Atypique
- Company typePrivate
- Founded2021
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Atypique firmographics
Firmographics- Name
- Atypique
- Legal name
- AgriAgora
- Website
- https://atypique.eco
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Atypique industry classification
Industry- Product category
- Wholesale Food Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Foodservice / HORECA Produce Wholesale (AFAIACAI)
- akta.pro secondary industry
- Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ)
Keywords
Where Atypique is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Atypique business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product sales (wholesale): Atypique operates as a full-service wholesaler buying fruits and vegetables directly from French producers and reselling to foodservice professionals (collective catering, commercial restaurants, hotels, caterers, delicatessens). Revenue is generated from product margins and logistics service fees embedded in pricing. Pricing is per-order with Franco minimums by department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom pricing per professional client |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Atypique product offering
Product offeringCore offering
Atypique operates as a full-service B2B wholesaler that buys declassified (ugly, out-of-calibre, surplus, or shape-defective) French fruits and vegetables directly from 350+ producers and resells them to 400+ foodservice professionals including restaurants, caterers, hotels, and collective catering operators. The offering includes approximately 50 seasonal references per week, over 200 annual references, and supplementary services such as a Communication Kit and in-store animations to help clients communicate their anti-food-waste commitment. Delivery is A/B (next-day) from warehouses in Lyon and Paris, covering more than half of mainland French territory.
Product overview
Atypique operates as a full-service wholesaler of declassified French fruits and vegetables, positioning itself as the anti-food-waste alternative to traditional produce distribution. The core offering is a comprehensive catalog of over 200 annual product references (approximately 50 seasonal references per week) that includes four types of declassification: normal (harvest surplus), out-of-calibre (size issues), shape defects, and aesthetic defects. The company supplements its core produce catalog with value-added services including a Communication Kit (poster and diploma materials for client branding) and in-store Animation services for consumer awareness campaigns. Additionally, Atypique offers a White Paper research publication on the declassified produce market for industry education. All products are 100% French, seasonal, and predominantly Bio or HVE certified, sourced directly from French producers and delivered A-for-B (next-day) to professional clients including restaurants, caterers, hotels, and collective catering operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Declassified Fruits and Vegetables Wholesale catalog of French declassified (ugly, out-of-calibre, shape-defective, or surplus) fruits and vegetables that are gustatively and nutritionally equivalent to standard produce but rejected by traditional distribution. Includes approximately 50 seasonal references per week and over 200 annual references, 100% French, predominantly Bio or HVE certified. Sold exclusively to professional foodservice buyers (restaurants, caterers, hotels, collective catering).
- Communication Kit Complete communication support package provided to professional clients including visual materials such as posters and diplomas to help them valorize and showcase their anti-food-waste commitment to their own end customers.
- In-Store Animations On-site animations organized at client locations (hotels, canteens, restaurants) to highlight the client's commitment to sustainable food and raise awareness among customers, hotel guests, and canteen diners about anti-food-waste practices.
- White Paper on the Declassified Produce Market Research study and survey report on the French declassified fruits and vegetables market, including key waste figures, professional barriers and how to overcome them, benefits of a structured declassified supply chain, and actionable insights for RSE commitments and EGAlim/AGEC law compliance.
Quantifiable outcome
- 1,700+ tonnes of fruits and vegetables saved from food waste in 2023
- +3 more outcomes
Companies that use Atypique
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
Atypique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Atypique partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- HectarminorHectar is an agricultural innovation ecosystem in France. Atypique appears alongside Hectar in the 'Nos partenaires et conseils' section of its website, indicating a supporting or advisory partnership.
- Rhône Développement Initiative (RDI)minorRhône Développement Initiative is a regional economic development organization in the Rhône department. Atypique appears alongside RDI in the 'Nos partenaires et conseils' section, indicating a supporting or advisory partnership.
- MEDEFminorLe Mouvement des Entreprises de France (MEDEF) is France's largest employer federation. Atypique appears alongside MEDEF in the 'Nos partenaires et conseils' section, suggesting organizational or advisory affiliation.
- Food Tech LyonminorFood Tech Lyon is a foodtech ecosystem organization in Lyon. Atypique appears alongside Food Tech Lyon in the 'Nos partenaires et conseils' section, indicating participation in the local foodtech community.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Atypique competitors and assessment
Company assessmentDirect peers
- Phenix: French anti-waste food company that rescues surplus food and redistributes it via B2B and B2C channels. Most directly comparable to Atypique on the upstream food-waste thesis, though Phenix operates more on a marketplace/donation model rather than as a full-service foodservice produce wholesaler.
Broad incumbents
- Brakes Group: One of the largest foodservice distributors in the UK and Ireland, supplying restaurants, hotels and caterers. Comparable on foodservice buyer base and category management expertise; could expand a declassified or 'imperfect' produce line as a category extension.
- Sysco: Global foodservice distribution leader with significant European operations. While not a declassified-produce specialist, Sysco competes for the same foodservice procurement budgets and could enter the declassified category as an add-on SKU range, leveraging incomparable scale.
- METRO AG: International cash-and-carry and foodservice wholesaler with a strong HoReCa proposition across Europe. Comparable in serving independent restaurants, hotels and caterers via physical and digital channels, though with a much broader assortment and B2B membership model.
- Transgourmet: European foodservice distribution subsidiary of Coop Group, operating across France, Germany, Switzerland, Poland and other markets. Comparable as a multi-category foodservice wholesaler competing for the same collective catering and hotel accounts that Atypique serves.
- Pomona (Eurial): France's largest specialized foodservice distributor, serving restaurants and collective catering across fresh, frozen, dry and non-food categories. Direct incumbent competition for the same buyer wallet as Atypique, but with national scale, multi-category assortment and broader enterprise relationships.
Emerging players
- Too Good To Go: Pan-European anti-waste food platform connecting consumers and businesses to surplus food from restaurants, bakeries and grocers. Comparable on the anti-waste narrative and B2B foodservice buyer base, though its core mechanics are B2C surplus 'magic bags' rather than wholesale produce distribution.
Regional players
- Agrial: Major French agricultural cooperative with farm inputs, produce and a foodservice distribution arm. Comparable as a French producer-side aggregator with downstream foodservice reach, and a credible alternative channel for declassified produce if Atypique's producer relationships were to weaken.
Others
- Fruits & Légumes de France (industry associations): Interprofessional association representing the French fresh fruit and vegetable sector. Not a commercial peer but a key ecosystem counterpart: its standards, lobbying and 'ugly produce' campaigns shape the regulatory and consumer environment in which Atypique operates.
- Hectar: French agricultural innovation ecosystem and listed Atypique partner. Adjacent ecosystem player: connects agritech startups with producers, investors and corporates — material to Atypique's producer pipeline and strategic positioning within the French agri-food innovation stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atypique social profiles
Digital presenceAtypique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atypique leadership team
Management profileNumber of profiles
Profiles3 records
Atypique funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atypique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atypique
What does Atypique do?
Atypique operates as a full-service B2B wholesaler that buys declassified (ugly, out-of-calibre, surplus, or shape-defective) French fruits and vegetables directly from 350+ producers and resells them to 400+ foodservice professionals including restaurants, caterers, hotels, and collective catering operators. The offering includes approximately 50 seasonal references per week, over 200 annual references, and supplementary services such as a Communication Kit and in-store animations to help clients communicate their anti-food-waste commitment. Delivery is A/B (next-day) from warehouses in Lyon and Paris, covering more than half of mainland French territory.
Is Atypique a public or private company?
Atypique is a private company. It is classified as venture growth investor backed and is currently operating.
When was Atypique founded?
Atypique was founded in 2021. It employs 11 to 50 people.
Where is Atypique based?
Atypique is headquartered in Lyon, France, in the Europe region.
How does Atypique make money?
One revenue line is on record: product sales (wholesale).
Who are Atypique's main competitors?
Phenix is listed as a direct peer. Broad incumbents are Brakes Group, Sysco, METRO AG, Transgourmet and Pomona (Eurial). Too Good To Go is listed as an emerging player. Agrial is listed as a regional player. Others are Fruits & Légumes de France (industry associations) and Hectar.
Does Atypique have an API?
No public API is recorded for Atypique.
What industry is Atypique in?
Atypique's product category is Wholesale Food Distribution. Its primary akta.pro industry code is AFAIACAI, Foodservice / HORECA Produce Wholesale, with a secondary code of AFAIAJAJ, Organic & Natural Foodservice & Restaurant Supply Wholesale. Its NAICS code is 424480 and its SIC code is 5140.