Center (residential capacity for up to 41 women), a Wayside Wellness Center offering telehealth and in-person intensive outpatient programs plus outpatient therapy, and Supportive Housing with 20 sober living units. The organization is federally accredited as a Certified Community Behavioral Health Clinic (CCBHC) and is one of only four facilities in Minnesota, and the only one in the Twin Cities, offering residential treatment that allows mothers to enter with their children, delivering a two-generation model of care.
The technology and clinical platform combines evidence-based treatment modalities — trauma-informed care, Medication Assisted Treatment (MAT), co-occurring disorder treatment, peer recovery support, and children's mental health services — with vendor-supplied digital therapeutics (Deprexis for depression and Vorvida for alcohol reduction, deployed through an Orexo US partnership funded by the State of Minnesota and Proof Alliance). Underlying operations include direct intake channels (phone, online form, referral fax), Rule 25 chemical use assessment-driven admissions, and dedicated intake pathways for Child Protection Services and Drug Court-referred clients. The organization employs 101-250 staff and has served over 32,000 women and 7,000 children since founding.
Revenue mechanics are diversified across insurance reimbursement (Blue Cross Blue Shield of MN, UCare, HealthPartners, Medica, United Health Care, Humana, CBP, Hennepin Health, Alliana, Aetna), Minnesota state treatment funds (CCDFT via Rule 25 assessments), federal grants (SAMHSA State Opioid Response, MN Department of Human Services, federal CCBHC demonstration funding), and philanthropic donations including annual participation in Give to the Max Day. Pricing is not publicly disclosed as a fee schedule; the organization accepts clients without insurance and uses financial eligibility for state-funded treatment. Marketing and outreach operate primarily through content marketing (blog, email newsletters), social media, community partnerships, the Project ECHO virtual education series on Black maternal health, and direct referral relationships with 50+ community organizations.
Wayside Recovery Center firmographics
Firmographics- Name
- Wayside Recovery Center
- Legal name
- The Wayside House, Inc d/b/a Wayside Recovery Center
- Website
- https://waysiderecovery.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wayside Recovery Center is a Minnesota-based 501(c)(3) nonprofit, founded in 1954, providing integrated substance use disorder and mental health treatment for women and children, including the only Twin Cities residential program that allows mothers to enter treatment with their children.
- Ownership category
- akta.pro rank
Wayside Recovery Center industry classification
Industry- Product category
- Addiction and Behavioral Health Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
- akta.pro secondary industries
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where Wayside Recovery Center is headquartered
LocationHeadquarters
- HQ city
- Saint Louis Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wayside Recovery Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Insurance / Health Plan Reimbursement: Wayside accepts multiple health insurance providers including Blue Cross Blue Shield of MN, UCare, HealthPartners, Medica, United Health Care, Humana, CBP, Hennepin Health, Alliana Health and Aetna. Services are billed through standard health insurance reimbursement. The organization also accepts clients without insurance.
- Donations and Philanthropic Contributions: Wayside relies on monetary donations from individuals and organizations. Donations can be made online, by check, or in-kind. The organization also receives grants from government agencies (SAMHSA, MN DHS) and foundations such as Proof Alliance and through the State Opioid Response (SOR) grant. Planned giving and corporate matching gift programs are also offered.
- Government Grants and Public Funding: Wayside receives funding through government grants including the State Opioid Response (SOR) grant from SAMHSA and the Minnesota Department of Human Services (MN DHS). The organization was one of the first eight organizations selected in Minnesota for the federal CCBHC demonstration project. Rule 25 assessments help clients access State of Minnesota Chemical Dependency Consolidated Treatment Fund (CCDFT) for treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Rule 25 Assessment (Chemical Use Assessment) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Wayside Recovery Center product offering
Product offeringCore offering
Wayside Recovery Center provides gender-specific substance use disorder and mental health treatment for women 18+, pregnant and parenting women with children, and families across the Twin Cities of Minnesota. Services include residential treatment (Women's Treatment Center and Family Treatment Center), outpatient programs (telehealth and in-person intensive outpatient), supportive housing, case management, family and children's therapy, peer recovery support, and culturally specific programming for African American pregnant and parenting women. The organization is federally accredited as a Certified Community Behavioral Health Clinic (CCBHC) and integrates Medication Assisted Treatment (MAT) with co-occurring mental health care.
Product overview
Wayside Recovery Center operates a comprehensive behavioral health and addiction treatment platform offering gender-specific services for women, children, and families. The core portfolio includes four primary programs: Family Treatment Center (residential treatment for pregnant women and mothers with children, with capacity for 19 women and 16 children), Women's Treatment Center (residential treatment for up to 41 women with co-occurring disorders), Wayside Wellness Center (outpatient programs including telehealth and in-person intensive outpatient and mental health therapy), and Supportive Housing (20 sober living units). These are complemented by specialized sub-products including Case Management Services, Children's Mental Health Services, Family Therapy, Peer Recovery Support, Mental Health Services, Digital Therapeutics (Deprexis and Vorvida), Smoking Cessation Services, Rule 25 Assessments, and a Maternal and Infant Health Program. The organization holds Certified Community Behavioral Health Clinic (CCBHC) accreditation and was founded in 1954, serving women 18+ across the Twin Cities area of Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Treatment Center Residential treatment program welcoming pregnant women and mothers with children (ages birth-11) to enter treatment together, preventing family separation. Capacity for 19 women and 16 children, with typical stays of 90-120 days. Includes addiction treatment, parenting education, family therapy, and coordination with Child Protection Services.
- Women's Treatment Center Residential treatment facility for up to 41 women designed to serve women with co-occurring substance use disorders and mental health diagnoses. Located in St. Louis Park, MN. Children are welcome to visit but not in residence.
- Wayside Wellness Center (Outpatient Programs)
Quantifiable outcome
- 70% of clients are first-time mothers; 90% have dependent children. Families typically stay for 90-120 days (3 months) in Family Treatment Center.
- +3 more outcomes
Companies that use Wayside Recovery Center
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Wayside Recovery Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wayside Recovery Center partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Orexo UScoreCollaboration to provide digital therapeutics Deprexis and Vorvida to pregnant and parenting women addressing depression and prenatal alcohol exposure. Part of a pilot program funded by the State of Minnesota and Proof Alliance. Deprexis is a 12-week web program for depression; Vorvida is a 24-week program for reducing drinking.
- Minnesota Indian Women's Resource Center (MIWRC)coreCommunity partnership to ensure cultural needs of Indigenous women and families are met. One of over 50 community organizations Wayside collaborates with to serve the diverse cultural needs of clients.
- American Indian Family Center (AIFC)coreCommunity partnership serving American Indian families. Collaborates with Wayside to provide culturally responsive services addressing the needs of clients from Indigenous backgrounds.
- Southside Family Nurturing CentercoreCommunity organization partnership supporting families in the Twin Cities. Collaborates with Wayside to ensure each client's needs are met through coordinated services.
- Minnesota One Stop for CommunitiescorePartnership supporting mothers with active Child Protective Services cases working towards reunification while in treatment. Helps coordinate services for clients navigating social services.
- Koinonia Leadership AcademycorePartnership led by Dr. Talaya Tolefree to host community listening circles, foster collaboration, and deliver training on restorative practices in maternal health. Focuses on improving outcomes for Black mothers, infants, and families.
- Chocolate Milk Moms (Dr. LaVonne Moore)minorCommunity partnership focused on breastfeeding support and maternal health resources for Black mothers. Works with Wayside to improve maternal health outcomes.
- Diva Moms (Kindra McGee)minorCommunity partnership providing maternal health support and resources. Collaborates with Wayside to address disparities in maternal health outcomes for Black women.
- Nubian Moms (Ciana Cullens)minorCommunity partnership offering maternal health resources for Black mothers. Works with Wayside to make a difference in Black maternal health outcomes through meaningful collaboration.
- Black Coalition for Safe MotherhoodcoreCo-founded by Dr. Leslie Farrington; partnership to promote the ACTT (Ask, Claim, Trust, Tell) advocacy toolkit to improve perinatal and medical experiences for Black birthing parents. Staff from Wayside participated in ACTT Facilitator Training and led workshops at national conferences.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Wayside Recovery Center competitors and assessment
Company assessmentBroad incumbents
- Hazelden Betty Ford Foundation: National nonprofit addiction treatment leader headquartered in Minnesota. Comparable as a long-standing Minnesota-based SUD treatment provider with residential, outpatient, and family programming; broader geographic footprint and scale than Wayside.
- Acadia Healthcare: National for-profit operator of psychiatric and substance use treatment facilities. Comparable as a scaled behavioral health operator competing for the same Medicaid and commercial SUD treatment dollars; differs by being for-profit, multi-state, and offering acute psychiatric care.
Direct peers
- RS EDEN: Minnesota-based nonprofit providing residential and outpatient substance use disorder treatment, supportive housing, and recovery services. Closely comparable in mission, geography, and service mix; Amy Morgan (Wayside's CEO) previously held leadership roles at RS EDEN.
- NuWay Mental Health & Housing: Minnesota nonprofit offering residential treatment, outpatient programs, and supportive housing for adults with substance use disorders. Comparable Twin Cities provider with similar payer mix (Rule 25/CCDFT, insurance, grants) and Medicaid-reimbursement strategy.
- Meridian Behavioral Health: Minnesota-based behavioral health network operating multiple residential and outpatient treatment programs across the Twin Cities. Comparable as a regional SUD/mental health provider competing for similar payer contracts and referral pathways.
- Valhalla Place: Minnesota-based outpatient addiction treatment provider offering MAT, IOP, and standard outpatient services. Comparable in targeting Minnesota Medicaid populations and offering medication-assisted treatment; differs in being outpatient-only with no residential capacity.
- Hope House (Minnesota): Minnesota recovery housing and treatment organization offering long-term residential recovery programs. Comparable as a Minnesota-based nonprofit recovery housing provider serving similar low-income and Medicaid populations.
Regional players
- Minnesota Indian Women's Resource Center (MIWRC): Minneapolis-based nonprofit serving Indigenous women impacted by substance use, domestic violence, and homelessness. Comparable as a community partner and culturally specific women's SUD provider in the Twin Cities ecosystem; differs in cultural focus and primary services.
Emerging players
- Eden House Programs: Women's recovery housing and program operator with multi-state footprint. Comparable in focusing on women in recovery from SUD; differs by being primarily sober living rather than offering clinical residential treatment.
- PRIDE Institute: Minnesota-based treatment program specializing in LGBTQ+ behavioral health and substance use treatment. Comparable as a Minnesota niche behavioral health provider with residential programming and culturally specific care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Wayside Recovery Center social profiles
Digital presenceWayside Recovery Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayside Recovery Center leadership team
Management profileNumber of profiles
Profiles7 records
Wayside Recovery Center funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayside Recovery Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayside Recovery Center
What does Wayside Recovery Center do?
Wayside Recovery Center provides gender-specific substance use disorder and mental health treatment for women 18+, pregnant and parenting women with children, and families across the Twin Cities of Minnesota. Services include residential treatment (Women's Treatment Center and Family Treatment Center), outpatient programs (telehealth and in-person intensive outpatient), supportive housing, case management, family and children's therapy, peer recovery support, and culturally specific programming for African American pregnant and parenting women. The organization is federally accredited as a Certified Community Behavioral Health Clinic (CCBHC) and integrates Medication Assisted Treatment (MAT) with co-occurring mental health care.
Is Wayside Recovery Center a public or private company?
Wayside Recovery Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wayside Recovery Center founded?
Wayside Recovery Center was founded in 1954. It employs 101 to 250 people.
Where is Wayside Recovery Center based?
Wayside Recovery Center is headquartered in Saint Louis Park, United States, in the North America region.
How does Wayside Recovery Center make money?
Three revenue lines are on record. Insurance / Health Plan Reimbursement is the primary driver. The others are donations and Philanthropic Contributions and government Grants and Public Funding.
Who are Wayside Recovery Center's main competitors?
Broad incumbents on record are Hazelden Betty Ford Foundation and Acadia Healthcare. Direct peers are RS EDEN, NuWay Mental Health & Housing, Meridian Behavioral Health, Valhalla Place and Hope House (Minnesota). Minnesota Indian Women's Resource Center (MIWRC) is listed as a regional player. Emerging players are Eden House Programs and PRIDE Institute.
Does Wayside Recovery Center have an API?
No public API is recorded for Wayside Recovery Center.
What industry is Wayside Recovery Center in?
Wayside Recovery Center's product category is Addiction and Behavioral Health Treatment Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab), with a secondary code of BPAGACAE, Substance Use Disorder Prevention & Recovery Services. Its NAICS code is 623220 and its SIC code is 8051.