Spruce Power (old)
- Company typePublic
- Founded2011
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Spruce Power (old) does
Spruce Power is a US-based owner and operator of distributed residential solar energy assets that also sells third-party solar asset management services through its Spruce PRO platform. The company owns approximately 85,000 residential solar systems representing roughly 515 MW of installed capacity across 32+ US states, generating recurring revenue through long-term solar leases and power purchase agreements (PPAs) with individual homeowners. Through wholly-owned subsidiaries including Solar Service Experts, LLC, Spruce Power 1/3 LLC, Spruce Lending Inc., and Spruce Storage LLC, Spruce manages the full lifecycle of residential solar assets from origination and financing through asset operations, customer servicing, and end-of-term disposition.
Spruce PRO is the company's managed services platform, offering third-party portfolio owners — including global financial institutions, investment firms, cleantech venture funds, utilities, and retail energy providers — seven integrated service modules: Financial Asset Management, Billing/Collections, Asset Operations, SREC Marketplace/Environmental Commodities Markets, Contact Center, Account Services, and Servicing IT. The platform oversees approximately 145,000 solar assets representing roughly $1 billion of residential solar assets serviced, and is supported by a network of 100+ qualified service partners for on-site maintenance. Spruce is also noted as one of the first solar companies to offer retrofit home batteries, layering energy storage onto its existing residential base.
Revenue is generated through three primary streams: (1) recurring monthly residential solar lease payments and usage-based PPA payments from approximately 85,000 homeowners, (2) managed services fees from third-party portfolio operators using Spruce PRO, and (3) portfolio acquisitions (e.g., the 91 MW NJR Clean Energy Ventures portfolio acquired for $132.5M in 2024). The company went public via SPAC and trades on the NYSE under ticker SPRU. Despite 27% LTM revenue growth to ~$111.4M, Spruce remains unprofitable, posting a $0.75 per share LTM loss, a $6.9M net loss in Q4 2025, a -20.49% return on equity, and carrying $695.5M of total debt against a market capitalization of approximately $77-109M.
Spruce Power (old) firmographics
Firmographics- Name
- Spruce Power (old)
- Legal name
- Solar Service Experts, LLC d/b/a Spruce Power
- Website
- https://sprucepower.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Spruce Power (old) industry classification
Industry- Product category
- Residential Solar Energy Services
- NAICS
- Solar Electric Power Generation (221114), Electric Power Generation (22111)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Solar Project Development & IPP (Utility-Scale & Rooftop) (EUAMABAA)
- akta.pro secondary industry
- Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB)
Keywords
Where Spruce Power (old) is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Spruce Power (old) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Residential Solar Lease Payments: Spruce Power owns residential solar systems and leases them to homeowners. Customers pay a set monthly amount as outlined in their Solar Lease Agreement. The monthly payment amount may increase annually by a set percentage as outlined in the Agreement.
- Power Purchase Agreements (PPA): Customers who have a Power Purchase Agreement purchase the solar energy that the solar system produces each month. Payment is calculated as monthly kWh production multiplied by the current price per kWh, plus applicable taxes and fees.
- Managed Services (Spruce PRO): Comprehensive end-to-end solar servicing, financial reporting, and SREC monetization offered to 3rd party owned portfolio operators including financial institutions, investment firms, and asset owners.
- Portfolio Acquisitions: Spruce Power acquires residential solar portfolios from other companies, such as the 91 MW portfolio from NJR Clean Energy Ventures for $132.5 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Paper Statement Fee |
| Other | Monthly | Late Fee |
| Transaction based/ take rate | One time/ perpetual license | Home Filing Service Charge (With Escrow) |
| Transaction based/ take rate | One time/ perpetual license | Home Filing Service Charge (Without Escrow) |
| Transaction based/ take rate | One time/ perpetual license | Refinance/HELOC |
| Transaction based/ take rate | One time/ perpetual license | System Buyout Service Charge (Without Filing) |
| Transaction based/ take rate | One time/ perpetual license | System Buyout Service Charge (With Filing) |
| Transaction based/ take rate | Pay-as-you-go | Rush Service Charges |
| Transaction based/ take rate | Pay-as-you-go | Truck-roll and Service Charges |
| Transaction based/ take rate | Pay-as-you-go | Non-Covered System Damage Repair |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Spruce Power (old) product offering
Product offeringCore offering
Spruce Power is a leading owner and operator of distributed residential solar energy assets in the United States, owning approximately 85,000 residential solar systems and offering homeowners solar leases and power purchase agreements (PPAs). Through its Spruce PRO managed services platform, the company provides end-to-end asset servicing to third-party solar portfolio owners covering financial reporting, SREC monetization, asset operations, billing/collections, and customer support.
Product overview
Spruce Power is a leading owner and operator of distributed residential solar energy assets in the United States, serving approximately 85,000 residential solar systems. The company operates two main product lines: (1) its core residential solar leasing/PPA business offering homeowners flexible and affordable solar energy solutions, and (2) Spruce PRO, a premier full-scope managed services platform that provides third-party portfolio owners (including financial institutions, investment firms, and utilities) with comprehensive end-to-end solar servicing, financial reporting, and SREC monetization. Spruce PRO consists of seven integrated service modules: Financial Asset Management, Billing/Collections, Asset Operations, SREC Marketplace/ECM, Contact Center, Account Services, and Servicing IT. The company also offers life event management services (home sales, refinancing, lease changes, system purchases) for its residential customer base.
Differentiator
Problem solved
Functional benefit
Brands
- Spruce PRO: A premier full-scope managed services platform offering end-to-end solar servicing, financial reporting, and SREC monetization to third-party owned solar portfolios.
Products and services
- Residential Solar Lease and Power Purchase Agreement (PPA) Programs Long-term solar lease and PPA products that allow U.S. residential homeowners to obtain rooftop solar systems with little or no upfront cost in exchange for fixed monthly payments or per-kWh charges; Spruce Power retains ownership of the underlying solar assets.
- Spruce PRO Managed Services Platform End-to-end managed services platform serving global financial institutions, investment firms, cleantech venture funds, asset owners/operators, and utilities that own residential solar portfolios, providing financial asset management, billing/collections, asset operations, SREC marketplace monetization, contact center support, account services, and servicing IT across approximately 145,000 managed solar assets.
Quantifiable outcome
- 2.2 billion kWh of lifetime renewable energy generated
- +2 more outcomes
Companies that use Spruce Power (old)
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Spruce Power (old) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Spruce Power (old) partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- NJR Clean Energy Ventures (New Jersey Resources)coreSpruce Power acquired a 91 MW residential solar portfolio from NJR Clean Energy Ventures for $132.5 million. NJR plans to use proceeds to reduce debt and fund working capital while focusing on expanding its commercial solar projects.
- Connecticut Attorney General's OfficeminorConnecticut AG William Tong announced a $100,000 settlement with Spruce Power 3 resolving an investigation into consumer complaints about billing, customer service, and warranty issues after acquiring solar contracts from NRG Energy between 2021-2023.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Spruce Power (old) competitors and assessment
Company assessmentDirect peers
- Sunrun: Sunrun is the largest US residential solar lease/PPA operator with a national footprint. Its core business model — owning residential solar systems, leasing them to homeowners, and offering battery/storage — directly mirrors Spruce's owned-portfolio segment, making it the closest comparable in scale and business model.
- Sunnova Energy International: Sunnova provides residential solar leases, PPAs, and battery storage across the US, also serving as a third-party solar servicer. Like Spruce, it owns long-duration residential solar cash-flow assets and competes directly for both homeowners and portfolio servicing contracts.
- PosiGen: PosiGen is a residential solar and energy efficiency provider focused on lower- and middle-income homeowners with a lease/PPA model. It is directly comparable in customer profile and asset-ownership approach, although its focus is more demographic-specific than Spruce's broader residential base.
- Mosaic: Mosaic provides financing and capital solutions for residential solar. While more financing-oriented, Mosaic is comparable in the broader residential solar finance ecosystem where Spruce's Spruce Power 3 contracts and Spruce Lending operate, and competes for similar installer/installer-network relationships.
Broad incumbents
- Hannon Armstrong Sustainable Infrastructure Capital (HASI): HASI is a publicly traded investor in climate solutions including residential and commercial solar. It overlaps with Spruce as both a financier and an asset holder in distributed solar, but operates at a much larger scale and across a broader range of clean energy infrastructure.
- Generate Capital: Generate Capital is a specialty finance company that owns, operates, and finances distributed solar and other infrastructure. It competes for institutional capital deploying into residential solar portfolios — the same target market Spruce's Spruce PRO serves.
- Clearway Energy: Clearway Energy is a publicly traded renewable energy IPP with utility-scale and distributed assets. While primarily utility-scale, its renewable energy ownership and project finance expertise overlap with Spruce's portfolio acquisition and IPP business model.
- NextEra Energy: NextEra Energy Resources is the world's largest renewable energy generator, with both utility-scale and distributed solar exposure. It is a broad incumbent in the same renewable IPP category as Spruce, but at vastly greater scale and with vertically integrated capabilities.
Emerging players
- DSD Renewables: DSD Renewables provides asset management, operations, and maintenance services for distributed solar portfolios. It directly competes with Spruce PRO's managed services offering for third-party solar portfolio owners in a similar technology/services niche.
- Pivot Energy: Pivot Energy develops community and distributed solar projects and offers portfolio management services. It overlaps with Spruce at the intersection of residential/community solar ownership and third-party asset management, although at an earlier scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spruce Power (old) social profiles
Digital presenceSpruce Power (old) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spruce Power (old) leadership team
Management profileNumber of profiles
Profiles10 records
Spruce Power (old) subsidiaries and ownership
Company hierarchySubsidiaries5 records
Spruce Power (old) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spruce Power (old) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spruce Power (old)
What does Spruce Power (old) do?
Spruce Power is a leading owner and operator of distributed residential solar energy assets in the United States, owning approximately 85,000 residential solar systems and offering homeowners solar leases and power purchase agreements (PPAs). Through its Spruce PRO managed services platform, the company provides end-to-end asset servicing to third-party solar portfolio owners covering financial reporting, SREC monetization, asset operations, billing/collections, and customer support.
Is Spruce Power (old) a public or private company?
Spruce Power (old) is a public company. It is classified as public and is currently operating.
When was Spruce Power (old) founded?
Spruce Power (old) was founded in 2011. It employs 101 to 250 people.
Where is Spruce Power (old) based?
Spruce Power (old) is headquartered in Houston, United States, in the North America region.
How does Spruce Power (old) make money?
Four revenue lines are on record. Residential Solar Lease Payments are the primary driver. The others are power Purchase Agreements (PPA), managed Services (Spruce PRO) and portfolio Acquisitions.
Who are Spruce Power (old)'s main competitors?
Direct peers on record are Sunrun, Sunnova Energy International, PosiGen and Mosaic. Broad incumbents are Hannon Armstrong Sustainable Infrastructure Capital (HASI), Generate Capital, Clearway Energy and NextEra Energy. Emerging players are DSD Renewables and Pivot Energy.
Does Spruce Power (old) have an API?
No public API is recorded for Spruce Power (old).
What industry is Spruce Power (old) in?
Spruce Power (old)'s product category is Residential Solar Energy Services. Its primary akta.pro industry code is EUAMABAA, Solar Project Development & IPP (Utility-Scale & Rooftop), with a secondary code of EUAEAMAB, Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal). Its NAICS code is 221114 and its SIC code is 4911.